![Gordon Foxall](https://profiles-cardiff.imgix.net/attachments/1272?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Overview
Gordon Foxall is Distinguished Research Professor at Cardiff Business School, Cardiff University where he is responsible for research in Consumer Behaviour Analysis and the Marketing Firm and Visiting Professor in Economic Psychology at the University of Durham.
He holds PhDs in industrial economics and business (University of Birmingham) and in psychology (University of Strathclyde), and a higher doctorate (DSocSc), also from the University of Birmingham. He is the author of over 200 refereed papers and more than 20 books.
He has held visiting appointments at the Universities of Michigan and Oxford. A Fellow of the British Psychological Society (FBPsS) and of the British Academy of Management (FBAM), he is an Academician of the Academy of Social Science (AcSS). His research interests are in psychological theories of choice and their neuroeconomic underpinnings and in the explanation of consumer choice and the behaviour of the marketing firm.
His work on the behavioural psychology and behavioural economics of consumer choice has inaugurated a new area of research, Consumer Behaviour Analysis, which brings behavioural economics and behavioural psychology to the investigation of consumer and marketer behaviour in the natural settings of contemporary markets.
The most recent monograph to emerge from this research programme, The Marketing Firm: Economic psychology of Corporate Behaviour , co-authored with Kevin Vella, was published by Edward Elgar in 2011. Elgar is also the publisher of his Handbook of Developments in Consumer Behaviour (2012) co-edited with Victoria Wells.
Publication
2024
- Foxall, G. R., Oliveira-Castro, J. M. and Barreiros Porto, R. 2024. Consumer behavior analysis and the marketing firm: measures of performance. In: Johnson, D. and Johnson, C. M. eds. Handbook of Organizational Performance, Volume II: Foundations and Advances., Vol. 2. London: Routledge, pp. 267-294., (10.4324/9781032708331-9)
- Foxall, G. 2024. Maladaptive consumption: a failure of intensional fluency. In: Martin, I. M. and Stewart, D. W. eds. Maladaptive Consumer Behavior: Theory Research, and Intervention. Palgrave Studies in Marketing, Organizations and Society Switzerland: Palgrave Macmillan, pp. 271-297., (10.1007/978-3-031-60199-6_10)
- Porto, R. B., Foxall, G. R., Limongi, R. and Barbosa, D. L. 2024. Unraveling corporate brand equity: A measurement model based on consumer perception of corporate brands. Journal of Modelling in Management 19(4), pp. 1237-1261. (10.1108/JM2-04-2023-0067)
2023
- Foxall, G., Robayo-Pinzon, O. and Rojas-Berrio, . 2023. Neuropsychology of consumer food choice. In: Garcia Martinez, M. ed. Consumers and Food: Understanding and Shaping Consumer Behaviour. Burleigh Dodds Series in Agricultural Science Burleigh Dodds Science Publishing., pp. 21-43.
- Foxall, G. R. 2023. The neurophysiological Behavioral Perspective Model of consumer choice and its contribution to the intentional behaviorist research programme. Frontiers in Human Neuroscience 17, pp. 1-19., article number: 1190108. (10.3389/fnhum.2023.1190108)
- Robayo-Pinzon, O., Rojas-Berrio, S., Paredes, M. R. and Foxall, G. R. 2023. Social media sites users' choice between utilitarian and informational reinforcers assessed using temporal discounting. Frontiers in Public Health 11, article number: 960321. (10.3389/fpubh.2023.960321)
2022
- Porto, R. B. and Foxall, G. R. 2022. The marketing-finance interface and national wellbeing: An operant behavioral economics analysis. Managerial and Decision Economics 43(7), pp. 2941-2954. (10.1002/mde.3574)
- Brakel, L. A. W. and Foxall, G. R. 2022. Vaccine refusal: a preliminary interdisciplinary investigation. Frontiers in Public Health 10, article number: 917929.
- Foxall, G. R. and Pinheiro, J. 2022. On the empirical psychology of success semantics for pragmatic representations. Philosophical Psychology 35(6), pp. 887-910. (10.1080/09515089.2021.2018414)
2021
- Foxall, G. R. 2021. Consumer psychology knowledge. In: Kahle, L. R., Lowrey, T. M. and Huber, J. M. eds. APA Handbook of Consumer Psychology. American Psychological Association
- Foxall, G. R. 2021. The theory of the marketing firm: responding to the imperatives of consumer-orientation. Palgrave Macmillan.
- Foxall, G. R. 2021. Consumer behavior analysis meets the marketing firm. In: Houmanfar, R. A., Fryling, M. and Alavosius, M. P. eds. Applied Behavior Science in Organizations: Consilience of Historical and Emerging Trends in Organizational Behavior Management.. Routledge, pp. 161-170.
- Foxall, G. R. 2021. Intentional behaviorism. In: Carrara, K. and Zilio, D. eds. Contemporary Behaviorisms in Debate. Springer Nature Switzerland AG, pp. 151-189., (10.1007/978-3-030-77395-3_13)
- Foxall, G. R. 2021. Behavior analysis and psychological concepts: reply to Oliveira-Castro. In: Carrara, K. and Zilio, D. eds. Contemporary Behaviorisms in Debate. Springer Nature Switzerland AG, pp. 211-235., (10.1007/978-3-030-77395-3_15)
- Pinzon, O. R., Foxall, G. R., Montoya-Restrepo, L. A. and Rojas-Berrio, S. 2021. Does excessive use of smartphones and apps make us more impulsive? An approach from behavioural economics. Heliyon 7(2), article number: e06104. (10.1016/j.heliyon.2021.e06104)
- Foxall, G. R., Oliveira-Castro, J. and Porto, R. 2021. Consumer behavior analysis and the marketing firm: measures of performance. Journal of Organizational Behavior Management 41(2), pp. 97-123. (10.1080/01608061.2020.1860860)
2020
- Foxall, G. R., Sigurdsson, V. and Gallogly, J. K. 2020. The marketing firm and the consumer organization: a comparative analysis with special reference to charitable organizations. Frontiers in Psychology 11, article number: 535793. (10.3389/fpsyg.2020.535793)
- Foxall, G. R. 2020. The theory of the marketing firm. Managerial and Decision Economics 41(2), pp. 164-184. (10.1002/mde.3047)
- Fagerstrom, A., Sigurdsson, V., Menon, V., Larsen, N. and Foxall, G. 2020. The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process. Managerial and Decision Economics 41(2), pp. 216-225. (10.1002/mde.3076)
- Fagerstrom, A., Bendheim, L. M., Sigurdsson, V., Foxall, G. and Pawar, S. 2020. The marketing firm and co‐creation: The case of co‐creation by LEGO. Managerial and Decision Economics 41(2), pp. 226-233. (10.1002/mde.3077)
- Larsen, N. M., Sigurdsson, V., Breivik, J., Fagerstrøm, A. and Foxall, G. R. 2020. The marketing firm: retailer and consumer contingencies. Managerial and Decision Economics 41(2), pp. 203-215. (10.1002/mde.3053)
- Alemu, M. H., Sigurdsson, V., Fagerstrom, A. and Foxall, G. R. 2020. Developing the e‐commerce sector for the fishery industry: What business are we really in?. Managerial and Decision Economics 41(2), pp. 274-290. (10.1002/mde.3089)
- Sigurdsson, V., Magne Larsen, N., Dogg Sigfusdottir, A., Fagerstrøm, A., Hussen Alemu, M., Folwarczny, M. and Foxall, G. 2020. The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation. Managerial and Decision Economics 41(2), pp. 234-249. (10.1002/mde.3052)
2019
- Porto, R. and Foxall, G. 2019. The marketing firm as a metacontingency: revealing the mutual relationships between marketing and finance. Journal of Organizational Behavior Management 39(3-4), pp. 115-144. (10.1080/01608061.2019.1666774)
- Anninou, J. and Foxall, G. 2019. The reinforcing and aversive consequences of customer experience. the role of consumer confusion. Journal of Retailing and Consumer Services 51, pp. 139-151. (10.1016/j.jretconser.2019.05.029)
- Menon, V., Sigurdsson, V., Fagerstrom, A., Larsen, N. M. and Foxall, G. 2019. How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors. Journal of Air Transport Management 79, article number: 101678. (10.1016/j.jairtraman.2019.05.002)
2018
- Greene, M., Morgan, P. and Foxall, G. 2018. Connectionist modelling of consumer choice [Chapter 9]. In: Hackett, P. M. ed. Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches. Routledge, pp. 247-271.
- Foxall, G. 2018. An economic psychology of the marketing firm. In: Lewis, A. ed. The Cambridge Handbook of Psychology and Economic Behaviour. Cambridge Handbooks in Psychology Cambridge University Press, pp. 365-402., (10.1017/9781316676349.013)
2017
- Rogers, A., Foxall, G. R. and Morgan, P. H. 2017. Building consumer understanding by utilizing a Bayesian hierarchical structure within the behavioral perspective model. Behavior Analyst 40(2), pp. 419-455. (10.1007/s40614-017-0120-y)
- Foxall, G. 2017. Behavioral economics in consumer behavior analysis. The Behavior Analyst 40(2), pp. 309-313. (10.1007/s40614-017-0127-4)
- Oliveira-Castro, J. M. and Foxall, G. 2017. Consumer maximization of utilitarian and informational reinforcement: comparing two utility measures with reference to social class. Behavior Analyst 40(2), pp. 457-474. (10.1007/s40614-017-0122-9)
- Greene, M., Morgan, P. and Foxall, G. 2017. NEURAL networks and consumer behavior: NEURAL models, logistic regression, and the behavioral perspective model. The Behavior Analyst 40(2), pp. 393-418. (10.1007/s40614-017-0105-x)
- Fagerstrøm, A., Pawar, S., Sigurdsson, V., Foxall, G. R. and Yani-De-Soriano, M. 2017. That personal profile image might jeopardize your rental opportunity! On the relative impact of the seller's facial expressions upon buying behavior on Airbnb. Computers in Human Behavior 72, pp. 123-131. (10.1016/j.chb.2017.02.029)
- Foxall, G. 2017. Advanced introduction to consumer behavior analysis. Elgar Advanced Introductions series. Cheltenham: Edward Elgar.
- Foxall, G. R. 2017. Context and cognition in consumer psychology: how perception and emotion guide action. Routledge.
2016
- Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A. and Foxall, G. R. 2016. Consumer attention to price in social commerce: eye tracking patterns in retail clothing. Journal of Business Research 69(11), pp. 5008-5013. (10.1016/j.jbusres.2016.04.072)
- Foxall, G. R. 2016. Metacognitive control of categorial neurobehavioral decision systems. Frontiers in Psychology 7, article number: 170. (10.3389/fpsyg.2016.00170)
- Foxall, G. R. 2016. Addiction as consumer choice: exploring the cognitive dimension. Routledge Studies in Marketing. London: Routledge.
- Foxall, G. R. ed. 2016. The Routledge companion to consumer behavior analysis. Routledge Companions in Business, Management and Accounting). London: Routledge.
- Rogers, A., Morgan, P. H. and Foxall, G. R. 2016. Triple jeopardy in behavioural perspective. In: Foxall, G. R. ed. The Routledge Companion to Consumer Behavior Analysis. Routledge Companions in Business, Management and Accounting Routledge, pp. 150-174.
- Foxall, G. R. 2016. Perspectives on consumer choice: from behavior to action, from action to agency. Basingstoke: Palgrave Macmillan.
2015
- Foxall, G. R. 2015. Consumer behavior analysis and the marketing firm: bilateral contingency in the context of environmental concern. Journal of Organizational Behavior Management 35(1-2), pp. 44-69. (10.1080/01608061.2015.1031426)
2014
- Foxall, G. R. 2014. The marketing firm and consumer choice: implications of bilateral contingency for levels of analysis in organizational neuroscience. Frontiers in Human Neuroscience 8, article number: 472. (10.3389/fnhum.2014.00472)
- Foxall, G. R. 2014. Cognitive requirements of competing neuro-behavioral decision systems: some implications of temporal horizon for managerial behavior in organizations. Frontiers in Human Neuroscience 8(184) (10.3389/fnhum.2014.00184)
2013
- Cavalcanti, P. R., Oliveira-Castro, J. M. and Foxall, G. R. 2013. Individual differences in consumer buying patterns: A behavioral economic analysis. The Psychological Record 63(2), pp. 259-276. (10.11133/j.tpr.2013.63.2.003)
- Foxall, G. R. and Sigurdsson, V. 2013. Introduction to the special issue: Consumer behavior analysis: Behavioral economics meets the marketplace [Editorial]. The Psychological Record 63(2), pp. 231-238. (10.11133/j.tpr.2013.63.2.001)
- Wells, V. K. and Foxall, G. R. 2013. Matching, demand, maximization, and consumer choice. The Psychological Record 63(2), pp. 239-258. (10.11133/j.tpr.2013.63.2.002)
- Yani-De-Soriano, M. M., Foxall, G. R. and Newman, A. J. 2013. The impact of the interaction of utilitarian and informational reinforcement and behaviour setting scope on consumer response. Psychology and Marketing 30(2), pp. 148-159. (10.1002/mar.20594)
- Foxall, G. R., Yan, J., Oliveira-Castro, J. M. and Wells, V. K. 2013. Brand-related and situational influences on demand elasticity. Journal of Business Research 66(1), pp. 73-81. (10.1016/j.jbusres.2011.07.025)
- Bian, X. and Foxall, G. R. 2013. Will normal-sized female models in advertisements be viewed as positively as small-sized models?. European Journal of Marketing 47(3/4), pp. 485-505. (10.1108/03090561311297427)
2012
- Yan, J., Foxall, G. R. and Doyle, J. R. 2012. Patterns of reinforcement and the essential values of brands: I. incorporation of utilitarian and informational reinforcement into the estimation of demand. (Report). The Psychological Record
- Yan, J., Foxall, G. R. and Doyle, J. R. 2012. Patterns of reinforcement and the essential value of brands: II. Evaluation of a model of consumer choice. (Report). The Psychological Record
- Foxall, G. R., Yani-De-Soriano, M. M., Yousafzai, S. and Javed, U. 2012. The role of neurophysiology, emotion and contingency in the explanation of consumer choice. In: Wells, V. K. and Foxall, G. R. eds. Handbook of Developments in Consumer Behaviour. Elgar Original Reference Cheltenham: Edward Elgar, pp. 461-522.
2011
- Foxall, G. R. and Yani-De-Soriano, M. M. 2011. Influence of reinforcement contingencies and cognitive styles on affective responses: an examination of Rolls' theory of emotion in the context of consumer choice. Journal of Applied Social Psychology 41(10), pp. 2508-2537. (10.1111/j.1559-1816.2011.00823.x)
- Davies, F. M. and Foxall, G. R. 2011. Involvement in sport and intention to consume alcohol: an exploratory study of UK adolescents. Journal of Applied Social Psychology 41(9), pp. 2284-2311. (10.1111/j.1559-1816.2011.00806.x)
- Foxall, G. R., Doyle, J. R., Yani-De-Soriano, M. M. and Wells, V. K. 2011. Contexts and individual differences as influences on consumers' delay discounting. The Psychological Record 61(4), pp. 599-611.
- Foxall, G. R. 2011. Brain, emotion, and contingency in the explanation of consumer behaviour. In: Hodgkinson, G. P. and Ford, J. K. eds. International Review of Industrial and Organizational Psychology 2011., Vol. 26. Wiley-Blackwell, pp. 47-91., (10.1002/9781119992592.ch2)
2010
- Foxall, G. R. 2010. Accounting for consumer choice: Inter-temporal decision making in behavioural perspective. Marketing Theory 10(4), pp. 315-345. (10.1177/1470593110382823)
- Wang, H., Doong, H. and Foxall, G. R. 2010. Consumers' intentions to remain loyal to online reputation systems. Psychology & Marketing 27(9), pp. 887-897. (10.1002/mar.20363)
- Yousafzai, S., Foxall, G. R. and Pallister, J. G. 2010. Explaining internet banking behavior: theory of reasoned action, theory of planned behavior, or technology acceptance model?. Journal of Applied Social Psychology 40(5), pp. 1172-1202. (10.1111/j.1559-1816.2010.00615.x)
- Foxall, G. R. 2010. Context and cognition: interpreting complex behavior. Context Press.
- Fagerstrøm, A., Foxall, G. R. and Arntzen, E. 2010. Implications of motivating operations for the functional analysis of consumer choice. Journal of Organizational Behavior Management 30(2), pp. 110-126. (10.1080/01608061003756331)
- Foxall, G. R., Wells, V. K., Chang, S. W. and Oliveira-Castro, J. M. 2010. Substitutability and independence: matching analyses of brands and products. Journal of Organizational Behavior Management 30(2), pp. 145-160. (10.1080/01608061003756414)
- Sigurdsson, V., Engilbertsson, H. and Foxall, G. R. 2010. The effects of a point-of-purchase display on relative sales: an in-store experimental evaluation. Journal of Organizational Behavior Management 30(3), pp. 222-233. (10.1080/01608061.2010.499028)
- Curry, B., Foxall, G. R. and Sigurdsson, V. 2010. On the tautology of the matching law in consumer behavior analysis. Behavioural Processes 84(1), pp. 390-399. (10.1016/j.beproc.2010.02.009)
- Oliveira-Castro, J. M., Foxall, G. R. and Wells, V. K. 2010. Consumer brand choice: money allocation as a function of brand reinforcing attributes. Journal of Organizational Behavior Management 30(2), pp. 161-175. (10.1080/01608061003756455)
- Sigurdsson, V., Foxall, G. R. and Saevarsson, H. 2010. In-store experimental approach to pricing and consumer behavior. Journal of Organizational Behavior Management 30(3), pp. 234-246. (10.1080/01608061.2010.499029)
- Foxall, G. R., James, V. K., Oliveira-Castro, J. M. and Ribier, S. 2010. Product substitutabilitiy and the matching law. The Psychological Record 60(2), pp. n/a.
2009
- Yousafzai, S., Pallister, J. G. and Foxall, G. R. 2009. Multi-dimensional role of trust in Internet banking adoption. Service Industries Journal 29(5), pp. 591-605. (10.1080/02642060902719958)
- Sigurdsson, V., Saevarsson, H. and Foxall, G. R. 2009. Brand placement and consumer choice: an in-store experiment. Journal of Applied Behavior Analysis 42(3), pp. 741-745. (10.1901/jaba.2009.42-741)
- Jamal, A., Foxall, G. R. and Evans, M. J. 2009. Consumer behaviour. 2nd ed.. Chichester: Wiley-Blackwell.
- Foxall, G. R. 2009. Interpreting consumer choice: the Behavioral Perspective Model. Routledge Interpretive Marketing Research Vol. 10. Abingdon: Taylor & Francis/Routledge.
- Foxall, G. R. 2009. Consumer behaviour analysis. In: Maclaran, P. et al. eds. The Sage Handbook of Marketing Theory. London: Sage, pp. 299-315.
2008
- Foxall, G. R. and Wells, V. J. 2008. The Style/Involvement Model of Consumer Innovation. In: Rickards, T., Runco, M. A. and Moger, S. eds. The Routledge Companion to Creativity. Routledge Companions Abingdon: Routledge, pp. 71-87.
- Rossiter, J. R. and Foxall, G. R. 2008. Hull-Spence Behavior Theory as a paradigm for consumer behavior. Marketing Theory 8(2), pp. 123-141. (10.1177/1470593108089201)
- Oliveira-Castro, J. M., Foxall, G. R. and James, V. K. 2008. Individual differences in price responsiveness within and across food brands. Service Industries Journal 28(6), pp. 733-753. (10.1080/02642060801988605)
- Foxall, G. R. 2008. Reward, emotion and consumer choice: from neuroeconomics to neurophilosophy. Journal of Consumer Behaviour 7(4-5), pp. 368-396. (10.1002/cb.258)
- Oliveira-Castro, J. M., Foxall, G. R., James, V. K., Pohl, R. H., Dias, M. B. and Chang, S. W. 2008. Consumer-based brand equity and brand performance. Service Industries Journal 28(4), pp. 445-461. (10.1080/02642060801917554)
- Foxall, G. R., Oliveira-Castro, J., Wells, V. K., Yani-De-Soriano, M. M. and Sigurdsson, V. 2008. Consumer behaviour analysis and social marketing: the case of environmental conservation. In: Jaya, K. S. ed. Marketing for social change: perspectives and experience. Hyderabad, India: Icfai Press, pp. 117-144.
2007
- Chang, S., Foxall, G. R., Pallister, J. G. and Wells, V. 2007. An approach for assessing the influences of demographics and product characteristics on consumer price elasticity. Presented at: 1st International Symposium on Consumer Behaviour Analysis, Cardiff, UK, September 2007.
- Yani-De-Soriano, M. M., Foxall, G. R. and Newman, A. 2007. Synergistic effects of the BPM's structural dimensions on consumer behavior. Presented at: 1st International Symposium on Consumer Behavior Analysis, Cardiff, UK, 5-6 Sep 2007.
- Foxall, G. R. 2007. Explaining consumer choice. Basingstoke: Palgrave Macmillan.
- Foxall, G. R. 2007. Explaining consumer choice: coming to terms with intentionality. Behavioural Processes 75(2), pp. 129-145. (10.1016/j.beproc.2007.02.015)
- Pallister, J. G., Wang, H. and Foxall, G. R. 2007. An application of the style/involvement model to financial services. Technovation 27(1-2), pp. 78-88. (10.1016/j.technovation.2005.10.001)
- Foxall, G. R., Olivera-Castro, J. M., James, V. K. and Schrezenmaier, T. C. 2007. The behavioral economics of brand choice. Basingstoke: Palgrave Macmillan.
- Yousafzai, S., Foxall, G. R. and Pallister, J. G. 2007. Technology acceptance: a meta-analysis of the TAM: Part 1. Journal of Modelling in Management 2(3), pp. 251-280. (10.1108/17465660710834453)
- Yousafzai, S., Foxall, G. R. and Pallister, J. G. 2007. Technology acceptance: a meta-analysis of the TAM: Part 2. Journal of Modelling in Management 2(3), pp. 281-304. (10.1108/17465660710834462)
- Foxall, G., Oliveira-Castro, J., James, V. and Schrezenmaier, T. 2007. Consumer behaviour analysis and the Behavioural Perspective Model. Management Online Review
- Foxall, G., James, V. K., Oliveira-Castro, J. M. and Schrezenmaier, T. 2007. Consumer behaviour analysis and consumer brand choice. Management Online Review
- Foxall, G. R. 2007. Intentional Behaviorism. Behavior and Philosophy 35, pp. 1-55.
- Foxall, G. R., Wells, V., Chang, S. and Oliveira-Castro, J. M. 2007. Product categorization and matching theory: brand definition and substitutability. Presented at: 1st International Symposium on Consumer Behaviour Analysis, Cardiff, UK, September 2007.
2006
- Wang, H., Pallister, J. G. and Foxall, G. R. 2006. Innovativeness and involvement as determinants of website loyalty: II. Determinants of consumer loyalty in B2C e-commerce. Technovation 26(12), pp. 1366-1373. (10.1016/j.technovation.2005.11.003)
- Wang, H., Pallister, J. G. and Foxall, G. R. 2006. Innovativeness and Involvement as Determinants of Website Loyalty: III. Theoretical and managerial contributions. Technovation 26(12), pp. 1374-1383. (10.1016/j.technovation.2005.11.002)
- Yani-De-Soriano, M. M. and Foxall, G. R. 2006. The emotional power of place: The fall and rise of dominance in retail research. Journal of Retailing and Consumer Services 13(6), pp. 403-416. (10.1016/j.jretconser.2006.02.007)
- Vázquez-Carrasco, R. and Foxall, G. R. 2006. Positive vs. negative switching barriers: the influence of service consumers' need for variety. Journal of Consumer Behaviour 5(4), pp. 367-379. (10.1002/cb.187)
- James, V. and Foxall, G. R. 2006. Matching, maximisation and consumer choice. Working paper. Cardiff: Cardiff Business School. Available at: http://www.mbsportal.bl.uk/secure/subjareas/marketing/cardiff/113231M2006_2.pdf
- Vázquez-Carrasco, R. and Foxall, G. R. 2006. Influence of personality traits on satisfaction, perception of relational benefits, and loyalty in a personal service context. Journal of Retailing and Consumer Services 13(3), pp. 205-219. (10.1016/j.jretconser.2005.08.006)
- Oliveira-Castro, J. M., Foxall, G. R. and Schrezenmaier, T. C. 2006. Consumer brand choice: individual and group analyses of demand elasticity. Journal of the experimental analysis of behavior 85(2), pp. 147-166. (10.1901/jeab.2006.51-04)
- Foxall, G. R., Oliveira-Castro, J. M., James, V. K. and Schrezenmaier, T. C. 2006. Consumer behavior analysis: the case of brand choice. Revista Psicologia: Organizações e Trabalho 6(1), pp. 50-78.
- Foxall, G. R., Oliveira-Castro, J. M., James, V. K., Yani-De-Soriano, M. M. and Sigurdsson, V. 2006. Consumer behavior analysis and social marketing: the case of environmental conservation. Behavior and Social Issues 15(1), pp. 101-124.
- Romero Algaba, A., Foxall, G. R., Schrezenmaier, T. C., Oliveira-Castro, J. and James, V. 2006. Deviations from Matching in Consumer Choice. European Journal of Behavior Analysis 17(1), pp. 15-40.
- Oliveira-Castro, J. M., James, V. K. and Foxall, G. R. 2006. Post-reinforcement pause in grocery shopping: comparing inter-purchase time across products and consumers. Presented at: Association for Behavior Analysis 32nd Annual Convention, Atlanta, GA, USA, 26-30 May 2006.
2005
- Oliveira-Castro, J. M., Foxall, G. R. and Schrezenmaier, T. C. 2005. Patterns of consumer response to retail price differentials. Service industries journal 25(3), pp. 309-335. (10.1080/02642060500050392)
- Foxall, G. R. and Yani-de-Soriano, M. M. 2005. Situational influences on consumers' attitudes and behavior. Journal of Business Research 58(4), pp. 518-526. (10.1016/S0148-2963(03)00142-5)
- Foxall, G. R. 2005. Understanding consumer choice. Basingstoke: Palgrave Macmillan.
- Yousafzai, S., Pallister, J. G. and Foxall, G. R. 2005. Strategies for building and communicating trust in electronic banking: A field experiment. Psychology and Marketing 22(2), pp. 181-201. (10.1002/mar.20054)
- Oliveira-Castro, J. M., Ferreira, D. C. S., Foxall, G. R. and Schrezenmaier, T. C. 2005. Dynamics of Repeat Buying for Packaged Food Products. Journal of Marketing Management 21(1-2), pp. 37-61. (10.1362/0267257053166730)
2004
- Foxall, G. R. 2004. Consumer psychology in behavioral perspective. Beard Books.
- Foxall, G. R. 2004. What judges maximize: Toward an economic psychology of the judicial utility function. Liverpool Law Review 25(3), pp. 177-194. (10.1007/s10991-004-2877-9)
- Foxall, G. R., Oliveira-Castro, J. M. and Schrezenmaier, T. C. 2004. The behavioral economics of consumer brand choice: patterns of reinforcement and utility maximization. Behavioural processes 66(3), pp. 235-260. (10.1016/j.beproc.2004.03.007)
- Foxall, G. R., Oliveira-Castro, J. M. and Schrezenmaier, T. 2004. Decomposing produce price elasticity: Effects of programmed utilitarian, informational and negative reinforcement. Presented at: Association for Behavior Analysis 30th Annual Convention, Boston, MA, USA, 28 May - 1 June 2004.
- Foxall, G. R., Oliveira-Castro, J. M. and Schrezenmaier, T. 2004. Effects of promotions on brand choice: Separating intra- and inter-consumer price elasticities. Presented at: Association for Behavior Analysis 30th Annual Convention, Boston, MA, USA, 28 May - 1 June 2004.
- Foxall, G. R. 2004. Intentionality, incommensurability, and interpretation. Presented at: Association for Behavior Analysis 30th Annual Convention, Boston, MA, USA, 28 May - 1 June 2004.
- Foxall, G. R. 2004. Beyond the Marketing Philosophy: Context and Intention in the Explanation of Consumer Choice. Philosophy of Management 4(1), pp. 67-85.
- Foxall, G. R., Schrezenmaier, T. and Oliveira-Castro, J. M. 2004. Patterns of consumer brand choice and store loyalty. Presented at: Association for Behavior Analysis 30th Annual Convention, Boston, MA, USA, 28 May - 1 June 2004.
2003
- Yousafzai, S., Pallister, J. G. and Foxall, G. R. 2003. A proposed model of e-trust for electronic banking. Technovation 23(11), pp. 847-860. (10.1016/S0166-4972(03)00130-5)
- Foxall, G. R. 2003. The behavior analysis of consumer choice: An introduction to the special issue. Journal of Economic Psychology 24(5), pp. 581-588. (10.1016/S0167-4870(03)00002-3)
- Foxall, G. R. and Schrezenmaier, T. C. 2003. The behavioral economics of consumer brand choice: Establishing a methodology. Journal of Economic Psychology 24(5), pp. 675-695. (10.1016/S0167-4870(03)00008-4)
- James, V. K. and Foxall, G. R. 2003. The behavioral ecology of brand choice: How and what do consumers maximize?. Psychology and Marketing 20(9), pp. 811-836. (10.1002/mar.10098)
- Foxall, G. R., Oliveira-Castro, J. M. and Schrezenmaier, T. 2003. Elasticity of demand and consumer brand choice. Presented at: Association for Behavior Analysis 29th Annual Convention, San Francisco, CA, USA, 21-27 May 2003.
- Minkes, A. L. and Foxall, G. R. 2003. Herbert Simon and the concept of dispersed entrepreneurship. Journal of Economic Psychology 24(2), pp. 221-228. (10.1016/S0167-4870(02)00204-0)
- Newman, A. J. and Foxall, G. R. 2003. In-store customer behaviour in the fashion sector: some emerging methodological and theoretical directions. International Journal of Retail & Distribution Management 31(11), pp. 591-600. (10.1108/09590550310503311)
- Foxall, G. R. and Schrezenmaier, T. C. 2003. So what do consumers maximize?. Presented at: Association for Behavior Analysis 29th Annual Convention, San Francisco, CA, USA, 21-27 May 2003.
- Foxall, G. R. and Schrezenmaier, T. C. 2003. The behavioral economics of consumer brand choice. Presented at: Society for the Quantitative Analyses of Behavior 2003 Conference, San Francisco, CA, USA, 23-24 May 2003.
- Foxall, G. R. and Schrezenmaier, T. C. 2003. The behavioral economics of consumption: Search for rules of interpretation. Presented at: Association for Behavior Analysis 29th Annual Convention, San Francisco, CA, USA, 21-27 May 2003.
- Goldsmith, R. E. and Foxall, G. R. 2003. The measurement of innovativeness. In: Shavinina, L. V. ed. The International Handbook on Innovation. Oxford: Pergamon, pp. 321-330.
2002
- Foxall, G. R. 2002. Environmental response: what motivates the 'green' consumer?. Presented at: Research Council Sponsored Seminar Series on Transdisciplinary Approaches to Waste Management, Cardiff, UK, 6 December 2002.
- Yani-De-Soriano, M. M., Foxall, G. R. and Pearson, G. J. 2002. Emotion and environment: a test of the behavioural perspective model in a Latin American context. Journal of Consumer Behaviour 2(2), pp. 138-154. (10.1002/cb.96)
- Yani-De-Soriano, M. M. and Foxall, G. R. 2002. A Spanish translation of Mehrabian and Russell's emotionality scales for environmental consumer psychology. Journal of Consumer Behaviour 2(1), pp. 23-36. (10.1002/cb.87)
- Davies, J., Foxall, G. R. and Pallister, J. G. 2002. Beyond the Intention-Behaviour Mythology: An Integrated Model of Recycling. Marketing Theory 2(1), pp. 29-113. (10.1177/1470593102002001645)
- Yani-De-Soriano, M., Foxall, G. R. and Soriano-Meier, H. 2002. Estrategias metodológicas trans-culturales en la investigación gerencial. Presented at: V. Jornadas Científico Técnicas de la Facultad de Ingeniería, Mérida, Venezuela, Mérida, Venezuela, 18-22 March 2002.
- Foxall, G. R. 2002. Subscribed Content Marketing's Attitude Problem - and How to Solve It. Journal of Customer Behaviour 1(1), pp. 19-48.
- Foxall, G. R. 2002. Consumer behavior analysis and social marketing. In: Bartels, G. C. and Nelissen, W. J. A. eds. Marketing for Sustainability: Towards Transactional Policy-Making. Amsterdam: IOS Press, pp. 304-320.
- Laing, A., Lewis, B., Foxall, G. R. and Hogg, G. 2002. Predicting a diverse future: Directions and issues in the marketing of services. European Journal of Marketing 36(4), pp. 479-494. (10.1108/03090560210417273)
- Foxall, G. R. 2002. The behavioral economics of consumer brand choice. Presented at: 6th International Congress on Behaviorism and the Sciences of Behavior, Auburn, AL, USA, 18-22 September 2002.
2001
- Foxall, G. R. ed. 2001. Consumer behaviour analysis: critical perspectives on business and management. Critical Perspectives on Business and Management. London: Routledge.
- Foxall, G. R. and James, V. K. 2001. The behavioral basis of consumer choice: A preliminary analysis. European Journal of Behavior Analysis 2(2), pp. 209-220.
Articles
- Porto, R. B., Foxall, G. R., Limongi, R. and Barbosa, D. L. 2024. Unraveling corporate brand equity: A measurement model based on consumer perception of corporate brands. Journal of Modelling in Management 19(4), pp. 1237-1261. (10.1108/JM2-04-2023-0067)
- Foxall, G. R. 2023. The neurophysiological Behavioral Perspective Model of consumer choice and its contribution to the intentional behaviorist research programme. Frontiers in Human Neuroscience 17, pp. 1-19., article number: 1190108. (10.3389/fnhum.2023.1190108)
- Robayo-Pinzon, O., Rojas-Berrio, S., Paredes, M. R. and Foxall, G. R. 2023. Social media sites users' choice between utilitarian and informational reinforcers assessed using temporal discounting. Frontiers in Public Health 11, article number: 960321. (10.3389/fpubh.2023.960321)
- Porto, R. B. and Foxall, G. R. 2022. The marketing-finance interface and national wellbeing: An operant behavioral economics analysis. Managerial and Decision Economics 43(7), pp. 2941-2954. (10.1002/mde.3574)
- Brakel, L. A. W. and Foxall, G. R. 2022. Vaccine refusal: a preliminary interdisciplinary investigation. Frontiers in Public Health 10, article number: 917929.
- Foxall, G. R. and Pinheiro, J. 2022. On the empirical psychology of success semantics for pragmatic representations. Philosophical Psychology 35(6), pp. 887-910. (10.1080/09515089.2021.2018414)
- Pinzon, O. R., Foxall, G. R., Montoya-Restrepo, L. A. and Rojas-Berrio, S. 2021. Does excessive use of smartphones and apps make us more impulsive? An approach from behavioural economics. Heliyon 7(2), article number: e06104. (10.1016/j.heliyon.2021.e06104)
- Foxall, G. R., Oliveira-Castro, J. and Porto, R. 2021. Consumer behavior analysis and the marketing firm: measures of performance. Journal of Organizational Behavior Management 41(2), pp. 97-123. (10.1080/01608061.2020.1860860)
- Foxall, G. R., Sigurdsson, V. and Gallogly, J. K. 2020. The marketing firm and the consumer organization: a comparative analysis with special reference to charitable organizations. Frontiers in Psychology 11, article number: 535793. (10.3389/fpsyg.2020.535793)
- Foxall, G. R. 2020. The theory of the marketing firm. Managerial and Decision Economics 41(2), pp. 164-184. (10.1002/mde.3047)
- Fagerstrom, A., Sigurdsson, V., Menon, V., Larsen, N. and Foxall, G. 2020. The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process. Managerial and Decision Economics 41(2), pp. 216-225. (10.1002/mde.3076)
- Fagerstrom, A., Bendheim, L. M., Sigurdsson, V., Foxall, G. and Pawar, S. 2020. The marketing firm and co‐creation: The case of co‐creation by LEGO. Managerial and Decision Economics 41(2), pp. 226-233. (10.1002/mde.3077)
- Larsen, N. M., Sigurdsson, V., Breivik, J., Fagerstrøm, A. and Foxall, G. R. 2020. The marketing firm: retailer and consumer contingencies. Managerial and Decision Economics 41(2), pp. 203-215. (10.1002/mde.3053)
- Alemu, M. H., Sigurdsson, V., Fagerstrom, A. and Foxall, G. R. 2020. Developing the e‐commerce sector for the fishery industry: What business are we really in?. Managerial and Decision Economics 41(2), pp. 274-290. (10.1002/mde.3089)
- Sigurdsson, V., Magne Larsen, N., Dogg Sigfusdottir, A., Fagerstrøm, A., Hussen Alemu, M., Folwarczny, M. and Foxall, G. 2020. The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation. Managerial and Decision Economics 41(2), pp. 234-249. (10.1002/mde.3052)
- Porto, R. and Foxall, G. 2019. The marketing firm as a metacontingency: revealing the mutual relationships between marketing and finance. Journal of Organizational Behavior Management 39(3-4), pp. 115-144. (10.1080/01608061.2019.1666774)
- Anninou, J. and Foxall, G. 2019. The reinforcing and aversive consequences of customer experience. the role of consumer confusion. Journal of Retailing and Consumer Services 51, pp. 139-151. (10.1016/j.jretconser.2019.05.029)
- Menon, V., Sigurdsson, V., Fagerstrom, A., Larsen, N. M. and Foxall, G. 2019. How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors. Journal of Air Transport Management 79, article number: 101678. (10.1016/j.jairtraman.2019.05.002)
- Rogers, A., Foxall, G. R. and Morgan, P. H. 2017. Building consumer understanding by utilizing a Bayesian hierarchical structure within the behavioral perspective model. Behavior Analyst 40(2), pp. 419-455. (10.1007/s40614-017-0120-y)
- Foxall, G. 2017. Behavioral economics in consumer behavior analysis. The Behavior Analyst 40(2), pp. 309-313. (10.1007/s40614-017-0127-4)
- Oliveira-Castro, J. M. and Foxall, G. 2017. Consumer maximization of utilitarian and informational reinforcement: comparing two utility measures with reference to social class. Behavior Analyst 40(2), pp. 457-474. (10.1007/s40614-017-0122-9)
- Greene, M., Morgan, P. and Foxall, G. 2017. NEURAL networks and consumer behavior: NEURAL models, logistic regression, and the behavioral perspective model. The Behavior Analyst 40(2), pp. 393-418. (10.1007/s40614-017-0105-x)
- Fagerstrøm, A., Pawar, S., Sigurdsson, V., Foxall, G. R. and Yani-De-Soriano, M. 2017. That personal profile image might jeopardize your rental opportunity! On the relative impact of the seller's facial expressions upon buying behavior on Airbnb. Computers in Human Behavior 72, pp. 123-131. (10.1016/j.chb.2017.02.029)
- Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A. and Foxall, G. R. 2016. Consumer attention to price in social commerce: eye tracking patterns in retail clothing. Journal of Business Research 69(11), pp. 5008-5013. (10.1016/j.jbusres.2016.04.072)
- Foxall, G. R. 2016. Metacognitive control of categorial neurobehavioral decision systems. Frontiers in Psychology 7, article number: 170. (10.3389/fpsyg.2016.00170)
- Foxall, G. R. 2015. Consumer behavior analysis and the marketing firm: bilateral contingency in the context of environmental concern. Journal of Organizational Behavior Management 35(1-2), pp. 44-69. (10.1080/01608061.2015.1031426)
- Foxall, G. R. 2014. The marketing firm and consumer choice: implications of bilateral contingency for levels of analysis in organizational neuroscience. Frontiers in Human Neuroscience 8, article number: 472. (10.3389/fnhum.2014.00472)
- Foxall, G. R. 2014. Cognitive requirements of competing neuro-behavioral decision systems: some implications of temporal horizon for managerial behavior in organizations. Frontiers in Human Neuroscience 8(184) (10.3389/fnhum.2014.00184)
- Cavalcanti, P. R., Oliveira-Castro, J. M. and Foxall, G. R. 2013. Individual differences in consumer buying patterns: A behavioral economic analysis. The Psychological Record 63(2), pp. 259-276. (10.11133/j.tpr.2013.63.2.003)
- Foxall, G. R. and Sigurdsson, V. 2013. Introduction to the special issue: Consumer behavior analysis: Behavioral economics meets the marketplace [Editorial]. The Psychological Record 63(2), pp. 231-238. (10.11133/j.tpr.2013.63.2.001)
- Wells, V. K. and Foxall, G. R. 2013. Matching, demand, maximization, and consumer choice. The Psychological Record 63(2), pp. 239-258. (10.11133/j.tpr.2013.63.2.002)
- Yani-De-Soriano, M. M., Foxall, G. R. and Newman, A. J. 2013. The impact of the interaction of utilitarian and informational reinforcement and behaviour setting scope on consumer response. Psychology and Marketing 30(2), pp. 148-159. (10.1002/mar.20594)
- Foxall, G. R., Yan, J., Oliveira-Castro, J. M. and Wells, V. K. 2013. Brand-related and situational influences on demand elasticity. Journal of Business Research 66(1), pp. 73-81. (10.1016/j.jbusres.2011.07.025)
- Bian, X. and Foxall, G. R. 2013. Will normal-sized female models in advertisements be viewed as positively as small-sized models?. European Journal of Marketing 47(3/4), pp. 485-505. (10.1108/03090561311297427)
- Yan, J., Foxall, G. R. and Doyle, J. R. 2012. Patterns of reinforcement and the essential values of brands: I. incorporation of utilitarian and informational reinforcement into the estimation of demand. (Report). The Psychological Record
- Yan, J., Foxall, G. R. and Doyle, J. R. 2012. Patterns of reinforcement and the essential value of brands: II. Evaluation of a model of consumer choice. (Report). The Psychological Record
- Foxall, G. R. and Yani-De-Soriano, M. M. 2011. Influence of reinforcement contingencies and cognitive styles on affective responses: an examination of Rolls' theory of emotion in the context of consumer choice. Journal of Applied Social Psychology 41(10), pp. 2508-2537. (10.1111/j.1559-1816.2011.00823.x)
- Davies, F. M. and Foxall, G. R. 2011. Involvement in sport and intention to consume alcohol: an exploratory study of UK adolescents. Journal of Applied Social Psychology 41(9), pp. 2284-2311. (10.1111/j.1559-1816.2011.00806.x)
- Foxall, G. R., Doyle, J. R., Yani-De-Soriano, M. M. and Wells, V. K. 2011. Contexts and individual differences as influences on consumers' delay discounting. The Psychological Record 61(4), pp. 599-611.
- Foxall, G. R. 2010. Accounting for consumer choice: Inter-temporal decision making in behavioural perspective. Marketing Theory 10(4), pp. 315-345. (10.1177/1470593110382823)
- Wang, H., Doong, H. and Foxall, G. R. 2010. Consumers' intentions to remain loyal to online reputation systems. Psychology & Marketing 27(9), pp. 887-897. (10.1002/mar.20363)
- Yousafzai, S., Foxall, G. R. and Pallister, J. G. 2010. Explaining internet banking behavior: theory of reasoned action, theory of planned behavior, or technology acceptance model?. Journal of Applied Social Psychology 40(5), pp. 1172-1202. (10.1111/j.1559-1816.2010.00615.x)
- Fagerstrøm, A., Foxall, G. R. and Arntzen, E. 2010. Implications of motivating operations for the functional analysis of consumer choice. Journal of Organizational Behavior Management 30(2), pp. 110-126. (10.1080/01608061003756331)
- Foxall, G. R., Wells, V. K., Chang, S. W. and Oliveira-Castro, J. M. 2010. Substitutability and independence: matching analyses of brands and products. Journal of Organizational Behavior Management 30(2), pp. 145-160. (10.1080/01608061003756414)
- Sigurdsson, V., Engilbertsson, H. and Foxall, G. R. 2010. The effects of a point-of-purchase display on relative sales: an in-store experimental evaluation. Journal of Organizational Behavior Management 30(3), pp. 222-233. (10.1080/01608061.2010.499028)
- Curry, B., Foxall, G. R. and Sigurdsson, V. 2010. On the tautology of the matching law in consumer behavior analysis. Behavioural Processes 84(1), pp. 390-399. (10.1016/j.beproc.2010.02.009)
- Oliveira-Castro, J. M., Foxall, G. R. and Wells, V. K. 2010. Consumer brand choice: money allocation as a function of brand reinforcing attributes. Journal of Organizational Behavior Management 30(2), pp. 161-175. (10.1080/01608061003756455)
- Sigurdsson, V., Foxall, G. R. and Saevarsson, H. 2010. In-store experimental approach to pricing and consumer behavior. Journal of Organizational Behavior Management 30(3), pp. 234-246. (10.1080/01608061.2010.499029)
- Foxall, G. R., James, V. K., Oliveira-Castro, J. M. and Ribier, S. 2010. Product substitutabilitiy and the matching law. The Psychological Record 60(2), pp. n/a.
- Yousafzai, S., Pallister, J. G. and Foxall, G. R. 2009. Multi-dimensional role of trust in Internet banking adoption. Service Industries Journal 29(5), pp. 591-605. (10.1080/02642060902719958)
- Sigurdsson, V., Saevarsson, H. and Foxall, G. R. 2009. Brand placement and consumer choice: an in-store experiment. Journal of Applied Behavior Analysis 42(3), pp. 741-745. (10.1901/jaba.2009.42-741)
- Rossiter, J. R. and Foxall, G. R. 2008. Hull-Spence Behavior Theory as a paradigm for consumer behavior. Marketing Theory 8(2), pp. 123-141. (10.1177/1470593108089201)
- Oliveira-Castro, J. M., Foxall, G. R. and James, V. K. 2008. Individual differences in price responsiveness within and across food brands. Service Industries Journal 28(6), pp. 733-753. (10.1080/02642060801988605)
- Foxall, G. R. 2008. Reward, emotion and consumer choice: from neuroeconomics to neurophilosophy. Journal of Consumer Behaviour 7(4-5), pp. 368-396. (10.1002/cb.258)
- Oliveira-Castro, J. M., Foxall, G. R., James, V. K., Pohl, R. H., Dias, M. B. and Chang, S. W. 2008. Consumer-based brand equity and brand performance. Service Industries Journal 28(4), pp. 445-461. (10.1080/02642060801917554)
- Foxall, G. R. 2007. Explaining consumer choice: coming to terms with intentionality. Behavioural Processes 75(2), pp. 129-145. (10.1016/j.beproc.2007.02.015)
- Pallister, J. G., Wang, H. and Foxall, G. R. 2007. An application of the style/involvement model to financial services. Technovation 27(1-2), pp. 78-88. (10.1016/j.technovation.2005.10.001)
- Yousafzai, S., Foxall, G. R. and Pallister, J. G. 2007. Technology acceptance: a meta-analysis of the TAM: Part 1. Journal of Modelling in Management 2(3), pp. 251-280. (10.1108/17465660710834453)
- Yousafzai, S., Foxall, G. R. and Pallister, J. G. 2007. Technology acceptance: a meta-analysis of the TAM: Part 2. Journal of Modelling in Management 2(3), pp. 281-304. (10.1108/17465660710834462)
- Foxall, G., Oliveira-Castro, J., James, V. and Schrezenmaier, T. 2007. Consumer behaviour analysis and the Behavioural Perspective Model. Management Online Review
- Foxall, G., James, V. K., Oliveira-Castro, J. M. and Schrezenmaier, T. 2007. Consumer behaviour analysis and consumer brand choice. Management Online Review
- Foxall, G. R. 2007. Intentional Behaviorism. Behavior and Philosophy 35, pp. 1-55.
- Wang, H., Pallister, J. G. and Foxall, G. R. 2006. Innovativeness and involvement as determinants of website loyalty: II. Determinants of consumer loyalty in B2C e-commerce. Technovation 26(12), pp. 1366-1373. (10.1016/j.technovation.2005.11.003)
- Wang, H., Pallister, J. G. and Foxall, G. R. 2006. Innovativeness and Involvement as Determinants of Website Loyalty: III. Theoretical and managerial contributions. Technovation 26(12), pp. 1374-1383. (10.1016/j.technovation.2005.11.002)
- Yani-De-Soriano, M. M. and Foxall, G. R. 2006. The emotional power of place: The fall and rise of dominance in retail research. Journal of Retailing and Consumer Services 13(6), pp. 403-416. (10.1016/j.jretconser.2006.02.007)
- Vázquez-Carrasco, R. and Foxall, G. R. 2006. Positive vs. negative switching barriers: the influence of service consumers' need for variety. Journal of Consumer Behaviour 5(4), pp. 367-379. (10.1002/cb.187)
- Vázquez-Carrasco, R. and Foxall, G. R. 2006. Influence of personality traits on satisfaction, perception of relational benefits, and loyalty in a personal service context. Journal of Retailing and Consumer Services 13(3), pp. 205-219. (10.1016/j.jretconser.2005.08.006)
- Oliveira-Castro, J. M., Foxall, G. R. and Schrezenmaier, T. C. 2006. Consumer brand choice: individual and group analyses of demand elasticity. Journal of the experimental analysis of behavior 85(2), pp. 147-166. (10.1901/jeab.2006.51-04)
- Foxall, G. R., Oliveira-Castro, J. M., James, V. K. and Schrezenmaier, T. C. 2006. Consumer behavior analysis: the case of brand choice. Revista Psicologia: Organizações e Trabalho 6(1), pp. 50-78.
- Foxall, G. R., Oliveira-Castro, J. M., James, V. K., Yani-De-Soriano, M. M. and Sigurdsson, V. 2006. Consumer behavior analysis and social marketing: the case of environmental conservation. Behavior and Social Issues 15(1), pp. 101-124.
- Romero Algaba, A., Foxall, G. R., Schrezenmaier, T. C., Oliveira-Castro, J. and James, V. 2006. Deviations from Matching in Consumer Choice. European Journal of Behavior Analysis 17(1), pp. 15-40.
- Oliveira-Castro, J. M., Foxall, G. R. and Schrezenmaier, T. C. 2005. Patterns of consumer response to retail price differentials. Service industries journal 25(3), pp. 309-335. (10.1080/02642060500050392)
- Foxall, G. R. and Yani-de-Soriano, M. M. 2005. Situational influences on consumers' attitudes and behavior. Journal of Business Research 58(4), pp. 518-526. (10.1016/S0148-2963(03)00142-5)
- Yousafzai, S., Pallister, J. G. and Foxall, G. R. 2005. Strategies for building and communicating trust in electronic banking: A field experiment. Psychology and Marketing 22(2), pp. 181-201. (10.1002/mar.20054)
- Oliveira-Castro, J. M., Ferreira, D. C. S., Foxall, G. R. and Schrezenmaier, T. C. 2005. Dynamics of Repeat Buying for Packaged Food Products. Journal of Marketing Management 21(1-2), pp. 37-61. (10.1362/0267257053166730)
- Foxall, G. R. 2004. What judges maximize: Toward an economic psychology of the judicial utility function. Liverpool Law Review 25(3), pp. 177-194. (10.1007/s10991-004-2877-9)
- Foxall, G. R., Oliveira-Castro, J. M. and Schrezenmaier, T. C. 2004. The behavioral economics of consumer brand choice: patterns of reinforcement and utility maximization. Behavioural processes 66(3), pp. 235-260. (10.1016/j.beproc.2004.03.007)
- Foxall, G. R. 2004. Beyond the Marketing Philosophy: Context and Intention in the Explanation of Consumer Choice. Philosophy of Management 4(1), pp. 67-85.
- Yousafzai, S., Pallister, J. G. and Foxall, G. R. 2003. A proposed model of e-trust for electronic banking. Technovation 23(11), pp. 847-860. (10.1016/S0166-4972(03)00130-5)
- Foxall, G. R. 2003. The behavior analysis of consumer choice: An introduction to the special issue. Journal of Economic Psychology 24(5), pp. 581-588. (10.1016/S0167-4870(03)00002-3)
- Foxall, G. R. and Schrezenmaier, T. C. 2003. The behavioral economics of consumer brand choice: Establishing a methodology. Journal of Economic Psychology 24(5), pp. 675-695. (10.1016/S0167-4870(03)00008-4)
- James, V. K. and Foxall, G. R. 2003. The behavioral ecology of brand choice: How and what do consumers maximize?. Psychology and Marketing 20(9), pp. 811-836. (10.1002/mar.10098)
- Minkes, A. L. and Foxall, G. R. 2003. Herbert Simon and the concept of dispersed entrepreneurship. Journal of Economic Psychology 24(2), pp. 221-228. (10.1016/S0167-4870(02)00204-0)
- Newman, A. J. and Foxall, G. R. 2003. In-store customer behaviour in the fashion sector: some emerging methodological and theoretical directions. International Journal of Retail & Distribution Management 31(11), pp. 591-600. (10.1108/09590550310503311)
- Yani-De-Soriano, M. M., Foxall, G. R. and Pearson, G. J. 2002. Emotion and environment: a test of the behavioural perspective model in a Latin American context. Journal of Consumer Behaviour 2(2), pp. 138-154. (10.1002/cb.96)
- Yani-De-Soriano, M. M. and Foxall, G. R. 2002. A Spanish translation of Mehrabian and Russell's emotionality scales for environmental consumer psychology. Journal of Consumer Behaviour 2(1), pp. 23-36. (10.1002/cb.87)
- Davies, J., Foxall, G. R. and Pallister, J. G. 2002. Beyond the Intention-Behaviour Mythology: An Integrated Model of Recycling. Marketing Theory 2(1), pp. 29-113. (10.1177/1470593102002001645)
- Foxall, G. R. 2002. Subscribed Content Marketing's Attitude Problem - and How to Solve It. Journal of Customer Behaviour 1(1), pp. 19-48.
- Laing, A., Lewis, B., Foxall, G. R. and Hogg, G. 2002. Predicting a diverse future: Directions and issues in the marketing of services. European Journal of Marketing 36(4), pp. 479-494. (10.1108/03090560210417273)
- Foxall, G. R. and James, V. K. 2001. The behavioral basis of consumer choice: A preliminary analysis. European Journal of Behavior Analysis 2(2), pp. 209-220.
Book sections
- Foxall, G. R., Oliveira-Castro, J. M. and Barreiros Porto, R. 2024. Consumer behavior analysis and the marketing firm: measures of performance. In: Johnson, D. and Johnson, C. M. eds. Handbook of Organizational Performance, Volume II: Foundations and Advances., Vol. 2. London: Routledge, pp. 267-294., (10.4324/9781032708331-9)
- Foxall, G. 2024. Maladaptive consumption: a failure of intensional fluency. In: Martin, I. M. and Stewart, D. W. eds. Maladaptive Consumer Behavior: Theory Research, and Intervention. Palgrave Studies in Marketing, Organizations and Society Switzerland: Palgrave Macmillan, pp. 271-297., (10.1007/978-3-031-60199-6_10)
- Foxall, G., Robayo-Pinzon, O. and Rojas-Berrio, . 2023. Neuropsychology of consumer food choice. In: Garcia Martinez, M. ed. Consumers and Food: Understanding and Shaping Consumer Behaviour. Burleigh Dodds Series in Agricultural Science Burleigh Dodds Science Publishing., pp. 21-43.
- Foxall, G. R. 2021. Consumer psychology knowledge. In: Kahle, L. R., Lowrey, T. M. and Huber, J. M. eds. APA Handbook of Consumer Psychology. American Psychological Association
- Foxall, G. R. 2021. Consumer behavior analysis meets the marketing firm. In: Houmanfar, R. A., Fryling, M. and Alavosius, M. P. eds. Applied Behavior Science in Organizations: Consilience of Historical and Emerging Trends in Organizational Behavior Management.. Routledge, pp. 161-170.
- Foxall, G. R. 2021. Intentional behaviorism. In: Carrara, K. and Zilio, D. eds. Contemporary Behaviorisms in Debate. Springer Nature Switzerland AG, pp. 151-189., (10.1007/978-3-030-77395-3_13)
- Foxall, G. R. 2021. Behavior analysis and psychological concepts: reply to Oliveira-Castro. In: Carrara, K. and Zilio, D. eds. Contemporary Behaviorisms in Debate. Springer Nature Switzerland AG, pp. 211-235., (10.1007/978-3-030-77395-3_15)
- Greene, M., Morgan, P. and Foxall, G. 2018. Connectionist modelling of consumer choice [Chapter 9]. In: Hackett, P. M. ed. Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches. Routledge, pp. 247-271.
- Foxall, G. 2018. An economic psychology of the marketing firm. In: Lewis, A. ed. The Cambridge Handbook of Psychology and Economic Behaviour. Cambridge Handbooks in Psychology Cambridge University Press, pp. 365-402., (10.1017/9781316676349.013)
- Rogers, A., Morgan, P. H. and Foxall, G. R. 2016. Triple jeopardy in behavioural perspective. In: Foxall, G. R. ed. The Routledge Companion to Consumer Behavior Analysis. Routledge Companions in Business, Management and Accounting Routledge, pp. 150-174.
- Foxall, G. R., Yani-De-Soriano, M. M., Yousafzai, S. and Javed, U. 2012. The role of neurophysiology, emotion and contingency in the explanation of consumer choice. In: Wells, V. K. and Foxall, G. R. eds. Handbook of Developments in Consumer Behaviour. Elgar Original Reference Cheltenham: Edward Elgar, pp. 461-522.
- Foxall, G. R. 2011. Brain, emotion, and contingency in the explanation of consumer behaviour. In: Hodgkinson, G. P. and Ford, J. K. eds. International Review of Industrial and Organizational Psychology 2011., Vol. 26. Wiley-Blackwell, pp. 47-91., (10.1002/9781119992592.ch2)
- Foxall, G. R. 2009. Consumer behaviour analysis. In: Maclaran, P. et al. eds. The Sage Handbook of Marketing Theory. London: Sage, pp. 299-315.
- Foxall, G. R. and Wells, V. J. 2008. The Style/Involvement Model of Consumer Innovation. In: Rickards, T., Runco, M. A. and Moger, S. eds. The Routledge Companion to Creativity. Routledge Companions Abingdon: Routledge, pp. 71-87.
- Foxall, G. R., Oliveira-Castro, J., Wells, V. K., Yani-De-Soriano, M. M. and Sigurdsson, V. 2008. Consumer behaviour analysis and social marketing: the case of environmental conservation. In: Jaya, K. S. ed. Marketing for social change: perspectives and experience. Hyderabad, India: Icfai Press, pp. 117-144.
- Goldsmith, R. E. and Foxall, G. R. 2003. The measurement of innovativeness. In: Shavinina, L. V. ed. The International Handbook on Innovation. Oxford: Pergamon, pp. 321-330.
- Foxall, G. R. 2002. Consumer behavior analysis and social marketing. In: Bartels, G. C. and Nelissen, W. J. A. eds. Marketing for Sustainability: Towards Transactional Policy-Making. Amsterdam: IOS Press, pp. 304-320.
Books
- Foxall, G. R. 2021. The theory of the marketing firm: responding to the imperatives of consumer-orientation. Palgrave Macmillan.
- Foxall, G. 2017. Advanced introduction to consumer behavior analysis. Elgar Advanced Introductions series. Cheltenham: Edward Elgar.
- Foxall, G. R. 2017. Context and cognition in consumer psychology: how perception and emotion guide action. Routledge.
- Foxall, G. R. 2016. Addiction as consumer choice: exploring the cognitive dimension. Routledge Studies in Marketing. London: Routledge.
- Foxall, G. R. ed. 2016. The Routledge companion to consumer behavior analysis. Routledge Companions in Business, Management and Accounting). London: Routledge.
- Foxall, G. R. 2016. Perspectives on consumer choice: from behavior to action, from action to agency. Basingstoke: Palgrave Macmillan.
- Foxall, G. R. 2010. Context and cognition: interpreting complex behavior. Context Press.
- Jamal, A., Foxall, G. R. and Evans, M. J. 2009. Consumer behaviour. 2nd ed.. Chichester: Wiley-Blackwell.
- Foxall, G. R. 2009. Interpreting consumer choice: the Behavioral Perspective Model. Routledge Interpretive Marketing Research Vol. 10. Abingdon: Taylor & Francis/Routledge.
- Foxall, G. R. 2007. Explaining consumer choice. Basingstoke: Palgrave Macmillan.
- Foxall, G. R., Olivera-Castro, J. M., James, V. K. and Schrezenmaier, T. C. 2007. The behavioral economics of brand choice. Basingstoke: Palgrave Macmillan.
- Foxall, G. R. 2005. Understanding consumer choice. Basingstoke: Palgrave Macmillan.
- Foxall, G. R. 2004. Consumer psychology in behavioral perspective. Beard Books.
- Foxall, G. R. ed. 2001. Consumer behaviour analysis: critical perspectives on business and management. Critical Perspectives on Business and Management. London: Routledge.
Conferences
- Chang, S., Foxall, G. R., Pallister, J. G. and Wells, V. 2007. An approach for assessing the influences of demographics and product characteristics on consumer price elasticity. Presented at: 1st International Symposium on Consumer Behaviour Analysis, Cardiff, UK, September 2007.
- Yani-De-Soriano, M. M., Foxall, G. R. and Newman, A. 2007. Synergistic effects of the BPM's structural dimensions on consumer behavior. Presented at: 1st International Symposium on Consumer Behavior Analysis, Cardiff, UK, 5-6 Sep 2007.
- Foxall, G. R., Wells, V., Chang, S. and Oliveira-Castro, J. M. 2007. Product categorization and matching theory: brand definition and substitutability. Presented at: 1st International Symposium on Consumer Behaviour Analysis, Cardiff, UK, September 2007.
- Oliveira-Castro, J. M., James, V. K. and Foxall, G. R. 2006. Post-reinforcement pause in grocery shopping: comparing inter-purchase time across products and consumers. Presented at: Association for Behavior Analysis 32nd Annual Convention, Atlanta, GA, USA, 26-30 May 2006.
- Foxall, G. R., Oliveira-Castro, J. M. and Schrezenmaier, T. 2004. Decomposing produce price elasticity: Effects of programmed utilitarian, informational and negative reinforcement. Presented at: Association for Behavior Analysis 30th Annual Convention, Boston, MA, USA, 28 May - 1 June 2004.
- Foxall, G. R., Oliveira-Castro, J. M. and Schrezenmaier, T. 2004. Effects of promotions on brand choice: Separating intra- and inter-consumer price elasticities. Presented at: Association for Behavior Analysis 30th Annual Convention, Boston, MA, USA, 28 May - 1 June 2004.
- Foxall, G. R. 2004. Intentionality, incommensurability, and interpretation. Presented at: Association for Behavior Analysis 30th Annual Convention, Boston, MA, USA, 28 May - 1 June 2004.
- Foxall, G. R., Schrezenmaier, T. and Oliveira-Castro, J. M. 2004. Patterns of consumer brand choice and store loyalty. Presented at: Association for Behavior Analysis 30th Annual Convention, Boston, MA, USA, 28 May - 1 June 2004.
- Foxall, G. R., Oliveira-Castro, J. M. and Schrezenmaier, T. 2003. Elasticity of demand and consumer brand choice. Presented at: Association for Behavior Analysis 29th Annual Convention, San Francisco, CA, USA, 21-27 May 2003.
- Foxall, G. R. and Schrezenmaier, T. C. 2003. So what do consumers maximize?. Presented at: Association for Behavior Analysis 29th Annual Convention, San Francisco, CA, USA, 21-27 May 2003.
- Foxall, G. R. and Schrezenmaier, T. C. 2003. The behavioral economics of consumer brand choice. Presented at: Society for the Quantitative Analyses of Behavior 2003 Conference, San Francisco, CA, USA, 23-24 May 2003.
- Foxall, G. R. and Schrezenmaier, T. C. 2003. The behavioral economics of consumption: Search for rules of interpretation. Presented at: Association for Behavior Analysis 29th Annual Convention, San Francisco, CA, USA, 21-27 May 2003.
- Foxall, G. R. 2002. Environmental response: what motivates the 'green' consumer?. Presented at: Research Council Sponsored Seminar Series on Transdisciplinary Approaches to Waste Management, Cardiff, UK, 6 December 2002.
- Yani-De-Soriano, M., Foxall, G. R. and Soriano-Meier, H. 2002. Estrategias metodológicas trans-culturales en la investigación gerencial. Presented at: V. Jornadas Científico Técnicas de la Facultad de Ingeniería, Mérida, Venezuela, Mérida, Venezuela, 18-22 March 2002.
- Foxall, G. R. 2002. The behavioral economics of consumer brand choice. Presented at: 6th International Congress on Behaviorism and the Sciences of Behavior, Auburn, AL, USA, 18-22 September 2002.
Monographs
- James, V. and Foxall, G. R. 2006. Matching, maximisation and consumer choice. Working paper. Cardiff: Cardiff Business School. Available at: http://www.mbsportal.bl.uk/secure/subjareas/marketing/cardiff/113231M2006_2.pdf
- Yani-De-Soriano, M. M., Foxall, G. R. and Newman, A. J. 2013. The impact of the interaction of utilitarian and informational reinforcement and behaviour setting scope on consumer response. Psychology and Marketing 30(2), pp. 148-159. (10.1002/mar.20594)
- Foxall, G. R., Yan, J., Oliveira-Castro, J. M. and Wells, V. K. 2013. Brand-related and situational influences on demand elasticity. Journal of Business Research 66(1), pp. 73-81. (10.1016/j.jbusres.2011.07.025)
- Bian, X. and Foxall, G. R. 2013. Will normal-sized female models in advertisements be viewed as positively as small-sized models?. European Journal of Marketing 47(3/4), pp. 485-505. (10.1108/03090561311297427)
- Yan, J., Foxall, G. R. and Doyle, J. R. 2012. Patterns of reinforcement and the essential values of brands: I. incorporation of utilitarian and informational reinforcement into the estimation of demand. (Report). The Psychological Record
- Yan, J., Foxall, G. R. and Doyle, J. R. 2012. Patterns of reinforcement and the essential value of brands: II. Evaluation of a model of consumer choice. (Report). The Psychological Record
- Wang, H., Doong, H. and Foxall, G. R. 2010. Consumers' intentions to remain loyal to online reputation systems. Psychology & Marketing 27(9), pp. 887-897. (10.1002/mar.20363)
Research
Research interests
- Behavioural economics of consumption
- Consumer behaviour analysis
- Consumer innovativeness
- Philosophy of social science
PhD supervision research interests
- Consumer psychology: the behavioural perspective model
Teaching
Teaching commitments
- MBA - Buyer Behaviour
- MSc Strategic Marketing - Behavioural Aspects of Marketing elective
Biography
Qualifications
- DSocSc University of Birmingham FBPsS CPsychol FBAM
- PhD (Industrial Economics and Business Studies) University of Birmingham
- PhD (Psychology) University of Strathclyde
- MSc (Management) University of Salford
- BSc (Social Science) University of Salford
Additional activities
- Consumer Behaviour Analysis Group
Contact Details
Foxall@cardiff.ac.uk
+44 29208 74275
Aberconway Building, Room R03, Colum Road, Cathays, Cardiff, CF10 3EU
+44 29208 74275
Aberconway Building, Room R03, Colum Road, Cathays, Cardiff, CF10 3EU