![Yiannis Kouropalatis](https://profiles-cardiff.imgix.net/attachments/1324?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Dr Yiannis Kouropalatis
Lecturer in Marketing and Strategy
- kouropalatisY@cardiff.ac.uk
- +44 29208 76845
- Aberconway Building, Room B12, Colum Road, Cathays, Cardiff, CF10 3EU
Overview
Dr Yiannis Kouropalatis joined Cardiff Business School at Cardiff University in September 2008 as a lecturer in marketing and strategy. Prior to this appointment and since October 2005, he was employed by Cardiff Business School at Cardiff University as a research associate and more recently as a lecturer in marketing by the University of Surrey.
Yiannis' academic experience follows and builds on his prior international management consulting career. He has worked in international environments including over 4 years as a management consultant for PA Consulting Group (UK), Logica UK Ltd and KANTOR Management Consultants (Athens – Greece). As part of his management consulting engagements, he led board level strategic development, change and turnaround projects for large multinationals in the UK, Greece, France and the Balkans.
His consulting portfolio includes clients such as BP (IT strategy development), AstraZeneca (Global resource forecasting), Eurobank (Strategic IT development in the Balkans), UBS (On-line private banking re-deployment strategy), COLT Telecoms (European network management), etc. Prior to his management consulting appointments and following his graduation from Sussex University, he gained industrial experience in the microelectronics design and production industry (3 years) before moving to the Strategy consulting sector.
Yiannis holds a PhD (2010) from Cardiff Business School, a BEng (1996), a PhD (2000) from Sussex University as well as an MBA (2002) from ALBA (Athens Laboratory of Business Administration). His current research activities include projects in the areas of peripheral vision based strategy, strategic competitive reasoning, organisational perception, strategic innovation and antecedents of strategic orientations.
Publication
2024
- Kouropalatis, Y., Zenker, S., Morgan, R. and Lindgreen, A. 2024. Diffusion and future influence of tourism research: addressing the how and when questions of tourism knowledge structures. Journal of Travel Research 63(2), pp. 298-313. (10.1177/00472875231164986)
2023
- Sari, D., Kouropalatis, Y., Morgan, R. and Garrett, T. C. 2023. Strategic agility and its academic foundations: Exploring the knowledge gap and the practice gap. Presented at: Marketing & Management Transformation in the Age of Feeling Economy, Seoul, Republic of Korea, 17-19 November 2023 Presented at Morgan, R. ed.2023 KSMS Conference. Korea University Business School: Global Alliance of Marketing & Management Associations
- Bıçakcıoğlu Peynirci, N., Kouropalatis, Y., Morgan, R. and Robson, M. 2023. A bibliometric analysis of international services marketing: The past, the present, and the future. Presented at: 2023 Global Marketing Conference, Seoul, Republic of Korea, 20-23 July 2023 Presented at Rust, R. et al. eds.Marketing & Management Transformation in the Challenging Digital Environment. Seoul, Republic of Korea: Global Alliance of Marketing & Management Associations
2020
- Hughes, P., Morgan, R. E., Hodgkinson, I. R., Kouropalatis, Y. and Lindgreen, A. 2020. A diagnostic tool to determine a strategic improvisation readiness index score (IRIS) to survive, adapt, and thrive in a crisis. Industrial Marketing Management 88, pp. 485-499. (10.1016/j.indmarman.2020.05.020)
2019
- Kouropalatis, Y., Giudici, A. and Acar, O. A. 2019. Business capabilities for industrial firms: A bibliometric analysis of research diffusion and impact within and beyond Industrial Marketing Management. Industrial Marketing Management 83, pp. 8-20. (10.1016/j.indmarman.2018.11.012)
2016
- Powell, T., Kouropalatis, Y., Morgan, R. E. and Karhu, P. 2016. Mapping knowledge and innovation research themes: using bibliometrics for classification, evolution, proliferation and determinism. International Journal of Entrepreneurship and Innovation Management 20(3/4), pp. 174-199. (10.1504/IJEIM.2016.077960)
2012
- Kouropalatis, Y., Hughes, P. and Morgan, R. E. 2012. Pursuing ‘Flexible Commitment’ as strategic ambidexterity: an empirical justification in high technology firms. European Journal of Marketing 46(10), pp. 1389-1417. (10.1108/03090561211248099)
2010
- Hughes, P., Morgan, R., Hughes, M., Kouropalatis, Y., Powell, T. H. and Hodgkinson, I. 2010. Antecedents and consequences of product-market planning capability. Presented at: Strategic Management Society 30th Annual International Conference, Rome, Italy, 12-15 September 2010.
2009
- Morgan, R. E. and Kouropalatis, Y. 2009. The polydestrous effects of peripheral vision capability, proactive and responsive market orientation on new product program and financial performance. In: Reynolds, K. and White, C. eds. Proceedings of 2009 American marketing Assocation (AMA) Winter Educator's Conference, Tampa, USA, 20-23 February 2009., Vol. 20. American Marketing Association (AMA)
2008
- Morgan, R. E., Lambe, C., Kutwaroo, G., Hughes, M. and Kouropalatis, Y. 2008. Knowledge application and knowledge generation in high technology strategic alliances: performance implications and the moderating effects of relational conditions. Presented at: Strategic Management Society 28th Annual International Conference, Cologne, Germany, 12-15 October 2008.
- Hughes, P., Morgan, R. E. and Kouropalatis, Y. 2008. Market knowledge diffusion and business performance. European Journal of Marketing 42(11/12), pp. 1372-1395. (10.1108/03090560810903718)
2007
- Kouropalatis, Y. and Morgan, R. E. 2007. Peripheral vision: A conceptual model and propositional inventory. Presented at: British Academy of Management Conference, Warwick, UK, 11-13 Sep 2007.
- Hughes, P., Morgan, R. E., Kouropalatis, Y. and Hughes, M. 2007. Beyond market orientation as a cybernetic system: A market knowledge diffusion perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference, San Diego, CA, USA, 16-19 February 2007 Presented at Dixon, A. and Machleit, K. eds.2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007. Chicago, IL, USA: American Marketing Association pp. 337-338.
2006
- Morgan, R. E., Kouropalatis, Y. and Hughes, P. 2006. Considering strategic proactiveness within a market knowledge diffusion framework. Working paper. Cardiff, UK: Cardiff Business School. Available at: http://www.mbsportal.bl.uk/secure/subjareas/marketing/cardiff/113234M2006_3.pdf
- Rosier, E. R., Morgan, R. E., Barton, L. and Kouropalatis, Y. 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference, Athens, Greece, 23-26 May 2006.
2004
- Thorpe, E. R., Morgan, R. E., Barton, L. and Kouropalatis, Y. 2004. Fair process and managerial involvement in implementing strategy. Presented at: Strategic Management Society Annual Conference, San Juan, Puerto Rico, 31 Oct - 3 Nov 2004.
Articles
- Kouropalatis, Y., Zenker, S., Morgan, R. and Lindgreen, A. 2024. Diffusion and future influence of tourism research: addressing the how and when questions of tourism knowledge structures. Journal of Travel Research 63(2), pp. 298-313. (10.1177/00472875231164986)
- Hughes, P., Morgan, R. E., Hodgkinson, I. R., Kouropalatis, Y. and Lindgreen, A. 2020. A diagnostic tool to determine a strategic improvisation readiness index score (IRIS) to survive, adapt, and thrive in a crisis. Industrial Marketing Management 88, pp. 485-499. (10.1016/j.indmarman.2020.05.020)
- Kouropalatis, Y., Giudici, A. and Acar, O. A. 2019. Business capabilities for industrial firms: A bibliometric analysis of research diffusion and impact within and beyond Industrial Marketing Management. Industrial Marketing Management 83, pp. 8-20. (10.1016/j.indmarman.2018.11.012)
- Powell, T., Kouropalatis, Y., Morgan, R. E. and Karhu, P. 2016. Mapping knowledge and innovation research themes: using bibliometrics for classification, evolution, proliferation and determinism. International Journal of Entrepreneurship and Innovation Management 20(3/4), pp. 174-199. (10.1504/IJEIM.2016.077960)
- Kouropalatis, Y., Hughes, P. and Morgan, R. E. 2012. Pursuing ‘Flexible Commitment’ as strategic ambidexterity: an empirical justification in high technology firms. European Journal of Marketing 46(10), pp. 1389-1417. (10.1108/03090561211248099)
- Hughes, P., Morgan, R. E. and Kouropalatis, Y. 2008. Market knowledge diffusion and business performance. European Journal of Marketing 42(11/12), pp. 1372-1395. (10.1108/03090560810903718)
Book sections
- Morgan, R. E. and Kouropalatis, Y. 2009. The polydestrous effects of peripheral vision capability, proactive and responsive market orientation on new product program and financial performance. In: Reynolds, K. and White, C. eds. Proceedings of 2009 American marketing Assocation (AMA) Winter Educator's Conference, Tampa, USA, 20-23 February 2009., Vol. 20. American Marketing Association (AMA)
Conferences
- Sari, D., Kouropalatis, Y., Morgan, R. and Garrett, T. C. 2023. Strategic agility and its academic foundations: Exploring the knowledge gap and the practice gap. Presented at: Marketing & Management Transformation in the Age of Feeling Economy, Seoul, Republic of Korea, 17-19 November 2023 Presented at Morgan, R. ed.2023 KSMS Conference. Korea University Business School: Global Alliance of Marketing & Management Associations
- Bıçakcıoğlu Peynirci, N., Kouropalatis, Y., Morgan, R. and Robson, M. 2023. A bibliometric analysis of international services marketing: The past, the present, and the future. Presented at: 2023 Global Marketing Conference, Seoul, Republic of Korea, 20-23 July 2023 Presented at Rust, R. et al. eds.Marketing & Management Transformation in the Challenging Digital Environment. Seoul, Republic of Korea: Global Alliance of Marketing & Management Associations
- Hughes, P., Morgan, R., Hughes, M., Kouropalatis, Y., Powell, T. H. and Hodgkinson, I. 2010. Antecedents and consequences of product-market planning capability. Presented at: Strategic Management Society 30th Annual International Conference, Rome, Italy, 12-15 September 2010.
- Morgan, R. E., Lambe, C., Kutwaroo, G., Hughes, M. and Kouropalatis, Y. 2008. Knowledge application and knowledge generation in high technology strategic alliances: performance implications and the moderating effects of relational conditions. Presented at: Strategic Management Society 28th Annual International Conference, Cologne, Germany, 12-15 October 2008.
- Kouropalatis, Y. and Morgan, R. E. 2007. Peripheral vision: A conceptual model and propositional inventory. Presented at: British Academy of Management Conference, Warwick, UK, 11-13 Sep 2007.
- Hughes, P., Morgan, R. E., Kouropalatis, Y. and Hughes, M. 2007. Beyond market orientation as a cybernetic system: A market knowledge diffusion perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference, San Diego, CA, USA, 16-19 February 2007 Presented at Dixon, A. and Machleit, K. eds.2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007. Chicago, IL, USA: American Marketing Association pp. 337-338.
- Rosier, E. R., Morgan, R. E., Barton, L. and Kouropalatis, Y. 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference, Athens, Greece, 23-26 May 2006.
- Thorpe, E. R., Morgan, R. E., Barton, L. and Kouropalatis, Y. 2004. Fair process and managerial involvement in implementing strategy. Presented at: Strategic Management Society Annual Conference, San Juan, Puerto Rico, 31 Oct - 3 Nov 2004.
Monographs
- Morgan, R. E., Kouropalatis, Y. and Hughes, P. 2006. Considering strategic proactiveness within a market knowledge diffusion framework. Working paper. Cardiff, UK: Cardiff Business School. Available at: http://www.mbsportal.bl.uk/secure/subjareas/marketing/cardiff/113234M2006_3.pdf
Research
Research interests
- Organisational environment perception and learning
- Organisational health
- Organisational traits and their effect on adopted strategic behaviour and business performance
- Peripheral vision antecedents and its role as strategic success enabler
- Strategic competitive reasoning
- Strategic market orientation
PhD supervision research interests
Dynamic capabilities in SMEs and performance implications
Teaching
Teaching commitments
- BSc Business Management: Buyer Behaviour (Undergraduate, level 2)
- BSc Business Management: Marketing Decision Making (Undergraduate, level 3), Module leader
- BSc Business Management: Marketing Research (Undergraduate, level 2)
Biography
Qualifications
- 2010 - PhD Strategic management (Cardiff Business School, Cardiff University) Thesis Title: "Joint effects of focal and peripheral vision in organisations: An integrative systems perspective"
- 2006 - Certificate Basic Counselling Skills I & II (Cardiff University)
- 2006 - Certificate (Hons) Exploring Psychology (Open University)
- 2003 - MBA (Hons) ALBA (Athens Laboratory of Business Administration)
- 2001 - DPhil VLSI & Computer Graphics (University of Sussex, Engineering) Thesis Title: "Texture Mapping Acceleration using Cache Memories"
- 1996 - BEng (Hons) Electronic Engineering (University of Sussex, Electronic Engineering)