Mr Jijie Zou
(he/him)
BA, MA (Sheffield), PhD student (Cardiff)
Teams and roles for Jijie Zou
Research Student
School of Global Humanities
Graduate Tutor
School of Global Humanities
Overview
I am a second-year PhD student in the School of English, Communication and Philosophy at Cardiff University. My main research interests include sociolinguistics and applied linguistics, media studies, and gender studies. I have experience in using critical discourse analysis, particularly corpus-assisted discourse studies (CADS) and multimodal approaches. My current research uses CADS to examine how masculinities and femininities are discursively constructed and transformed on Chinese social media.
Academic Background:
January 2025–present: PhD in Language and Communication, Centre for Language and Communication Research, School of English, Communication and Philosophy, Cardiff University.
October 2023–December 2024: MA Digital Culture and Communication, Digital Humanities Institute, University of Sheffield.
October 2022–September 2023: MA Politics and Media in East Asia, School of Languages, Arts and Societies, University of Sheffield.
Research and Teaching Experience:
In February 2025, I worked as a Research Assistant on a project developing a multilingual toolkit for corpus linguistics. During the autumn semester of the 2025–2026 academic year, I also taught on the undergraduate module How Language Works 1 as a Graduate Tutor.
Contact Details
Research themes
Specialisms
- Corpus linguistics
- Communication and media studies
- Gender studies
- Critical discourse analysis