Namrata Manchiraju

(she/her)

Overview

I'm a PhD Student in the Marketing Strategy area at the Cardiff Business School. My research interests lie in the intersection of marketing and strategy and the impact of innovation on the business world. I'm also keen on applying quantitative methodologies to test hypotheses in these areas.

Before joining CARBS, I was a pre-doctoral Research Assistant at the Centre for Business Innovation, Indian School of Business in Hyderabad. I also hold a Master’s in Marketing and Business Analysis from the University of Edinburgh, where I was honored with the Academic Excellence Prize for achieving the highest overall performance.