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Giandomenico Di Domenico  PhD

Giandomenico Di Domenico

(he/him)

PhD

Lecturer in Marketing and Strategy

Cardiff Business School

Email
DiDomenicoG@cardiff.ac.uk
Telephone
+44 29225 14099
Campuses
Aberconway Building, Room S28, Colum Road, Cathays, Cardiff, CF10 3EU
Users
Available for postgraduate supervision

Overview

Giandomenico Di Domenico is a Lecturer in Marketing and Strategy at Cardiff Business School. Before joining Cardiff Business School, he has been conducting his doctoral studies at the University of Portsmouth (2019-2022).

His research interests revolve around the dark side of social media, particularly the characteristics and spreading dynamics of misinformation through these channels. He focuses on how direct and indirect misinformation impacts brands and consumer behaviour. He is also interested in the dynamics of influencer marketing.

He has published in internationally recognised journals such as Journal of Business Research, Psychology & Marketing, the Journal of Interactive Marketing, the Journal of Public Policy & Marketing and Current Opinion in Psychology. He is a member of the Board of the journal Psychology & Marketing as Social Media Editor. Giandomenico has taught various courses in marketing, from Digital Marketing, to Social Media Marketing, to International Marketing.

Giandomenico is affiliate to the International Panel on the Information Environment

Publication

2023

2022

2021

2020

Articles

Research

Research interests: 

  • The dynamics of misinformation online
  • The consequences of misinformation for consumers and brands
  • The use of social media for Influencer Marketing practices
  • Affiliate marketing and affiliate misbehaviour
  • Participative pricing mechanisms

Teaching

Giandomenico teaches and coordinates two Modules:

  • BS1532 Technology & the Digital Age
  • BS3748 Business Design

Research themes

Specialisms

  • Misinformation
  • Social Media
  • Influencer Marketing
  • Legitimacy
  • Experimental Design