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Dr Laura Reynolds
(hi/ei)
Uwch Ddarlithydd mewn Marchnata
- Ar gael fel goruchwyliwr ôl-raddedig
Trosolwyg
Mae Laura Reynolds yn Uwch Ddarlithydd Marchnata yn Ysgol Busnes Caerdydd. Ar ôl graddio o'i PhD mewn Marchnata o Ysgol Busnes Caerdydd yn 2019, gweithiodd Laura fel Dadansoddwr Polisi yn Sefydliad Economaidd a Datblygu Dinas-ranbarth (City-REDI) ym Mhrifysgol Birmingham ac fel Cydymaith Ymchwil i Uned Ymchwil Economaidd Cymru. Yn fwy diweddar, cwblhaodd Laura Gymrodoriaeth Ôl-ddoethurol a ariennir gan ESRC yn yr Adran Farchnata yng Nghaerdydd.
Mae ei hymchwil yn archwilio llywodraethu rhanddeiliaid o fewn yr hyn sy'n cael ei ystyried fwyfwy yn broses o frandio lleoedd datganoledig, gan archwilio technegau ar gyfer cynnwys trigolion lleol, busnesau ac atyniadau ymwelwyr wrth lunio'r lleoedd y maent yn byw, gweithio a buddsoddi ynddynt. Mae gan Laura ddiddordeb arbennig mewn archwilio cyfleoedd ar gyfer ymgysylltu, trafod a chydweithio rhwng rhanddeiliaid lle, yn ogystal â chwilio am ffyrdd o oresgyn rhwystrau posibl a allai gyfyngu ar ddulliau mwy cynhwysol a chynaliadwy o osod brandio. Yn ganolog i'w hymchwil mae datblygu effaith gymdeithasol ac economaidd, gan ddatblygu ymchwil a all helpu i lywio polisi ac ymarfer.
Mae gwaith Laura yn cyd-fynd yn agos â phartneriaid diwydiant a chymunedol, gan weithio gyda'i gilydd i ymchwilio i lwybrau ar gyfer cynhwysiant rhanddeiliaid a dulliau brandio cynrychioliadol.
Cyhoeddiad
2025
- De Angelis, R., Reynolds, L., Koenig-Lewis, N. and Bosangit, C. 2025. Conceptualising circular tourism: taking a place-based eco-system perspective. Journal of Circular Economy 3(1), pp. 1-19. (10.55845/TVUZ5672)
2024
- Reynolds, L., Peattie, K., Koenig-Lewis, N. and Doering, H. 2024. There’s a time and place: Navigating omni-temporality in the place branding process. Journal of Business Research 170, article number: 114308. (10.1016/j.jbusres.2023.114308)
2023
- Reynolds, L., Doering, H., Koenig-Lewis, N. and Peattie, K. 2023. Engagement and estrangement: A "tale of two cities" for Bristol’s green branding. European Journal of Marketing 57(9), pp. 2432-2458. (10.1108/EJM-08-2021-0602)
- Reynolds, L. 2023. COVID-19 and the participatory place branding impasse: a study of actor agency. Journal of Place Management and Development 16(4), pp. 561-576. (10.1108/JPMD-10-2022-0099)
- Munday, M., Reynolds, L. and Roberts, A. 2023. Re-appraising ‘in-process’ benefits of strategic infrastructure improvements: Capturing the unexpected socio-economic impacts for lagging regions. Transport Policy 134, pp. 119-127. (10.1016/j.tranpol.2023.02.012)
2022
- Reynolds, L., Koenig-Lewis, N., Doering, H. and Peattie, K. 2022. Competing for legitimacy in the place branding process: (re)negotiating the stakes. Tourism Management 91, article number: 104532. (10.1016/j.tourman.2022.104532)
2021
- Reynolds, L., Henderson, D., Xu, C. and Norris, L. 2021. Digitalisation and the foundational economy: a digital opportunity or a digital divide for less-developed regions?. Local Economy 36(6), pp. 451-467. (10.1177/02690942211072239)
- Reynolds, L. and Koenig-Lewis, N. 2021. Making ‘sense’ of place branding: adopting a sensemaking, sensefiltering and sensegiving lens. In: Medway, D., Warnaby, G. and Byrom, J. eds. A Research Agenda for Place Branding. Elgar Research Agendas Cheltenham: Edward Elgar Publishing, pp. 233-246.
- Reynolds, L. 2021. Reconsidering place branding: ‘connecting the dots’ between placemaking, policy making and sustainable development. Welsh Economic Review 28, pp. 14-22. (10.18573/wer.260)
2020
- Munday, M., Reynolds, L. and Roberts, A. 2020. A road for regional recovery? The socio-economic impacts of local spending on the A465 road improvement scheme in South Wales. Welsh Economic Review 27, pp. 25-32. (10.18573/wer.255)
2019
- Reynolds, L., Henderson, D. and Roche, N. 2019. Digital technologies and future opportunities for the construction industry in Wales. Project Report. Cardiff: Cardiff University.
- Reynolds, L., Roberts, A. and Munday, M. 2019. NHS Wales: what one sector’s fate after Brexit might mean for whole country. The Conversation
- Henderson, D. and Reynolds, L. 2019. New focus on the foundations of the UK’s economy might help poorest regions post-Brexit. The Conversation 2019(27 Mar)
- Toon, M., Collin, V., Whitehead, P. and Reynolds, L. 2019. An analysis of stress and burnout in UK general dental practitioners: sub dimensions and causes. British Dental Journal 226, pp. 125-130. (10.1038/sj.bdj.2019.46)
- Collins, V., Toon, M., O'Selmo, E., Reynolds, L. and Whitehead, P. 2019. A survey of stress, burnout and well-being in UK dentists. British Dental Journal 226, pp. 40-49. (10.1038/sj.bdj.2019.6)
- Reynolds, L., Lindgreen, A. and Beverland, M. 2019. The people and processes underscoring authentication of the Blaenavon World Heritage Site: mediating ‘hot’ and ‘cool’ authentication. In: Campelo, A. et al. eds. Cultural Heritage. Abingdon, Oxon: Routledge, pp. 97-114.
- Campelo, A. et al. eds. 2019. Cultural heritage. Abingdon, Oxon: Routledge.
- Reynolds, L. 2019. A (dis)connected place branding process: Reconsidering the connection of people and places through partnerships and networks. Presented at: 6th Corfu Symposium on Managing & Marketing Places 2019, Corfu, Greece, 6-9 May 20196th Corfu Symposium on Managing & Marketing Proceedings. Institute of Place Management pp. 115-118.
2018
- Reynolds, L., Henderson, D. and Roche, N. 2018. Digital technologies and future opportunities for the foundational economy in Wales. Project Report. Cardiff: Cardiff University.
- Reynolds, L. 2018. A critical approach to place branding governance: From "holding stakes" to "holding flags".. PhD Thesis, Cardiff University.
- Henderson, D., Jones, C., Munday, M., Reynolds, L., Roberts, A., Roche, N. and Scedrova, A. 2018. Digital maturity economic impact report for Wales 2017. Project Report. Cardiff: Cardiff University.
- Henderson, D., Jones, C., Munday, M., Roche, N., Roberts, A., Scedrova, A. and Reynolds, L. 2018. Digital maturity survey for Wales 2017. Project Report. [Online]. Cardiff: Cardiff Business School. Available at: https://www.cardiff.ac.uk/__data/assets/pdf_file/0004/1137775/SFBBE-2016-National-Digital-Maturity-Survey-Report_final.pdf
2017
- Reynolds, L., Koenig-Lewis, N. and Doering, H. 2017. Struggling for legitimacy in the city branding process: an application of Bourdieu’s field-capital theory to the co-creation of the city brand identity. Presented at: 4th Corfu Symposium on Managing & Marketing Places 2017, Corfu, Greece, 24-27 April 2017.
- Reynolds, L., Koenig-Lewis, N. and Woodside, A. 2017. Advancing stakeholder co-creation and co-production of city brand meanings: melds, gaps, omissions, and distortions in “elegant” Bath versus “rebel” Bristol. Presented at: 2nd Conference of the International Place Branding Association, Swansea, Wales, 5-9 December 2017.
- Reynolds, L., Koenig-Lewis, N. and Doering, H. 2017. Questioning the rhetoric of inclusivity in the co-creation of city brands through Bourdieu's field-capital lens. Presented at: Institute of Place Management 4th International Biennial Conference, Manchester, UK, 7-8 Sep 2017.
2016
- Reynolds, L. and Koenig-Lewis, N. 2016. Sculpturing authentic city brands through stakeholder narratives: a sensemaking, sensefiltering, and sensegiving process. Presented at: 3rd Symposium on Managing & Marketing Places 2016, Corfu, Greece, 18-21 April 2016.
- Reynolds, L. and Koenig-Lewis, N. 2016. Developing an inclusive city brand identity: stakeholder engagement as tipping or balancing the scales of stakeholder input?. Presented at: Inaugural Conference of the International Place Branding Association (IPBA 2016), London, England, 7-9 December 2016.
Articles
- De Angelis, R., Reynolds, L., Koenig-Lewis, N. and Bosangit, C. 2025. Conceptualising circular tourism: taking a place-based eco-system perspective. Journal of Circular Economy 3(1), pp. 1-19. (10.55845/TVUZ5672)
- Reynolds, L., Peattie, K., Koenig-Lewis, N. and Doering, H. 2024. There’s a time and place: Navigating omni-temporality in the place branding process. Journal of Business Research 170, article number: 114308. (10.1016/j.jbusres.2023.114308)
- Reynolds, L., Doering, H., Koenig-Lewis, N. and Peattie, K. 2023. Engagement and estrangement: A "tale of two cities" for Bristol’s green branding. European Journal of Marketing 57(9), pp. 2432-2458. (10.1108/EJM-08-2021-0602)
- Reynolds, L. 2023. COVID-19 and the participatory place branding impasse: a study of actor agency. Journal of Place Management and Development 16(4), pp. 561-576. (10.1108/JPMD-10-2022-0099)
- Munday, M., Reynolds, L. and Roberts, A. 2023. Re-appraising ‘in-process’ benefits of strategic infrastructure improvements: Capturing the unexpected socio-economic impacts for lagging regions. Transport Policy 134, pp. 119-127. (10.1016/j.tranpol.2023.02.012)
- Reynolds, L., Koenig-Lewis, N., Doering, H. and Peattie, K. 2022. Competing for legitimacy in the place branding process: (re)negotiating the stakes. Tourism Management 91, article number: 104532. (10.1016/j.tourman.2022.104532)
- Reynolds, L., Henderson, D., Xu, C. and Norris, L. 2021. Digitalisation and the foundational economy: a digital opportunity or a digital divide for less-developed regions?. Local Economy 36(6), pp. 451-467. (10.1177/02690942211072239)
- Reynolds, L. 2021. Reconsidering place branding: ‘connecting the dots’ between placemaking, policy making and sustainable development. Welsh Economic Review 28, pp. 14-22. (10.18573/wer.260)
- Munday, M., Reynolds, L. and Roberts, A. 2020. A road for regional recovery? The socio-economic impacts of local spending on the A465 road improvement scheme in South Wales. Welsh Economic Review 27, pp. 25-32. (10.18573/wer.255)
- Reynolds, L., Roberts, A. and Munday, M. 2019. NHS Wales: what one sector’s fate after Brexit might mean for whole country. The Conversation
- Henderson, D. and Reynolds, L. 2019. New focus on the foundations of the UK’s economy might help poorest regions post-Brexit. The Conversation 2019(27 Mar)
- Toon, M., Collin, V., Whitehead, P. and Reynolds, L. 2019. An analysis of stress and burnout in UK general dental practitioners: sub dimensions and causes. British Dental Journal 226, pp. 125-130. (10.1038/sj.bdj.2019.46)
- Collins, V., Toon, M., O'Selmo, E., Reynolds, L. and Whitehead, P. 2019. A survey of stress, burnout and well-being in UK dentists. British Dental Journal 226, pp. 40-49. (10.1038/sj.bdj.2019.6)
Book sections
- Reynolds, L. and Koenig-Lewis, N. 2021. Making ‘sense’ of place branding: adopting a sensemaking, sensefiltering and sensegiving lens. In: Medway, D., Warnaby, G. and Byrom, J. eds. A Research Agenda for Place Branding. Elgar Research Agendas Cheltenham: Edward Elgar Publishing, pp. 233-246.
- Reynolds, L., Lindgreen, A. and Beverland, M. 2019. The people and processes underscoring authentication of the Blaenavon World Heritage Site: mediating ‘hot’ and ‘cool’ authentication. In: Campelo, A. et al. eds. Cultural Heritage. Abingdon, Oxon: Routledge, pp. 97-114.
Books
- Campelo, A. et al. eds. 2019. Cultural heritage. Abingdon, Oxon: Routledge.
Conferences
- Reynolds, L. 2019. A (dis)connected place branding process: Reconsidering the connection of people and places through partnerships and networks. Presented at: 6th Corfu Symposium on Managing & Marketing Places 2019, Corfu, Greece, 6-9 May 20196th Corfu Symposium on Managing & Marketing Proceedings. Institute of Place Management pp. 115-118.
- Reynolds, L., Koenig-Lewis, N. and Doering, H. 2017. Struggling for legitimacy in the city branding process: an application of Bourdieu’s field-capital theory to the co-creation of the city brand identity. Presented at: 4th Corfu Symposium on Managing & Marketing Places 2017, Corfu, Greece, 24-27 April 2017.
- Reynolds, L., Koenig-Lewis, N. and Woodside, A. 2017. Advancing stakeholder co-creation and co-production of city brand meanings: melds, gaps, omissions, and distortions in “elegant” Bath versus “rebel” Bristol. Presented at: 2nd Conference of the International Place Branding Association, Swansea, Wales, 5-9 December 2017.
- Reynolds, L., Koenig-Lewis, N. and Doering, H. 2017. Questioning the rhetoric of inclusivity in the co-creation of city brands through Bourdieu's field-capital lens. Presented at: Institute of Place Management 4th International Biennial Conference, Manchester, UK, 7-8 Sep 2017.
- Reynolds, L. and Koenig-Lewis, N. 2016. Sculpturing authentic city brands through stakeholder narratives: a sensemaking, sensefiltering, and sensegiving process. Presented at: 3rd Symposium on Managing & Marketing Places 2016, Corfu, Greece, 18-21 April 2016.
- Reynolds, L. and Koenig-Lewis, N. 2016. Developing an inclusive city brand identity: stakeholder engagement as tipping or balancing the scales of stakeholder input?. Presented at: Inaugural Conference of the International Place Branding Association (IPBA 2016), London, England, 7-9 December 2016.
Monographs
- Reynolds, L., Henderson, D. and Roche, N. 2019. Digital technologies and future opportunities for the construction industry in Wales. Project Report. Cardiff: Cardiff University.
- Reynolds, L., Henderson, D. and Roche, N. 2018. Digital technologies and future opportunities for the foundational economy in Wales. Project Report. Cardiff: Cardiff University.
- Henderson, D., Jones, C., Munday, M., Reynolds, L., Roberts, A., Roche, N. and Scedrova, A. 2018. Digital maturity economic impact report for Wales 2017. Project Report. Cardiff: Cardiff University.
- Henderson, D., Jones, C., Munday, M., Roche, N., Roberts, A., Scedrova, A. and Reynolds, L. 2018. Digital maturity survey for Wales 2017. Project Report. [Online]. Cardiff: Cardiff Business School. Available at: https://www.cardiff.ac.uk/__data/assets/pdf_file/0004/1137775/SFBBE-2016-National-Digital-Maturity-Survey-Report_final.pdf
Thesis
- Reynolds, L. 2018. A critical approach to place branding governance: From "holding stakes" to "holding flags".. PhD Thesis, Cardiff University.
Ymchwil
Diddordebau Ymchwil
- Brandio a rheoli brand
- Marchnata lleoedd a brandio lleoedd
- Llywodraethu rhanddeiliaid
- Dinasoedd
- Treftadaeth Ddiwylliannol
- Economi Sylfaenol
Cyllid Digonol
- Cymrodoriaeth Ôl-ddoethurol ESRC: £98,363, "Ailfeddwl llywodraethu brandio lleoedd: goblygiadau dull sy'n canolbwyntio ar randdeiliaid wrth reoli cyflwyno lleoedd cymhleth", Prifysgol Caerdydd, 2021.
- CARBS SIF Cyllid: £865: Llywodraethu Cwmnïau Bach a Rheoli Risg: Rheoli Canlyniadau Clinigol trwy Lywodraethu Sefydliadol gyda Dr Mark Toon, Prifysgol Caerdydd, 2019.
- Sefydliad Rheoli Lle a Chronfa ar y Cyd Springboard: £500, Cwestiynu rhethreg cynwysoldeb wrth gyd-greu brandiau'r ddinas trwy lens cyfalaf maes Bourdieu, Prifysgol Metropolitan Manceinion, 2018.
- Ymweliad Sefydliadol Tramor ESRC, £5000, Cyswllt Prifysgol ym Mhrifysgol Curtin, Perth, Awstralia dan oruchwyliaeth yr Athro Arch Woodside, 2017.
Bywgraffiad
- PhD (Marchnata) - Prifysgol Caerdydd
- MSc (Dulliau Ymchwil y Gwyddorau Cymdeithasol) gyda Rhagoriaeth - Prifysgol Caerdydd
- MA (Marchnata) gyda Rhagoriaeth - Prifysgol Keele
- LLB (Y Gyfraith gyda Hanes) 1af - Prifysgol Keele
Anrhydeddau a dyfarniadau
- Papur a gymeradwywyd yng Nghystadleuaeth Traethawd Doethurol Cymdeithas Doethurol Ewrop mewn Rheolaeth a Gweinyddu Busnes (EDAMBA), 2020
- Papur cynadledda gorau yn y 4ydd Cynhadledd Ryngwladol Biennial Institute of Place, Manceinion, 2017.
- Y Perfformiad Academaidd Gorau ar Ddulliau Ymchwil y Gwyddorau Cymdeithasol MSc, 2014.
Aelodaethau proffesiynol
- Aelod o'r Sefydliad Rheoli Lle (IPM)
- Aelod o Gymdeithasau Astudiaethau Rhanbarthol
Safleoedd academaidd blaenorol
2021- Yn bresennol: Cymrawd Ôl-ddoethurol, Prifysgol Caerdydd
2019-2020 - Cydymaith Ymchwil, Uned Ymchwil Economi Cymru, Prifysgol Caerdydd
Pwyllgorau ac adolygu
- Pwyllgor Ystadau Ysgol Busnes Caerdydd
- Partner City - REDI, Prifysgol Birmingham
Meysydd goruchwyliaeth
Mae gennyf ddiddordeb arbennig mewn goruchwylio prosiectau PhD sy'n canolbwyntio ar y meysydd pwnc canlynol:
- Brandio lleoedd
- Marchnata lleoedd a rheoli lleoedd
- Cymhwyso theori gymdeithasol i brosesau marchnata
- Hunaniaeth a rheolaeth brand
- Ymgysylltu â rhanddeiliaid a'i bwysigrwydd wrth adeiladu brandiau cynhwysol a chynaliadwy
- Marchnata a rheoli safleoedd treftadaeth diwylliannol
Contact Details
Arbenigeddau
- Hunaniaeth a rheolaeth brand
- Ymchwil ansoddol
- brandio lleoedd a marchnata lleoedd
- Dinasoedd
- Ymgysylltu â rhanddeiliaid
