Professor Mirella Yani-De-Soriano

2025

• Yani-de-Soriano, M., Marques, T. R. F., Veludo-de-Oliveira, T. and Battistella-Lima, S. V. 2025. Devoted or addicted? Modeling gaming addiction in eSports. Computers in Human Behavior 162, article number: 108470. (10.1016/j.chb.2024.108470)

2022

• Bastos, A., Veludo-de-Oliveira, T., Yani-de-Soriano, M., Atalla, M. and Gualano, B. 2022. Leveraging macro-social marketing to achieve sustainable development goals: a city-wide intervention addressing obesity in Brazil. Journal of Social Marketing 12(1), pp. 29-48. (10.1108/JSOCM-09-2020-0187)

2019

• Grott, E., Cambra-Fierro, J., Perez, L. and Yani-De-Soriano, M. 2019. How cross culture affects the outcomes of co-creation. European Business Review 31(4), pp. 544-566. (10.1108/EBR-01-2018-0022)
• Yani-De-Soriano, M., Hanel, P. H. P., Vazquez Carrasco, R., Cambra-Fierro, J., Wilson, A. and Centeno, E. 2019. Investigating the role of customers: Perceptions of employee effort and justice in service recovery: A cross-cultural perspective. European Journal of Marketing 53(4), pp. 708-732. (10.1108/EJM-09-2017-0570)
• Al-Masri, L. and Yani-De-Soriano, M. 2019. Why do I follow fashion bloggers? Insights from Jordanian consumers: an abstract. Presented at: AMSWMC 2018: Finding New Ways to Engage and Satisfy Global Customers, Porto, Portugal, 27-29 June 2018 Presented at Rossi, P. and Krey, N. eds.Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Developments in Marketing Science: Proceedings of the Academy of Marketing Science Cham, Switzerland: Springer pp. 145-146., (10.1007/978-3-030-02568-7_42)

2018

• Saeed, S., Yousafzai, S., Yani-De-Soriano, M. and Muffatto, M. 2018. The role of perceived university support in the formation of students' entrepreneurial intention. In: Lindgreen, A. et al. eds. Sustainable Entrepreneurship: Discovering, Creating and Seizing Opportunities for Blended Value Generation. Oxford ; New York, NY: Routledge, pp. 3-23., (10.4324/9781315611495-1)
• Alhidari, I., Veludo-de-Oliveria, T., Yousafzai, S. and Yani-De-Soriano, M. 2018. Modeling the effect of multi-dimensional trust on individual monetary donations to charitable organizations. Nonprofit and Voluntary Sector Quarterly 47(3), pp. 623-644. (10.1177/0899764017753559)

2017

• Fagerstrøm, A., Pawar, S., Sigurdsson, V., Foxall, G. R. and Yani-De-Soriano, M. 2017. That personal profile image might jeopardize your rental opportunity! On the relative impact of the seller's facial expressions upon buying behavior on Airbnb. Computers in Human Behavior 72, pp. 123-131. (10.1016/j.chb.2017.02.029)
• Veludo-de-Oliveira, T., Alhidari, I., Yani-De-Soriano, M. and Yousafzai, S. 2017. Comparing the explanatory and predictive power of intention-based theories of personal monetary donation to charitable organizations. Voluntas: International Journal of Voluntary and Nonprofit Organizations 28(2) (10.1007/s11266-016-9690-7)
• Rosier, E. and Yani-De-Soriano, M. 2017. Encouraging the uptake of PhD programmes by female UGs/PGTs. Presented at: Association of Business Schools Learning and Teaching Conference, Bristol, April 2017.

2015

• Saeed, S., Yousafzai, S. Y., Yani-De-Soriano, M. and Muffato, M. 2015. The role of perceived university support in the formation of students' entrepreneurial intention. Journal of Small Business Management 53(4), pp. 1127-1145. (10.1111/jsbm.12090)

2013

• Yani-De-Soriano, M. M., Foxall, G. R. and Newman, A. J. 2013. The impact of the interaction of utilitarian and informational reinforcement and behaviour setting scope on consumer response. Psychology and Marketing 30(2), pp. 148-159. (10.1002/mar.20594)

2012

• Yani-De-Soriano, M. M., Javed, U. and Yousafzai, S. 2012. Can an industry be socially responsible if its products harm consumers? The case of online gambling. Journal of Business Ethics 110(4), pp. 481-497. (10.1007/s10551-012-1495-z)
• Slater, S. and Yani-De-Soriano, M. M. 2012. Researching consumers in multicultural societies: Emerging methodological issues. In: Piacentini, M. G. and Cui, C. C. eds. Multicultural Perspectives in Customer Behaviour. Key Issues in Marketing Management London: Routledge, pp. 149-166.
• Foxall, G. R., Yani-De-Soriano, M. M., Yousafzai, S. and Javed, U. 2012. The role of neurophysiology, emotion and contingency in the explanation of consumer choice. In: Wells, V. K. and Foxall, G. R. eds. Handbook of Developments in Consumer Behaviour. Elgar Original Reference Cheltenham: Edward Elgar, pp. 461-522.
• Yousafzai, S. and Yani-De-Soriano, M. M. 2012. Understanding customer-specific factors underpinning internet banking adoption. International Journal of Bank Marketing 30(1), pp. 60-81. (10.1108/02652321211195703)

2011

• Gillani, A., Yousafzai, S., Pallister, J. G. and Yani-De-Soriano, M. M. 2011. Consumer cynicism: an emergent phenomenon in fairtrade?. Presented at: Academy of Marketing Conference 2011: Marketing Fields Forever, Liverpool, UK, 5-7 July 2011.
• Foxall, G. R. and Yani-De-Soriano, M. M. 2011. Influence of reinforcement contingencies and cognitive styles on affective responses: an examination of Rolls' theory of emotion in the context of consumer choice. Journal of Applied Social Psychology 41(10), pp. 2508-2537. (10.1111/j.1559-1816.2011.00823.x)
• Foxall, G. R., Doyle, J. R., Yani-De-Soriano, M. M. and Wells, V. K. 2011. Contexts and individual differences as influences on consumers' delay discounting. The Psychological Record 61(4), pp. 599-611.

2010

• Yousafzai, S., Javed, U. and Yani-De-Soriano, M. M. 2010. Proposed model for understanding the psycho-social influences and negative outcomes of PIU and MMORPG addiction. Presented at: 15th International Business Information Management Association Conference, Cairo, Egypt, 6-7 November 2010.
• Moqbel, A. Y., Yani-De-Soriano, M. M. and Yousafzai, S. 2010. Mobile commerce use among UK mobile users. International Journal of Technology Diffusion 1(2), pp. 1-35. (10.4018/jtd.2010040101)
• Slater, S. and Yani-De-Soriano, M. M. 2010. Researching consumers in multicultural societies: emerging methodological issues. Journal of Marketing Management 26(11-12), pp. 1143-1160. (10.1080/0267257X.2010.509581)

2009

• Yani-De-Soriano, M. M. and Slater, S. 2009. Revisiting Drucker's theory: has consumerism led to the overuse of marketing?. Journal of Management History 15(4), pp. 452-466. (10.1108/17511340910987347)

2008

• Foxall, G. R., Oliveira-Castro, J., Wells, V. K., Yani-De-Soriano, M. M. and Sigurdsson, V. 2008. Consumer behaviour analysis and social marketing: the case of environmental conservation. In: Jaya, K. S. ed. Marketing for social change: perspectives and experience. Hyderabad, India: Icfai Press, pp. 117-144.

2007

• Yani-De-Soriano, M. M., Foxall, G. R. and Newman, A. 2007. Synergistic effects of the BPM's structural dimensions on consumer behavior. Presented at: 1st International Symposium on Consumer Behavior Analysis, Cardiff, UK, 5-6 Sep 2007.
• Jamal, A., Yani-De-Soriano, M. M. and Harhoush, A. 2007. Fashion branding: an empirical investigation of consumer choice criteria in Qatar.. Presented at: Fourth AGBA World Congress, Penang, Malaysia, 21-25 May 2007.

2006

• Yani-De-Soriano, M. M. and Foxall, G. R. 2006. The emotional power of place: The fall and rise of dominance in retail research. Journal of Retailing and Consumer Services 13(6), pp. 403-416. (10.1016/j.jretconser.2006.02.007)
• Foxall, G. R., Oliveira-Castro, J. M., James, V. K., Yani-De-Soriano, M. M. and Sigurdsson, V. 2006. Consumer behavior analysis and social marketing: the case of environmental conservation. Behavior and Social Issues 15(1), pp. 101-124.

2005

• Foxall, G. R. and Yani-de-Soriano, M. M. 2005. Situational influences on consumers' attitudes and behavior. Journal of Business Research 58(4), pp. 518-526. (10.1016/S0148-2963(03)00142-5)

2002

• Yani-De-Soriano, M. M., Foxall, G. R. and Pearson, G. J. 2002. Emotion and environment: a test of the behavioural perspective model in a Latin American context. Journal of Consumer Behaviour 2(2), pp. 138-154. (10.1002/cb.96)
• Yani-De-Soriano, M. M. and Foxall, G. R. 2002. A Spanish translation of Mehrabian and Russell's emotionality scales for environmental consumer psychology. Journal of Consumer Behaviour 2(1), pp. 23-36. (10.1002/cb.87)
• Pearson, G., Soriano-Meier, H. and Yani-De-Soriano, M. M. 2002. Fundamentos económicos de la estrategia. Presented at: V Jornadas Científico Técnicas de la Facultad de Ingeniería, Mérida, Venezuela, 18-22 Mar 2002.
• Yani-De-Soriano, M., Foxall, G. R. and Soriano-Meier, H. 2002. Estrategias metodológicas trans-culturales en la investigación gerencial. Presented at: V. Jornadas Científico Técnicas de la Facultad de Ingeniería, Mérida, Venezuela, Mérida, Venezuela, 18-22 March 2002.