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Nicola Hooper   BA (Hons), PG Dip, FHEA

Nicola Hooper

(she/her)

BA (Hons), PG Dip, FHEA

Teams and roles for Nicola Hooper

Overview

Nicola is a corporate PR specialist with 17 years of experience working in the PR industry around the world. She now teaches across a range of modules on the International PR and Global Communications Management MA - helping students apply theory to real life scencarios, introducing other industry specialists as guest speakers and case studies along the way.

Publication

2025

Book sections

Research

PhD Title: “Rethinking Skills and Competency Frameworks in Corporate Public Relations”

Teaching

Nicola teaches on the post graduate MA International PR and Global Communications Management. She is module leader of Communications Management, a core module outlining real life PR skills and encouraging students to practice these skills. She also runs the Corporate Communications module and the Guest Lecture programme inviting industry specialists in to speak to the student body. She is an Investor Relations specialist, with significant experience in media tranining and crisis communications.

Biography

August 2019 - Present
Cardiff University / Prifysgol Caerdydd
Senior Lecturer& Deputy Course Director on the International PR and Global Communications MA at Cardiff University School of Journalism, Media and Culture. 
 
PhD candidate researching the skills of PR practitioners and how these abilities are linked together. 
 
May 2017 - Present
Managing Director, Oak Strategies Ltd
A boutique strategic communications consultancy focused on delivering Financial PR, Corporate Communications and Investor Relations counsel across a range of industries and geographies. 

Delivery of integrated communications strategy development, research development, investor relations (including analyst presentations, IR training, release development, financial proposals), corporate communications (including press office management, article and release development, media relations) and digital strategy development and execution.
 
Apr 2013 - Apr 2017
Partner and Managing Director, Bell Pottinger, Dubai, Middle East
Bell Pottinger Middle East is the region’s leading strategic communications consultancy composed of highly experienced consultants operating within the UAE as well as the wider GCC. Clients include prominent Government departments, state run utility companies, government-led initiatives, financial institutions, international corporations.

Particular emphasis on creation and delivery of strategic corporate communication campaigns, transaction support and counsel, investor relations, internal relations, change management and financial calendar work.
 
Aug 2012 - Apr 2013
Director, Gulf Region, M: Communications (Latterly Instinctif Partners), United Arab Emirates
M:Communications is a global financial and corporate communications consultancy. Responsibilities include designing and implementing long-term, strategic corporate and financial communication programmes covering all elements of the integrated marketing mix. 

Also responsible for implementing internal communications strategies for clients wishing to realign objectives or during periods of change. Specific experience includes two IPOs on GCC exchanges.
 
Jan 2010 - Aug 2012
PR Manager, Grant Thornton UK LLP, London Area, United Kingdom
Responsible for designing and managing integrated corporate communications strategy for key areas of the firm. Solely responsible for the the firm's Tax service line, including Personal and Corporate Tax, VAT, Tax Investigations, Pensions and International Tax teams.Key member of the team during major global brand realignment.

Lead project manager for the firm’s response to the Government’s Budget, Autumn Statement and Finance Bill. Annual projects coordinating 20 senior partners and technical tax experts to ensure response to the Chancellor's announcement are timely and secure a high level of coverage throughout the following week. Responsible for embedding senior tax partners with the editiorial teams at all key national newspapers.
 
Jul 2006 - Dec 2009
Consultant, Financial Dynamics (FTI Consulting), London, United Kingdom
Responsible for managing the day-to-day running across all accounts covering media relations, strategic development, brand repositioning and social media. Clients included: Bombardier, the Government of Dubai, Germanwings Airline, Delta Airways, Centralwings Airline, Turkish Culture and Tourism Office, Carlson Wagonlit Travel (CWT), Tata Group, the Retail Week Awards.

Contact Details

Specialisms

  • Communication and media studies
  • public releations