Dr Stephanie Slater

Honorary Senior Research Fellow

Dr. Slater is an Honorary Senior Research Fellow of Cardiff University Business School. Informed by an international career in industry including in Asia, her research focuses on the influence of culture and context on international marketing and strategy. Her research seeks to develop an understanding of how societies work through a critical analysis of management and consumption practices. A committed teacher, she is also engaged in projects that explore pedagogy and learning style in East/West settings. Dr Slater has held a range of leadership roles throughout her time in academia and she has actively engaged in programme design and delivery as well as in the mentoring of colleagues. Her research has been published in leading marketing and management journals, including: Business History, International Marketing Review, International Business Review, Journal of Business Research, Management Decisions, Journal of Teaching in International Business and the Journal of Marketing Management.

Dr Slater served as Associate Editor of the Journal of Marketing Management and has co-edited two special issues in International Marketing Review. She is a member of three Editorial Review Boards and as served as a member of the ESRC Peer Review College. She is also a Senior Fellow of the Higher Education Academy

2021

Slater, S. and Demangeot, C. 2021. Marketer acculturation to diversity needs: the case of modest fashion across two multicultural contexts. Journal of Business Research 134, pp. 702-715. (10.1016/j.jbusres.2021.05.059)
Slater, S. and Namatovu, R. 2021. Institutional theory and social entrepreneurship in Africa. Presented at: British Academy of Management Conference (BAM 2021), Virtual, 31 August - 03 September 2021.
Slater, S. and Bosangit, C. 2021. Consumer evaluations of the tourist industry’s response to the COVID-19 crisis and their attitudes towards future travel. Presented at: 50th European Marketing Academy (EMAC) Annual Conference 2021, Madrid, Spain, 25-28 May 2021.
Slater, S. and Exton, M. 2021. Innovative pedagogy for reclaiming learning through soft skill approaches: responses to Covid-19. Presented at: 2021 Academy of Marketing Annual Conference, Virtual, 5-7 July 2021.
Slater, S. and Exton, M. 2021. Educators’ responses to Covid-19: experiential learning and virtual spaces. Presented at: 2021 Learning, Teaching & Student Experience (LTSE), Virtual, 29-30 June 2021.
Umemura, M. and Slater, S. 2021. Institutional explanations for local diversification: a historical analysis of the Japanese Beer Industry, 1952-2017. Journal of Strategic Marketing 29(1), pp. 71-92. (10.1080/0965254X.2019.1685567)
Slater, S. 2021. Covid-19 and education poverty: moving beyond disruption to healing. Presented at: 48th Conference of the Management Organisation Behaviour Teaching Society (vMOBTS 2021), Virtual, 16-19 June 2021.

2020

Bosangit, C. and Slater, S. 2020. Consumer altruism in evaluation of package holidays: lessons for tour operators. Presented at: 2020 European Marketing Academy Annual Conference, Budapest, Hungary, 27-29 May 2020.

2019

Slater, S. and Inagawa, M. 2019. Bridging cultural divides: role reversal as pedagogy. Journal of Teaching in International Business 30(3), pp. 269-308. (10.1080/08975930.2019.1698395)
Jamal, A., Yaacob, A., Bartikowskia, B. and Slater, S. 2019. Motivations to donate: exploring the role of religiousness in charitable donations. Journal of Business Research 103, pp. 319-327. (10.1016/j.jbusres.2019.01.064)

2017

Umemura, M. and Slater, S. 2017. Reaching for global in the Japanese cosmetics industry, 1951 to 2015: the case of Shiseido. Business History 59(6), pp. 877-903. (10.1080/00076791.2016.1274735)
Slater, S. and Inagawa, M. 2017. Breaking borders between East and West: integrated approaches for learning and teaching. Presented at: Learning, Teaching & Student Experience 2017, Bristol, UK, 25-26 April 2017.

2015

Davies, F. and Slater, S. 2015. Unpacking celebrity brands through unpaid market communications. Journal of Marketing Management 31(5/6), pp. 665-684. (10.1080/0267257X.2014.1000941)

2013

Slater, S. 2013. Japan: marketing management issues in Japan. In: Paliwoda, S., Andrews, T. and Chen, J. eds. Marketing Management in Asia. Routledge Studies in International Business and the World Economy Abingdon, Oxon: Routledge, pp. 78-100.
Andriopoulos, C. and Slater, S. 2013. Exploring the landscape of qualitative research in international marketing: two decades of IMR. International Marketing Review 30(4), pp. 384-412. (10.1108/IMR-03-2012-0061)

2012

Slater, S. and Yani-De-Soriano, M. M. 2012. Researching consumers in multicultural societies: Emerging methodological issues. In: Piacentini, M. G. and Cui, C. C. eds. Multicultural Perspectives in Customer Behaviour. Key Issues in Marketing Management London: Routledge, pp. 149-166.
Slater, S. and Robson, M. J. 2012. Cultural interpretations of destructive acts and trust in Japanese supply channel relationships. International Business Review 21(3), pp. 357-368. (10.1016/j.ibusrev.2011.04.003)
Slater, S. and Robson, M. J. 2012. Social capital in Japanese-Western alliances: understanding cultural effects. International Marketing Review 29(1), pp. 6-23. (10.1108/02651331211201525)

2011

Davies, F. M. and Slater, S. 2011. Exploring the power of sporting celebrity endorsements; a comparison of contrasting sports. Presented at: 2011 AMS World Marketing Congress, Reims, France, 19-23 July 2011Proceedings of the 15th Biennial World Marketing Congress. Reims, France: Academy of Marketing Science

2010

Slater, S. and Yani-De-Soriano, M. M. 2010. Researching consumers in multicultural societies: emerging methodological issues. Journal of Marketing Management 26(11-12), pp. 1143-1160. (10.1080/0267257X.2010.509581)

2009

Slater, S. 2009. Acculturation and isomorphism: Modeling global consumer culture. Presented at: Academy of Marketing Science 14th Biennial World Marketing Congress 2009, Oslo, Norway, 22-25 July 2009.
Slater, S. and Michaelidou, N. 2009. Purchasing intention in services: A conceptual framework. Presented at: Academy of Marketing Annual Conference 2009, Leeds, UK, 7-9 July 2009.
Slater, S. and Robson, M. 2009. Investigating how cultural attributes influence misunderstandings and social capital in UK–Japan Channel Dyads. Presented at: 38th European Marketing Academy (EMAC) Annual Conference 2009, Nantes, France, 26-29 May 2009.
Paliwoda, S. J. and Slater, S. 2009. Globalisation through the kaleidoscope. International Marketing Review 26(4/5), pp. 373-383. (10.1108/02651330910971931)
Yani-De-Soriano, M. M. and Slater, S. 2009. Revisiting Drucker's theory: has consumerism led to the overuse of marketing?. Journal of Management History 15(4), pp. 452-466. (10.1108/17511340910987347)
Slater, S., Paliwoda, S. and Slater, J. 2009. The global implementation of the 'winner's competitive cycle'. Asia-Pacific Journal of Business Administration 1(2), pp. 144-154. (10.1108/17574320910989096)

2008

Robson, M. and Slater, S. 2008. Exit, voice and loyalty responses in buyer-seller relationships in Japan: culturally confined or redefined?. Presented at: British Academy of Management Conference (BAM) 2008, Harrogate, UK, 9-11 September 2008.
Slater, S. and Robson, M. 2008. The impact of cultural attributes on exit, voice and loyalty in buyer-supplier relationships in Japan. Presented at: 37th European Marketing Academy (EMAC) Annual Conference 2008, Brighton, UK, 27-30 May 2008.
Slater, S., Paliwoda, S. and Slater, J. 2008. Strategic inertia and the Japanese pharmaceutical industry. Multinational Business Review 16(4), pp. 1-24. (10.1108/1525383X200800016)

2007

Slater, S., Paliwoda, S. and Slater, J. 2007. Ethnicity and decision making for internationalisation. Management Decision 45(10), pp. 1622-1635. (10.1108/00251740710837997)
Slater, S., Paliwoda, S. and Slater, J. 2007. The influence of national culture on management style: Are managers in Asia becoming less adverse to change?. Presented at: Academy of Marketing Science 2007 Annual Conference, Coral Gables, FL, USA, 23-26 May 2007.

2006

Slater, S., Paliwoda, S. and Slater, J. 2006. The erosion of stable shareholder practice in Japan ("Anteikabunushi Kosaku"). International Business Review 15(6), pp. 618-640. (10.1016/j.ibusrev.2006.08.001)
Slater, S., Paliwoda, S. and Slater, J. 2006. Internationalisation - positions, paths and processes: The evidence from Japan and Singapore. Presented at: Annual Conference of Corporate Strategy, Berlin, Germany, 19-20 May 2006.
Slater, S., Paliwoda, S. and Slater, J. 2006. Globalisation, levitt and the evidence from Japan and Singapore. Presented at: Academy of Marketing Science 2006 Annual Conference, San Antonio, TX, USA, 24-27 May 2006.
Slater, S., Lee, J. J. and Pease, S. 2006. Dynamic capabilities. Presented at: Entrepreneurship & China's Economic Development Asian China Economics Conference, Hong Kong, China, 2006.

I am best known for my research achievements on Japanese management and my work in Asia. This regional interest developed from my experience working in industry in Japan. In recent years I have continued to conduct research in the Asian region but have broadened my research area to explore possible areas for social innovation in “in-group”/“outgroup” settings in emerging/developed markets and with minority/majority groups. My research interests are centred on the influence of groups on the behaviour of individuals in society, business, learning and consumption. My work adopts a cross-cultural lens to explore international marketing and business across a range of themes (such as cosmetics, beer, fashion, learning and the changing face of management and consumption).

Primary research interests

Asian management practice;
Social innovations in emerging markets and in minority/majority groups;
Social capital and workforce identity in multicultural societies;
Strategy, culture and Japanese management style;
Cultural transferability and identity outside the country-of-origin;
Innovative pedagogy in transnational settings;
Identity, culture and consumption in emerging markets;
Asian settings versus western paradigms;
Cross-cultural understanding and behaviour in minority/majority groups;
Emerging markets, cultural transferability and identity outside the country-of-origin.

Teaching commitments

Dr. Slater is a committed and enthusiastic teacher, who uses a range of innovative delivery methods. She has extensive experience of teaching postgraduate and undergraduate students whilst at Cardiff Business School. Her experience in learning and teaching is vast and interdisciplinary. Her work and achievements capture a broad range of the curriculum. Dr Slater has received various award nominations for her achievements in pedagogy.

Her most recent teaching is listed below

Global Marketing Strategy (MBA Module Co-ordinator)
International Marketing (MSc Strategic Marketing, Module Co-ordinator)
International Marketing (MSc International Management, Module Co-ordinator)
CUROP projects as part of the CESI Summer Work Placement Scheme
MSc Project Dissertations
MBA Project Dissertations
Doctoral Supervision

Dr Slater served as Associate Editor of the Journal of Marketing Management from 2010-2017. She has co-edited special issues on ‘Globalisation and regionalisation’ and ‘Methodological issues in cross-cultural research’ in the International Marketing Review. Dr Slater as served on a range of editorial boards. She is currently a member of the Editorial Review Boards of International Marketing Review (IMR), and the Journal of Market Management (JMM). She has served as track chair for both the Academy of Marketing Science and the European Marketing Academy Conference and convener for the Innovations in Learning and Teaching workshop at the Academy of Marketing conference. Dr Slater also served as an invited member of the Economic and Social Research Council, ESRC Peer Review College.

Editorial work

Dr Slater has extensive editorial experience.

Associate Editor of the Journal of Marketing Management from 2010 to 2017
Co-Guest Editor, with Andriopoulos., C. (2013), for the special issue: “Emerging perspectives in qualitative research in international marketing”, International Marketing Review.
Co-Guest Editor, with Paliwoda., S. (2009), for the special issue: “Globalisation and Regionalisation”, International Marketing Review.

Editorial board member for:

Journal of Marketing Management
International Marketing Review
Journal of Business Research

She also serves as an ad-hoc journal reviewer for a range of journals including:

British Journal of Management
California Management Review
Journal of International Marketing
Journal of Business Research
International Business Review

Memberships

Member of the Academy of Marketing Science
Member of the British Academy of Management
Member of European Marketing Academy Conference

Mentoring

Mentor staff on the Research Team Leaders Programme 25 Mentor, Leadership & Management, Development Programme
Mentor staff as part of the Senior Fellowship HEA programme Cardiff University (CESI).

Additional Activities

Member of the Schools Shadow Management Board (2017-2020)
Member of the Schools Athena SWAN Board
Deputy Head of Section: Industry and Enterprise (2007-2009)
External Examiner

Honours and awards

Nominated by Cardiff University for the Advance HE, National Teaching Fellow Award (2021)
Senior Fellow. Higher Education Academy (SFHEA), (2020)
Member of the team that won Cardiff University Celebrating Excellence Award, in the category of exceptional enhancement of the student experience for CARBS PGT Review (2019)
Nominated for the Cardiff University Celebrating Excellence Award, in the category of exceptional enhancement of the student experience (2019)
Editor's Choice Articles, Journal of Marketing Management, (2015)
Selected as a Top Ten Reviewer, International Marketing Review, 2011-2013

Professional memberships

Member of the Academy of Marketing Science
Member of the British Academy of Management
Member of European Marketing Academy Conference

Committees and reviewing

Conference Organisation and Track Chair

Workshop Convener: "Innovations in learning and teaching for use in Covid-19 and beyond: Pedagogic practice reframed" for the (2021) Academy of Marketing Conference, with Dr Laura Chamberlain

Track Chair: Product and Brand Management Track, European Academy of Marketing Conference , Lisbon, Europe. (May 2012), with Professor Susan Hart

Track Chair: Product and Brand Management Track, World Marketing Conference, New Orleans. (U.S.A). (May 2012)

Track Chair: Product and Brand Management Track, European Academy of Marketing Conference. Slovenia. Europe. (May 2011). with Professor Susan Hart

Track Chair: Sports Marketing Track, World Marketing Conference , Reims, Champagne, Europe (May 2011)

Track Chair: Product and Brand Management, European Marketing Academy Conference, (Copenhagen). Europe. (May 2010), with Professor Susan Hart

Track Chair: Brand and Brand Management Track, Academy of Marketing Science Conference, Baltimore, U.S.A. (May 2009)

I am currently unavailable to supervise new PhD students

Contact Details

SlaterS@cardiff.ac.uk

Aberconway Building, Room S28, Colum Road, Cathays, Cardiff, CF10 3EU

Flight cancellations, consumer rights and the COVID-19 pandemic

08 September 2021

Enhancing the student learning experience

12 December 2019

External profiles

ORCID