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Dr Helena Knight
- Ar gael fel goruchwyliwr ôl-raddedig
Timau a rolau for Helena Knight
Uwch Ddarlithydd mewn Strategaeth a Chynaliadwyedd
Trosolwg
Mae Helena Knight yn Uwch Ddarlithydd yn yr adran Marchnata a Strategaeth. Mae ei hymchwil yn eistedd ar groesffordd busnes a chymdeithas, lle mae'n archwilio sut y gall cydweithredu rhyng-sefydliadol, gan gynnwys partneriaethau traws-sector a chydweithrediad, a thechnolegau digidol (AI/AR) fynd i'r afael â heriau mawr cymdeithasol, cefnogi trawsnewidiadau cynaliadwyedd, a siapio canlyniadau defnyddwyr a brand. Mae ei gwaith wedi'i gyhoeddi mewn cyfnodolion blaenllaw gan gynnwys y Journal of Management Studies, Industrial Marketing Management, European Journal of Marketing, a Journal of Retailing and Consumer Services.
Mae Helena yn aelod gweithgar o'r Academi Marchnata (DU), lle mae'n gwasanaethu ar yr Is-bwyllgor Ymchwilwyr Gyrfa Cynnar, a'r Academi Rheolaeth. Mae hi'n Addysgwr Rheoli Siartredig a Busnes ardystiedig Cymdeithas Siartredig Ysgolion Busnes a chyn hynny roedd yn Olygydd Cyswllt ar gyfer adran Addysgeg yr Adolygiad Blynyddol o Bartneriaethau Cymdeithasol.
Mae gan Helena PhD mewn Marchnata a Strategaeth ac MSc mewn Dulliau Ymchwil Gwyddorau Cymdeithasol o Brifysgol Caerdydd, ac MSc mewn Marchnata o Brifysgol De Cymru. Cyn ymuno â Phrifysgol Caerdydd, roedd hi'n Athro Cynorthwyol ym Mhrifysgol Sultan Qaboos yn Swltaniaeth Oman.
Cyhoeddiad
2026
- Knight, H. et al. 2026. When cross-sector partnerships intended to do good lead to harm. [Online].UK: Business & Society Blog. Available at: https://businessandsociety.org/when-cross-sector-partnerships-intended-to-do-good-lead-to-harm/.
- Verfuerth, C. et al. 2026. Temporal challenges in delivering impactful research to tackle society’s challenges: insights from three case studies. Journal of Marketing Management (10.1080/0267257x.2026.2713195)
- Stadtler, L. et al., 2026. Uncovering the societal harm of cross-sector partnerships: An intervention perspective. Business & Society (10.1177/00076503261468399)
- Verfuerth, C. , Knight, H. H. and Jones, A. J. 2026. Planet Card: Good food for all. Project Report.[Online].Available at: https://foodcardiff.com/wp-content/uploads/2026/04/Planet-Card-Good-Food-For-All-final-report-web-version.pdf.
- Nikhashemi, S. R. et al., 2026. Unleashing social commerce: the power of persuasion knowledge on social commerce information sharing in positive brand behaviour. European Journal of Marketing 60 (3), pp.692-724. (10.1108/EJM-04-2024-0285)
2025
- Rajah, E. et al., 2025. Authentic learning in action: Adopting the guest lecture route to promote student engagement and deep learning. In: Deguara, J. et al., Innovations in Pedagogical Practice and Curriculum Development in Higher Education: Contemporary Global Perspectives. Emerald Insight. , pp.45-60. (10.1108/978-1-83549-506-320251004)
- Stadtler, L. et al., 2025. Removing rose-tinted glasses: Uncovering the dark side effects of cross-sector partnerships. Presented at: 85th Annual Meeting of the Academy of Management Copenhagen, Denmark 25-29 July 2025. Published in: Taneja, S. ed. Vol. 2025.Vol. 1. Academy of Management. (10.5465/AMPROC.2025.180bp)
- Knight, H. H. et al. 2025. Towards the coopetitive circular business model: Theoretical foundations, conceptual envisioning, and future research imperatives. Industrial Marketing Management 124 , pp.20-39. (10.1016/j.indmarman.2024.11.005)
2024
- Stadtler, L. et al., 2024. Cross-sector partnerships to address societal grand challenges: Systematizing differences in scholarly analysis. Journal of Management Studies 61 (7), pp.3327-3357. (10.1111/joms.13053)
2023
- Nikhashemi, S. , Knight, H. H. and Quinton, S. 2023. Utilising social commerce information sharing in the persuasion knowledge process and brand co-creation: A probabilistic analysis approach. Presented at: Academy of Marketing Conference 2023:From Revolution to Revolutions 3: 3 University of Birmingham 3-6 July 2023.
- Stadtler, L. et al., 2023. Studying cross-sector partnerships’ impact on societal grand challenges – a systematic review of scholarly analyses. Presented at: 39th EGOS Colloquium Cagliari, Italy 6-8 July 2023.
2022
- Stadtler, L. et al., 2022. Removing the rose-tinted glasses: Exploring the dark side of cross-sector partnerships.. Presented at: CSSI 2022: 8th Cross-Sector Social Interactions Symposium Wageningen, Netherlands 22-24 June 2022.
- Williams, W. et al., 2022. A study of the convergence between entrepreneurship, government policy, and higher education in Oman. In: Nawaz Tunio, M. et al., Developing Entrepreneurial Ecosystems in Academia. IGI Global. , pp.44-70. (10.4018/978-1-7998-8505-4.ch003)
2021
- Nikhashemi, S. et al., 2021. Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps. Journal of Retailing and Consumer Services 60 102464. (10.1016/j.jretconser.2021.102464)
2020
- Ahmad, N. , Knight, H. and Butt, I. 2020. A citation-based systematic literature review on ECSRS education in MENA region countries.. In: El-Bassiouny, N. et al., Ethics, CSR and Sustainability (ECSRS) Education in the Middle East and North Africa (MENA) Region. London: Routledge. , pp.8-33. (10.4324/9781003022763)
- Knight, H. et al. 2020. Putting cross-sector social partnerships ‘global challenge outcomes to the test: developing a research agenda from an evidence-based, 20-year systematic literature review.. Presented at: 7th biennial International Symposium on Cross-Sector Social Interactions (CSSI 2020) Limerick 23-26 June 2020.
- Knight, H. and Wood, B. 2020. Beneficiary focused external processes as facilitators of a CSSP’s effectiveness.. Presented at: 7th Biennial International Symposium on Cross-Sector Social Interactions (CSSI 2020) Limerick, Ireland 23-26 June 2020.
2019
- Knight, H. and Nikhashemi, S. 2019. Towards a cross‐cultural understanding of the determinants of sustainable consumption: A systemic perspective in the case of the Sultanate of Oman. Presented at: Academy of Marketing 52nd Annual Conference London, UK 2-4 July 2019. Academy of Marketing
2018
- Knight, H. 2018. Legitimacy of societal outcomes in multistakeholder collaboration: Remembering the locals in swapping oil for tourists. Presented at: CSSI 2018 Symposium Copenhagen 10-13 June 2018.
- Knight, H. , Ryan, A. and Morel, C. 2018. Value co-creation in arts and business collaboration: integrating the end beneficiary voice. Presented at: Academy of Marketing 17th Colloquium on Arts, Heritage, Nonprofit and Social Marketing Birmingham September 2018.
2017
- Knight, H. and Ellson, T. 2017. Value drivers of corporate social responsibility: The role of explicit value and back value. Social Business 7 (1), pp.27-47. (10.1362/204440817x14970183097830)
Adrannau llyfrau
- Rajah, E. et al., 2025. Authentic learning in action: Adopting the guest lecture route to promote student engagement and deep learning. In: Deguara, J. et al., Innovations in Pedagogical Practice and Curriculum Development in Higher Education: Contemporary Global Perspectives. Emerald Insight. , pp.45-60. (10.1108/978-1-83549-506-320251004)
- Williams, W. et al., 2022. A study of the convergence between entrepreneurship, government policy, and higher education in Oman. In: Nawaz Tunio, M. et al., Developing Entrepreneurial Ecosystems in Academia. IGI Global. , pp.44-70. (10.4018/978-1-7998-8505-4.ch003)
- Ahmad, N. , Knight, H. and Butt, I. 2020. A citation-based systematic literature review on ECSRS education in MENA region countries.. In: El-Bassiouny, N. et al., Ethics, CSR and Sustainability (ECSRS) Education in the Middle East and North Africa (MENA) Region. London: Routledge. , pp.8-33. (10.4324/9781003022763)
Cynadleddau
- Stadtler, L. et al., 2025. Removing rose-tinted glasses: Uncovering the dark side effects of cross-sector partnerships. Presented at: 85th Annual Meeting of the Academy of Management Copenhagen, Denmark 25-29 July 2025. Published in: Taneja, S. ed. Vol. 2025.Vol. 1. Academy of Management. (10.5465/AMPROC.2025.180bp)
- Nikhashemi, S. , Knight, H. H. and Quinton, S. 2023. Utilising social commerce information sharing in the persuasion knowledge process and brand co-creation: A probabilistic analysis approach. Presented at: Academy of Marketing Conference 2023:From Revolution to Revolutions 3: 3 University of Birmingham 3-6 July 2023.
- Stadtler, L. et al., 2023. Studying cross-sector partnerships’ impact on societal grand challenges – a systematic review of scholarly analyses. Presented at: 39th EGOS Colloquium Cagliari, Italy 6-8 July 2023.
- Stadtler, L. et al., 2022. Removing the rose-tinted glasses: Exploring the dark side of cross-sector partnerships.. Presented at: CSSI 2022: 8th Cross-Sector Social Interactions Symposium Wageningen, Netherlands 22-24 June 2022.
- Knight, H. et al. 2020. Putting cross-sector social partnerships ‘global challenge outcomes to the test: developing a research agenda from an evidence-based, 20-year systematic literature review.. Presented at: 7th biennial International Symposium on Cross-Sector Social Interactions (CSSI 2020) Limerick 23-26 June 2020.
- Knight, H. and Wood, B. 2020. Beneficiary focused external processes as facilitators of a CSSP’s effectiveness.. Presented at: 7th Biennial International Symposium on Cross-Sector Social Interactions (CSSI 2020) Limerick, Ireland 23-26 June 2020.
- Knight, H. and Nikhashemi, S. 2019. Towards a cross‐cultural understanding of the determinants of sustainable consumption: A systemic perspective in the case of the Sultanate of Oman. Presented at: Academy of Marketing 52nd Annual Conference London, UK 2-4 July 2019. Academy of Marketing
- Knight, H. 2018. Legitimacy of societal outcomes in multistakeholder collaboration: Remembering the locals in swapping oil for tourists. Presented at: CSSI 2018 Symposium Copenhagen 10-13 June 2018.
- Knight, H. , Ryan, A. and Morel, C. 2018. Value co-creation in arts and business collaboration: integrating the end beneficiary voice. Presented at: Academy of Marketing 17th Colloquium on Arts, Heritage, Nonprofit and Social Marketing Birmingham September 2018.
Erthyglau
- Verfuerth, C. et al. 2026. Temporal challenges in delivering impactful research to tackle society’s challenges: insights from three case studies. Journal of Marketing Management (10.1080/0267257x.2026.2713195)
- Stadtler, L. et al., 2026. Uncovering the societal harm of cross-sector partnerships: An intervention perspective. Business & Society (10.1177/00076503261468399)
- Nikhashemi, S. R. et al., 2026. Unleashing social commerce: the power of persuasion knowledge on social commerce information sharing in positive brand behaviour. European Journal of Marketing 60 (3), pp.692-724. (10.1108/EJM-04-2024-0285)
- Knight, H. H. et al. 2025. Towards the coopetitive circular business model: Theoretical foundations, conceptual envisioning, and future research imperatives. Industrial Marketing Management 124 , pp.20-39. (10.1016/j.indmarman.2024.11.005)
- Stadtler, L. et al., 2024. Cross-sector partnerships to address societal grand challenges: Systematizing differences in scholarly analysis. Journal of Management Studies 61 (7), pp.3327-3357. (10.1111/joms.13053)
- Nikhashemi, S. et al., 2021. Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps. Journal of Retailing and Consumer Services 60 102464. (10.1016/j.jretconser.2021.102464)
- Knight, H. and Ellson, T. 2017. Value drivers of corporate social responsibility: The role of explicit value and back value. Social Business 7 (1), pp.27-47. (10.1362/204440817x14970183097830)
Gwefannau
- Knight, H. et al. 2026. When cross-sector partnerships intended to do good lead to harm. [Online].UK: Business & Society Blog. Available at: https://businessandsociety.org/when-cross-sector-partnerships-intended-to-do-good-lead-to-harm/.
Monograffau
- Verfuerth, C. , Knight, H. H. and Jones, A. J. 2026. Planet Card: Good food for all. Project Report.[Online].Available at: https://foodcardiff.com/wp-content/uploads/2026/04/Planet-Card-Good-Food-For-All-final-report-web-version.pdf.
Ymchwil
Diddordebau Ymchwil:
- Partneriaethau traws-sector ar gyfer datblygu cynaliadwy
- Cydweithredu rhyng-sefydliadol ar gyfer arloesi a datblygu cynaliadwy (cydweithrediad)
- Cynaliadwyedd a modelau busnes cynaliadwy
- Economi gylchol a model busnes cylchol
- Arferion defnydd cynaliadwy
- Cyfrifoldeb Cymdeithasol Corfforaethol
- Technolegau AI ac AR mewn manwerthu
- Manwerthu digidol (masnach gymdeithasol)
- Dysgu dilys mewn addysg reolaeth
Addysgu
Mae Helena yn arwain ac yn addysgu'r modiwlau canlynol:
BST365/395 Prosiect Marchnata Byw (MSc Marchnata)
BST373 Traethawd Ymchwil Marchnata a Strategaeth (MSc Marchnata; MSc Marchnata Strategol a Digidol; MSc Entrepreneuriaeth ac Arloesi Strategol
Comiments addysgu eraill:
MSc Marchnata disseration goruchwylio prosiectau busnes byw
Bywgraffiad
Cymwysterau
- PhD (Marchnata a Strategaeth) Ysgol Busnes Caerdydd
- MSc (Dulliau Ymchwil y Gwyddorau Cymdeithasol)Ysgol Busnes Caerdydd
- MSc (Marchnata) Prifysgol De Cymru (Prifysgol Morgannwg gynt)
Cyllid Dethol
- 2024–2025 | EPSRC trwy Astudiaethau Cwmpasu Rhwydwaith AFN + (y DU); Prif Ymchwilydd; 'Net Zero Transitioning: Redefining Assumptions Behind Access to Low-carbon Food in Resource-Constrained Communities'; £49,978
- 2024–2025 | Ymddiriedolaeth Wellcome trwy Cynnau | Ignite Prifysgol Caerdydd; Prif Ymchwilydd; 'Dychmygu dyfodol Marchnadoedd Ffermwyr Caerdydd'; £1,983.60
- 2024–2025 | Cyllid Seedcorn Ysgol Busnes Caerdydd; Cyd-Ymchwilydd; 'Apiau manwerthu ARe sy'n gallu annog defnydd minimalaidd?'; £2,000
- 2024–2025 | Cyllid Seedcorn Ysgol Busnes Caerdydd; Cyd-Ymchwilydd; £650
- 2023-2024 | Interniaeth Haf ar y campws Prifysgol Caerdydd; Ymgeisydd Arweiniol; 'Grymuso cynaliadwyedd trwy bŵer AI.'; £,2899.68
- 2019–2021 | Prifysgol Sultan Qaboos, Grant Mewnol CEPS; Prif Ymchwilydd; 'Defnydd Cynaliadwy yn Oman', RF/EPS/MARKT/19/01; OMR4,000 (£8,000)
Anrhydeddau a dyfarniadau
- Academi Rheolaeth, Materion Cymdeithasol mewn Rheolaeth, Trafodion Papurau Gorau, 2025
- CEPS, Prifysgol Sultan Qaboos, Athro Gorau, 2017
- Cynhadledd y Cyngor Rhyngwladol ar gyfer y Byd Busnesau Bach, Papur / Gweithdy Gorau GCC, 2015
Aelodaethau proffesiynol
- Addysgwr Rheolaeth a Busnes Siartredig (CMBE), Cymdeithas Siartredig Ysgolion Busnes
- Aelod o'r Academi Reolaeth
- Aelod o'r Gymuned Rhyngweithiadau Cymdeithasol Traws-Sector (AGG) (academyddion ac ymarferwyr)
- Aelod o'r Ganolfan Ymchwil Polisi Arloesi, Prifysgol Caerdydd, DU
- Aelod o'r Academi Marchnata, y DU
Safleoedd academaidd blaenorol
- 2023-Presennol | Darlithydd mewn Marchnata a Strategaeth, Ysgol Busnes Caerdydd, DU
- 2023-Presennol | Arholwr Allanol, Prifysgol Strathclyde, DU
- 2022–2023 | Darlithydd â Thâl yr Awr, Prifysgol De Cymru, DU
- 2021–2022 | Ymchwilydd Llawrydd
- 2015–2021 | Athro Cynorthwyol, Prifysgol Sultan Qaboos, Sutanate of Oman
- 2014–2015 | Athro Cynorthwyol, Prifysgol Sohar, Sultaniaeth Oman
- 2010–2012 | Darlithydd â Thâl yr Awr, Prifysgol De Cymru, DU
- 2009–2013 | Tiwtor, Ysgol Fusnes Prifysgol Caerdydd, DU
Ymrwymiadau siarad cyhoeddus
- Cerddorfa Lleoledig: Cydbwyso Dynameg Pŵer mewn Partneriaethau Gogledd-De Byd-eang. Aelod panel gwahoddedig yng Nghyfarfod Blynyddol 85ain yr Academi Rheolaeth, Copenhagen, Denmarc, 25-29 Gorffennaf 2025.
- Prosiect Cerdyn Planed: Canfyddiadau Rhagarweiniol. Cyflwyniad ymchwil yng Nghynulliad Bwyd Caerdydd, Synnwyr Bwyd Cymru, Caerdydd, y DU, 25 Mehefin 2025.
- Methodoleg Adolygu Llenyddiaeth Systematig. Traddodwyd darlith wadd ar gyfer cyfres seminarau Labordy Atebion Cydweithredol ar gyfer Problemau Cymdeithasol 'Advancing Qualitative Research', Prifysgol Caint, y DU, 21 Mai 2025.
- Pontio sero net: ailddiffinio rhagdybiaethau y tu ôl i fynediad at fwyd carbon isel mewn cymunedau sydd â chyfyngiadau ar adnoddau. Aelod o banel gwahoddedig a chyflwyniad ymchwil yn Pythefnos Cynaliadwyedd: Systemau Bwyd Cynaliadwy a Gwydn, Prifysgol Caerdydd, y DU, 10 Ebrill 2025.
Pwyllgorau ac adolygu
Rolau Allanol
- 2025–Presennol | Aelod, Pwyllgor ECR, Academi Marchnata, DU
- 2016–2018 | Golygydd Cyswllt, Adolygiad Blynyddol o Bartneriaethau Cymdeithasol, Adran Addysgeg
- 2010–Presennol | Adolygydd Ad-hoc: Busnes a Chymdeithas; Cyfnodolyn Technoleg Gwybodaeth; Cyfnodolyn Ymchwil Busnes; Seicoleg a Marchnata; Moeseg Busnes: Adolygiad Ewropeaidd; Busnes Cymdeithasol
- 2010–Presennol | Adolygydd ar gyfer cynadleddau academaidd: Academi Marchnata, y DU; Academi Rheolaeth; Symposia Rhyngweithiadau Cymdeithasol Traws-Sector
- 2019–Presennol | Sesiynau Cynhadledd Cadeirydd: Cynhadledd yr Academi Marchnata 2018, 2019, 2023, 2024; Symposiwm Rhyngweithiadau Cymdeithasol Traws-Sector - Trac Arweinyddiaeth a Ffiniau 2023; Cynhadledd Ymchwil Ôl-raddedig Cymru mewn Busnes / Rheolaeth ac Economeg – Trac Datgarboneiddio 2023
Rolau Mewnol
- 2024–Presennol | Aelod, Pwyllgor Ymchwil, Effaith ac Arloesi, Ysgol Busnes Caerdydd
- 2023–Presennol | Aelod, Pwyllgor Moeseg Ymchwil, Ysgol Busnes Caerdydd
- 2023–Presennol | Tiwtor Derbyn ar gyfer MSc Marchnata Strategol a Digidol ac MSc Marchnata, Ysgol Busnes Caerdydd
Meysydd goruchwyliaeth
Mae gen i ddiddordeb mewn goruchwylio myfyrwyr PhD mewn meysydd sy'n gysylltiedig â'r croestoriad rhwng busnes a chymdeithas, yn enwedig yn y meysydd sy'n gysylltiedig â:
- Partneriaethau traws-sector
- Cydweithredu rhyng-sefydliadol ar gyfer datblygu cynaliadwy a/neu arloesi (cydweithrediad, cydweithredu cyn-gystadleuol, ac ati)
- Arferion defnydd cynaliadwy
- Cyfrifoldeb Cymdeithasol Corfforaethol
- Arloesi cyfrifol
Anogir darpar ymgeiswyr PhD i gysylltu â Helena gyda chynnig ymchwil sy'n amlinellu eu pwnc ymchwil a'u methodoleg a ffefrir.
Goruchwyliaeth gyfredol
Contact Details
[email protected]
+44 29225 10537
Adeilad Aberconwy, Ystafell C09b, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
+44 29225 10537
Adeilad Aberconwy, Ystafell C09b, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
Arbenigeddau
- Partneriaethau traws-sector
- cydweithrediad
- systemau bwyd
- heriau mawreddog
- Defnydd Cynaliadwy