Dr Robert Thomas

(e/fe)

2024

• Thomas, R. 2024. "Also, ich bin Ihr Führer für heute Morgen": Exploring tour guide 'performance' through the lens of moral blindness at the Nuremberg Rally sites. Presented at: 2024 Academy of Marketing Conference, Cardiff, UK, 1 - 4 July 2024.
• Thomas, R. and Samuel, A. 2024. Collective absolution, practised dubiety, ersatz ethics and permanent positions: An exploration of moral blindness in contemporary collecting. Presented at: 2024 Academy of Marketing Conference, Cardiff, UK, 1-4 July 2024.
• Thomas, R. and Samuel, A. 2024. Contested commemoration and new meanings: A study of soviet-era war memorials in Berlin. Presented at: 49th Macromarketing Conference, Helsinki, Finland, 17 - 20 June 2024.

2023

• Mukattash, I. L., Dandis, A., Thomas, R., Nusair, M. and Mukattash, T. L. 2023. Social marketing, shock advertising and risky consumption behavior. International Journal of Emerging Markets 18(8), pp. 1994-2011. (10.1108/IJOEM-09-2020-1111)
• White, G. R., Samuel, A. and Thomas, R. 2023. Exploring and expanding supererogatory acts: beyond duty for a sustainable future. Journal of Business Ethics 185, pp. 665-688. (10.1007/s10551-022-05144-8)
• Samuel, A., McGouran, C., Thomas, R. J. and White, G. R. 2023. Chapter 9: Directing ethical consumption through the development of ethical foodscapes. In: Carrigan, M., Wells, V. and Papadas, K. eds. Research Handbook on Ethical Consumption. Elgar Online, pp. 136-157., (10.4337/9781802202021)
• Thomas, R. 2023. A qualitative study of parental influence on young adults? Motivations to join a brand community. Presented at: Academy of Marketing Conference 2023:From Revolution to Revolutions 3: 3, University of Birmingham, 3-6 July 2023.
• Thomas, R. 2023. An empirical analysis of the motivation(s) to collect death. A pan cultural study of consumer collectors. Presented at: Academy of Marketing Conference 2023:From Revolution to Revolutions 3: 3, University of Birmingham, 3-6 July 2023.
• Thomas, R. 2023. Collecting death: From memorabilia to thanabillia?. Presented at: Consumer Culture Theory Conference:Utopia Revisited, Lund, Sweden Lund University, AF-Borgen, 27-30 June 2023.
• Samuel, A., McGouran, C., Thomas, R. and Gareth, W. 2023. FIFA's Greenest Football Club: delivering and Disseminating Social Innovation at Forest Green Rovers. Presented at: 48th Macromarketing Conference, Seattle, 19-22nd June 2023.

2022

• White, G., Allen, R., Samuel, A., Abdullah, A. and Thomas, R. J. 2022. Antecedents of cybersecurity implementation: a study of the cyber-preparedness of U.K. social enterprises. IEEE Transactions on Engineering Management 69(6), pp. 3826-3837. (10.1109/TEM.2020.2994981)
• Samuel, A., Thomas, R. J., McGouran, C. and White, G. R. T. 2022. Experiencing the macromarketing dimensions of sustainability: Lessons learned from field trips to the ultra novel. Journal of Marketing Education 44(3), pp. 322-336. (10.1177/02734753211049825)
• Samuel, A., White, G. R., Peattie, K. and Thomas, R. 2022. Social enterprise places: a place-based initiative facilitating syntactic, semantic and pragmatic constructions of legitimacy. Journal of Macromarketing 42(1), pp. 51-70. (10.1177/02761467211040765)
• White, G. R. T., Allen, R., Samuel, A., Taylor, D., Thomas, R. and Jones, P. 2022. The ecosystem of UK social entrepreneurship: a meta-analysis of contemporary studies. In: Grant Pickernell, D. et al. eds. Disadvantaged Entrepreneurship and the Entrepreneurial Ecosystem., Vol. 14. Contemporary Issues in Entrepreneurship Research Emerald, pp. 193-218., (10.1108/S2040-724620220000014009)

2021

• Thomas, R. J., White, G. R. T. and Samuel, A. 2021. Exploring the motivations to participate in an online brand community: a study of 7-11-year-old children. European Journal of Marketing 55(8), pp. 2308-2343. (10.1108/EJM-09-2019-0730)
• Thomas, R. J., White, G. R. T. and Samuel, A. 2021. What are the social and personal drivers to engage in co-creation? A study of UK 7-13-year-olds. Young Consumers: Insight and Ideas for Responsible Marketers 22(2), pp. 202-218. (10.1108/YC-09-2020-1215)
• Samuel, A., White, G., Thomas, R. and Jones, P. 2021. Programmatic advertising: an exegesis of consumer concerns. Computers in Human Behavior 116, article number: 106657. (10.1016/j.chb.2020.106657)

2020

• Thomas, R. J. 2020. From social activism to active socialization: The evolution of football ideology in community-owned football clubs. Strategic Change Briefings in Entrepreneurial Finance 29(4), pp. 459-470. (10.1002/jsc.2357)
• Thomas, R. J., White, G. and Samuel, A. 2020. Exploring children's reactions to sponsorship transition: a study of interpersonal and pro-social demands. Young Consumers: Insight and Ideas for Responsible Marketers 21(4), pp. 419-433. (10.1108/YC-06-2020-1174)

2019

• White, G. R. T., Ahmed, A., Cicmil, S., Allen, R. and Thomas, R. 2019. University-industry collaboration through knowledge transfer partnerships in the UK: an extension of activity theory. The International Journal of Management 8(4), pp. 14-24.
• Thomas, R. J. 2019. Find the theme in your data: Little quick fix. SAGE.
• Thomas, R. J. 2019. Turn your literature review into an argument: Little quick fix. SAGE.

2018

• Thomas, R. J. 2018. Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands: a pan-cultural study of the European leagues. Journal of Marketing Management 34(17-18), pp. 1470-1502. (10.1080/0267257X.2018.1545685)
• Thomas, R. J. 2018. Constructing the self through consumer contribution: A study of self-monitoring behaviour and co-creation. Presented at: Academy of Marketing Conference : Marketing the Brave, University of Sterling , Sterling , United Kingdom, 2-5 July 2018.
• Thomas, R. J. 2018. Exploring the motivations and benefits of joining a brand community: A study of UK 7-11-year-olds. Presented at: Academy of Marketing Conference : Marketing the Brave, University of Sterling , Sterling , United Kingdom, 2-5 July 2018.
• Thomas, R. J. 2018. An analysis of the impact of dispositional characteristics in relation to fan/sponsor loyalty. Presented at: Academy of Marketing Conference : Marketing the Brave, University of Sterling , Sterling , United Kingdom, 2-5 July 2018.
• Thomas, R. J. 2018. The effect of personality on brand alignment: an empirical study of elite sport. Presented at: 47th European Marketing Academy Conference, Glasgow, United Kingdom, 29 May - 1 Jun 2018.

2017

• Thomas, R. J. 2017. Mapping the boundaries and antecedents of football fans - Individual co-creation activities: A pan-cultural, exploratory study of the European Leagues. Presented at: Academy of Marketing Conference 2017- Freedom Through Marketing: Looking Back, Going Forward, Hull, Uk, 3-6 July 2017.

2016

• Thomas, R. J. 2016. Deciphering football fans brand relationships, consumption values and loyalty predicates: A utilitarian perspective.. Presented at: Academy of Marketing Conference 2016: Radical Marketing, Newcastle, United Kingdom, 4-7 July 2016.
• Thomas, R. J. 2016. Exploring football fans' utilitarian shopping motivation and its effect on sponsorship engagement: Qualitative evidence from Europe's 'Big Five' leagues and Campeonato Brasileiro Série A.. Presented at: 45th European Marketing Academy Conference, Oslo, Norway, 27-29 May 2016.

2015

• Thomas, R. J. 2015. Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League. Journal of Product and Brand Management 24(3), pp. 229-251. (10.1108/JPBM-07-2014-0657)

2014

• Thomas, R. J. 2014. Female self-enhancement, ingratiation practices and consumption symbolism: Qualitative insights into personality driven customer behaviour and evaluations of consumer electronics. Journal of Customer Behaviour 13(4), pp. 291-324. (10.1362/147539214X14185702584360)
• Thomas, R. J. 2014. An evaluation of the effectiveness of rugby event sponsorship: A study of Dove Men+Care and the Welsh Rugby Union. Journal of Product & Brand Management 23(4/5), pp. 304-321. (10.1108/JPBM-03-2014-0533)
• Thomas, R. J. 2014. Utilitarianism, low-self monitoring and consumer electronics: A female perspective. Presented at: Academy of Marketing Conference 2014: Marketing Dimensions: People, places and spaces, Bournemouth, UK, 8-10 July 2014.
• Thomas, R. J. 2014. An investigation into fans' perceptions of International Rugby Union kit sponsorship: A study of England and Wales. Presented at: Academy of Marketing Conference 2013 Marketing Dimensions: People, places and spaces,, Bournemouth, UK, 8-10 July 2014.

2013

• Thomas, R. J. and Roeseler, F. 2013. An exploratory investigation into the effectiveness of team kit sponsorship: Fans' perspectives of new sponsorship in the German Bundesliga. Journal of Customer Behaviour 12(2-3), pp. 177-192. (10.1362/147539213X13832198548337)
• Thomas, R. J. 2013. There's a real value in people telling you what's what: An exploration of female high self-monitoring and herd behaviour. Presented at: Academy of Marketing Conference 2013 - Marketing Relevance, Cardiff, UK, 8-11 July 2013.
• Thomas, R. J. 2013. Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence. Presented at: Academy of Marketing Conference 2013 - Marketing Relevance, Cardiff, UK, 8-11 July 2013.