Ewch i’r prif gynnwys
Anthony Samuel

Dr Anthony Samuel

Darllenydd mewn Marchnata a Strategaeth

Ysgol Busnes Caerdydd

Email
SamuelA3@caerdydd.ac.uk
Telephone
+44 29208 74410
Campuses
Adeilad Aberconwy, Ystafell B16, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU

Trosolwyg

Anthony has been lecturing in the University sector for the past 15 years and before joining Cardiff University was previously a Senior lecturer in Marketing and Business Ethics at the University of South Wales and The University of Wales Trinity Saint David.

Anthony is presently course lead for year 2 Business and Management Undergraduate students and teaches on the following modules:

  • BST141 Strategic Marketing Management
  • BST190 Innovation Management

Cyhoeddiad

2023

2022

2021

2020

2019

2018

2017

2016

2015

2012

2011

Articles

Book sections

Conferences

Thesis

Ymchwil

Research interests

Anthony’s qualitative research (Grounded Theory) in marketing systems and dynamics encompasses a cross disciplinary perspective on sustainable and ethical consumption. His areas of interest are

  • Grounded Theory,
  • Fair Trade Marketing,
  • Place Marketing,
  • Ethical / Sustainable Consumption and Consumer Behaviour
  • Social enterprise.

Addysgu

Ar hyn o bryd Anthony yw Cyfarwyddwr Cwrs y rhaglen MSc Strategaeth Busnes ac Entrepreneuriaeth ac mae'n dysgu Marchnata ar gwrs MBA Gweithredol a Rheolaeth Arloesi yr Ysgol Busnes ar y rhaglen MSc.

Bywgraffiad

Cymwysterau

  • PhD (Prifysgol Caerdydd)
  • MBA (Prifysgol Lincoln)
  • BA (Anrh) Menter Busnes (Prifysgol Wolverhampton)
  • Tystysgrif Addysg Uwch ac Addysg Bellach (Prifysgol Caerdydd)

Cyfraniadau'r cyfryngau

Newyddion ITV: Sylwebaeth ar ddirywiad Siopau Cartref Prydain (BHS) 25Ebrill 2016

Anrhydeddau a dyfarniadau

  • WISERD: Cronfa Digwyddiad ESRC, (2016) 'Deall Graddfa Menter Gymdeithasol i fyny', £3,000.
  • Sefydliad Ymchwil Prifysgol De Cymru (2015) ' Grant cyhoeddi', £5,000.
  • Cronfa Datblygu Cyfnod Cynnar (2013) Astudiaeth dichonoldeb Canolfan Ragoriaeth Cerameg Llywodraeth Cymru, £6,000
  • Ewropeaidd (INTERREG) (2011/2013) ' Prosiect RE:ACT: Grymuso ymdeimlad o le i gymunedau' , £424,664
  • Ewropeaidd (Leonardo) (2010 / 2012) ' Prosiect Hercules: marchnata cyfryngau cymdeithasol ar gyfer twristiaeth' , £242,821
  • Llywodraeth Cynulliad Cymru (2008/2010) ' Busnes Gwyrddio', £37,484

Aelodaethau proffesiynol

  • Cymrawd a Marchnatwr Siartredig (Sefydliad Siartredig Marchnata)
  • Cymdeithas Macromarketing
  • Cymrawd yr Academi Addysg Uwch