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Shima Yekkehbashheidari

Shima Yekkehbashheidari

Research student

Cardiff Business School


Working as a Ph.D. student at Cardiff University, I am an industrial engineer, and hopefully one day a social scientist, with a major in logistics and supply chain. My research mostly centers around sustainable operations management considering perishability or emerging technologies to address global crises.



Exploring intelligent immersive technologies for field service operations

Funding sources

Cardiff Business School supported by the ESRC Doctoral Training Partnership for Wales (Wales DTP)


I’m Shima Yekkehbash Heidari, born in 1996, Shiraz, Iran. I have a bachelor’s degree in Industrial Engineering (Shiraz University of Technology), a master’s degree in Logistics and Supply Chain (University of Tehran) and a second master’s degree in social science research methods in business and management from Cardiff university.

Honours and awards

·  Awarded the Economic and Social Research council Wales Doctoral Training Partnership studentship - 2022

·  Ranked 2nd (top 1%) among 21 M.S. students of Logistics and Supply Chain major of University of Tehran-2021

·  Ranked 1st among the 30 undergraduate students in Industrial Engineering of Shiraz University of Technology-2018

·  Member of Iran's National Elites Foundation - 2018


Yingli Wang

Yingli Wang

Professor in Logistics and Operations Management, Deputy Head of Section - Research, Impact and Innovation

Daniel Eyers

Daniel Eyers

Reader in Manufacturing Systems Management, Deputy Head of Section (Learning & Teaching), RemakerSpace Co-Director

Jean-Paul Skeete

Jean-Paul Skeete

Lecturer in Logistics and Operations Management

Research themes


  • Agricultural systems analysis and modelling
  • Business process management
  • Decision making
  • Food sustainability
  • Industrial engineering