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Bethan Jones

Dr Bethan Jones

(she/her)

Teams and roles for Bethan Jones

Overview

I was awarded my PhD by Published Works from Cardiff University in 2021. Titled Fandom Is Beautiful (Except When it Isn’t): Hate, Dislike and Toxicity Online the PhD collected a range of articles and chapters I had published on anti-fandom and toxic fandom in the previous decade and explores television, music and fan conventions.

I subsequently began worked for the University of York as a Postdoctoral Research Associate on the Screen Industries Growth Network, undertaking research into skills and training in the UK screen industries as well as screen tourim. My first book: The Truth Is Still Out There: Thirty Years of The X-Files was published in 2023 and I have co-edited two collections on crowdfunding and the culture wars. I am currently a Research Associate on the Synthetic Pasts project as well as an honorary research fellow at Amgueddfa Cymru.

My research interests include (anti)fandom, participatory culture, screen tourism and true crime fandom. I am board member on the Fan Studies Network, former Co-Editor of Popular Communication and on the editorial boards of Journal of Fan Studies and Transformative Works and Cultures. I am also on the advisory board for the TV Matter book series at Intellect and the Pop Culture in Context series at DeGruyter. 

Publication

2026

2025

2024

2022

2019

2018

2017

2016

2015

2014

2013

2012

Articles

Book sections

Books

Conferences

Websites

Research

My research is interdisciplinary and sites at the intersection of Media Studies, Cultural Studies and Sociology. I am interested in what audiences do with texts and platforms, which can include forensic fandom on TikTok, the circulation of conspiracy theories on X, mass killer fanfiction and screen tourism. 

My current research topics include:

  • Media tourism
  • True crime
  • Cult television
  • The Walking Dead franchise
  • Murderabilia
  • Fan collecting
  • The X-Files franchise
  • Tattoos and identity

Teaching

I am Module Leader on the following undergraduate courses:

  • Year Two - Digital Culture
  • Year Three - Immersive Media

I currently supervise three third year dissertation students.

While at the Uniersity of South Wales I have led modules on Digital Media & Society (second year), Media and Culture in Wales (third year) and Dissertation (third year) as well as teaching on Media Audiences and Fandom (second year) and International Media (third year).

 

Biography

Career Overview

2024 – present: Postdoctoral Research Associate, Synthetic Pasts, School of Journalism Media and Culture / Hourly Paid Lecturer

2023 – 2024: Research Fellow, Media Cymru, University of South Wales

2022 – 2024: Postdoctoral Research Associate, Screen Industries Growth Network, University of York 

2021 – 2022: Senior Communications and Marketing Manager, Department of Skills, Higher Education and Lifelong Learning, Welsh Government 

2017 – 2022: Senior Communications and Marketing Manager, Department of Skills, Higher Education and Lifelong Learning, Welsh Government 

2013 – 2017: Communications and Marketing Officer, Department of Skills, Higher Education and Lifelong Learning, Welsh Government 

Education

2021 PhD by Published Works (Journalism)
"Fandom is Beautiful (Except When It Isn’t): Hatred, Dislike and Toxicity Online" 
Cardiff University, School of Journalism, Media and Cultureal Studies 

2010 MA Teaching and Practice of Creative Writing
Cardiff University, School of English, Communication and Philosophy

2003 BA Creative Studies in English with the Study of Religions 
Bath Spa University

 

Honours and awards

2025. Choice Outstanding Academic Title. Awarded to Participatory Culture Wars: Controversy, Conflict and Complicity in Fandom edited by Simone Driessen, Bethan Jones and Benjamin Litherland. 

2025. Cardiff University Enriching Student Life Awards. Outstanding Learning Environment. Nominee.

Committees and reviewing

Editor
Popular Communication (2023 - 2025)

 Editorial and Advisory Board Member
TV Matters book series at Intellect (2025 - )
Pop Culture in Context book series at De Gruyter  (2025 - )
Pop Junctions Reflections on Entertainment, Pop Culture, Activism, Media Literacy, Fandom and More (2022 - )
Transformative Works and Culture (2016 - )
Journal of Fandom Studies (2015 - )

Journal Submission Reviewer (in addition to above)
American Behavioral Scientist
Celebrity Studies
Convergence
New Media & Society
InMedia. The French Journal of Media Studies
Intensities
Journal of Fandom Studies
Journal of Porn Studies
Particip@tions: International Journal of Audience Research
Television and New Media

Book Manuscript and Proposal Reviewer
Amsterdam University Press
mediastudies.press
Syracuse University Press

Conference Paper and Panel Reviewer
Console-ing Passions (2022) 

Grant Reviewer
UKRI Funding Service. ESRC responsive mode: new investigator grants round two (2025)

Engagement

I have appeared on BBC Radio 4's Today Programme talking about fan responses to the news that One Direction would be taking an extended break and have recently given input to The Vinyl Alliance on their Gen Z report, specifically examining the rise of interest in vinyl.

I have appeared in international media commenting about fandom, conspiracy theories and popular culture more broadly. I was recently interviewed for articles in Metrópoles on fan mourning and O Globo on fanspiracy, Kamala Harris and the sex trafficking allegations against Sean ‘Diddy’ Coombs, and was interviewed live on ABC News about the Netflix series Baby Reindeer. I have also spoken to BBC Radio York about tattoos and an exhibition I co-organised for York Festival of Ideas, Insider, where I commented on the sale of Lana Del Ray’s ‘coke’ necklace, and KLM's in-flight magazine Holland Herald.

I published a book on The X-Files in 2023 and was a guest at PhileFest, a convention where fans celebrated the show's 30th anniversary. I appeared on a number of podcasts including Fanomenal, X-Treks, Growing Up 80s, The X-Cast, Believe Me and Hey Danny, it’s Mulder discussing the show, its legacy, its fandom and its relevance to the current political moment. i was also interviewed for The Historians about the thirtieth anniversary of the show and Psychology Today on shipping, and appeared live on VeritasRadio and Coast to Coast with Ian Purcell discussing the show.

More recently I have been working on true crime and appeared on The C.O.W.S. podcast where I was interviewed about dark fandom and Columbine.

I have produced industry and policy briefings on topics including skills gaps and training provision in the UK screen industries, employability in the video games industry and screen tourism and have contributed to goverment consultations on high end television in the UK and post-pandemic econonic growth. I worked with Good Organisation on tourism impacts and community-led Solutions in York which resulted in the pubication of a report which offered insight into the underlying issues and provided examples of community-led tourism approaches from across the world that could be replicated locally. I also co-authored a report for Media Cymru that explored the capacity for innovation amongst Welsh screen sector freelancers.

Contact Details

Email [email protected]

Campuses Two Central Square, Room 2.47, Central Square, Cardiff, CF10 1FS

Specialisms

  • Fan and audience studies
  • Culture, representation and identity
  • Screen and media culture
  • Media tourism
  • true crime