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Shima Yekkehbashheidari

Shima Yekkehbashheidari

Graduate Tutor

Cardiff Business School

Overview

My primary focus revolved around sustainable food supply chains, although my recent endeavors delve into the exciting realm of emerging technologies, particularly immersive technologies like AR, AV, and VR, within field-based services. I'm fascinated by uncovering both the facilitators and obstacles surrounding their large-scale deployment.

Biography

I’m Shima Yekkehbash Heidari, born in 1996, Shiraz, Iran. I have a bachelor’s degree in Industrial Engineering (Shiraz University of Technology), a master’s degree in Logistics and Supply Chain (University of Tehran) and a second master’s degree in social science research methods in business and management from Cardiff university.

Honours and awards

  • ·        Awarded the Economic and Social Research council Wales Doctoral Training Partnership studentship - 2022
  • ·        Ranked 2nd (top 1%) among 21 M.S. students of Logistics and Supply Chain major of University of Tehran-2021
  • ·        Ranked 1st among the 30 undergraduate students in Industrial Engineering of Shiraz University of Technology-2018
  • ·        Member of Iran's National Elites Foundation - 2018

Contact Details

Email YekkehbashheidariS@cardiff.ac.uk

Research themes

Specialisms

  • Field-based Service operation
  • digital transformation
  • Immersive Technology
  • Food Supply Chain