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Overview
Kate Daunt (PhD) is a Professor of Marketing at Cardiff Business School, Cardiff University.
As a services marketing researcher, Kate’s research interests include audience reception of disinformation, the dark side of social media influencer marketing, consumer misbehaviour and behavioural change. Kate’s research and teaching have attracted multiple awards including three Emerald Literati awards for her work on consumer deviance and the Martin Evans award for excellence in teaching. Most recently, Kate was nominated for 'the most outstanding use of the learning environment' in the 2026 Enriching Student Life Awards.
Kate's research has been published in highly ranked academic journals including the Journal of Consumer Research, the Journal of Service Research, European Journal of Marketing, Tourism Management, and Public Management Review.
Kate serves on the editorial boards of the Journal of Service Research and Journal of Services Marketing, and is an external examiner for Edinburgh Futures Institute Service Management and Design programmes at the University of Edinburgh. Kate is a professional member of the Chartered Institute of Marketing (MCIM), a Fellow of the Higher Education Academy (FHEA) and a member of the Beta Gamma Sigma International Business Honour Society.
Previously, Kate was a Co-director of the Security, Crime & Intelligence Innovation Institute and has held the roles of Chair of the Research Ethics Committee, Deputy Director of Doctoral Studies, and Business Management Pathway Convenor for the Social Science Research Methods MSc. Kate has also served as Associate Editor at the Journal of Services Marketing and editorial board member at the Journal of Business Research and Journal of Marketing Management where she has also guest edited special issues on the implications of influencer marketing and consumer deviance.
Publication
2026
- Mardon, R. et al. 2026. Spheres of influence: How influencers impact society. Journal of Business Research 215 116339. (10.1016/j.jbusres.2026.116339)
2025
- Mardon, R. , Cocker, H. and Daunt, K. 2025. When fans become anti-fans: How to navigate negative influencer–follower relationships. NIM Marketing Intelligence Review 17 (1), pp.30-35. (10.2478/nimmir-2025-0005)
- Dineva, D. , Daunt, K. and Bacile, T. 2025. Communication accommodation for de-escalating consumer tensions in online brand communities. Journal of Business Research 192 115281. (10.1016/j.jbusres.2025.115281)
- Thomas, R. , Daunt, K. and Reynolds, L. 2025. In love with the darkness: topophilia and thana-tourism. Presented at: Academy of Marketing Conference:Saints & Scholars Cork, Ireland 07-10 July 2025.
2024
- Mardon, R. , Cocker, H. and Daunt, K. 2024. When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities. In: Gurrieri, L. , Drenten, J. and Abidin, C. eds. Influencer Marketing Interdisciplinary and Socio-Cultural Perspectives. London: Routledge(10.4324/9781003559412)
- Cocker, H. , Mardon, R. and Daunt, K. 2024. We’re not deviant, you are! How consumption communities neutralize accusations of deviance. Presented at: AM2024: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit Cardiff, UK 1 - 4 July 2024. Academy Of Marketing Conference 2024 Paper Proceedings. Academy of Marketing. , pp.254-255.
2023
- Dineva, D. and Daunt, K. L. 2023. Reframing online brand community management: consumer conflicts, their consequences, and moderation. European Journal of Marketing 57 (10), pp.2653-2682. (10.1108/EJM-03-2022-0227)
- Daunt, K. et al. 2023. Who believes political fake news? The role of conspiracy mentality, patriotism, perceived threat to freedom, media literacy and concern for disinformation. Internet Research 33 (5), pp.1849-1870. (10.1108/INTR-07-2022-0565)
- Mardon, R. , Cocker, H. and Daunt, K. 2023. How social media influencers impact consumer collectives: An embeddedness perspective. Journal of Consumer Research 50 (3), pp.617-644. (10.1093/jcr/ucad003)
- Mardon, R. , Cocker, H. and Daunt, K. 2023. When parasocial relationships turn sour: Social media influencers, eroded and exploitative intimacies, and anti-fan communities. Journal of Marketing Management 39 (11-12), pp.1132-1162. (10.1080/0267257X.2022.2149609)
- Dootson, P. et al., 2023. Reducing deviant consumer behaviour with service robot guardians. Journal of Services Marketing 37 (3), pp.276-286. (10.1108/JSM-11-2021-0400)
2021
- Cocker, H. , Mardon, R. and Daunt, K. 2021. Social media influencers & transgressive celebrity endorsement in consumption community contexts. European Journal of Marketing 55 (7), pp.1841-1872. (10.1108/EJM-07-2019-0567)
2020
- Boukis, A. et al., 2020. Effects of customer incivility on frontline employees and the moderating role of supervisor leadership style. Tourism Management 77 103997. (10.1016/j.tourman.2019.103997)
2019
- Hardyman, W. , Kitchener, M. and Daunt, K. L. 2019. What matters to me! User conceptions of value in specialist cancer care. Public Management Review 21 (11), pp.1687-1706. (10.1080/14719037.2019.1619808)
- Mardon, R. , Cocker, H. and Daunt, K. 2019. Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community. Presented at: Consumer Culture Theory Conference Montreal, QC, Canada 17-19 July 2019.
- Rosier, E. , Williams, S. and Daunt, K. 2019. Eduscapes and student experience: the effects of Servicescapes in academic learning environments. Presented at: Cardiff University Learning and Teaching Conference 2019: Authentic Learning Cardiff, UK 11 September 2019.
2018
- Mardon, R. , Cocker, H. and Daunt, K. 2018. Constructing and commodifying the tribal celebrity: A dramaturgical perspective. Presented at: Academy of Marketing Conference Stirling, Scotland 2-5 July 2018.
- Daunt, K. L. and McDermott, A. M. 2018. Authorship in action. In: Townsend, K. and Saunders, M. eds. How to Keep Your Research Project on Track: Insights From When Things Go Wrong. Cheltenham: Edward Elgar Publishing. , pp.149-156.
2017
- Rogers, A. et al. 2017. Examining the existence of double jeopardy and negative double jeopardy within Twitter. European Journal of Marketing 51 (7/8), pp.1224-1247. (10.1108/EJM-03-2015-0126)
- Daunt, K. and Harris, L. 2017. Consumer showrooming: value co-destruction. Journal of Retailing and Consumer Services 38 , pp.166-176. (10.1016/j.jretconser.2017.05.013)
2016
- Baeshen, M. , Beynon, M. J. and Daunt, K. 2016. Fuzzy clustering: an analysis of service quality in the mobile phone industrys. In: Kumar, A. et al., Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics. IGI Global. , pp.40-61.
- Lloyd, H. and Daunt, K. 2016. Implementing strategic change. In: Baker, M. J. and Hart, S. eds. The Marketing Book, 7th ed.. Routledge. , pp.121-148.
- Wells, V. K. and Daunt, K. 2016. Eduscape: The effects of servicescapes and emotions in academic learning environments. Journal of Further and Higher Education 40 (4), pp.486-508. (10.1080/0309877X.2014.984599)
2015
- Daunt, K. and Greer, D. A. 2015. Unpacking the perceived opportunity to misbehave: The influence of spatio-temporal and social dimensions on consumer misbehaviour. European Journal of Marketing 49 (9/10), pp.1505-1526. (10.1108/EJM-01-2014-0061)
- Hardyman, W. , Daunt, K. L. and Kitchener, M. J. 2015. Value co-creation through patient engagement in health care: a micro-level approach and research agenda. Public Management Review 17 (1), pp.90-107. (10.1080/14719037.2014.881539)
2014
- Daunt, K. L. and Harris, L. C. 2014. Linking employee and customer misbehaviour: The moderating role of past misdemeanours. Journal of Marketing Management 30 (3-4), pp.221-244. (10.1080/0267257X.2013.812977)
2013
- Daunt, K. L. and Greer, D. A. 2013. Deviant service behavior. In: Fisk, R. P. , Russell-Bennett, R. and Harris, L. C. eds. Serving Customers: Global Services Marketing Perspectives. Tilde University Press. , pp.105-122.
- Beynon, M. J. and Daunt, K. 2013. Cluster analysis: An example analysis on personality and dysfunctional customer behaviour. In: Moutinho, L. and Huarng, K. eds. Quantitative Modelling in Marketing and Management. London: World Scientific. , pp.359-378. (10.1142/9789814407724_0014)
- Harris, L. C. and Daunt, K. 2013. Managing customer misbehavior: Challenges and Strategies. Journal of Services Marketing 27 (4), pp.281-293. (10.1108/08876041311330762)
- Rosenbaum, M. S. , Daunt, K. and Jiang, A. 2013. Craigslist exposed: The internet-mediated hookup. Journal of Homosexuality 60 (4), pp.505-531. (10.1080/00918369.2013.760305)
2012
- Daunt, K. and Harris, L. C. 2012. Exploring the forms of dysfunctional customer behaviour: a study of differences in servicescape and customer disaffection with service. Journal of Marketing Management 28 (1-2), pp.129-153. (10.1080/0267257X.2011.619149)
- Daunt, K. and Harris, L. C. 2012. Motives of dysfunctional customer behavior: an empirical study. Journal of Services Marketing 26 (4), pp.293-308. (10.1108/08876041211237587)
2011
- Daunt, K. and Harris, L. C. 2011. The role of perceived employee deviance, custsomer loyalty and past customer misbehavior. Presented at: AMA Winter Conference Austin, Texas, USA 18-20 February 2011.
- Daunt, K. and Harris, L. C. 2011. Customers acting badly: evidence from the hospitality industry. Journal of Business Research 64 (10), pp.1034-1042. (10.1016/j.jbusres.2010.10.010)
- Harris, L. C. and Daunt, K. 2011. Deviant customer behaviour: a study of techniques of neutralisation. Journal of Marketing Management 27 (7-8), pp.834-853. (10.1080/0267257X.2010.498149)
- Rosenbaum, M. S. and Daunt, K. 2011. When customers have no option: a Cambodian case study regarding counterfeit design merchandise. Presented at: AMA Winter Conference Austin, Texas, USA 18-20 February 2011.
- Wells, V. K. and Daunt, K. 2011. Eduscape: an analysis of the physical learning environment. Presented at: Academy of Marketing Conference University of Liverpool 5-7 July 2011.
2010
- Daunt, K. and Harris, L. C. 2010. Exploring the forms of dysfunctional customer behaviour: a study of differences in servicescape and customer disaffection with service. Presented at: AMA SERVSIG International Conference Porto, Portugal 17-19 June 2011.
- Fisk, R. et al., 2010. Customers behaving badly: a state of the art review, research agenda and implications for practitioners. Journal of Services Marketing 24 (6), pp.417-429. (10.1108/08876041011072537)
2009
- Reynolds, K. and Harris, L. C. 2009. Dysfunctional customer behavior severity: an empirical examination. Journal of Retailing 85 (3), pp.321-335. (10.1016/j.jretai.2009.05.005)
2006
- Reynolds, K. and Harris, L. C. 2006. Deviant Customer Behavior: An Exploration of Frontline Employee Tactics. Journal of Marketing Theory and Practice 14 (2), pp.95-111.
2005
- Reynolds, K. and Harris, L. C. 2005. When service failure is not service failure: an exploration of the forms and motives of "illegitimate" customer complaining. Journal of Services Marketing 19 (5), pp.321-335. (10.1108/08876040510609934)
- Daunt, K. and Harris, L. C. 2005. Jaycustomers: An empirical examination of the antecedents of dysfunctional customer behaviour. Presented at: 4th SERVSIG Conference Singapore, Malaysia 2-4 June 2005. AMA
- Daunt, K. and Harris, L. C. 2005. The antecedents of dysfunctional customer behaviour. Presented at: 34th EMAC Conference Milan, Italy 24-27 May 2005.
2004
- Daunt, K. and Harris, L. C. 2004. 'Illegitimate' customer complaining: an exploration of types and motives. Presented at: European Marketing Conference (EMAC) Murcia, Spain 18-21 May 2004.
- Harris, L. C. and Reynolds, K. L. 2004. Jaycustomer behavior: an exploration of types and motives in the hospitality industry. Journal of Services Marketing 18 (5), pp.339-357. (10.1108/08876040410548276)
2003
- Harris, L. C. and Reynolds, K. 2003. The Consequences of Dysfunctional Customer Behavior. Journal of Service Research 6 (2), pp.144-161. (10.1177/1094670503257044)
- Daunt, K. and Harris, L. C. 2003. Jaycustomers: A study of the consequences of deviant consumer behaviour. Presented at: 10th Recent Advances in Retailing and Services Science Conference (EIRASS) Portland, OR, USA August, 2003.
- Daunt, K. and Harris, L. C. 2003. A study of jaycustomer behaviour: Insights into types and motives from the hospitality industry. Presented at: Academy of Marketing Conference 2003: History of the Next Decade Aston University, Birmingham, UK 8-10 July 2003.
Articles
- Mardon, R. et al. 2026. Spheres of influence: How influencers impact society. Journal of Business Research 215 116339. (10.1016/j.jbusres.2026.116339)
- Mardon, R. , Cocker, H. and Daunt, K. 2025. When fans become anti-fans: How to navigate negative influencer–follower relationships. NIM Marketing Intelligence Review 17 (1), pp.30-35. (10.2478/nimmir-2025-0005)
- Dineva, D. , Daunt, K. and Bacile, T. 2025. Communication accommodation for de-escalating consumer tensions in online brand communities. Journal of Business Research 192 115281. (10.1016/j.jbusres.2025.115281)
- Dineva, D. and Daunt, K. L. 2023. Reframing online brand community management: consumer conflicts, their consequences, and moderation. European Journal of Marketing 57 (10), pp.2653-2682. (10.1108/EJM-03-2022-0227)
- Daunt, K. et al. 2023. Who believes political fake news? The role of conspiracy mentality, patriotism, perceived threat to freedom, media literacy and concern for disinformation. Internet Research 33 (5), pp.1849-1870. (10.1108/INTR-07-2022-0565)
- Mardon, R. , Cocker, H. and Daunt, K. 2023. How social media influencers impact consumer collectives: An embeddedness perspective. Journal of Consumer Research 50 (3), pp.617-644. (10.1093/jcr/ucad003)
- Mardon, R. , Cocker, H. and Daunt, K. 2023. When parasocial relationships turn sour: Social media influencers, eroded and exploitative intimacies, and anti-fan communities. Journal of Marketing Management 39 (11-12), pp.1132-1162. (10.1080/0267257X.2022.2149609)
- Dootson, P. et al., 2023. Reducing deviant consumer behaviour with service robot guardians. Journal of Services Marketing 37 (3), pp.276-286. (10.1108/JSM-11-2021-0400)
- Cocker, H. , Mardon, R. and Daunt, K. 2021. Social media influencers & transgressive celebrity endorsement in consumption community contexts. European Journal of Marketing 55 (7), pp.1841-1872. (10.1108/EJM-07-2019-0567)
- Boukis, A. et al., 2020. Effects of customer incivility on frontline employees and the moderating role of supervisor leadership style. Tourism Management 77 103997. (10.1016/j.tourman.2019.103997)
- Hardyman, W. , Kitchener, M. and Daunt, K. L. 2019. What matters to me! User conceptions of value in specialist cancer care. Public Management Review 21 (11), pp.1687-1706. (10.1080/14719037.2019.1619808)
- Rogers, A. et al. 2017. Examining the existence of double jeopardy and negative double jeopardy within Twitter. European Journal of Marketing 51 (7/8), pp.1224-1247. (10.1108/EJM-03-2015-0126)
- Daunt, K. and Harris, L. 2017. Consumer showrooming: value co-destruction. Journal of Retailing and Consumer Services 38 , pp.166-176. (10.1016/j.jretconser.2017.05.013)
- Wells, V. K. and Daunt, K. 2016. Eduscape: The effects of servicescapes and emotions in academic learning environments. Journal of Further and Higher Education 40 (4), pp.486-508. (10.1080/0309877X.2014.984599)
- Daunt, K. and Greer, D. A. 2015. Unpacking the perceived opportunity to misbehave: The influence of spatio-temporal and social dimensions on consumer misbehaviour. European Journal of Marketing 49 (9/10), pp.1505-1526. (10.1108/EJM-01-2014-0061)
- Hardyman, W. , Daunt, K. L. and Kitchener, M. J. 2015. Value co-creation through patient engagement in health care: a micro-level approach and research agenda. Public Management Review 17 (1), pp.90-107. (10.1080/14719037.2014.881539)
- Daunt, K. L. and Harris, L. C. 2014. Linking employee and customer misbehaviour: The moderating role of past misdemeanours. Journal of Marketing Management 30 (3-4), pp.221-244. (10.1080/0267257X.2013.812977)
- Harris, L. C. and Daunt, K. 2013. Managing customer misbehavior: Challenges and Strategies. Journal of Services Marketing 27 (4), pp.281-293. (10.1108/08876041311330762)
- Rosenbaum, M. S. , Daunt, K. and Jiang, A. 2013. Craigslist exposed: The internet-mediated hookup. Journal of Homosexuality 60 (4), pp.505-531. (10.1080/00918369.2013.760305)
- Daunt, K. and Harris, L. C. 2012. Exploring the forms of dysfunctional customer behaviour: a study of differences in servicescape and customer disaffection with service. Journal of Marketing Management 28 (1-2), pp.129-153. (10.1080/0267257X.2011.619149)
- Daunt, K. and Harris, L. C. 2012. Motives of dysfunctional customer behavior: an empirical study. Journal of Services Marketing 26 (4), pp.293-308. (10.1108/08876041211237587)
- Daunt, K. and Harris, L. C. 2011. Customers acting badly: evidence from the hospitality industry. Journal of Business Research 64 (10), pp.1034-1042. (10.1016/j.jbusres.2010.10.010)
- Harris, L. C. and Daunt, K. 2011. Deviant customer behaviour: a study of techniques of neutralisation. Journal of Marketing Management 27 (7-8), pp.834-853. (10.1080/0267257X.2010.498149)
- Fisk, R. et al., 2010. Customers behaving badly: a state of the art review, research agenda and implications for practitioners. Journal of Services Marketing 24 (6), pp.417-429. (10.1108/08876041011072537)
- Reynolds, K. and Harris, L. C. 2009. Dysfunctional customer behavior severity: an empirical examination. Journal of Retailing 85 (3), pp.321-335. (10.1016/j.jretai.2009.05.005)
- Reynolds, K. and Harris, L. C. 2006. Deviant Customer Behavior: An Exploration of Frontline Employee Tactics. Journal of Marketing Theory and Practice 14 (2), pp.95-111.
- Reynolds, K. and Harris, L. C. 2005. When service failure is not service failure: an exploration of the forms and motives of "illegitimate" customer complaining. Journal of Services Marketing 19 (5), pp.321-335. (10.1108/08876040510609934)
- Harris, L. C. and Reynolds, K. L. 2004. Jaycustomer behavior: an exploration of types and motives in the hospitality industry. Journal of Services Marketing 18 (5), pp.339-357. (10.1108/08876040410548276)
- Harris, L. C. and Reynolds, K. 2003. The Consequences of Dysfunctional Customer Behavior. Journal of Service Research 6 (2), pp.144-161. (10.1177/1094670503257044)
Book sections
- Mardon, R. , Cocker, H. and Daunt, K. 2024. When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities. In: Gurrieri, L. , Drenten, J. and Abidin, C. eds. Influencer Marketing Interdisciplinary and Socio-Cultural Perspectives. London: Routledge(10.4324/9781003559412)
- Daunt, K. L. and McDermott, A. M. 2018. Authorship in action. In: Townsend, K. and Saunders, M. eds. How to Keep Your Research Project on Track: Insights From When Things Go Wrong. Cheltenham: Edward Elgar Publishing. , pp.149-156.
- Baeshen, M. , Beynon, M. J. and Daunt, K. 2016. Fuzzy clustering: an analysis of service quality in the mobile phone industrys. In: Kumar, A. et al., Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics. IGI Global. , pp.40-61.
- Lloyd, H. and Daunt, K. 2016. Implementing strategic change. In: Baker, M. J. and Hart, S. eds. The Marketing Book, 7th ed.. Routledge. , pp.121-148.
- Daunt, K. L. and Greer, D. A. 2013. Deviant service behavior. In: Fisk, R. P. , Russell-Bennett, R. and Harris, L. C. eds. Serving Customers: Global Services Marketing Perspectives. Tilde University Press. , pp.105-122.
- Beynon, M. J. and Daunt, K. 2013. Cluster analysis: An example analysis on personality and dysfunctional customer behaviour. In: Moutinho, L. and Huarng, K. eds. Quantitative Modelling in Marketing and Management. London: World Scientific. , pp.359-378. (10.1142/9789814407724_0014)
Conferences
- Thomas, R. , Daunt, K. and Reynolds, L. 2025. In love with the darkness: topophilia and thana-tourism. Presented at: Academy of Marketing Conference:Saints & Scholars Cork, Ireland 07-10 July 2025.
- Cocker, H. , Mardon, R. and Daunt, K. 2024. We’re not deviant, you are! How consumption communities neutralize accusations of deviance. Presented at: AM2024: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit Cardiff, UK 1 - 4 July 2024. Academy Of Marketing Conference 2024 Paper Proceedings. Academy of Marketing. , pp.254-255.
- Mardon, R. , Cocker, H. and Daunt, K. 2019. Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community. Presented at: Consumer Culture Theory Conference Montreal, QC, Canada 17-19 July 2019.
- Rosier, E. , Williams, S. and Daunt, K. 2019. Eduscapes and student experience: the effects of Servicescapes in academic learning environments. Presented at: Cardiff University Learning and Teaching Conference 2019: Authentic Learning Cardiff, UK 11 September 2019.
- Mardon, R. , Cocker, H. and Daunt, K. 2018. Constructing and commodifying the tribal celebrity: A dramaturgical perspective. Presented at: Academy of Marketing Conference Stirling, Scotland 2-5 July 2018.
- Daunt, K. and Harris, L. C. 2011. The role of perceived employee deviance, custsomer loyalty and past customer misbehavior. Presented at: AMA Winter Conference Austin, Texas, USA 18-20 February 2011.
- Rosenbaum, M. S. and Daunt, K. 2011. When customers have no option: a Cambodian case study regarding counterfeit design merchandise. Presented at: AMA Winter Conference Austin, Texas, USA 18-20 February 2011.
- Wells, V. K. and Daunt, K. 2011. Eduscape: an analysis of the physical learning environment. Presented at: Academy of Marketing Conference University of Liverpool 5-7 July 2011.
- Daunt, K. and Harris, L. C. 2010. Exploring the forms of dysfunctional customer behaviour: a study of differences in servicescape and customer disaffection with service. Presented at: AMA SERVSIG International Conference Porto, Portugal 17-19 June 2011.
- Daunt, K. and Harris, L. C. 2005. Jaycustomers: An empirical examination of the antecedents of dysfunctional customer behaviour. Presented at: 4th SERVSIG Conference Singapore, Malaysia 2-4 June 2005. AMA
- Daunt, K. and Harris, L. C. 2005. The antecedents of dysfunctional customer behaviour. Presented at: 34th EMAC Conference Milan, Italy 24-27 May 2005.
- Daunt, K. and Harris, L. C. 2004. 'Illegitimate' customer complaining: an exploration of types and motives. Presented at: European Marketing Conference (EMAC) Murcia, Spain 18-21 May 2004.
- Daunt, K. and Harris, L. C. 2003. Jaycustomers: A study of the consequences of deviant consumer behaviour. Presented at: 10th Recent Advances in Retailing and Services Science Conference (EIRASS) Portland, OR, USA August, 2003.
- Daunt, K. and Harris, L. C. 2003. A study of jaycustomer behaviour: Insights into types and motives from the hospitality industry. Presented at: Academy of Marketing Conference 2003: History of the Next Decade Aston University, Birmingham, UK 8-10 July 2003.
Research
Research interests
- Audience reception to disinformation
- Influencer marketing
- Social media dynamics
- Consumer misbehaviour
- Behavioural change
- Service dysfunction and deviance
- Service / servicescape design
- Services Marketing
PhD supervision research interests
- Social media influencers
- Disinformation
- Consumer misbehaviour
- Services marketing
- Servicescape design
Teaching
Teaching commitments
- BS3746 Services Marketing (module lead) (UG)
- BST351 Services Marketing (module lead) (PG)
- PhD supervision
- Past UG and PG teaching includes: Marketing, research methods, marketing and strategy
Biography
Kate was awarded a PhD in 2008 for her work on the antecedents of dysfunctional customer behaviour severity and became a Fellow of the Higher Education Academy (FHEA) in 2011. Kate completed the Leadership Foundation for Higher Education Aurora programme in 2014, the Cardiff Professorial Leadership Programme in 2020, and the i-act Managing and Promoting Positive Mental Health and Wellbeing training in 2021. Kate Co-Directed Cardiff University's multidisciplinary Security, Crime & Intelligence Innovation Institute from 2022 to 2026.
Honours and awards
- Nominated for 'most outstanding use of the learning environment' in the Cardiff University Enriching Student Life Awards, 2026
- Awarded 'high commended paper' in the 2024 Emerald Literati Awards in the Journal of Services Marketing for article Dootson, P., Greer, D.A., Letheren K. and Daunt K.L. (2023). 'Reducing Deviant Consumer Behaviour with Service Robot Guardians, 37, 3, 276-286
- Noted top two 'most important and most cited articles in dysfunctional customer behavior research field' in Błoński, K. (2022). ‘Dysfunctional Customer Behaviour Bibliometric Analysis’, Marketing of Scientific and Research Organizations, 45, 3, 1-16
- Nominated for 'most engaging staff member' award in the Cardiff University Enriching Student Life Awards, 2023
- Awarded the Martin Evans for Excellence in Teaching, 2019
- Awarded Top Ten Reviewer, Journal of Services Marketing, 2017
- Awarded research leave by Cardiff University Research Leave Fellowship scheme for period 2016-2017
- Editor’s Choice Articles, Journal of Marketing Management, 2016
- Nominated for two 2016 Cardiff University enriching student life awards 'personal tutor of the year' and 'outstanding doctoral supervision'
- Nominated for 'best paper', Public Management Review, 2015
- Awarded 'excellence in teaching' award, Cardiff Business School, 2012
- Best paper in the Marketing of Higher Education track, Academy of Marketing Conference 2011, University of Liverpool
- Best post-doctoral paper, 22nd Service Conference and Workshop 2008, University of Westminster
- Highly commended award in the Journal of Services Marketing 2006, Emerald Literati Club Awards
- Outstanding paper in the Journal of Services Marketing 2005, Emerald Literati Club Awards
Professional memberships
Fellow of the Higher Education Academy
Professional Member of the Chartered Institute of Marketing
Lifetime affiliate of the Beta Gamma Sigma Honour Society
Member and mentor for the Leadership Foundation for Higher Education Aurora Programme
Member of the American Marketing Association
Member of the American Marketing Association Services Special Interest Group
Member of the European Academy of Marketing
Member of the UK Academy of Marketing
Committees and reviewing
Editoirial Board:
- Journal of Service Research (since 2013)
- Journal of Services Marketing (since 2019)
- Journal of Marketing Management (2016-2025)
Guest Editor:
- Journal of Business Research, 'Influencers & Influencer Marketing: Implications for Consumers and Society', forthcoming 2026 (with R. Mardon, H. Cocker and R. Kozinets).
- Journal of Marketing Management, 'The Dark Side of Marketing', 2018 (With D. Greer).
Associate Editor:
- Journal of Services Marketing (2014-2019)
Supervisions
Current supervision
