![Tina Xu](https://profiles-cardiff.imgix.net/attachments/1452?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Dr Tina Xu
- Ar gael fel goruchwyliwr ôl-raddedig
Timau a rolau for Tina Xu
Uwch Ddarlithydd mewn Busnes a Rheolaeth Ryngwladol
Trosolwyg
Overview
Yue joined CARBS as Lecturer in International Business and Management in November, 2016. She also acts Concurrent Visiting Scholar of Wolfson College of the University of Cambridge (2012-2018).
Previously, she worked as Lecturer and Programme Leader of MSc in International Business in the Hull University Business School. There, she accumulated rich experience and innovative methods in teaching and supervising executive MBA students both in the UK and in Asia (Hong Kong and Singapore).
After she completed MBA in Financial Studies at the Nottingham University Business School, she joined the MRes and PhD programme of the Cranfield School of Management with full scholarship. She earned her doctoral degree based on her investigation of the regulatory impact on entry strategies of multinational banks in China.
Her academic journey develops from an earlier interest in inward FDI in China’s banking industry, through extended interests in applying FDI theories to outward direct investment (ODI) from China, to today’s focus on building institutional theories for explaining strategic behaviours of multinationals from Emerging Markets (EM) including China, Russia, African region, South East Asian Countries, and Central Asia.
She has published on peer reviewed journals including European Journal of Marketing, International Business Review, and Tourism Management and several book chapters.
Cyhoeddiad
2025
- Xu, Y. 2025. The role of structure and platform in digital leadership: the case of the Forum on China-Africa Cooperation. In: Munoz, J. M. ed. Digital Leadership. Edward Elgar Publishing, pp. 56-76., (10.4337/9781035321247.00010)
2023
- Zhang, A., Xu, Y. and Robson, M. 2023. The legitimacy defeat of Huawei in the media: Cause, context, and process. International Business Review 32(6), article number: 102080. (10.1016/j.ibusrev.2022.102080)
- Xu, Y. and Wang, Y. 2023. IP protection of traditional knowledge: A dilemma faced by the Chinese traditional medicine in global competition. In: Prabu, S. L. and Umamaheswari, A. eds. Intellectual Property - Global Perspective Advances and Challenges. IntechOpen, (10.5772/intechopen.1001820)
2022
- Zhang, Q. and Xu, Y. 2022. Opportunities in digital entrepreneurship. In: Munoz, J. M. ed. Digital Entrepreneurship and the Global Economy. Abingdon and New York: Routledge, pp. 21-35.
- Wu, X., Du, J., Xu, Y., Xu, H. and Zhu, S. 2022. Unpacking the impact of OFDI speed and rhythm on innovation performance: Evidence from Chinese firms. Management and Organization Review 18(5), pp. 958-981. (10.1017/mor.2022.8)
2021
- Du, J., Xu, Y., Voss, H. and Wang, S. 2021. The impact of home business network attributes on Chinese outward foreign direct investment. International Business Review 30(4), article number: 101779. (10.1016/j.ibusrev.2020.101779)
- Kolev, N. and Xu, Y. 2021. Institutional changes in the oil industry: China vs. Russia. In: Anand, P. B., Fennell, S. and Comim, F. eds. Handbook of BRICS and Emerging Economies. London: Oxford University Press, pp. 843-864.
2020
- Liang, X. and Xu, Y. 2020. Independent or interdependent innovation: the case of Huawei. In: Wenxian, Z., Ilan, A. and Christoph, L. eds. Huawei Goes Global Volume I: Made in China for the World. London: Palgrave Macmillan, pp. 265-290.
2019
- Papageorgiadis, N., Xu, Y. and Constantinos, A. 2019. The effect of European Intellectual Property institutions on Chinese outward foreign direct investment. Management and Organization Review 15(1), pp. 81-110. (10.1017/mor.2018.38)
2016
- Liu, Z., Xu, Y., Wang, P. and Akamavid, R. 2016. A pendulum gravity model of outward FDI and export. International Business Review 25(6), pp. 1356-1371. (10.1016/j.ibusrev.2016.05.001)
2015
- Akamavi, R. K., Xu, Y. and Mitreva, H. 2015. How do pre-alliance motives and strategies affect post-alliance performance in the airline industry? A future research agenda. In: Camillo, A. A. ed. Handbook of Research on Global Hospitality and Tourism Management. IGI Global, pp. 332-358., (10.4018/978-1-4666-8606-9.ch018)
- Akamavi, R. K., Mohamed, E., Pellmann, K. and Xu, Y. 2015. Key determinants of passenger loyalty in the low-cost airline business. Tourism Management 46, pp. 528-545. (10.1016/j.tourman.2014.07.010)
2014
- Akamavi, R. and Xu, Y. 2014. Understanding Africa's business environment: the case of the airline industry. In: Nwankwo, S. and Ibeh, K. eds. The Routledge Companion to Business in Africa. London and New York: Routledge, pp. 87-116.
2012
- Lindgreen, A., Xu, Y., Maon, F. and Wilcock, J. 2012. Corporate social responsibility brand leadership: a multiple case study. European journal of marketing 46(7/8), pp. 965-993. (10.1108/03090561211230142)
- Xu, Y. 2012. The formation of Chinese Outward FDI strategy in Africa: a historical perspective. In: Harris, S., Kuivalainen, O. and Stoyanova, V. eds. International Business:New Challenges, New Forms, New Perspectives. The Academy of International Business Palgrave Macmillan, pp. 83-96.
2010
- Xu, Y. and Nellis, J. G. 2010. Entry behaviours of foreign banks in the Chinese banking market. In: Liu, X. and Zhang, W. eds. China's Three Decades of Economic Reforms. London and New York: Routledge, pp. 28-42.
Articles
- Zhang, A., Xu, Y. and Robson, M. 2023. The legitimacy defeat of Huawei in the media: Cause, context, and process. International Business Review 32(6), article number: 102080. (10.1016/j.ibusrev.2022.102080)
- Wu, X., Du, J., Xu, Y., Xu, H. and Zhu, S. 2022. Unpacking the impact of OFDI speed and rhythm on innovation performance: Evidence from Chinese firms. Management and Organization Review 18(5), pp. 958-981. (10.1017/mor.2022.8)
- Du, J., Xu, Y., Voss, H. and Wang, S. 2021. The impact of home business network attributes on Chinese outward foreign direct investment. International Business Review 30(4), article number: 101779. (10.1016/j.ibusrev.2020.101779)
- Papageorgiadis, N., Xu, Y. and Constantinos, A. 2019. The effect of European Intellectual Property institutions on Chinese outward foreign direct investment. Management and Organization Review 15(1), pp. 81-110. (10.1017/mor.2018.38)
- Liu, Z., Xu, Y., Wang, P. and Akamavid, R. 2016. A pendulum gravity model of outward FDI and export. International Business Review 25(6), pp. 1356-1371. (10.1016/j.ibusrev.2016.05.001)
- Akamavi, R. K., Mohamed, E., Pellmann, K. and Xu, Y. 2015. Key determinants of passenger loyalty in the low-cost airline business. Tourism Management 46, pp. 528-545. (10.1016/j.tourman.2014.07.010)
- Lindgreen, A., Xu, Y., Maon, F. and Wilcock, J. 2012. Corporate social responsibility brand leadership: a multiple case study. European journal of marketing 46(7/8), pp. 965-993. (10.1108/03090561211230142)
Book sections
- Xu, Y. 2025. The role of structure and platform in digital leadership: the case of the Forum on China-Africa Cooperation. In: Munoz, J. M. ed. Digital Leadership. Edward Elgar Publishing, pp. 56-76., (10.4337/9781035321247.00010)
- Xu, Y. and Wang, Y. 2023. IP protection of traditional knowledge: A dilemma faced by the Chinese traditional medicine in global competition. In: Prabu, S. L. and Umamaheswari, A. eds. Intellectual Property - Global Perspective Advances and Challenges. IntechOpen, (10.5772/intechopen.1001820)
- Zhang, Q. and Xu, Y. 2022. Opportunities in digital entrepreneurship. In: Munoz, J. M. ed. Digital Entrepreneurship and the Global Economy. Abingdon and New York: Routledge, pp. 21-35.
- Kolev, N. and Xu, Y. 2021. Institutional changes in the oil industry: China vs. Russia. In: Anand, P. B., Fennell, S. and Comim, F. eds. Handbook of BRICS and Emerging Economies. London: Oxford University Press, pp. 843-864.
- Liang, X. and Xu, Y. 2020. Independent or interdependent innovation: the case of Huawei. In: Wenxian, Z., Ilan, A. and Christoph, L. eds. Huawei Goes Global Volume I: Made in China for the World. London: Palgrave Macmillan, pp. 265-290.
- Akamavi, R. K., Xu, Y. and Mitreva, H. 2015. How do pre-alliance motives and strategies affect post-alliance performance in the airline industry? A future research agenda. In: Camillo, A. A. ed. Handbook of Research on Global Hospitality and Tourism Management. IGI Global, pp. 332-358., (10.4018/978-1-4666-8606-9.ch018)
- Akamavi, R. and Xu, Y. 2014. Understanding Africa's business environment: the case of the airline industry. In: Nwankwo, S. and Ibeh, K. eds. The Routledge Companion to Business in Africa. London and New York: Routledge, pp. 87-116.
- Xu, Y. 2012. The formation of Chinese Outward FDI strategy in Africa: a historical perspective. In: Harris, S., Kuivalainen, O. and Stoyanova, V. eds. International Business:New Challenges, New Forms, New Perspectives. The Academy of International Business Palgrave Macmillan, pp. 83-96.
- Xu, Y. and Nellis, J. G. 2010. Entry behaviours of foreign banks in the Chinese banking market. In: Liu, X. and Zhang, W. eds. China's Three Decades of Economic Reforms. London and New York: Routledge, pp. 28-42.
- Papageorgiadis, N., Xu, Y. and Constantinos, A. 2019. The effect of European Intellectual Property institutions on Chinese outward foreign direct investment. Management and Organization Review 15(1), pp. 81-110. (10.1017/mor.2018.38)
Ymchwil
Research Interests
- Institutional theory
- FDI theory
- Innovation and outward FDI
- Emerging Market Multinational
Yue’s current research interests lie in understanding institutional impact on strategic decisions and operations of outward direct investors (ODI) from emerging markets (EM) (mainly China). In her research, institutional issues are considered at various levels (organisation, industry, region and nation).
Her interest originates from questions such as: How do institutional factors (macro) and organisational factors (micro) interact and how the interaction shape strategic behaviours and performance of EM firms in their global integration and competition processes. She promotes research that captures institutional complexities, changes, and embeddedness in relation to strategic initiations, investment patterns and performance of EM enterprises.
Yue believes that the fast development of ODI from EMs provides an appropriate lens for developing institutional theories. She is committed to research taking into account industry-specific issues. Her research covers industries such as telecommunication, pharmaceutical, financial service, airline, automotive, and oil and gas industries. She has been working on topics with the following themes:
- ODI and trade relation
- ODI, innovation, and institution
- ODI, bargaining power model, and institutional change
- ODI, network position, and competitiveness
- ODI, intellectual property, and institutional enforcement
- ODI, prospect theory, and risk-taking behaviour
- ODI, corporate governance, and risk-taking behaviour
Yue would welcome approaches from potential PhD students and researchers with similar interests.
PhD Supervision
Yue has been engaging in the main or co-supervision of the following doctoral projects:
- The formation of financing strategy of SMEs from Vietnam (in-progress)
- Institutions and Public Private Partnership: A comparative study of China – EU (in-progress)
- Internationalisation of Russian oil companies: An Institution-based view (in-progress)
- Regulatory impact on foreign direct investment in the pharmaceutical industry of Saudi Arabia [completed]
- The relationship between FDI and international trade: Evidence from P.R. China and OECD [completed]
Addysgu
Teaching Commitment
MBA Programme Teaching and Dissertation Supervision
- International Business (BST524)
- International Management (BST535)
Bywgraffiad
Education Qualifications – BA, MBA, MRes, PGCHE, PhD
- BA (BUAA, Beijing, China)
- MBA (Nottingham Business School, UK)
- MRes (Cranfield School of Management, UK)
- PhD (Cranfield School of Management, UK)
- PGCHE (Hull University Business School, UK)
Industry Experience – Project Manager, CATIC BJ, AVIC, Beijing, China
Consultancy Experience – CBRC and EU Financial Group
Professional Memberships
- Academy of International Business (AIB)
- Academy of Marketing (AOM)
- Asia Academy of Management (AAoM)
- Chinese Economic Association (CEA UK)
- International Association for Chinese Management Research (IACMR)
- International Family Enterprises Research Academy (IFERA)
- Strategic Management Society (SMS)
Anrhydeddau a dyfarniadau
- Research Grant from the National Natural Science Foundation of China (NNSFC)
Co-Researcher (2017.01 – 2020.12) with a total grant of £59,400 working on the topic of: A study of organisational legitimacy, technological resources and localisation of innovation of emerging multinational enterprises
- Research Grant from the Institute of Small Business and Entrepreneurship (ISBE), UK
Co-Researcher (2012.09 – 2014.03) with a total grant of £12,000 working on the topic of: Networking, social capital and SME internationalisation in a peripheral regional economy: Exploring the potential
- Emerald Best Paper Award presented at the 11th GMC conference (2015. 09)
- Emerald Best Paper Award presented at the 7th GMC conference (2011. 07)
- Full-scholarship, Cranfield School of Management, UK
PhD Researcher (2002-2007) with full scholarship working on the topic of: The regulatory impact on foreign banking in China
Aelodaethau proffesiynol
- Member of Academy of International Business (AIB)
- Member of Academy of Management (AOM)
- Member of Strategic Management Society (SMS)
- Member of nternational Association for Chinese Management Research (IACMR)
- Regent Board Member of Chinese Economic Association UK (CEA UK)
- Member of Editorial Review Board of Management Organization Review (MOR)
Safleoedd academaidd blaenorol
Meysydd goruchwyliaeth
Cyfarwyddiadau goruchwylio PhD:
Mae gen i ddiddordeb mewn goruchwylio myfyrwyr PhD yn y meysydd canlynol:
- Damcaniaethau FDI ac OFDI
- Damcaniaethau MNE ac EM-MNE
- Theori sefydliadol
- Arloesi, ceisio asedau strategol, a gallu amsugno
- Strategaeth mynediad i'r farchnad dramor
- Economi ddigidol, eco-system, ac arloesedd
- Polisïau datblygu marchnadoedd sy'n dod i'r amlwg (ee, Canolbarth Asia, Affrica, America Ladin, EECs, De-ddwyrain Asia)
- Masnach a buddsoddi dwyochrog UE-Tsieina
- Rhyngwladoli diwydiannau bancio, cwmnïau hedfan, ynni ac uwch-dechnoleg
Mae croeso i ymgeiswyr cystadleuol ar gyfer Rhaglen PhD CARBS gysylltu â mi i drafod diddordebau ymchwil gyda'ch gwybodaeth gefndir (gan gynnwys eich CV, datganiad personol, tystysgrifau a thrawsgrifiadau UG a PG, a chynnig ymchwil a ddatblygwyd).
Ymchwilwyr/goruchwylwyr PhD cyfredol:
- Anlan Zhang (2019-2023), Dan oruchwyliaeth Dr Yue Tina Xu a'r Athro Matthew Robson
- Qiwen Zhang (2019-2023), dan oruchwyliaeth Dr Yue Tina Xu, yr Athro Qingwei Wang, a'r Athro Jason Zezhong Xiao
- Shaowen (Wendy) Wang ( 2021-2024): Dan oruchwyliaeth yr Athro Jonathan Morris, yr Athro Rick Delbridge, a Dr. Yue Tina Xu
- Luyang Gao (Luna) (2021-2024): Dan oruchwyliaeth yr Athro Matthew Robson, Dr Yue Tina Xu, a Dr Seongsoo Simon Jang
Contact Details
+44 29208 74417
Adeilad Aberconwy, Ystafell B08, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
