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Ross Clarke BA (Hons), MA

Mr Ross Clarke

(he/him)

BA (Hons), MA

Lecturer in Magazine Journalism

School of Journalism, Media and Culture

Overview

I am a lecturer on the MA in Magazine Journalism course, teaching modules ranging from magazine production to professional development and the realities of being a journalist.

I have more than a decade's experience as a writer and editor for titles such as BBC Travel, National Geographic Traveller, The Independent, and The Sunday Times. A specialist in content marketing, I have led the teams responsible for the global digital and social media channels for brands such as British Airways and Mandarin Oriental Hotel Group – overseeing the launch of digital magazines and editorial websites, Instagram innovations, WeChat magazines, podcasts, voice tours and many more activations.

Before becoming a journalist, I worked in international higher education marketing and student recruitment for King’s College London, Cardiff University and Swansea University, advising students, teachers and parents on the benefits of going to university, how to apply and student finance.

Teaching

I teach the following modules on the MA in Magazine Journalism course:

  • Production for print, digital and social
  • Professional development
  • Magazine journalism craft
  • Lifestyle journalism

Biography

I am an award-winning travel and food writer and editor, and a member of the British Guild of Travel Writers (BGTW), and the Guild of Food Writers (GFW). I’ve written for titles as diverse as National Geographic Traveller to Greater Anglia Railway Magazine, and I am regularly commissioned to write features on food, wine and travel for national and international publications. I am the co-author of the Lonely Planet guide to the Canary Islands (2024).

I specialise in content marketing and branded content, as well as digital journalism and social media, having been responsible for the management and strategy of the editorial websites and social media channels for some of the world’s most prestigious travel brands. I am currently a judge for the International Content Marketing Awards, PPA 30 Under 30 Awards, the Guild of Food Writers Awards, the Australian Society of Travel Writers Awards, and the Guild of Fine Food's Great Taste Awards.

Career
2012 - present – Freelance writer, editor and content marketing consultant
2020 - 2021 – Tutor, Cardiff University
2018 - 2021 – Digital and social media lead for Mandarin Oriental Hotel Group, Cedar Communications
2018 - 2020 – Digital lead for travel and luxury accounts, Cedar Communications
2017 - 2020 – Digital projects editor for British Airways, Cedar Communications
2016 - 2017 – Social media editor for British Airways, Cedar Communications
2014 - 2016 – Multimedia content manager for Tesco, Cedar Communications
2013 - 2014 – Widening access officer, Cardiff University
2012 - 2013 – Return to education to complete MA
2011 - 2012 – International marketing officer, King’s College London
2010 - 2011 – Bilingual project assistant, Consejería de Educación de Canarias
2009 - 2010 – Student recruitment and marketing officer, Swansea University

Qualifications
MA Journalism, Cardiff University, 2013
BA (hons) Linguistics, Spanish and Business, University of Wales, Swansea, 2009

Professional memberships

Contact Details

Email ClarkeRW@cardiff.ac.uk

Campuses Two Central Square, Room 2.30, Central Square, Cardiff, CF10 1FS

Specialisms

  • Journalism
  • Social Media
  • Content
  • Magazines
  • Content Marketing

External profiles