![Steve Westlake BSc MSc PhD](https://profiles-cardiff.imgix.net/attachments/5341?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Overview
I am a post-doctoral researcher completing an ESRC Fellowship. My research explores how leading by example with high-impact, low-carbon actions can influence others' behaviours and attitudes towards climate change. For instance, when high-profile leaders such as politicians, celebrities and CEOs change their lifestyles because of climate change, how does this affect our thinking and our actions? In contrast, if they travel by private jets or helicopters when there are practical lower-carbon options available, how does this impact their leadership credibility?
My results suggest that leading by example sends powerful signals that encourage others to follow-suit, while greatly increasing leader credibilty and approval. The research provides insights into how social influence and leadership can feed into the necessary and rapid transition to more sustainable lifestyles, contributing to ongoing debates about “individual action versus systems change”. I draw on theories of social influence, cultural evolution, leadership theory and practice theory. Underpinning the research is the idea that “action is communication”.
Media
The Conversation: Why billionaires should take the lead and declare their own emissions cutting targets (Westlake, 2024)
Academy of Social Sciences: Climate change 2024: The need for more inclusion, fairness, and leadership (Westlake & Verfuerth, 2023)
The Conversation: How world leaders’ high-carbon travel choices could delay climate action (Westlake 2021)
The Conversation: Climate change: yes, your individual action does make a difference (Westlake, 2019)
The Independent: How even the smallest act can help fight climate change (Westlake, 2019)
Publication
2024
- Westlake, S., Demski, C. and Pidgeon, N. 2024. “We can’t be too saintly”: Why members of parliament in the United Kingdom are reluctant to lead by example with low-carbon behaviour. Energy Research & Social Science 117, article number: 103717. (10.1016/j.erss.2024.103717)
- Westlake, S., Demski, C. and Pidgeon, N. 2024. Leading by example from high-status individuals: exploring a crucial missing link in climate change mitigation. Humanities & Social Sciences Communications 11, article number: 1292. (10.1057/s41599-024-03787-8)
2023
- Westlake, S., John, C. and Cox, E. 2023. Perception spillover from fracking onto public perceptions of novel energy technologies. Nature Energy 8, pp. 149-158. (10.1038/s41560-022-01178-4)
2022
- Westlake, S. 2022. The power of leading by example with high-impact low-carbon behaviour: emulation, trust, credibility, justice. PhD Thesis, Cardiff University.
- Capstick, S., Thierry, A., Cox, E., Berglund, O., Westlake, S. and Steinberger, J. K. 2022. Civil disobedience by scientists helps press for urgent climate action. Nature Climate Change 12, pp. 773-774. (10.1038/s41558-022-01461-y)
Articles
- Westlake, S., Demski, C. and Pidgeon, N. 2024. “We can’t be too saintly”: Why members of parliament in the United Kingdom are reluctant to lead by example with low-carbon behaviour. Energy Research & Social Science 117, article number: 103717. (10.1016/j.erss.2024.103717)
- Westlake, S., Demski, C. and Pidgeon, N. 2024. Leading by example from high-status individuals: exploring a crucial missing link in climate change mitigation. Humanities & Social Sciences Communications 11, article number: 1292. (10.1057/s41599-024-03787-8)
- Westlake, S., John, C. and Cox, E. 2023. Perception spillover from fracking onto public perceptions of novel energy technologies. Nature Energy 8, pp. 149-158. (10.1038/s41560-022-01178-4)
- Capstick, S., Thierry, A., Cox, E., Berglund, O., Westlake, S. and Steinberger, J. K. 2022. Civil disobedience by scientists helps press for urgent climate action. Nature Climate Change 12, pp. 773-774. (10.1038/s41558-022-01461-y)
Thesis
- Westlake, S. 2022. The power of leading by example with high-impact low-carbon behaviour: emulation, trust, credibility, justice. PhD Thesis, Cardiff University.
Research
We often hear calls for “leadership” to address the climate crisis. Take David Attenborough’s speech at the 2018 UN climate conference (COP24) where he said: “Leaders of the world, you must lead. The continuation of civilisations and the natural world upon which we depend is in your hands.” But the precise meaning of “leadership” – and what leaders should actually do – is rarely defined. My research focusses on one crucial but under-researched aspect of leadership: leading by example with low-carbon behaviour.
This is of particular interest to me for several reasons. First, I have been influenced by someone who stopped flying because of climate change and I'm interested in the extent of this kind of influence. It's an under-researched area, despite well established knowledge about the influence of leaders. Second, there is an ongoing debate about whether we should focus on individuals making changes, or on changing the systems within which we live. My research suggests this is a false dichotomy because our actions (particuarly if we are in leadership positions) send strong signals to others. Third, many climate leaders have very high carbon footprints, which seems to present a "leadership contradiction" when the population needs to move rapidly to a very low-carbon future. It's a fascinating and sometimes challenging research area.
This research builds on my Masters Degree research entitled “A Counter-Narrative to Carbon Supremacy: Do Leaders Who Give Up Flying Because of Climate Change Influence the Attitudes and Behaviour of Others?”
Biography
Biography
I have come back to academia after careers in computing, journalism and communication. My previous employers include Shell, Honda, Dennis Publishing, the Climate Change Committee, and the Centre for Climate Change and Social Transformations (CAST).
This unusual career trajectory informs my current reseach on decision making, motivation, and social influence.
Postgraduate Education
Cardiff University (2018-2022). PhD Psychology
Birkbeck University (2015-2017). MSc Climate Change Management (Distinction)
Undergraduate Education
Manchester University (1990-1993). Degree: BSc Hons Computer Science (2:1)
Employment
Centre for Climate Change and Social Transformations (CAST) (Oct 2022 - Aug 2023) Knowledge Exchange Associate
Climate Citizens project, Lancaster University (Oct 2022 - July 2023) Research Associate
Climate Change Committee (CCC) (Feb 2016 – August 2018) Communications Officer
Cyclist Magazine, Dennis Publishing (Jun 2013 - Feb 2016) Production Editor
Men's Health magazine (Nov 2011 - May 2013) Chief Sub Editor
Repsol Honda MotoGP Team (2006 - 2010) Communication and PR Manager
Bike Magazine (1997 - 2006) Staff Writer -> Deputy Editor
Shell UK (1993 - 1997) Computer Systems Analyst
Contact Details
Research themes
Specialisms
- Leadership
- Leading by example
- Behaviour Change
