Skip to main content
Omar Jamal Mohammed

Dr Omar Jamal Mohammed

Research student

Cardiff Business School


I am a 2nd year PhD researcher at Cardiff Business School. I am interested Green Technology Consumption where my research is examining why there is a lack of Battery Electric Vehicle adoption in Wales from a consumer behaviour perspective. The purpose of which is address the low rate of adoption of these cars and provide consumers and stakeholders with key information on achieving wide spread adoption. I am using the theoretical lens of the "Extended Self" whilst also considering how feelings of Pride may shape consumers intention to adopt


  • 2020 - MSc in Social Science Research Method (SSRM)
  • 2019 - MSc in International Management
  • 2018 - BSc in International Economics and Finance

Outside of academia, I enjoy training for and competing in running and cycling events. I am currently training for the 2022 Welsh Duathon 


  • Green Technology Consumption 
  • Battery Electric Vehicle Adoption
  • Extended Self
  • Self Conscious Emotions


Sustainable Transport: A Behavioural Study Investigating the Implementation of Battery Electric Vehicles in Wales


Currently Lead Tutor for the following Modules

  • BS3747 Cultural Marketing (Undergraduate)
  • BS3012 Digital Marketing (Undergraduate)
  • BST356 Digital Marketing (Postgraduate - MSc)

Previous Modules Include:

  • BS3002 Asian Management Systems (Undergraduate)
  • BS3725 Advertising and Marketing Communications Management (Undergraduate)

External profiles