![Katie Lloyd BA, MSc](https://profiles-cardiff.imgix.net/attachments/4421?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Overview
Katie Lloyd is a doctoral candidate and Julian Hodge Public Value scholar specialising in influencer marketing with her areas of expertise encompassing consumer deviance and online hate. Her research addresses the impact of online hate on social media influencers as well as their coping mechanisms they employ in order to sustain their wellbeing and career. A key aspect of her research revolves around wellbeing and understanding which strategies are best employed to neutralise online hate.
Biography
Qualifications
- Fashion Marketing Management (BA) hons, Cardiff Metropolitan University.
- Digital Marketing Management MSc, Cardiff Metropolitan University.
- Social Science Research Methods MSc, Cardiff University.
Honours and awards
- 'Best Poster Award' at Welsh Postgraduate Research Conference 2023
Professional memberships
- Chartered Institute of Marketing (CIM)
Academic positions
- PGR Tutor in Marketing, Cardiff University.
- Associate Lecturer in Fashion Marketing Management and Digital Marketing Management, Cardiff Metropolitan University.
Contact Details
Specialisms
- Influencer Marketing
- Consumer behaviour
- consumer deviance
- online hate
