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Kate Daunt

Professor Kate Daunt

Professor of Marketing
Co-Director of the Security, Crime and Intelligence Innovation Institute

Cardiff Business School

Overview

Kate Daunt (PhD) is a Professor of Marketing at Cardiff Business School and Co-Director of Cardiff University's Security, Crime and Intelligence Innovation Institute.

Kate’s research interests include audience reception of disinformation, social media influencers, consumer misbehaviour and behavioural change. Kate was awarded an Emerald Literati award in 2024 for her work on consumer deviance and service robots and was previously awarded Cardiff Business School’s Martin Evans award for excellence in teaching. Kate serves on the editorial boards of the Journal of Service Research, Journal of Marketing Management and Journal of Services Marketing. Kate is a professional member of the Chartered Institute of Marketing (MCIM), a Fellow of the Higher Education Academy (FHEA) and a member of the Beta Gamma Sigma International Business Honour Society.

Previously, Kate has held the roles of Chair of the Research Ethics Committee, Deputy Director of Doctoral Studies, Business Management Pathway Convenor for the Social Science Research Methods MSc, and Associate Editor at the Journal of Services Marketing.

Publication

2024

2023

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2006

2005

2004

2003

Articles

Book sections

Conferences

Research

Research interests

  • Audience reception to disinformation
  • Influencer marketing
  • Social media dynamics
  • Consumer misbehaviour
  • Behavioural change
  • Service dysfunction and deviance
  • Service / servicescape design
  • Services Marketing

PhD supervision research interests

  • Social media influencers
  • Disinformation
  • Consumer misbehaviour
  • Services marketing
  • Servicescape design

Teaching

Teaching commitments

  • BS3746 Services Marketing (module lead)
  • PhD supervision
  • Past UG and PG teaching includes: Marketing, research methods, marketing and strategy

Biography

Kate was awarded a PhD by Cardiff University in 2008 for her work on the antecedents of dysfunctional customer behaviour severity and became a Fellow of the Higher Education Academy (FHEA) in 2011. Kate completed the Leadership Foundation for Higher Education Aurora programme in 2014 and the Cardiff Professorial Leadership Programme in 2020. Kate took up the role of Co-Director of the Security, Crime & Intelligence Innovation Institute in 2022.

Honours and awards

  • Nominated for 'most engaging staff member' award in the Cardiff University Enriching Student Life Awards, 2023
  • Martin Evans award for Excellence in Teaching, 2019
  • Top Ten Reviewer, Journal of Services Marketing, 2017
  • Awarded research leave by Cardiff University Research Leave Fellowship scheme for period 2016-2017
  • Editor’s Choice Articles, Journal of Marketing Management, 2016
  • Nominated for two 2016 Cardiff University enriching student life awards 'personal tutor of the year' and 'outstanding doctoral supervision'
  • Nominated for 'best paper', Public Management Review, 2015
  • Excellence in teaching award, Cardiff Business School, 2012
  • Best paper in the Marketing of Higher Education track, Academy of Marketing Conference 2011, University of Liverpool
  • Best post-doctoral paper, 22nd Service Conference and Workshop 2008, University of Westminster
  • Highly commended award in the Journal of Services Marketing 2006, Emerald Literati Club Awards
  • Outstanding paper in the Journal of Services Marketing 2005, Emerald Literati Club Awards

Professional memberships

Fellow of the Higher Education Academy

Professional Member of the Chartered Institute of Marketing

Lifetime affiliate of the Beta Gamma Sigma Honour Society

Member and mentor for the Leadership Foundation for Higher Education Aurora Programme

Member of the American Marketing Association

Member of the American Marketing Association Services Special Interest Group

Member of the European Academy of Marketing

Member of the UK Academy of Marketing

Committees and reviewing

Editoirial Board:

  • Journal of Services Marketing (since 2019)
  • Journal of Marketing Management (since 2016)
  • Journal of Service Research (since 2013)

Guest Editor:

  • Journal of Business Research, 'Influencers & Influencer Marketing: Implications for Consumers and Society', forthcoming 2024/24 (with R. Mardon, H. Cocker and R. Kozinets).
  • Journal of Marketing Management, 'The Dark Side of Marketing', 2018 (With D. Greer).

Associate Editor:

  • Journal of Services Marketing (2014-2019)

Supervisions

Current supervision

Katie Lloyd

Katie Lloyd

Graduate Tutor