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Tina Xu

Dr Tina Xu

Lecturer in International Business and Management

Ysgol Busnes Caerdydd

+44 29208 74417
Adeilad Aberconwy, Ystafell B08, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
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Yue joined CARBS as Lecturer in International Business and Management in November, 2016. She also acts Concurrent Visiting Scholar of Wolfson College of the University of Cambridge (2012-2018).

Previously, she worked as Lecturer and Programme Leader of MSc in International Business in the Hull University Business School. There, she accumulated rich experience and innovative methods in teaching and supervising executive MBA students both in the UK and in Asia (Hong Kong and Singapore).

After she completed MBA in Financial Studies at the Nottingham University Business School, she joined the MRes and PhD programme of the Cranfield School of Management with full scholarship. She earned her doctoral degree based on her investigation of the regulatory impact on entry strategies of multinational banks in China.

Her academic journey develops from an earlier interest in inward FDI in China’s banking industry, through extended interests in applying FDI theories to outward direct investment (ODI) from China, to today’s focus on building institutional theories for explaining strategic behaviours of multinationals from Emerging Markets (EM) including China, Russia, African region, South East Asian Countries, and Central Asia.

She has published on peer reviewed journals including European Journal of Marketing, International Business Review, and Tourism Management and several book chapters.












Book sections


Research Interests

  • Institutional theory
  • FDI theory
  • Innovation and outward FDI
  • Emerging Market Multinational

Yue’s current research interests lie in understanding institutional impact on  strategic decisions and operations of outward direct investors (ODI) from emerging markets (EM) (mainly China). In her research, institutional issues are considered at various levels (organisation, industry, region and nation).

Her interest originates from questions such as: How do institutional factors (macro) and organisational factors (micro) interact and how the interaction shape strategic behaviours and performance of EM firms in their global integration and competition processes. She promotes research that captures institutional complexities, changes, and embeddedness in relation to strategic initiations, investment patterns and performance of EM enterprises.

Yue believes that the fast development of ODI from EMs provides an appropriate lens for developing institutional theories. She is committed to research taking into account industry-specific issues. Her research covers industries such as telecommunication, pharmaceutical, financial service, airline, automotive, and oil and gas industries. She has been working on topics with the following themes:

  • ODI and trade relation
  • ODI, innovation, and institution
  • ODI, bargaining power model, and institutional change
  • ODI, network position, and competitiveness
  • ODI, intellectual property, and institutional enforcement
  • ODI, prospect theory, and risk-taking behaviour
  • ODI, corporate governance, and risk-taking behaviour

Yue would welcome approaches from potential PhD students and researchers with similar interests.

PhD Supervision

Yue has been engaging in the main or co-supervision of the following doctoral projects:

  • The formation of financing strategy of SMEs from Vietnam (in-progress)
  • Institutions and Public Private Partnership: A comparative study of China – EU (in-progress)
  • Internationalisation of Russian oil companies: An Institution-based view (in-progress)
  • Regulatory impact on foreign direct investment in the pharmaceutical industry of Saudi Arabia [completed]
  • The relationship between FDI and international trade: Evidence from P.R. China and OECD [completed]


Teaching Commitment

MBA Programme Teaching and Dissertation Supervision

  • International Business (BST524)
  • International Management (BST535)



Education Qualifications – BA, MBA, MRes, PGCHE, PhD

  • BA (BUAA, Beijing, China)
  • MBA (Nottingham Business School, UK)
  • MRes (Cranfield School of Management, UK)
  • PhD (Cranfield School of Management, UK)
  • PGCHE (Hull University Business School, UK)

Industry Experience – Project Manager, CATIC BJ, AVIC, Beijing, China

Consultancy Experience – CBRC and EU Financial Group

Professional Memberships 

  • Academy of International Business (AIB)
  • Academy of Marketing (AOM)
  • Asia Academy of Management (AAoM)
  • Chinese Economic Association (CEA UK)
  • International Association for Chinese Management Research (IACMR)
  • International Family Enterprises Research Academy (IFERA)
  • Strategic Management Society (SMS)

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  • Research Grant from the National Natural Science Foundation of China (NNSFC)

Co-Researcher (2017.01 – 2020.12) with a total grant of £59,400 working on the topic of: A study of organisational legitimacy, technological resources and localisation of innovation of emerging multinational enterprises

  • Research Grant from the Institute of Small Business and Entrepreneurship (ISBE), UK

Co-Researcher (2012.09 – 2014.03) with a total grant of £12,000 working on the topic of: Networking, social capital and SME internationalisation in a peripheral regional economy: Exploring the potential   

  • Emerald Best Paper Award presented at the 11th GMC conference (2015. 09)
  • Emerald Best Paper Award presented at the 7th GMC conference (2011. 07) 
  • Full-scholarship, Cranfield School of Management, UK

PhD Researcher (2002-2007) with full scholarship working on the topic of: The regulatory impact on foreign banking in China


Aelodaethau proffesiynol

  • Member of Academy of International Business (AIB)
  • Member of Academy of Management (AOM)
  • Member of Strategic Management Society (SMS)
  • Member of nternational Association for Chinese Management Research (IACMR)
  • Regent Board Member of Chinese Economic Association UK (CEA UK)
  • Member of Editorial Review Board of Management Organization Review (MOR)

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PhD supervision directions:

I am interested in supervising PhD students in the areas of:

  • FDI and OFDI theories
  • MNE and EM-MNE theories
  • Institutional theory
  • Innovation, strategic asset-seeking, and absorption capacity
  • Foreign market entry strategy
  • Digital economy, eco-system, and innovation
  • Development policies of emerging markets (e.g., Central Asia, Africa, Latin America, EECs, South East Asia)
  • EU-China bi-lateral trade and investment
  • Internationalisation of banking, airline, energy, and high-tech industries

Competitive applicants for the CARBS PhD Programme are welcome to approach me to discuss research interests with your background information (including your CV, personal statement, UG and PG certificates and transcripts, and developed research proposal).

Current PhD researchers/supervisees:

    • Anlan Zhang (2019-2023), Supervised by Dr Yue Tina Xu and Prof. Matthew Robson
    • Qiwen Zhang (2019-2023), Supervised by Dr Yue Tina Xu, Carlar Edgley, and Prof. Jason Zezhong Xiao
    • Shaowen (Wendy) Wang (2021-2024): Supervised by Prof. Jonathan Morris, Prof. Rick Delbridge, and Dr Yue Tina Xu
    • Luyang Gao (Luna) (2021-2024): Supervised by Prof. Matthew Robson, Dr Yue Tina Xu, and Dr Seongsoo Simon Jang