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Cultural and trends researcher, specialized in women, media, culture and innovation.

Featured in magazines, talk shows, radio, other media outlets and with an audience of over 180.000 women, Clara is a reference in futures studies and feminist educational media in Brazil. Over the years, she developed and applied futures studies methodologies that led her to be hired as a strategic consultant by leading companies in Latin America and worldwide.

In 2021, she received a "Mindshifters", a national award honoring the 10th most inspiring professionals in the country and was also selected as one of Brazil's Beta Creators by Google.

At Cardiff University, she is currently researching self representation, stereotypes of Brazilian women, new digital cultures and mixed-race identities. 


  • Women, patriarchy and feminism
  • Influencer culture, digital activism and social media
  • Latin America and mestiçagem 
  • Identities, representation and self representation