![Dinara Davlembayeva](https://profiles-cardiff.imgix.net/attachments/4426?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Dr Dinara Davlembayeva
Darlithydd
- Ar gael fel goruchwyliwr ôl-raddedig
Trosolwyg
Mae Dinara Davlembayeva yn Ddarlithydd mewn Marchnata a Strategaeth yn Ysgol Busnes Caerdydd. Mae hi wedi bod yn gwasanaethu fel Golygydd Cyswllt yn y International Journal of Business Systems and Applied Management ers mis Ebrill 2018. Mae gan Dinara Ph.D. mewn Marchnata o Ysgol Fusnes Prifysgol Newcastle a Gradd MSc mewn Marchnata a Strategaeth o Ysgol Fusnes Warwick.
Mae gan Dinara ddiddordeb mewn archwilio ymddygiad unigolion a phenderfyniadau prynu o fewn amgylcheddau a grwpiau cymdeithasol a gyfryngir yn ddigidol trwy ystyried mewnwelediad rhyngddisgyblaethol i ffenomena sy'n destun ymchwiliad. Bu'r prosiectau ymchwil y mae hi wedi'u cynnal yn archwilio tanategu cymdeithasol a seicolegol cyfranogiad yn yr economi rhannu a goblygiadau i'w rhanddeiliaid, effaith marchnata dylanwadwyr ar-lein ar wybyddiaeth ac ymddygiad defnyddwyr, yn ogystal â phrofiadau cwsmeriaid sy'n deillio o ryngweithio â thechnolegau AI. Mae gan Dinara ddiddordeb hefyd mewn cymhwyso technolegau digidol a'u heffeithiau entrepreneuraidd a sefydliadol.
Cyhoeddwyd yr ymchwil gorffenedig mewn cyfnodolion effaith uchel, megis Industrial Marketing Management, Journal of Business Research, a Information Technology and People. Cydnabuwyd nifer o bapurau ymchwil fel y Papurau Gorau yn 18fed Cynhadledd IFIP ar E-fusnes, E-wasanaethau ac E-gymdeithas a'r 7fed Grŵp Ymchwil Marchnata, Strategaeth a Pholisi Rhyngwladol, tra bod y papur a gyflwynwyd yng Nghynhadledd Academi Systemau Gwybodaeth y DU yn 2021 wedi derbyn y wobr fel papur cymeradwyaeth uchel.
Cyhoeddiad
2023
- Davlembayeva, D. and Papagiannidis, S. 2023. Platform-provider relationship dynamics in the sharing economy: Challenges and implications. Industrial Marketing Management 111, pp. 242-256. (10.1016/j.indmarman.2023.04.010)
- Davlembayeva, D. and Alamanos, E. 2023. Equity theory. In: Papagiannidis, S. ed. TheoryHub Book. Newcastle University Business School, pp. 45-58.
- Davlembayeva, D., Chari, S. and Papagiannidis, S. 2023. The factors that affect the persuasiveness of virtual influencers. Presented at: Global Marketing Conference, Seoul, Republic of Korea, 20-23 July 2023Global Marketing Conference Proceedings. Global Alliance of Marketing & Management Associations pp. 663-663., (10.15444/GMC2023.08.03.01)
- Davlembayeva, D. and Papagiannidis, S. 2023. Challenges in the sharing economy: a provider’s perspective. Presented at: British Academy of Management 2023 Conference, Brighton, UK, 1-6 September 2023Proceedings British Academy of Management 2023.
- Davlembayeva, D., Marikyan, D. and Slade, E. 2023. Identifying current themes and important future research directions in the field of consumer animosity. Presented at: The 24th Academy of Marketing Science (AMS) World Marketing Congress (WMC), 11 - 14 July 2023.
2022
- Papagiannidis, S. and Davlembayeva, D. 2022. Bringing smart home technology to peer-to-peer accommodation: exploring the drivers of intention to stay in smart accommodation. Information Systems Frontiers 24, pp. 1189–1208. (10.1007/s10796-021-10227-4)
2021
- Davlembayeva, D., Papagiannidis, S. and Alamanos, E. 2021. Sharing economy platforms: An equity theory perspective on reciprocity and commitment. Journal of Business Research 127, pp. 151-166. (10.1016/j.jbusres.2021.01.039)
- Davlembayeva, D. and Papagiannidis, S. 2021. Paradoxes of the Sharing Economy: A pandemic perspective. International Review of Entrepreneurship 19(1), pp. 5-32.
2020
- Davlembayeva, D., Papagiannidis, S. and Alamanos, E. 2020. Mapping the economics, social and technological attributes of the sharing economy. Information Technology & People 33(3), pp. 841-872. (10.1108/itp-02-2018-0085)
- Davlembayeva, D., Papagiannidis, S. and Alamanos, E. 2020. Sharing economy: Studying the social and psychological factors and the outcomes of social exchange. Technological Forecasting and Social Change 158, article number: 120143. (10.1016/j.techfore.2020.120143)
- Davlembayeva, D., Papagiannidis, S. and Alamanos, E. 2020. Reciprocity and commitment in the sharing economy. Presented at: 49th Annual EMCA Conference, Budapest, 26-29 May 2020Proceedings of the European Marketing Academy.
2019
- Davlembayeva, D., Papagiannidis, S. and Alamanos, E. 2019. Reciprocity and social exchange in the sharing economy. Presented at: 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, Trondheim, 18-20 September 2019Digital Transformation for a Sustainable Society in the 21st Century. Springer pp. 559-569., (10.1007/978-3-030-29374-1_45)
Articles
- Davlembayeva, D. and Papagiannidis, S. 2023. Platform-provider relationship dynamics in the sharing economy: Challenges and implications. Industrial Marketing Management 111, pp. 242-256. (10.1016/j.indmarman.2023.04.010)
- Papagiannidis, S. and Davlembayeva, D. 2022. Bringing smart home technology to peer-to-peer accommodation: exploring the drivers of intention to stay in smart accommodation. Information Systems Frontiers 24, pp. 1189–1208. (10.1007/s10796-021-10227-4)
- Davlembayeva, D., Papagiannidis, S. and Alamanos, E. 2021. Sharing economy platforms: An equity theory perspective on reciprocity and commitment. Journal of Business Research 127, pp. 151-166. (10.1016/j.jbusres.2021.01.039)
- Davlembayeva, D. and Papagiannidis, S. 2021. Paradoxes of the Sharing Economy: A pandemic perspective. International Review of Entrepreneurship 19(1), pp. 5-32.
- Davlembayeva, D., Papagiannidis, S. and Alamanos, E. 2020. Mapping the economics, social and technological attributes of the sharing economy. Information Technology & People 33(3), pp. 841-872. (10.1108/itp-02-2018-0085)
- Davlembayeva, D., Papagiannidis, S. and Alamanos, E. 2020. Sharing economy: Studying the social and psychological factors and the outcomes of social exchange. Technological Forecasting and Social Change 158, article number: 120143. (10.1016/j.techfore.2020.120143)
Book sections
- Davlembayeva, D. and Alamanos, E. 2023. Equity theory. In: Papagiannidis, S. ed. TheoryHub Book. Newcastle University Business School, pp. 45-58.
Conferences
- Davlembayeva, D., Chari, S. and Papagiannidis, S. 2023. The factors that affect the persuasiveness of virtual influencers. Presented at: Global Marketing Conference, Seoul, Republic of Korea, 20-23 July 2023Global Marketing Conference Proceedings. Global Alliance of Marketing & Management Associations pp. 663-663., (10.15444/GMC2023.08.03.01)
- Davlembayeva, D. and Papagiannidis, S. 2023. Challenges in the sharing economy: a provider’s perspective. Presented at: British Academy of Management 2023 Conference, Brighton, UK, 1-6 September 2023Proceedings British Academy of Management 2023.
- Davlembayeva, D., Marikyan, D. and Slade, E. 2023. Identifying current themes and important future research directions in the field of consumer animosity. Presented at: The 24th Academy of Marketing Science (AMS) World Marketing Congress (WMC), 11 - 14 July 2023.
- Davlembayeva, D., Papagiannidis, S. and Alamanos, E. 2020. Reciprocity and commitment in the sharing economy. Presented at: 49th Annual EMCA Conference, Budapest, 26-29 May 2020Proceedings of the European Marketing Academy.
- Davlembayeva, D., Papagiannidis, S. and Alamanos, E. 2019. Reciprocity and social exchange in the sharing economy. Presented at: 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, Trondheim, 18-20 September 2019Digital Transformation for a Sustainable Society in the 21st Century. Springer pp. 559-569., (10.1007/978-3-030-29374-1_45)
Ymchwil
- Cymhellion a goblygiadau cymryd rhan yn yr economi rhannu
- Effaith marchnata dylanwadwyr ar-lein ar ymddygiad defnyddwyr
- Taith a phrofiadau defnyddwyr sy'n deillio o'r rhyngweithio â thechnolegau AI
- Ffenomenau sy'n effeithio ar wneud penderfyniadau mewn grwpiau cymdeithasol a'i oblygiadau ar gyfer brandio, megis gelyniaeth defnyddwyr, realiti a rennir, hiraeth ar y cyd
- Sylfeini cymdeithasol a seicolegol o ddefnydd tywyll
Addysgu
Ar hyn o bryd Dinara yw arweinydd modiwl BS3012 Digital Marketing (modiwl BSc Busnes a Rheolaeth yn y drydedd flwyddyn ).
Mae hi'n dysgu ar y modiwlau canlynol:
- BST240 Marchnata Digidol (modiwl MSc Marchnata Strategol)
- BST356 Marchnata Digidol (modiwl MSc Marchnata )
Ymrwymiadau addysgu eraill:
- Goruchwyliwr prosiect traethawd hir MSc
Bywgraffiad
Anrhydeddau a dyfarniadau
- PhD mewn Marchnata, Ysgol Fusnes Prifysgol Newcastle, UK
- MSc mewn Marchnata a Strategaeth, Ysgol Fusnes Warwick, UK
- MBA mewn Marchnata a Gwerthu, Prifysgol KIMEP, Kazakhstan
- BA mewn Newyddiaduraeth, Prifysgol Americanaidd – Canol Asia, Kyrgyzstan
Aelodaethau proffesiynol
- Academi Rheolaeth Prydain (BAM)
- Academi Systemau Gwybodaeth y Deyrnas Unedig (UKAIS)
- Academi Marchnata
- Academi Gwyddor Marchnata
Safleoedd academaidd blaenorol
- Darlithydd, Ysgol Fusnes Kent, Prifysgol Caint, UK
- Cydymaith Ymchwil, Prifysgol Newcastle, y DU
Meysydd goruchwyliaeth
Mae Dinara yn croesawu cynigion PhD yn y meysydd canlynol:
- Cymhellion a goblygiadau cymryd rhan yn yr economi rhannu
- Effaith marchnata dylanwadwyr ar-lein ar ymddygiad defnyddwyr
- Taith a phrofiadau defnyddwyr sy'n deillio o'r rhyngweithio â thechnolegau AI
- Ffenomenau sy'n effeithio ar wneud penderfyniadau mewn grwpiau cymdeithasol a'i oblygiadau ar gyfer brandio, megis gelyniaeth defnyddwyr, realiti a rennir, hiraeth ar y cyd
- Sylfeini cymdeithasol a seicolegol o ddefnydd tywyll
Anogir darpar ymgeiswyr PhD i anfon cynnig ymchwil i Dinara yn amlinellu eu pwnc ymchwil a'u methodoleg a ffefrir.