Dr Mark Toon

2020

• Toon, M. 2020. Survey design for quantitative analysis: A large-scale investigation into stress and burnout within the UK dental profession. In: Sage Research Methods Cases. Medicine and Health SAGE, (10.4135/9781529744224)

2019

• Toon, M., Collin, V., Whitehead, P. and Reynolds, L. 2019. An analysis of stress and burnout in UK general dental practitioners: sub dimensions and causes. British Dental Journal 226, pp. 125-130. (10.1038/sj.bdj.2019.46)
• Collins, V., Toon, M., O'Selmo, E., Reynolds, L. and Whitehead, P. 2019. A survey of stress, burnout and well-being in UK dentists. British Dental Journal 226, pp. 40-49. (10.1038/sj.bdj.2019.6)
• Toon, M. and Burki, U. 2019. Market knowledge and governance choice in international marketing alliances: implications for export performance. Presented at: Australian and New Zealand Marketing Association Conference (ANZMAC) 2019 hosted in Wellington, New Zealand, Wellington, New Zealand, 2-4th Dec 2019.

2018

• Toon, M. and Hurth, V. 2018. Organisational purpose and employee-company identification: a relational marketing perspective. Presented at: International Colloquium on Relationship Marketing 2018 hosted in Cardiff UK, Cardiff, 12-14 Sept 2018.
• Toon, M., Robson, M. and Morgan, R. 2018. Mapping managerial exchange and alliance performance: The contingent effects of firm size and managerial tenure. Presented at: IMM Summit 2018, 2018. pp. -.
• Toon, M. and Burki, U. 2018. Measuring the impact of supplier specific assets and business culture on the Asian-Asian and Asian-Western export relationships. Presented at: EMAC 2018, Glasgow, Scotland, United Kingdom, 29 May-1 June 2018. pp. -.

2016

• Toon, M. and Lemke, F. 2016. Hearing the quiet voices: digital empowerment of low status stakeholders in complex value co-creation construction scenarios. Presented at: ICRM 2016, Toulouse, France, 7-9 Sept 2016.
• Lemke, F. and Toon, M. 2016. Value co-creation in complex projects: opening the time-value box. Presented at: EMAC 2016, Oslo, Norway, 24-26 May 2016.
• Toon, M., Morgan, R. E., Lindgreen, A., Vanhamme, J. and Hingley, M. 2016. Processes and integration in the interaction of purchasing and marketing: considering synergy and symbiosis. Industrial Marketing Management 52, pp. 74-81. (10.1016/j.indmarman.2015.07.014)

2015

• Toon, M. and Lemke, F. 2015. What is multi-agency value co-creation anyway?. Presented at: International Colloquium on Relationship Marketing 2015, Helsinki, Finland, 15-17 September 2015.

2014

• Toon, M., Morgan, R. E. and Robson, M. J. 2014. Building the exchange process: The antecedents of operational exchange in collaborative business to business relationships. Presented at: International Colloquium on Relationship Marketing, Newcastle, UK, 8-10 September 2014.

2013

• Toon, M., Morgan, R. E. and Robson, M. J. 2013. Operational exchange in collaborative business to business alliances: antecedents and the impact of firm size. Presented at: EMAC 2013, Istanbul, Turkey, 4-7 June 2013.

2012

• Toon, M., Robson, M. J. and Morgan, R. E. 2012. A value-in-process analysis of relationship interactions in non-equity alliances. Industrial Marketing Management 41(1), pp. 186-196. (10.1016/j.indmarman.2011.11.016)

2011

• Toon, M., Morgan, R. E. and Robson, M. 2011. Alliance governance in marketing channels: substitutes and multidimensional forms. Presented at: Marketing Theory Challenges in Emerging Societies : Conference Proceedings, Iaşi, Romania, 21-23 September 2011 Presented at Munteanu, C. ed.Proceedings of 2nd European Marketing Academy (EMAC) Regional Conference, Iasi, Romania, 21-23 September 2011. Iasi: Alexandru Ioan Cuza University of Iasi pp. 247-253.

2010

• Toon, M. 2010. Non-trust in non-equity relationships: A non-transaction costs perspective. Presented at: 18th International Colloquium in Relationship Marketing, Reading, UK, 27-30 September 2010.
• Toon, M., Robson, M. and Morgan, R. 2010. Non-trust in non-equity relationships: A non-transaction costs approach. Presented at: International Colloquium on Relationship Marketing 2010, Henley-on-Thames, UK, 27-29 September 2010. pp. 31-32.

2008

• Toon, M. 2008. Coordinating mechanisms in interorganisational alliances : context, classification and performance outcomes.. PhD Thesis, Cardiff University.
• Toon, M., Robson, M., Morgan, R. E. and Chuang, F. 2008. Assessment of inter-organisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management Conference (BAM) 2008, Harrogate, UK, 9-11 September 2008.
• Chuang, F., Robson, M., Morgan, R. E. and Toon, M. 2008. The contingent value of stage-gate capabilities for new product performance in Chinese new technology ventures. Presented at: Academy of Marketing Conference 2008, Aberdeen, UK, 8-10 July 2008.
• Toon, M., Robson, M., Morgan, R. E. and Chuang, F. 2008. Assessment of interorganisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management 2008, Harrogate, UK, September 2008. pp. 31-32.

2007

• Toon, M., Robson, M., Morgan, R. E. and Skarmeas, D. 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor model. Presented at: British Academy of Management Conference 2007, Warwick, UK, 10-13 September 2007. pp. 31-32.
• Toon, M., Robson, M. J., Skarmeas, D. and Morgan, R. E. 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor structure. Presented at: British Academy of Management Conference 2007, Warwick, UK, 10-13 September 2007.
• Toon, M. 2007. Drivers of expectations of continuity in importer-exporter relationships. Presented at: 36th EMAC Annual Conference, Reykjavik, Iceland, 22-25 May 2007.