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Dr Mark Toon
BSc MSc MPhil PhD FHEA
- Ar gael fel goruchwyliwr ôl-raddedig
Timau a rolau for Mark Toon
Uwch Ddarlithydd
Cyhoeddiad
2025
- Toon, M. 2025. An alliance failures framework for complex multi-agency alliances. Presented at: EMAC Spring Conference 2025 Madrid, Spain 25 - 30 May 2025.
- Boncheva, K. et al. 2025. Staying or leaving? Resource redeployment and real options effects in accelerating or mitigating firms’ international market exit decisions [Abstract]. Presented at: Global Marketing Conference 2025 Hong Kong 24-27 July 2025.
- Toon, M. 2025. In it together – tapping the internal market for environmental and organisational performance. Presented at: Academy of Marketing Conference 2025 Cork, Ireland 7-10 July 2025.
2024
- Toon, M. 2024. Jet zero? Why net zero in aviation can’t get off the ground. [Online].Vol. 3 DecThe Conversation: The Conservation Trust. Available at: https://theconversation.com/jet-zero-why-net-zero-in-aviation-cant-get-off-the-ground-244316?utm_source=clipboard&utm_medium=bylinecopy_url_button.
- Toon, M. 2024. Alliances for social good: the effect of purpose-based aims on alliance governance. Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium Cardiff 1 - 4 July 2024. Published in: Strong, C. et al., Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium.
- Toon, M. and Reynolds, L. 2024. A paradoxical kind of living: using the paradox theory lens to explain organisational dysfunction for high status professionals. Presented at: British Academy of Management Conference 2024 Nottingham, UK 4-6 September 2024. Conference Proceedings of the British Academy of Management Conference 2024. Vol. 2024.
2020
- Toon, M. 2020. Survey design for quantitative analysis: A large-scale investigation into stress and burnout within the UK dental profession. In: Sage Research Methods Cases. Medicine and Health SAGE(10.4135/9781529744224)
2019
- Toon, M. et al. 2019. An analysis of stress and burnout in UK general dental practitioners: sub dimensions and causes. British Dental Journal 226 , pp.125-130. (10.1038/sj.bdj.2019.46)
- Collins, V. et al., 2019. A survey of stress, burnout and well-being in UK dentists. British Dental Journal 226 , pp.40-49. (10.1038/sj.bdj.2019.6)
- Toon, M. and Burki, U. 2019. Market knowledge and governance choice in international marketing alliances: implications for export performance. Presented at: Australian and New Zealand Marketing Association Conference (ANZMAC) 2019 hosted in Wellington, New Zealand Wellington, New Zealand 2-4th Dec 2019.
2018
- Toon, M. and Burki, U. 2018. Measuring the impact of supplier specific assets and business culture on the Asian-Asian and Asian-Western export relationships. Presented at: EMAC 2018 Glasgow, Scotland, United Kingdom 29 May-1 June 2018. , pp.-.
- Toon, M. and Hurth, V. 2018. Organisational purpose and employee-company identification: a relational marketing perspective. Presented at: International Colloquium on Relationship Marketing 2018 hosted in Cardiff UK Cardiff 12-14 Sept 2018.
- Toon, M. , Robson, M. and Morgan, R. 2018. Mapping managerial exchange and alliance performance: The contingent effects of firm size and managerial tenure. Presented at: IMM Summit 2018 2018. , pp.-.
2016
- Toon, M. et al. 2016. Processes and integration in the interaction of purchasing and marketing: considering synergy and symbiosis. Industrial Marketing Management 52 , pp.74-81. (10.1016/j.indmarman.2015.07.014)
- Lemke, F. and Toon, M. 2016. Value co-creation in complex projects: opening the time-value box. Presented at: EMAC 2016 Oslo, Norway 24-26 May 2016.
- Toon, M. and Lemke, F. 2016. Hearing the quiet voices: digital empowerment of low status stakeholders in complex value co-creation construction scenarios. Presented at: ICRM 2016 Toulouse, France 7-9 Sept 2016.
2015
- Toon, M. and Lemke, F. 2015. What is multi-agency value co-creation anyway?. Presented at: International Colloquium on Relationship Marketing 2015 Helsinki, Finland 15-17 September 2015.
2014
- Toon, M. , Morgan, R. E. and Robson, M. J. 2014. Building the exchange process: The antecedents of operational exchange in collaborative business to business relationships. Presented at: International Colloquium on Relationship Marketing Newcastle, UK 8-10 September 2014.
2013
- Toon, M. , Morgan, R. E. and Robson, M. J. 2013. Operational exchange in collaborative business to business alliances: antecedents and the impact of firm size. Presented at: EMAC 2013 Istanbul, Turkey 4-7 June 2013.
2012
- Toon, M. , Robson, M. J. and Morgan, R. E. 2012. A value-in-process analysis of relationship interactions in non-equity alliances. Industrial Marketing Management 41 (1), pp.186-196. (10.1016/j.indmarman.2011.11.016)
2011
- Toon, M. , Morgan, R. E. and Robson, M. 2011. Alliance governance in marketing channels: substitutes and multidimensional forms. Presented at: Marketing Theory Challenges in Emerging Societies : Conference Proceedings Iaşi, Romania 21-23 September 2011. Published in: Munteanu, C. ed. Proceedings of 2nd European Marketing Academy (EMAC) Regional Conference, Iasi, Romania, 21-23 September 2011. Iasi: Alexandru Ioan Cuza University of Iasi. , pp.247-253.
2010
- Toon, M. 2010. Non-trust in non-equity relationships: A non-transaction costs perspective. Presented at: 18th International Colloquium in Relationship Marketing Reading, UK 27-30 September 2010.
- Toon, M. , Robson, M. and Morgan, R. 2010. Non-trust in non-equity relationships: A non-transaction costs approach. Presented at: International Colloquium on Relationship Marketing 2010 Henley-on-Thames, UK 27-29 September 2010. , pp.31-32.
2008
- Chuang, F. et al., 2008. The contingent value of stage-gate capabilities for new product performance in Chinese new technology ventures. Presented at: Academy of Marketing Conference 2008 Aberdeen, UK 8-10 July 2008.
- Toon, M. 2008. Coordinating mechanisms in interorganisational alliances : context, classification and performance outcomes.. PhD Thesis , Cardiff University.
- Toon, M. et al. 2008. Assessment of inter-organisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management Conference (BAM) 2008 Harrogate, UK 9-11 September 2008.
- Toon, M. et al. 2008. Assessment of interorganisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management 2008 Harrogate, UK September 2008. , pp.31-32.
2007
- Toon, M. 2007. Drivers of expectations of continuity in importer-exporter relationships. Presented at: 36th EMAC Annual Conference Reykjavik, Iceland 22-25 May 2007.
- Toon, M. et al. 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor model. Presented at: British Academy of Management Conference 2007 Warwick, UK 10-13 September 2007. , pp.31-32.
- Toon, M. et al. 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor structure. Presented at: British Academy of Management Conference 2007 Warwick, UK 10-13 September 2007.
Adrannau llyfrau
- Toon, M. 2020. Survey design for quantitative analysis: A large-scale investigation into stress and burnout within the UK dental profession. In: Sage Research Methods Cases. Medicine and Health SAGE(10.4135/9781529744224)
Cynadleddau
- Toon, M. 2025. An alliance failures framework for complex multi-agency alliances. Presented at: EMAC Spring Conference 2025 Madrid, Spain 25 - 30 May 2025.
- Boncheva, K. et al. 2025. Staying or leaving? Resource redeployment and real options effects in accelerating or mitigating firms’ international market exit decisions [Abstract]. Presented at: Global Marketing Conference 2025 Hong Kong 24-27 July 2025.
- Toon, M. 2025. In it together – tapping the internal market for environmental and organisational performance. Presented at: Academy of Marketing Conference 2025 Cork, Ireland 7-10 July 2025.
- Toon, M. 2024. Alliances for social good: the effect of purpose-based aims on alliance governance. Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium Cardiff 1 - 4 July 2024. Published in: Strong, C. et al., Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium.
- Toon, M. and Reynolds, L. 2024. A paradoxical kind of living: using the paradox theory lens to explain organisational dysfunction for high status professionals. Presented at: British Academy of Management Conference 2024 Nottingham, UK 4-6 September 2024. Conference Proceedings of the British Academy of Management Conference 2024. Vol. 2024.
- Toon, M. and Burki, U. 2019. Market knowledge and governance choice in international marketing alliances: implications for export performance. Presented at: Australian and New Zealand Marketing Association Conference (ANZMAC) 2019 hosted in Wellington, New Zealand Wellington, New Zealand 2-4th Dec 2019.
- Toon, M. and Burki, U. 2018. Measuring the impact of supplier specific assets and business culture on the Asian-Asian and Asian-Western export relationships. Presented at: EMAC 2018 Glasgow, Scotland, United Kingdom 29 May-1 June 2018. , pp.-.
- Toon, M. and Hurth, V. 2018. Organisational purpose and employee-company identification: a relational marketing perspective. Presented at: International Colloquium on Relationship Marketing 2018 hosted in Cardiff UK Cardiff 12-14 Sept 2018.
- Toon, M. , Robson, M. and Morgan, R. 2018. Mapping managerial exchange and alliance performance: The contingent effects of firm size and managerial tenure. Presented at: IMM Summit 2018 2018. , pp.-.
- Lemke, F. and Toon, M. 2016. Value co-creation in complex projects: opening the time-value box. Presented at: EMAC 2016 Oslo, Norway 24-26 May 2016.
- Toon, M. and Lemke, F. 2016. Hearing the quiet voices: digital empowerment of low status stakeholders in complex value co-creation construction scenarios. Presented at: ICRM 2016 Toulouse, France 7-9 Sept 2016.
- Toon, M. and Lemke, F. 2015. What is multi-agency value co-creation anyway?. Presented at: International Colloquium on Relationship Marketing 2015 Helsinki, Finland 15-17 September 2015.
- Toon, M. , Morgan, R. E. and Robson, M. J. 2014. Building the exchange process: The antecedents of operational exchange in collaborative business to business relationships. Presented at: International Colloquium on Relationship Marketing Newcastle, UK 8-10 September 2014.
- Toon, M. , Morgan, R. E. and Robson, M. J. 2013. Operational exchange in collaborative business to business alliances: antecedents and the impact of firm size. Presented at: EMAC 2013 Istanbul, Turkey 4-7 June 2013.
- Toon, M. , Morgan, R. E. and Robson, M. 2011. Alliance governance in marketing channels: substitutes and multidimensional forms. Presented at: Marketing Theory Challenges in Emerging Societies : Conference Proceedings Iaşi, Romania 21-23 September 2011. Published in: Munteanu, C. ed. Proceedings of 2nd European Marketing Academy (EMAC) Regional Conference, Iasi, Romania, 21-23 September 2011. Iasi: Alexandru Ioan Cuza University of Iasi. , pp.247-253.
- Toon, M. 2010. Non-trust in non-equity relationships: A non-transaction costs perspective. Presented at: 18th International Colloquium in Relationship Marketing Reading, UK 27-30 September 2010.
- Toon, M. , Robson, M. and Morgan, R. 2010. Non-trust in non-equity relationships: A non-transaction costs approach. Presented at: International Colloquium on Relationship Marketing 2010 Henley-on-Thames, UK 27-29 September 2010. , pp.31-32.
- Chuang, F. et al., 2008. The contingent value of stage-gate capabilities for new product performance in Chinese new technology ventures. Presented at: Academy of Marketing Conference 2008 Aberdeen, UK 8-10 July 2008.
- Toon, M. et al. 2008. Assessment of inter-organisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management Conference (BAM) 2008 Harrogate, UK 9-11 September 2008.
- Toon, M. et al. 2008. Assessment of interorganisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management 2008 Harrogate, UK September 2008. , pp.31-32.
- Toon, M. 2007. Drivers of expectations of continuity in importer-exporter relationships. Presented at: 36th EMAC Annual Conference Reykjavik, Iceland 22-25 May 2007.
- Toon, M. et al. 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor model. Presented at: British Academy of Management Conference 2007 Warwick, UK 10-13 September 2007. , pp.31-32.
- Toon, M. et al. 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor structure. Presented at: British Academy of Management Conference 2007 Warwick, UK 10-13 September 2007.
Erthyglau
- Toon, M. et al. 2019. An analysis of stress and burnout in UK general dental practitioners: sub dimensions and causes. British Dental Journal 226 , pp.125-130. (10.1038/sj.bdj.2019.46)
- Collins, V. et al., 2019. A survey of stress, burnout and well-being in UK dentists. British Dental Journal 226 , pp.40-49. (10.1038/sj.bdj.2019.6)
- Toon, M. et al. 2016. Processes and integration in the interaction of purchasing and marketing: considering synergy and symbiosis. Industrial Marketing Management 52 , pp.74-81. (10.1016/j.indmarman.2015.07.014)
- Toon, M. , Robson, M. J. and Morgan, R. E. 2012. A value-in-process analysis of relationship interactions in non-equity alliances. Industrial Marketing Management 41 (1), pp.186-196. (10.1016/j.indmarman.2011.11.016)
Gosodiad
- Toon, M. 2008. Coordinating mechanisms in interorganisational alliances : context, classification and performance outcomes.. PhD Thesis , Cardiff University.
Gwefannau
- Toon, M. 2024. Jet zero? Why net zero in aviation can’t get off the ground. [Online].Vol. 3 DecThe Conversation: The Conservation Trust. Available at: https://theconversation.com/jet-zero-why-net-zero-in-aviation-cant-get-off-the-ground-244316?utm_source=clipboard&utm_medium=bylinecopy_url_button.
Ymchwil
Diddordebau ymchwil
Mae Dr Mark Toon yn arbenigwr mewn llywodraethu a chydlynu perthynas rhyngsefydliadol. Mae Mark yn Uwch Ddarlithydd mewn Marchnata a Strategaeth yn Ysgol Busnes Caerdydd lle mae'n dysgu Busnes Rhyngwladol. Mae'n addysgwr profiadol ar lefelau israddedig, ôl-raddedig a gweithredol. Mark yw Cyfarwyddwr Rhaglen MSc Marchnata a Chyfarwyddwr Asesu ac Adborth Ysgol Busnes Caerdydd.
Mae Mark yn dod â'i brofiad diwydiannol mewn rheolaeth i'w ymchwil ac yn ceisio cymhwyso theori i broblemau diwydiannol. Mae'r 'problemau' hyn yn canolbwyntio ar berthnasoedd rhyngsefydliadol mewn lleoliadau cymhleth ac yn rhychwantu llu o sectorau. Mae Mark wedi cyfrannu dealltwriaeth mewn adeiladu a datblygu polisi mewn gofal iechyd. Mae gwaith diweddar ym maes hedfan yn ceisio cymhwyso ei wybodaeth o gydlynu sefydliadol i gydweithrediadau cymhleth fel cynghorau jet sero a thasgfeydd. Gan weithio gyda chydweithwyr yn rhyngwladol, mae Mark wedi dadansoddi effeithiolrwydd ymdrechion y cyngor a'r tasglu i sicrhau sero net ym maes hedfan. "Mae goresgyn gwahaniaethau mewn agendâu a sefydlu fforymau cydweithredol yn aml yn fan cychwyn i brosiect llwyddiannus" meddai. "Ond mae'n ymddangos bod sefydlu nodau cyffredin ystyrlon gyda set o werthoedd ynghlwm yn allweddol i lwyddiant dro ar ôl tro ar draws gwahanol sectorau."Mae ei ffocws ar gyd-greu gwerth mewn cynghreiriau cymhleth yn adlewyrchu diddordeb brwd mewn hyrwyddo gwell dealltwriaeth o'r heriau y mae sefydliadau'n eu hwynebu wrth ddilyn agendâu lluosog. Mae ymddiriedaeth ymhlith cymheiriaid a gwerthoedd a rennir yn ganolog i'r ymdrechion cydweithredol y mae Mark yn ymchwilio iddynt. Maent yn dod yn hanfodol i wireddu prosiectau gweledigaethol. Mae gwaith yn y maes hwn yn ehangu mewnwelediad i ymarferwyr ac academyddion fel ei gilydd.
Proffil geiriau allweddol:
Marchnata diwydiannol
Busnes-i-fusnes
Perthnasoedd rhyng-sefydliadol
Marchnata Perthynas
Gwerth (cyd-)creu
Busnesau bach
Entrepreneuriaeth
Diddordebau ymchwil goruchwylio PhD
- Diwydiannol (busnes i fusnes) marchnata
- Llywodraethu rhyng-sefydliadol
- Cysylltiadau rhyng-sefydliadol
- Theori cost trafodiad
Addysgu
Ymrwymiadau addysgu
- Goruchwylio PhD
- MSc Marchnata, Cyfarwyddwr Rhaglen
- Busnes Rhyngwladol Bl 3 (cydlynydd modiwl)
Bywgraffiad
Qualifications
- PhD (Cardiff)
- MPhil (Newcastle)
- MSc (Cardiff)
Meysydd goruchwyliaeth
Goruchwyliaeth gyfredol
Katerina Boncheva
Myfyriwr Ymchwil/Tiwtor Graddedig
News articles
Contact Details
[email protected]
+44 29208 74420
Adeilad Aberconwy, Ystafell D04, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
+44 29208 74420
Adeilad Aberconwy, Ystafell D04, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
