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Prior to joining Media Cymru Adam worked with Clwstwr as an R&D Producer and with Ffilm Cymru Wales. 

At Ffilm Cymru Wales Adam acted as an Executive Producer on more than 25 feature films across documentary, fiction and animation. Adam also led the delivery of sector development initiatives including the low budget production scheme 'Cinematic' and industry training programs Film Junction (2010) and Market Mentors (2013 & 2014). 

Before joining Ffilm Cymru Wales Adam worked with Oscar winning production company Breakthru Films and on the delivery of a short film scheme in Sierra Leone, supported by UNESCO the British Council and the Commonwealth Media Development Fund.