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Roberta De Angelis

Dr Roberta De Angelis


Lecturer in Marketing and Strategy

Cardiff Business School

+44 29208 76631
Aberconway Building, Room B30, Colum Road, Cathays, Cardiff, CF10 3EU
Available for postgraduate supervision


Roberta De Angelis is a Lecturer in Marketing and Strategy at Cardiff Business School, a member of Circular Economy Research and Innovation Group Wales (CERIG), and an affiliate to the SRSC Forum-Research-Cardiff University. Prior to joining the Cardiff Business School as a lecturer, she was a Research Associate at The Exeter Centre for Circular Economy and a Post-Doctoral Research Fellow in the circular economy at The Exeter Business School, wherein as a teaching assistant, she contributed to the delivery of the Circular Masterclass, a circular economy on-line course for business executives. Her research focusses on circular economy implementation and entrepreneurship from a business model perspective, the socio-ethical dimensions of the circular economy, the organisational paradoxes emerging in the process of business model innovation for circularity and the conceptual and theoretical foundations of circular economy thinking and circular business models. Currently, Roberta is recognised as Highly Ranked Scholar in Circular Economy by ScholarGPS.











Book sections




Research Interests

  • Circular economy.
  • Circular business models.
  • Sustainable business models.

Funding, Impact and Engagement Events

  • UK & Ireland PRME Chapter Faculty Research Seed Funding Competition 2023: Developing a purpose ecosystem in higher education through humanistic business education and moral imagination (Co-I) with Giancarlo Ianulardo (PI), University of Exeter Business School.
  • British Academy of Management/Societa' Italiana Management: Doing business in the age of the Anthropocene - An empirical investigation of circular economy business models (PI) (with Vesci, M. October 2022-April 2024).
  • Cardiff Business School Blog, 16th December 2020. Creating and capturing value in a circular economy:
  • Invited speaker at the GW4 Climate Alliance launch event, 20th of October 2021.
  • Organiser and speaker at the 2021's ESRC Festival of Social Science, public event, Reuse and repair: Creating value in a circular economy, 10th November 2021.


Principles of Marketing and Strategy - Undergraduate Yr 1 - Module leader.

Marketing in Context - MSc Marketing - Module leader.

Strategy and Innovation - Help to Grow - Management - Executive education.

Transformational Entrepreneurship and Innovation - MSc Business Strategy and Entrepreneurship.


My public value teaching: circular economy



  • PhD Management Studies (business model innovation in the circular economy), Exeter Business School;
  • MSc International Management with distinction, Exeter Business School;
  • BSc Economics, University of Salerno (Italy).

Honours and awards

  • 2024 Sinergie-SIMA Management Conference Mention Award for the short paper entitled "Humane entrepreneurship and the Circular Economy: An Empirical Investigation (with Vesci, M.).
  • Exeter Business School PhD Scholarship (2012-2015).

Professional memberships

  • European Academy of Management.
  • International Society for Circular Economy.
  • Wales Circular Economy Research and Innovation Group.
  • GW4 Net Zero Network.
  • British Academy of Management.
  • British Academy Early Career Researcher Network.
  • Group for Research on Organizations and the Natural Environment (GRONEN).
  • Fellow of Advance Higher Education.
  • Whitehall & Industry Group.

Academic positions

  • Present: Lecturer in Marketing and Strategy, Cardiff Business School;
  • 2018-2019: Research associate and teaching assistant, Exeter Business School;
  • 2017-2018: Postdoctoral research fellow in the circular economy, Exeter Business School;
  • 2013-2016: Teaching and marking assistant, Exeter Business School.

Speaking engagements

  • Organiser and speaker at Reuse and Repair: Creating Value in a Circular Economy. Cardiff University's ESRC Festival of Social Sciences, November 2021.
  • Invited speaker at the GW4 Climate Alliance launch event. October 2021.
  • Invited speaker at the British Academy of Management Digital Transformation and Circular Entrepreneurship International Symposium. Falmouth Business School (UK), March 2020.

Committees and reviewing

  • Editorial review board member for Business Ethics, the Environment & Responsibility.
  • Editorial board member for Circular Economy and Sustainability.
  • Grant reviewer for The Austrian Science Fund (FWF).
  • Ad-hoc reviewer for Palgrave Macmillan.
  • Ad-hoc reviewer for Business Strategy & The Environment.
  • Ad-hoc reviewer for Oxford University Press.
  • Ad-hoc reviewer for R&D Management.
  • Ad-hoc reviewer for Resources, Conservation & Recycling.
  • Ad-hoc reviewer for the Journal of Product Innovation Management.
  • Ad-hoc reviewer for Production Planning and Control.
  • Ad-hoc reviewer for Sustainability: Science, Practice and Policy.
  • Organising committee member of the international academic symposium ‘Circular Economy Disruptions – Past, Present and Future', University of Exeter Business School, (2017-2018).
  • Steering committee member of the Circular Economy Business Forum, an initiative of The Exeter Business School seeking to assist local firms in the implementation of circular economy principles (2014-2015).


I am interested in supervising PhD students in the areas of:

  • circular economy;
  • business model innovation for circular economy.

Research themes


  • circular economy
  • circular business models
  • sustainable business models
  • corporate sustainability
  • Strategy, management and organisational behaviour