Dr Amy Yau

Articles

• Marder, B., Oliver, S., Yau, A., Lavertu, L., Claire, P., Frank, M. and Cowan, K. 2021. Impression formation of PhD supervisors during student-led selection: An examination of UK business schools with a focus on staff profiles. International Journal of Management Education 19(1), article number: 100453. (10.1016/j.ijme.2021.100453)
• Iankovaa, S., Davies, I., Archer-Brown, C., Marder, B. and Yau, A. 2019. A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Management 81, pp. 169-179. (10.1016/j.indmarman.2018.01.001)
• Yau, A., Marder, B. and O'Donohoe, S. 2019. The role of social media in negotiating identity during the process of acculturation. Information Technology and People 33(2), pp. 554-575. (10.1108/ITP-09-2017-0305)
• Yau, A. and Christidi, S. 2018. Shackles of care: family power struggles and negotiation strategies for food provision in adulthood. European Journal of Marketing 52(12), pp. 2378-2404. (10.1108/EJM-11-2017-0838)
• Marder, B., Marchant, C., Archer-Brown, C., Yau, A. and Colliander, J. 2018. Conspicuous political brand interactions on social network sites. European Journal of Marketing 52(3/4), pp. 702-724. (10.1108/EJM-01-2017-0059)

Conferences

• Yau, A. 2020. Contestations of entrepreneurship and marketing in creative maker tribes during Covid-19. Presented at: ACR Conference 2020, Virtual, 01-04 October 2020, Vol. 48. The Association for Consumer Research pp. 1229.
• Yau, A. 2017. Transgression within narratives of consumer acculturation and global mobility. Presented at: EIASM 9th Workshop on Interpretive Consumer Research, Stockholm, Sweden, 27-28 April 2017.
• Yau, A. and Marder, B. 2016. The transcultural experience of being half the world and a click away: understanding the role of social media in the acculturation process. Presented at: Global Marketing Conference, Hong Kong, 21-24 July 20162016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations pp. 407-412., (10.15444/GMC2016.04.05.01)
• Yau, A. and Mahn, A. 2015. Sharing is dubious, it won't work! Exploring the barriers towards collaborative consumption of free floating car sharing. Presented at: Association for Consumer Research North American Conference 2015, New Orleans, LA, 1-4 October 2015Advances in Consumer Research 2015, Vol. 43. pp. 746-747.
• Yau, A. and Davies, I. 2014. Consuming education: a longitudinal exploration of the Western market’s role in Chinese development. Presented at: 39th Annual Macromarketing Conference, London, UK, 2-5 July 2014.
• Yau, A. and Davies, I. 2014. Finding home and stamping identity with people, products and places: a consumer culture theory exploration of the migrant consumers returning home. Presented at: Academy of Marketing Conference 2014, Bournemouth, UK, 7-10 July 2014.
• Yau, A. and Davies, I. 2014. Exploring the role of modern Confucian values for promoting sustainable consumption in China. Presented at: 39th Annual Macromarketing Conference, London, UK, 2-5 July 2014.
• Yau, A. and Davies, I. 2013. Consuming education: a longitudinal exploration of Chinese acculturating consumers. Presented at: Academy of Marketing Conference 2013, Cardiff, UK, 8-11 July 2013.
• Yau, A. and Marder, B. 2013. Consumer acculturation and the role of anxiety within the consumption of social networking sites. Presented at: Academy of Marketing Conference 2013, Cardiff, UK, 8-11 July 2013.
• Yau, A. 2013. Erase and rewind: a consumer culture theory exploration of the consumer re-acculturation process. Presented at: 7th Workshop on Interpretive Consumer Research, Brussels, Belgium, 11-12 April 2013.
• Yau, A. and Davies, I. 2012. The modern Confucian values influence on Chinese ethical consumption. Presented at: Academy of Marketing Conference 2012, Southampton, UK, 2-5 July 2012.
• Yau, A. and Davies, I. 2012. The modern renegotiations of Confucian ethics and implications on ethical consumption in China. Presented at: Academy of Marketing Science Annual Conference, New Orleans, LA, USA, 15-20 May 2012.
• Yau, A. and Davies, I. 2012. Negotiating boundary crossing identities: Consumer re-acculturation and transgression. Presented at: Academy of Marketing Conference 2012, Southampton, UK, 2-5 July 2012.

• Marder, B., Oliver, S., Yau, A., Lavertu, L., Claire, P., Frank, M. and Cowan, K. 2021. Impression formation of PhD supervisors during student-led selection: An examination of UK business schools with a focus on staff profiles. International Journal of Management Education 19(1), article number: 100453. (10.1016/j.ijme.2021.100453)
• Iankovaa, S., Davies, I., Archer-Brown, C., Marder, B. and Yau, A. 2019. A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Management 81, pp. 169-179. (10.1016/j.indmarman.2018.01.001)
• Yau, A., Marder, B. and O'Donohoe, S. 2019. The role of social media in negotiating identity during the process of acculturation. Information Technology and People 33(2), pp. 554-575. (10.1108/ITP-09-2017-0305)
• Yau, A. and Christidi, S. 2018. Shackles of care: family power struggles and negotiation strategies for food provision in adulthood. European Journal of Marketing 52(12), pp. 2378-2404. (10.1108/EJM-11-2017-0838)
• Marder, B., Marchant, C., Archer-Brown, C., Yau, A. and Colliander, J. 2018. Conspicuous political brand interactions on social network sites. European Journal of Marketing 52(3/4), pp. 702-724. (10.1108/EJM-01-2017-0059)
• Yau, A. and Mahn, A. 2015. Sharing is dubious, it won't work! Exploring the barriers towards collaborative consumption of free floating car sharing. Presented at: Association for Consumer Research North American Conference 2015, New Orleans, LA, 1-4 October 2015Advances in Consumer Research 2015, Vol. 43. pp. 746-747.