![Yiannis Kouropalatis](https://profiles-cardiff.imgix.net/attachments/1324?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Dr Yiannis Kouropalatis
Lecturer in Marketing and Strategy
- kouropalatisY@caerdydd.ac.uk
- +44 29208 76845
- Adeilad Aberconwy, Ystafell B12, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
Trosolwyg
Ymunodd Dr Yiannis Kouropalatis ag Ysgol Busnes Caerdydd ym Mhrifysgol Caerdydd ym mis Medi 2008 fel darlithydd mewn marchnata a strategaeth. Cyn y penodiad hwn ac ers mis Hydref 2005, cafodd ei gyflogi gan Ysgol Busnes Caerdydd ym Mhrifysgol Caerdydd fel cydymaith ymchwil ac yn fwy diweddar fel darlithydd mewn marchnata gan Brifysgol Surrey.
Mae profiad academaidd Yiannis yn dilyn ac yn adeiladu ar ei yrfa ymgynghori rheoli rhyngwladol blaenorol. Mae wedi gweithio mewn amgylcheddau rhyngwladol gan gynnwys dros 4 blynedd fel ymgynghorydd rheoli ar gyfer PA Consulting Group (UK), Logica UK Ltd a KANTOR Management Consultants (Athens – Gwlad Groeg). Fel rhan o'i ymrwymiadau ymgynghori rheoli, arweiniodd brosiectau datblygu strategol lefel bwrdd, newid a throsi ar gyfer cwmnïau rhyngwladol mawr yn y DU, Gwlad Groeg, Ffrainc a'r Balcanau.
Mae ei bortffolio ymgynghori yn cynnwys cleientiaid fel BP (datblygu strategaeth TG), AstraZeneca (rhagweld adnoddau Byd-eang), Eurobank (datblygu TG Strategol yn y Balcanau), UBS (strategaeth adleoli bancio preifat ar-lein), COLT Telecoms (rheoli rhwydwaith Ewropeaidd), ac ati. Cyn ei benodiad ymgynghori â rheolwyr ac ar ôl iddo raddio o Brifysgol Sussex, cafodd brofiad diwydiannol yn y diwydiant dylunio a chynhyrchu microelectroneg (3 blynedd) cyn symud i'r sector ymgynghori Strategaeth.
Mae gan Yiannis PhD (2010) o Ysgol Busnes Caerdydd, BEng (1996), PhD (2000) o Brifysgol Sussex yn ogystal ag MBA (2002) o ALBA (Labordy Gweinyddu Busnes Athen). Mae ei weithgareddau ymchwil cyfredol yn cynnwys prosiectau ym meysydd strategaeth sy'n seiliedig ar weledigaeth ymylol, rhesymu cystadleuol strategol, canfyddiad sefydliadol, arloesedd strategol a rhagflaenwyr cyfeiriadedd strategol.
Cyhoeddiad
2023
- Bıçakcıoğlu Peynirci, N., Kouropalatis, Y., Morgan, R. and Robson, M. 2023. A bibliometric analysis of international services marketing: The past, the present, and the future. Presented at: 2023 Global Marketing Conference, Seoul, Republic of Korea, 20-23 July 2023 Presented at Rust, R. et al. eds.Marketing & Management Transformation in the Challenging Digital Environment. Seoul, Republic of Korea: Global Alliance of Marketing & Management Associations
- Kouropalatis, Y., Zenker, S., Morgan, R. and Lindgreen, A. 2023. Diffusion and future influence of tourism research: addressing the how and when questions of tourism knowledge structures. Journal of Travel Research (10.1177/00472875231164986)
2020
- Hughes, P., Morgan, R. E., Hodgkinson, I. R., Kouropalatis, Y. and Lindgreen, A. 2020. A diagnostic tool to determine a strategic improvisation readiness index score (IRIS) to survive, adapt, and thrive in a crisis. Industrial Marketing Management 88, pp. 485-499. (10.1016/j.indmarman.2020.05.020)
2019
- Kouropalatis, Y., Giudici, A. and Acar, O. A. 2019. Business capabilities for industrial firms: A bibliometric analysis of research diffusion and impact within and beyond Industrial Marketing Management. Industrial Marketing Management 83, pp. 8-20. (10.1016/j.indmarman.2018.11.012)
2016
- Powell, T., Kouropalatis, Y., Morgan, R. E. and Karhu, P. 2016. Mapping knowledge and innovation research themes: using bibliometrics for classification, evolution, proliferation and determinism. International Journal of Entrepreneurship and Innovation Management 20(3/4), pp. 174-199. (10.1504/IJEIM.2016.077960)
2012
- Kouropalatis, Y., Hughes, P. and Morgan, R. E. 2012. Pursuing ‘Flexible Commitment’ as strategic ambidexterity: an empirical justification in high technology firms. European Journal of Marketing 46(10), pp. 1389-1417. (10.1108/03090561211248099)
2010
- Hughes, P., Morgan, R., Hughes, M., Kouropalatis, Y., Powell, T. H. and Hodgkinson, I. 2010. Antecedents and consequences of product-market planning capability. Presented at: Strategic Management Society 30th Annual International Conference, Rome, Italy, 12-15 September 2010.
2009
- Morgan, R. E. and Kouropalatis, Y. 2009. The polydestrous effects of peripheral vision capability, proactive and responsive market orientation on new product program and financial performance. In: Reynolds, K. and White, C. eds. Proceedings of 2009 American marketing Assocation (AMA) Winter Educator's Conference, Tampa, USA, 20-23 February 2009., Vol. 20. American Marketing Association (AMA)
2008
- Morgan, R. E., Lambe, C., Kutwaroo, G., Hughes, M. and Kouropalatis, Y. 2008. Knowledge application and knowledge generation in high technology strategic alliances: performance implications and the moderating effects of relational conditions. Presented at: Strategic Management Society 28th Annual International Conference, Cologne, Germany, 12-15 October 2008.
- Hughes, P., Morgan, R. E. and Kouropalatis, Y. 2008. Market knowledge diffusion and business performance. European Journal of Marketing 42(11/12), pp. 1372-1395. (10.1108/03090560810903718)
2007
- Kouropalatis, Y. and Morgan, R. E. 2007. Peripheral vision: A conceptual model and propositional inventory. Presented at: British Academy of Management Conference, Warwick, UK, 11-13 Sep 2007.
- Hughes, P., Morgan, R. E., Kouropalatis, Y. and Hughes, M. 2007. Beyond market orientation as a cybernetic system: A market knowledge diffusion perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference, San Diego, CA, USA, 16-19 February 2007 Presented at Dixon, A. and Machleit, K. eds.2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007. Chicago, IL, USA: American Marketing Association pp. 337-338.
2006
- Morgan, R. E., Kouropalatis, Y. and Hughes, P. 2006. Considering strategic proactiveness within a market knowledge diffusion framework. Working paper. Cardiff, UK: Cardiff Business School. Available at: http://www.mbsportal.bl.uk/secure/subjareas/marketing/cardiff/113234M2006_3.pdf
- Rosier, E. R., Morgan, R. E., Barton, L. and Kouropalatis, Y. 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference, Athens, Greece, 23-26 May 2006.
2004
- Thorpe, E. R., Morgan, R. E., Barton, L. and Kouropalatis, Y. 2004. Fair process and managerial involvement in implementing strategy. Presented at: Strategic Management Society Annual Conference, San Juan, Puerto Rico, 31 Oct - 3 Nov 2004.
Articles
- Kouropalatis, Y., Zenker, S., Morgan, R. and Lindgreen, A. 2023. Diffusion and future influence of tourism research: addressing the how and when questions of tourism knowledge structures. Journal of Travel Research (10.1177/00472875231164986)
- Hughes, P., Morgan, R. E., Hodgkinson, I. R., Kouropalatis, Y. and Lindgreen, A. 2020. A diagnostic tool to determine a strategic improvisation readiness index score (IRIS) to survive, adapt, and thrive in a crisis. Industrial Marketing Management 88, pp. 485-499. (10.1016/j.indmarman.2020.05.020)
- Kouropalatis, Y., Giudici, A. and Acar, O. A. 2019. Business capabilities for industrial firms: A bibliometric analysis of research diffusion and impact within and beyond Industrial Marketing Management. Industrial Marketing Management 83, pp. 8-20. (10.1016/j.indmarman.2018.11.012)
- Powell, T., Kouropalatis, Y., Morgan, R. E. and Karhu, P. 2016. Mapping knowledge and innovation research themes: using bibliometrics for classification, evolution, proliferation and determinism. International Journal of Entrepreneurship and Innovation Management 20(3/4), pp. 174-199. (10.1504/IJEIM.2016.077960)
- Kouropalatis, Y., Hughes, P. and Morgan, R. E. 2012. Pursuing ‘Flexible Commitment’ as strategic ambidexterity: an empirical justification in high technology firms. European Journal of Marketing 46(10), pp. 1389-1417. (10.1108/03090561211248099)
- Hughes, P., Morgan, R. E. and Kouropalatis, Y. 2008. Market knowledge diffusion and business performance. European Journal of Marketing 42(11/12), pp. 1372-1395. (10.1108/03090560810903718)
Book sections
- Morgan, R. E. and Kouropalatis, Y. 2009. The polydestrous effects of peripheral vision capability, proactive and responsive market orientation on new product program and financial performance. In: Reynolds, K. and White, C. eds. Proceedings of 2009 American marketing Assocation (AMA) Winter Educator's Conference, Tampa, USA, 20-23 February 2009., Vol. 20. American Marketing Association (AMA)
Conferences
- Bıçakcıoğlu Peynirci, N., Kouropalatis, Y., Morgan, R. and Robson, M. 2023. A bibliometric analysis of international services marketing: The past, the present, and the future. Presented at: 2023 Global Marketing Conference, Seoul, Republic of Korea, 20-23 July 2023 Presented at Rust, R. et al. eds.Marketing & Management Transformation in the Challenging Digital Environment. Seoul, Republic of Korea: Global Alliance of Marketing & Management Associations
- Hughes, P., Morgan, R., Hughes, M., Kouropalatis, Y., Powell, T. H. and Hodgkinson, I. 2010. Antecedents and consequences of product-market planning capability. Presented at: Strategic Management Society 30th Annual International Conference, Rome, Italy, 12-15 September 2010.
- Morgan, R. E., Lambe, C., Kutwaroo, G., Hughes, M. and Kouropalatis, Y. 2008. Knowledge application and knowledge generation in high technology strategic alliances: performance implications and the moderating effects of relational conditions. Presented at: Strategic Management Society 28th Annual International Conference, Cologne, Germany, 12-15 October 2008.
- Kouropalatis, Y. and Morgan, R. E. 2007. Peripheral vision: A conceptual model and propositional inventory. Presented at: British Academy of Management Conference, Warwick, UK, 11-13 Sep 2007.
- Hughes, P., Morgan, R. E., Kouropalatis, Y. and Hughes, M. 2007. Beyond market orientation as a cybernetic system: A market knowledge diffusion perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference, San Diego, CA, USA, 16-19 February 2007 Presented at Dixon, A. and Machleit, K. eds.2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007. Chicago, IL, USA: American Marketing Association pp. 337-338.
- Rosier, E. R., Morgan, R. E., Barton, L. and Kouropalatis, Y. 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference, Athens, Greece, 23-26 May 2006.
- Thorpe, E. R., Morgan, R. E., Barton, L. and Kouropalatis, Y. 2004. Fair process and managerial involvement in implementing strategy. Presented at: Strategic Management Society Annual Conference, San Juan, Puerto Rico, 31 Oct - 3 Nov 2004.
Monographs
- Morgan, R. E., Kouropalatis, Y. and Hughes, P. 2006. Considering strategic proactiveness within a market knowledge diffusion framework. Working paper. Cardiff, UK: Cardiff Business School. Available at: http://www.mbsportal.bl.uk/secure/subjareas/marketing/cardiff/113234M2006_3.pdf
Ymchwil
Diddordebau ymchwil
- Canfyddiad a dysgu amgylchedd sefydliadol
- Iechyd sefydliadol
- Nodweddion sefydliadol a'u heffaith ar ymddygiad strategol mabwysiedig a pherfformiad busnes
- Rhagflaenwyr gweledigaeth ymylol a'i rôl fel alluogwr llwyddiant strategol
- Rhesymu cystadleuol strategol
- Cyfeiriadedd strategol y farchnad
Diddordebau ymchwil goruchwylio PhD
Galluoedd deinamig mewn BBaChau a goblygiadau perfformiad
Addysgu
Ymrwymiadau addysgu
- BSc Rheoli Busnes: Ymddygiad Prynwr (Israddedig, lefel 2)
- BSc Rheoli Busnes: Gwneud Penderfyniadau Marchnata (Israddedig, lefel 3), Arweinydd modiwl
- BSc Rheoli Busnes: Ymchwil Marchnata (Israddedig, lefel 2)
Bywgraffiad
Cymwysterau
- 2010 - PhD Rheoli Strategol (Ysgol Busnes Caerdydd, Prifysgol Caerdydd) Thesis Teitl: "Cyd-effeithiau gweledigaeth ffocal ac ymylol mewn sefydliadau: Persbectif systemau integreiddiol"
- 2006 - Tystysgrif Sgiliau Cwnsela Sylfaenol I & II (Prifysgol Caerdydd)
- 2006 - Tystysgrif (Anrh) Archwilio Seicoleg (Y Brifysgol Agored)
- 2003 - MBA (Hons) ALBA (Labordy Gweinyddu Busnes Athen)
- 2001 - DPhil VLSI & Graffeg Cyfrifiadurol (Prifysgol Sussex, Peirianneg) Teitl Traethawd Ymchwil: "Cyflymiad Mapio Gwead gan ddefnyddio Atgofion Cache"
- 1996 - BEng (Hons) Peirianneg Electronig (Prifysgol Sussex, Peirianneg Electronig)