![Danni Zhang BSc, MSc, PhD, FHEA](https://profiles-cardiff.imgix.net/attachments/7554?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Dr Danni Zhang
(hi/ei)
BSc, MSc, PhD, FHEA
Darlithydd mewn Rheoli Logisteg a Gweithrediadau
- Ar gael fel goruchwyliwr ôl-raddedig
Trosolwyg
Mae Danni yn Ddarlithydd yn yr adran Rheoli Logisteg a Gweithrediadau yn Ysgol Busnes Caerdydd, ac ymunodd â'r ysgol ym mis Medi 2023.
Cyn ei swydd bresennol, bu'n Uwch Gymrawd Ymchwil yn yr Adran Dadansoddi Risg yn Ysgol Fusnes Southampton ers 2021. Gyda phrofiad helaeth o ymchwil, mae wedi arwain nifer o brosiectau rhyngddisgyblaethol sy'n rhychwantu gwahanol feysydd, gan gynnwys cyllid, manwerthu omnichannel, busnes rhyngwladol, enillion cynnyrch, ffurflenni twyllodrus, seicoleg, gweithrediadau cadwyn gyflenwi, cyfathrebu hinsawdd / risg, a chynaliadwyedd.
Cafodd Danni ei doethuriaeth o Ysgol Fusnes Southampton, a chwblhawyd ei thraethawd PhD o'r enw 'Understanding and Improving How Communication Formats Influence Lay Comprehension of Financial Information,' yn y Centre for Risk Research Group. Mae ganddi BSc (Dosbarth Cyntaf) mewn Cyfrifeg a Chyllid o Brifysgol Leeds, yn ogystal ag MSc mewn Cyfrifeg a Chyllid o Brifysgol Warwick.
Mae Danni hefyd yn cael ei chydnabod fel Cymrawd yr Academi Addysg Uwch (FHEA) ac mae ganddi'r Dystysgrif Ymarfer Academaidd Ôl-raddedig (PGCAP), sy'n tanlinellu ei hymrwymiad i ragoriaeth mewn addysg uwch. Yn ogystal, dyfarnwyd Ardystiad DPP iddi am ei pherfformiad rhagorol yn y cwrs Rheoli Cynaliadwyedd Busnes (84%) a gynigir gan Sefydliad Prifysgol Caergrawnt.
Cyhoeddiad
2025
- Frei, R., Zhang, D. and Merlano, F. 2025. The Circularity Radar: A framework for the Circular Economy in retailing and manufacturing. Project Report. [Online]. AICPA & CIMA. Available at: https://www.aicpa-cima.com/professional-insights/download/the-circularity-radar-a-framework-for-the-circular-economy-in-retailing-and
2024
- Merlano, E. F., Frei, R., Zhang, D., Murzacheva, E. and Wood, S. 2024. Consumer perspectives on interventions to combat fraudulent product returns in omnichannel fashion retail. International Journal of Physical Distribution & Logistics Management 54(10), pp. 969-1001. (10.1108/IJPDLM-02-2024-0082)
- Merlano, E. F., Frei, R. and Zhang, D. 2024. The circularity radar: a digital tool for SMEs to assess circular opportunities. Presented at: 2nd Workshop on Low-Cost Digital Solutions for Industrial Automation, Cambridge, UK, 1-2 October 2024, Vol. 2024. Vol. 11. Institution of Engineering and Technology (IET) pp. 17-25., (10.1049/icp.2024.3480)
- Dawson, I. G. J. and Zhang, D. 2024. The 8 billion milestone: Risk perceptions of global population growth among UK and US residents. Risk Analysis 44(8), pp. 1809-1827. (10.1111/risa.14272)
- Zhang, D., Dawson, I., Frei, R. and Merlano, F. 2024. Navigating the green path: exploring the dynamics and impact of peer-to-peer retail returns. Presented at: EurOMA 2024 TRANSFORMING PEOPLE AND PROCESSES FOR A BETTER WORLD, Barcelona, Spain, 29 June - 3 July 2024.
2023
- Zhang, D., Frei, R., Wills, G., Gerding, E., Bayer, S. and Senyo, P. K. 2023. Strategies and practices to reduce the ecological impact of product returns: An environmental sustainability framework for multichannel retail. Business Strategy and the Environment 32(7), pp. 4636-4661. (10.1002/bse.3385)
- Zhang, D. and Frei, R. 2023. Understanding the challenges of applying circular economy principles to product returns. Presented at: The 2023 International Conference on Resource Sustainability, Surrey, August 7-9 2023 Presented at Zhang, D. ed.2023 International Conference on Resource Sustainability [Book of Abstracts]. pp. 94-94.
- Frei, R., Zhang, D., Bayer, S., Senyo, P., Gerding, E., Wills, G. and Beck, A. 2023. The impact of COVID-19 on product returns management in multichannel retail. [Online]. SSRN. (10.2139/ssrn.4503184) Available at: http://dx.doi.org/10.2139/ssrn.4503184
- Zhang, D., Frei, R., Senyo, P., Bayer, S., Gerding, E., Wills, G. and Beck, A. 2023. Understanding fraudulent returns and mitigation strategies in multichannel retailing. Journal of Retailing and Consumer Services 70, article number: 103145. (10.1016/j.jretconser.2022.103145)
- Frei, R., Zhang, D., Bayer, S., Gerding, E., Wills, G. and Speights, D. 2023. What factors drive product returns in omnichannel retail?. [Online]. SSRN. (10.2139/ssrn.4410055) Available at: http://dx.doi.org/10.2139/ssrn.4410055
- Zhang, D., Dawson, I. and Frei, . 2023. Communicating the environmental risk of product returns.. Presented at: The 31th Annual Conference for the Society of Risk Analysis - Europe: Risk and Assessment in a Changing World, Lund, Sweden., 19 - 21 June 2023.
- Zhang, D., Frei, R., Su, S., Litaudon, V. and Kimera, J. 2023. Towards sustainable product returns: collaborating with returns providers for circular and sharing economy. Presented at: The 2023 International Conference on Resource Sustainability, 7 - 9 August 2023.
2022
- Zhang, D., Frei, R., Bayer, S., Senyo, P. K., Wills, G., Gerding, E. and Beck, A. 2022. The impact of COVID-19 on managing product returns in retail. Presented at: 6th World Conference on Production and Operations Management, Online, 23-25 August 2022Proceedings of 6th World Conference on Production and Operations Management. pp. 633-642.
- Zhang, D., Bayer, S., Willis, G., Frei, G., Gerding, E. and Senyo, P. 2022. Using big data analytics to combat retail fraud. Presented at: 4th International Conference on Finance, Economics, Management and IT Business, Online, 24-25 April 2022 Presented at Arami, M., Baudier, P. and Chang, V. eds.Proceedings of the 4th International Conference on Finance, Economics, Management and IT Business. SciTePress pp. 85-92., (10.5220/0011042600003206)
- Zhang, D., Frei, R., Senyo, P., Bayer, S., Wills, G. and Gerding, E. 2022. Sustainability of product returns. Presented at: The 9th EurOMA Sustainability Forum, Zagreb, Croatia,, 21 March 2022 - 22 March 2022.
2021
- Zhang, D., Dawson, I., Sung, M. and Ma, T. 2021. Can graphical displays really improve the communication of financial risk information?. Presented at: The 29th Annual Conference of the Society for Risk Analysis, Espoo, 14-16 June 2021.
Articles
- Merlano, E. F., Frei, R., Zhang, D., Murzacheva, E. and Wood, S. 2024. Consumer perspectives on interventions to combat fraudulent product returns in omnichannel fashion retail. International Journal of Physical Distribution & Logistics Management 54(10), pp. 969-1001. (10.1108/IJPDLM-02-2024-0082)
- Dawson, I. G. J. and Zhang, D. 2024. The 8 billion milestone: Risk perceptions of global population growth among UK and US residents. Risk Analysis 44(8), pp. 1809-1827. (10.1111/risa.14272)
- Zhang, D., Frei, R., Wills, G., Gerding, E., Bayer, S. and Senyo, P. K. 2023. Strategies and practices to reduce the ecological impact of product returns: An environmental sustainability framework for multichannel retail. Business Strategy and the Environment 32(7), pp. 4636-4661. (10.1002/bse.3385)
- Zhang, D., Frei, R., Senyo, P., Bayer, S., Gerding, E., Wills, G. and Beck, A. 2023. Understanding fraudulent returns and mitigation strategies in multichannel retailing. Journal of Retailing and Consumer Services 70, article number: 103145. (10.1016/j.jretconser.2022.103145)
Conferences
- Merlano, E. F., Frei, R. and Zhang, D. 2024. The circularity radar: a digital tool for SMEs to assess circular opportunities. Presented at: 2nd Workshop on Low-Cost Digital Solutions for Industrial Automation, Cambridge, UK, 1-2 October 2024, Vol. 2024. Vol. 11. Institution of Engineering and Technology (IET) pp. 17-25., (10.1049/icp.2024.3480)
- Zhang, D., Dawson, I., Frei, R. and Merlano, F. 2024. Navigating the green path: exploring the dynamics and impact of peer-to-peer retail returns. Presented at: EurOMA 2024 TRANSFORMING PEOPLE AND PROCESSES FOR A BETTER WORLD, Barcelona, Spain, 29 June - 3 July 2024.
- Zhang, D. and Frei, R. 2023. Understanding the challenges of applying circular economy principles to product returns. Presented at: The 2023 International Conference on Resource Sustainability, Surrey, August 7-9 2023 Presented at Zhang, D. ed.2023 International Conference on Resource Sustainability [Book of Abstracts]. pp. 94-94.
- Zhang, D., Dawson, I. and Frei, . 2023. Communicating the environmental risk of product returns.. Presented at: The 31th Annual Conference for the Society of Risk Analysis - Europe: Risk and Assessment in a Changing World, Lund, Sweden., 19 - 21 June 2023.
- Zhang, D., Frei, R., Su, S., Litaudon, V. and Kimera, J. 2023. Towards sustainable product returns: collaborating with returns providers for circular and sharing economy. Presented at: The 2023 International Conference on Resource Sustainability, 7 - 9 August 2023.
- Zhang, D., Frei, R., Bayer, S., Senyo, P. K., Wills, G., Gerding, E. and Beck, A. 2022. The impact of COVID-19 on managing product returns in retail. Presented at: 6th World Conference on Production and Operations Management, Online, 23-25 August 2022Proceedings of 6th World Conference on Production and Operations Management. pp. 633-642.
- Zhang, D., Bayer, S., Willis, G., Frei, G., Gerding, E. and Senyo, P. 2022. Using big data analytics to combat retail fraud. Presented at: 4th International Conference on Finance, Economics, Management and IT Business, Online, 24-25 April 2022 Presented at Arami, M., Baudier, P. and Chang, V. eds.Proceedings of the 4th International Conference on Finance, Economics, Management and IT Business. SciTePress pp. 85-92., (10.5220/0011042600003206)
- Zhang, D., Frei, R., Senyo, P., Bayer, S., Wills, G. and Gerding, E. 2022. Sustainability of product returns. Presented at: The 9th EurOMA Sustainability Forum, Zagreb, Croatia,, 21 March 2022 - 22 March 2022.
- Zhang, D., Dawson, I., Sung, M. and Ma, T. 2021. Can graphical displays really improve the communication of financial risk information?. Presented at: The 29th Annual Conference of the Society for Risk Analysis, Espoo, 14-16 June 2021.
Monographs
- Frei, R., Zhang, D. and Merlano, F. 2025. The Circularity Radar: A framework for the Circular Economy in retailing and manufacturing. Project Report. [Online]. AICPA & CIMA. Available at: https://www.aicpa-cima.com/professional-insights/download/the-circularity-radar-a-framework-for-the-circular-economy-in-retailing-and
Websites
- Frei, R., Zhang, D., Bayer, S., Senyo, P., Gerding, E., Wills, G. and Beck, A. 2023. The impact of COVID-19 on product returns management in multichannel retail. [Online]. SSRN. (10.2139/ssrn.4503184) Available at: http://dx.doi.org/10.2139/ssrn.4503184
- Frei, R., Zhang, D., Bayer, S., Gerding, E., Wills, G. and Speights, D. 2023. What factors drive product returns in omnichannel retail?. [Online]. SSRN. (10.2139/ssrn.4410055) Available at: http://dx.doi.org/10.2139/ssrn.4410055
Ymchwil
Mae gan Danni ddiddordebau ymchwil amrywiol sy'n canolbwyntio ar gadwyni gwerth cynaliadwy, yr Economi Gylchol, a gwneud penderfyniadau unigol. Mae ei hymchwil yn canolbwyntio'n bennaf ar ddau faes: (1) rheoli enillion cynnyrch yn strategol yn y diwydiant manwerthu a (2) archwilio sut y gellir cyflwyno gwybodaeth gymhleth yn effeithiol i ddylanwadu ar ddealltwriaeth unigolion a meithrin ymddygiad cyfrifol.
Mae ei phrosiectau ymchwil wedi meithrin cydweithrediad â chydweithwyr o ddisgyblaethau academaidd amrywiol, ymchwilwyr allanol, ac arbenigwyr diwydiant yn y sector manwerthu, yn y DU ac yn rhyngwladol, gan gynnwys yng Ngogledd America a Tsieina. Mae'r dull cydweithredol hwn wedi cyfoethogi cwmpas ac effaith ei gwaith, gan sicrhau dealltwriaeth gynhwysfawr o'r pwnc a'r goblygiadau ymarferol i'r diwydiant manwerthu.
- Ffurflenni cynnyrch mewn manwerthu
- Ffurflenni twyllodrus
- Siopa Livestream a Rheoli Gweithrediadau
- Gweithrediadau cynaliadwy a'r gadwyn gyflenwi gwrthdroi
- Cyfathrebu risg/amgylcheddol; Deall risg a chanfyddiadau
- Gwneud penderfyniadau a barn
- Ymddygiad a diogelu'r amgylchedd
- Marchnata Cynaliadwy
Prosiectau Ymchwil
Grant Ymchwil gan Hwb Systemau Ymreolaethol yr Ymddiriedolaeth (TAS)
- Egwyddorion ar gyfer Adeiladu Canfod Twyll Ymreolaethol Deg a Dibynadwy mewn Manwerthu (Cyd-ymchwilydd Ymchwilydd).
Grant Ymchwil gan Grant Ymchwil CIMA
- Datblygu Fframwaith ar gyfer yr Economi Gylchol mewn Adwerthu (Cyd-ymchwilydd).
Grant Ymchwil gan y Cyngor Ymchwil Economaidd a Chymdeithasol (ESRC)
- Rhagweld a dylanwadu ar enillion cynnyrch a chyfraddau twyll mewn Covid-19 Y Byd (Ymchwilydd Ôl-ddoethurol).
Grant Ymchwil gan Gyfadran y Gwyddorau Cymdeithasol Southampton [Cronfa Datblygu Ymchwilwyr Gyrfa Gynnar]
- Cyfathrebu effeithiau amgylcheddol dychwelyd cynnyrch (Prif Ymchwilydd).
Grant Ymchwil gan Gyfadran y Gwyddorau Cymdeithasol Southampton [Adeiladu Dyfodol Cynaliadwy a Gwyrdd]
- Gwerthuso rôl canlyniadau cynnyrch cyfoedion-i-gymar wrth leihau problemau amgylcheddol (prif ymchwilydd).
Grant Ymchwil gan Ysgol Fusnes Southampton
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- Sut i leihau wardrobio ac ymddygiad dychwelyd twyllodrus trwy negeseuon wedi'u targedu (Prif Ymchwilydd).
- Canfyddiadau risg amgylcheddol byd-eang (Cyd-ymchwilydd).
- Modelu'r rhyngweithio rhwng manwerthwyr a thwyllwyr (Cyd-ymchwilydd).
- Asesu effaith y ffurflenni cynnyrch ar gyfer masnachu rhyngwladol (Cyd-ymchwilydd).
Bywgraffiad
Cymwysterau
- 2023 - Tystysgrif Ôl-raddedig mewn Ymarfer Academaidd (PGCAP), y DU
- 2022 - Cymrawd yr Academi Addysg Uwch (FHEA), Academi Addysg Uwch, DU
- 2021 - PhD mewn Busnes a Rheolaeth, Prifysgol Southampton, UK
- 2014- MSc Cyfrifeg a Chyllid (WBS), Prifysgol Warwick, UK
- 2013- BSc (Anrh) Cyfrifeg a Chyllid, Prifysgol Leeds, UK
Anrhydeddau a dyfarniadau
- Gwobr Cyfarwyddwr Coleg Doethurol 2019, o fewn thema Menter (Prifysgol Southampton)
- Gwobr Cyfarwyddwr Coleg Doethurol 2018, o fewn thema Menter (Prifysgol Southampton)
- Gwobr Perfformiad Cyfrifeg a Chyllid (o Ysgol Fusnes Prifysgol Leeds) 2012
- Dathlu Gwobr Gofal Cymunedol Gwirfoddoli 2012, Leeds
- Dathlu Gwobr Gofal Cymunedol Gwirfoddoli 2011, Leeds
Meysydd goruchwyliaeth
Mae gen i ddiddordeb mewn goruchwylio myfyrwyr yn y meysydd canlynol:
- Gweithrediadau manwerthu, gyda ffocws ar Ffurflenni Cynnyrch a Ffurflenni Twyllodrus
- Siopa Livestream a Rheoli Gweithrediadau
- Rhagweld
- Economi Gylchol
- Cyfathrebu Risg a Gwneud Penderfyniadau
- Gweithrediadau Ymddygiad