Ewch i’r prif gynnwys
Richard Sambrook  BA (Reading), MSc (Birkbeck, London)

Professor Richard Sambrook

BA (Reading), MSc (Birkbeck, London)

Professor / Sêr Cymru Research Chair in Neurobiology

Ysgol Newyddiaduraeth, y Cyfryngau a Diwylliant

Sgwâr Canolog, Ystafell 0.32, Caerdydd, CF10 1FS
Sylwebydd y cyfryngau


Richard Sambrook is Professor of Journalism and Director of the Centre for Journalism which undertakes postgraduate vocational training. He is a former Director of Global News at the BBC where he worked as a journalist for 30 years as a producer, editor and manager.

He has been a Visiting Fellow at the Reuters Institute for the Study of Journalism at Oxford University where he undertook research into the future of international newsgathering and the place of impartiality and objectivity in the digital world.

Read Professor Sambrook's posts on the 'JOMEC @ Cardiff University' Blog or visit his personal website

Recent Media

Is there enough scrutinity of Welsh Politics

 Interview on The Wales Report in a discussion on whether there is enough scrutiny of Welsh politics.  (BBC One, The Wales Report, 22.1.14) 

http://www.bbc.co.uk/iplayer/episode/b03q8m47/The_Wales_Report_22_01_2014/ (begin from: 20:00min)

Why ITN's Deborah Turness is the latest news chief to go west

Globalisation, technology and the downturn have led media executives to look to the US – and they rarely return


After Leveson: end journalism's amateur romance and get professional

The first of two extracts published in Roy Greenslade's Guardian blog. The extract is from the book After Leveson? It is edited by John Mair.


After Leveson: how to rebuild trust and credibility in journalism

The second of two extracts published in Roy Greenslade's Guardian blog, from the book After Leveson? Here, Professor Sambrook asks whether it might be possible to build journalistic professionalism through formalising education and whether employers could be persuaded to support it...


Media Relations in a post-Leveson World

Professor Sambrook chaired a panel to assess what Lord Justice Leveson’s report into media practice and ethics will mean for Public Relations on February 5th at One Wimpole Street, London.

The panel which included Chris Blackhurst, Editor of The Independent; Ben Fenton, Head of Live News Desk, Financial Times and Jane Wilson, CEO of the Chartered Institute of Public Relations discussed what increased regulation will actually look like and what will it mean for the wider communications industry and how media outlets and PR firms should go about reinstating trust?

The event was hosted by Gorkana, a video of the event can be found here.

BBC World Service

In a special extended edition of BBC World Service's Over to You – the Editors, Richard Sambrook finds out how international media editors have been tackling the challenge of covering the US presidential election and Chinese leadership changes within a single week.

Richard's editors meeting includes guests from Time Magazine, Huffington Post, The Economist, China Times and Ohio's Plain Dealer Newspaper, plus the BBC's Raymond Li in Hong Kong.

bbc.co.uk/programmes/p0104k0x First broadcast: Saturday 10 November 2012 and available until 10/11/2013


Professor Sambrook’s interests include digital journalism and social media, hyperlocal journalism and international news.

Links to Research Projects


Reporters and Reported lecture series and ad hoc seminars and lectures.


Career Overview

  • 2012 - present: Professor of Journalism and Deputy Head of School, JOMEC
  • 2010-2012 Global Vice Chairman, Edelman
  • 2004-2010 DIrector of BBC Global News and World Service
  • 2001-2004 Director of News, BBC,
  • 1996-2000 Head of Newsgathering, BBC News
  • 1992-1996, News Editor, BBC News
  • 1980-1992, Producer and Editor, BBC News programmes
  • 1977-1980 Reporter, Thomson Regional Newspapers


  • 2010 -2012 Visiting Fellow, Reuters Institute, Green Templeton College, University of Oxford
  • MSc, Birkbeck College, University of London (Politics) 1984
  • BA (Hons), Reading University, (English) 1977

Anrhydeddau a dyfarniadau

  • Fellow of the Royal Television Society

Aelodaethau proffesiynol

Fellow of the Royal Television Society 
Fellow Royal Society of Arts