Skip to main content
Matthew Exton

Mr Matthew Exton

MBM Course Director

Cardiff Business School

+44 29208 70411
Aberconway Building, Room Q30, Colum Road, Cathays, Cardiff, CF10 3EU


I joined Cardiff Business School in 2011 and I am currently the Course Director for the MBM programme (MSc in Business Management). I specialise in business planning, strategy and marketing. I enjoy teaching both graduate and postgraduate students whilst encouraging them to apply their business knowledge to everyday business scenarios.

It is my belief that students should development both hard and soft transferable skills to prepare them for their future business careers. Business school students should not only be able to learn, digest and apply the business knowledge imparted to them during their studies but should also be empowered to apply these principles to daily business life, to coin a phrase: “walking the walk, not just talking the talk”!

I endeavour to integrate business knowledge into real life application. Indeed, my own management experience has taught me the importance of combining academic knowledge, in my case my MBA, into everyday business life. This experience enables me to educate students to become the managers and business leaders of our future generations.

I encourage students to undertake career changing opportunities during their studies whenever possible, including live projects with organisations. These provide authentic business scenarios to apply their taught knowledge. Additionally, by carrying out live business projects, in particular third sector projects, students experience the significance of Cardiff Business Schools’ Public Value mission through supporting local and national charities and communities.

Example of student skills development:

Example of student skills development





My research focuses on the following topics: 

  • Experiential Learning and its application to Business Development
  • Business Student Employability Skills Development
  • Business Planning & Implementation



I primarily teach, tutor and supervise postgraduate courses. I am currently module leader for the following modules:

  • BST715 Business in Action
  • BST721 Professional Placement
  • BST722 Consultancy Project
  • MBM MasterClasses
  • MSc MasterClasses

In addition, I currently supervise on the following courses:

  • BST249 Marketing Project (MSc Strategic Marketing)
  • BST720 Consultancy Challenge (MBM)
  • BST906 Accelerator Project (MBA)


International Teaching

Jain University (Bangalore, India) - MBA

Meiji University (Tokyo, Japan) - Undergraduate, Postgraduate and PhD



After graduating with a degree in Mechanical Engineering, I moved to Japan to study for one year. On my return, I joined an engineering company as a Purchasing Manager. During the next 17 years I undertook a number of roles including Quality Manager and Financial Director. During this period, I returned to university to study an MBA at Cardiff Business School to enhance my management knowledge.

In the early 2000s, I undertook a career change which eventually saw me entering academia, initially teaching part-time in a number of local universities before I joined Cardiff University/Cardiff Business School in 2011. Since I started at Cardiff Business School, I have carried out dual roles: firstly, as a lecturer in Marketing and Strategy specialising in business planning and secondly, as the MBA Programme Manager and most recently as the MBM Course Director.

Management Roles

2019 – Present MBM Course Director

2011 – 2019 MBA Programme Manager


ILM Level 7 Certificate in Coaching & Mentoring

ILM Leading & Managing Teams


PRINCE 2 (Foundation)


BSc (Hons) Mechanical Engineering

Professional Memberships

Senior Fellow Higher Education Academy (AdvanceHE)

Certified Management & Business Educator (CABS)

Honours & Awards

Enriching Student Life Award (ESLA): Most Uplifting Staff Member Nomination (2022).

Celebrating Excellence Awards: Exceptional Enhancement of the Student Learning Experience Team Award (2019).

Enriching Student Life Award (ESLA): Most Uplifting Staff Member Nomination (2016).

Conference Presentations

Exton, M. (2023). "Whole Person Development." Paper presented at AACSB Innovative Curriculum Conference, Virtual, 20 - 22 March 2023.

Exton, M. (2023). "The implementation of Marketing Agility, strategically incorporated into business school curriculum to improve educational relevance to industry needs. A case study of Cardiff Business School's postgraduate course development to proactively respond to business needs." Paper presented at 21st Japan Academy of Strategic Management Conference, Tokyo (Japan), 9 March 2023.

Exton, M. (2022). "Transitioning Back to Post COVID-19: Problems and Tactics." Paper presented at Cardiff University Learning & Teaching Conference, Virtual, 29 - 30 June 2022.

Slater, S. & Exton, M. (2021). "Innovations in Learning and Teaching for Use in Covid-19 and Beyond: Pedagogic Practice Reframed." Paper presented at Academy of Marketing Reframing Marketing Priorities Conference, Virtual, 5 - 7 July 2021.

Slater, S. & Exton, M. (2021). "Educators’ Responses to Covid-19: Experiential Learning and Virtual Spaces." Paper presented at Chartered ABS Learning, Teaching and Student Experience Conference, Virtual, 29 - 30 June 2021.

Exton, M. (2019). "Improving Strategic Creativity amongst Postgraduate Management Students – an MBA Study." Paper presented at Japan Academy of Strategic Management Conference, Tokyo (Japan), 27 April 2019.

Exton, M. & Strong, C. (2016). "Outdoors adventure experiential learning in postgraduate management education: developing managerial behaviours." Paper presented at Chartered ABS Learning, Teaching and Student Experience Conference, Birmingham (UK), 26 - 27 May 2016.


I specialise in postgraduate dissertations and projects. I have supervised over 100 dissertations and projects for MBA (including Executive), MBM and MSc students and teams. Projects have included research and analysis in first, second and third sector organisations. I particularly enjoy supervising projects in the third sector including charities, voluntary and community organisations, social enterprises etc, where the wealth of knowledge and enthusiasm of highly educated students can be focused on providing Public Value to the community and “making a difference”!

External profiles