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Prabir Chatterjee

Dr Prabir Chatterjee

Lecturer in Marketing

Cardiff Business School

+44 29208 70835
Aberconway Building, Room CARBS B-10, Colum Road, Cathays, Cardiff, CF10 3EU
Available for postgraduate supervision


I am an assistant professor (lecturer) of Marketing at Cardiff University Business school. Previously I was an assistant professor at Sabanci University in Istanbul. I received my PhD, MSBA and MA in Economics degrees from University of Washington, USA.








My research expertise lies in the fields of Media markets, Online advertising, Online retailing, New product development and Corporate social responsibility. Methodology wise I mostly use tools from Applied game theory and Behaviourial economics. Please find below a list publications and working papers.

1. Sponsored Content Advertising in A Two-Sided Market (with Bobby Zhou). Management Science, Forthcoming, 2021.

2. When and How Is Corporate Social Responsibility Profitable? (with Pradeep Bhardwaj, Kivilcim Demir and Ozge Turut). Journal of Business Research, vol. 84, 206-219, 2018.

3. Optimal Bidding Strategies in Sponsored Search Advertising Auctions. Under Review.

4. Fake Media Content and Cognitive Dissonance (with Andy Ng). Working Paper.

5. Fast or Free - On Partitioned Pricing Competition Between Online Retailers (with Pradeep Bhardwaj). Working Paper.

6. Role of Anticipated Regret in Online Review Manipulations. Working Paper.

7. On Bayesian Bidding Strategies of A Multi-Period Participant in Sequential Online Auctions (with Arvind Tripathi and Paulo Goes). Proceedings of 20th Workshop on Information Technologies and Systems, 2010.

8. The Ellusive Challenge of Estimating Costs (with Molly Macauley). Space News, vol. 18, no. 30., 18-19, 2007.

9. Book Review on "Economics of Microfinance" (with Sudipta Sarangi). Southern Economic Journal, vol. 73, no.1, 2006.

10. Enforcement with Costly Group Formation (with Sudipta Sarangi). Economics Bulletin, vol. 15, no. 9, 2005.

11. Social Identity and Group Lending (with Sudipta Sarangi). Discussion Paper 45, DIW Berlin, German Institute of Economic Research, 2005.


Academic Year 2021-22

1. Global Marketing (BST711) for MBM program (Fall 2021, Module leader)

2. Marketing Analytics(BST355) for MSc in Marketing program (Spring 2022, Module leader)

3. Transformational Entrepreneurship and Innovation(BST195) for MSc in Business strategy and Entrepreneurship program (Spring 2022, Module leader) - I'll be discussing the role of new technologies such as AI and Machine learning, Cryptocurrencies and Cloud based platforms in transforming the contemporary entrepreneurial landscape.

Past teaching 

PhD: Research methodologies

MBA: Core Marketing

MSc: Research in Strategic Marketing

Undergraduate: Strategic Management


PhD in Business Administration (with major specialization in Quantitative Marketing, and minors in Economics and Econometrics): Foster School of Business, University of Washington (2013)

MS in Business Administration: Foster School of Business, University of Washington (2012)

MA in Economics: University of Washington (2007)

MA in Economics (with specialization in World Economy): School of International Studies, Jawaharlal Nehru University, India (2003)

B.Sc (Honors) in Economics: University of Calcutta, India (2001)

Honours and awards

Cardiff Business School Seedcorn Grant for Research (2020, 2019)

Cardiff Business School Learning and Teaching Grant (2020)

Marketing & Strategy Department Research Grant,Cardiff Business School (2020, 2019)

Cardiff University Erasmus Exchange Fellow (2020)

EMBA consortium faculty fellow (2016, 2015)

Sabanci University Erasmus exchange fellow (2018, 2015, 2014)

Selected fellow for the academy of Marketing science world congress (2014)

Evert Mccabe endowed fellowship (2012)

Academic positions

2019 - present: Assistant Professor (Lecturer), Cardiff University, UK

2013 - 2018:  Assistant Professor, Sabanci University, Istanbul, Turkey

2011 - 2013: Adjunct Lecturer, Foster School of Business, University of Washington, USA

2011: Adjunct Lecturer, Albers School of Business and Economics, Seattle University, USA

Committees and reviewing

Journal reviewing

Marketing Science, Production and Operations Management, European Journal of Operation Research, Journal of Business Research, MIS Quarterly, Decision Science, Electronic Commerce Research and Applications, Electronic Commerce Research, Bulletin of Economics Research, International Journal of Emerging Markets, International Economics and Finance Journal, Information Systems Frontier, International Journal of Sustainable Development and World Ecology.


I am interested in supervising PhD, MSc and MBA students in the areas of:

  • Digital and Computational Advertising
  • Online Retailing
  • Pricing Strategies
  • New Product Development
  • Corporate Social Responsibility
  • Aritificial Intelligence (AI) and Machine Learning in Marketing
  • Behavioural Economics

Current PhD Student (Committee Member): Kerry Hudson (Cardiff University)