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Dr Ahmed Almoraish
- Ar gael fel goruchwyliwr ôl-raddedig
Timau a rolau for Ahmed Almoraish
Darlithydd mewn Marchnata a Strategaeth
Trosolwyg
Mae Dr Ahmed Almoraish yn ddarlithydd ac ymchwilydd mewn marchnata yn yr Adran Marchnata a Strategaeth, ar ôl ymuno yn 2024. Cyn hynny, gwasanaethodd fel tiwtor busnes yn yr adran ers 2018. Mae gan Dr Almoraish brofiad academaidd helaeth, gan gynnwys swyddi fel darlithydd ym Mhrifysgol Met Caerdydd a Phrifysgol Nottingham Trent. Gwasanaethodd hefyd fel tiwtor yn Ysgol Fusnes Prifysgol Strathclyde, lle enillodd Dystysgrif Ôl-raddedig mewn Methodoleg Ymchwil.
Mae Dr Almoraish hefyd yn Gymrawd yr Academi Addysg Uwch (FHEA). Mae ganddo MBA o Ysgol Busnes Caerdydd a PhD mewn Marchnata o Brifysgol Strathclyde, lle canolbwyntiodd ei ymchwil ar brofiad cwsmeriaid mewn cyd-destunau B2B.
Roedd ei ddiddordebau ymchwil yn canolbwyntio ar ddylanwadau lefel sefydliadol mewn marchnata, gan gynnwys AI Generative, profiad cwsmeriaid, marchnata B2B, marchnata gwasanaeth, a marchnata perthynas, gyda phwyslais cryf ar ddadansoddi ystadegol a dulliau ymchwil. Mae ei waith wedi'i gyhoeddi mewn cyfnodolion mawreddog, fel y Journal of Business Research. Cyn mynd i mewn i'r byd academaidd, roedd yn Oruchwyliwr Ymchwil Marchnata yn YCGSI, rhan o'r conglomerate rhyngwladol mawr HSA.
Cyhoeddiad
2025
- Al-Kenane, K., Almoraish, A., Al-Enezi, D., Al-Matrouk, A., AlBuloushi, N. and Alreshaid, F. 2025. The process through which young adults form attitudes towards sustainable products through social media exposure in Kuwait. Sustainability 17(10), article number: 4442. (10.3390/su17104442)
- Cockrill, A., Almoraish, A., Kethuda, O. and Mushtaq, T. 2025. Marketing strategies and consumer behavior in the digital age. Presented at: Advances in Management and Innovation, Cardiff, UK, 21-22 May 2025.
- Glanfield, K., Bolton, N. and Almoraish, A. 2025. Business-to-business marketing: the theoretical integration of servitization, service-dominant- logic and customer experience. Presented at: Advances in Management and Innovation, Cardiff, UK, 21-22 May 2025.
- Kethuda, O. and Almoraish, A. 2025. The influence of generative ai in marketing communication on consumer brand engagement: the role of perceived risk, brand credibility, trust, and AI literacy. Presented at: Academy of Marketing Conference AM2025, Cork, Ireland, 07-10 July 2025.
- Almoraish, A., Costello, J. and Jang, S. 2025. Generative AI in marketing agencies: Implementation drivers and outcomes. Presented at: AM2025 Conference, Cork, Ireland, 07-10 July 2025.
- Almoraish, A. and Gounaris, S. 2025. How team interaction stability and financial incentives influence B2B customer experience: a longitudinal perspective. Presented at: The 54th Annual Conference of the European Marketing Academy in Pozuelo de Alarcón, (Madrid), Madrid, Spain, 25-30 May 2025. European Marketing Academy (EMAC)
2024
- Jackson, N., Cockrill, A. and Almoraish, A. 2024. A framework for the dissemination of research on depression via social media. British Journal of Healthcare Management 30(11), article number: 2024.0003. (10.12968/bjhc.2024.0003)
- Spiros, G. and Almoraish, A. 2024. A dynamic, relational approach to B2B customer experience: A customer-centric perspective from a longitudinal investigation. Journal of Business Research 177, article number: 114606. (10.1016/j.jbusres.2024.114606)
- Agag, G., Shehawy, Y. M., Almoraish, A., Eid, R., Lababdi, H. C., Labben, T. G. and Abdo, S. S. 2024. Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective.. Journal of Retailing and Consumer Services 77, article number: 103663. (10.1016/j.jretconser.2023.103663)
- Almoraish, A. 2024. Brand and Influencer partnerships- not just for one campaign. In: Yesiloglu, S. and Costello, J. eds. Influencer Marketing: Building Brand Communities and Engagement (2nd edition). Routledge
- Almoraish, A. and Gupta, S. 2024. How mindful consumption influences the relationship between suppliers' offerings and customer experience in business-to-business contexts. Presented at: Advances in Management and Innovation, Cardiff Metropolitan University, Cardiff, UK, 21-22 May 2024.
- Almoraish, A. and Gounaris, S. 2024. CXB2B: A Multi-dimensional scale for customer experience in B2B services — scale development and validation. Presented at: AMA Summer Academic Conference 2024, Boston, August 2024.
- Almoraish, A. and Costello, J. 2024. A moral compass for machine minds: Cultivating ethical decision-making in generative AI for marketing. Presented at: IMPORTED, MAY BE LINKED.
2022
- Argarwal, P., Glanfield, K., Almoraish, A. and Bolton, N. 2022. A marketing conundrum: resolving the contradictions and primacy claims between the brand experience or customer experience literature and marketing scholars. Presented at: 6th Advances in Management and Innovation (AMI) Conference, Cardiff School of Management/Hybrid, 19-20 May 2022. Cardiff Met University
2021
- Almoraish, A. 2021. Customer experience in the business-to-business context, drivers, measures and consequences. PhD Thesis, University of Strathclyde.
2018
- Almoraish, A. 2018. How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach. Presented at: EMAC, Strathclyde, Glasgow, 29 May - 01 June 2018. pp. -.
2017
- Almoraish, A., Gounaris, S. and Wagner, B. 2017. Conceptualising customer experience in B2B services. Presented at: 11th Annual International Conference on Global Studies:, 18-21 December 2017. Atiner Conference Paper Series MKT2016-2223 Athens, Greece: Athens Institute for Education and Research
- Almoraish, A. 2017. Measuring customer experience and its consequences in B2B professional service customers: A longitudinal study. Presented at: 6th International Research Conference in Marketing, Glasgow, 16-17 May 2017. pp. -.
2015
- Almoraish, A. 2015. Developing a scale to measure the experience of the dyadic relationships between suppliers and customers in business market. Presented at: EMAC 2015 Doctoral Colloquium, Leuven, Belgium, 24-26 May 2015. pp. -.
2014
- Almoraish, A. 2014. Developing and validating a scale for the measurement of business-to-business customer experience. Presented at: Scottish DTC Business and Management Pathway Colloquium, Glasgow, 2014. pp. -.
- Almoraish, A. 2014. Developing a scale for the measurement of customer and supplier experience in business markets. Presented at: 3rd International Research Conference in Marketing, Glasgow, 2014. pp. -.
Articles
- Al-Kenane, K., Almoraish, A., Al-Enezi, D., Al-Matrouk, A., AlBuloushi, N. and Alreshaid, F. 2025. The process through which young adults form attitudes towards sustainable products through social media exposure in Kuwait. Sustainability 17(10), article number: 4442. (10.3390/su17104442)
- Jackson, N., Cockrill, A. and Almoraish, A. 2024. A framework for the dissemination of research on depression via social media. British Journal of Healthcare Management 30(11), article number: 2024.0003. (10.12968/bjhc.2024.0003)
- Spiros, G. and Almoraish, A. 2024. A dynamic, relational approach to B2B customer experience: A customer-centric perspective from a longitudinal investigation. Journal of Business Research 177, article number: 114606. (10.1016/j.jbusres.2024.114606)
- Agag, G., Shehawy, Y. M., Almoraish, A., Eid, R., Lababdi, H. C., Labben, T. G. and Abdo, S. S. 2024. Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective.. Journal of Retailing and Consumer Services 77, article number: 103663. (10.1016/j.jretconser.2023.103663)
Book sections
- Almoraish, A. 2024. Brand and Influencer partnerships- not just for one campaign. In: Yesiloglu, S. and Costello, J. eds. Influencer Marketing: Building Brand Communities and Engagement (2nd edition). Routledge
Conferences
- Cockrill, A., Almoraish, A., Kethuda, O. and Mushtaq, T. 2025. Marketing strategies and consumer behavior in the digital age. Presented at: Advances in Management and Innovation, Cardiff, UK, 21-22 May 2025.
- Glanfield, K., Bolton, N. and Almoraish, A. 2025. Business-to-business marketing: the theoretical integration of servitization, service-dominant- logic and customer experience. Presented at: Advances in Management and Innovation, Cardiff, UK, 21-22 May 2025.
- Kethuda, O. and Almoraish, A. 2025. The influence of generative ai in marketing communication on consumer brand engagement: the role of perceived risk, brand credibility, trust, and AI literacy. Presented at: Academy of Marketing Conference AM2025, Cork, Ireland, 07-10 July 2025.
- Almoraish, A., Costello, J. and Jang, S. 2025. Generative AI in marketing agencies: Implementation drivers and outcomes. Presented at: AM2025 Conference, Cork, Ireland, 07-10 July 2025.
- Almoraish, A. and Gounaris, S. 2025. How team interaction stability and financial incentives influence B2B customer experience: a longitudinal perspective. Presented at: The 54th Annual Conference of the European Marketing Academy in Pozuelo de Alarcón, (Madrid), Madrid, Spain, 25-30 May 2025. European Marketing Academy (EMAC)
- Almoraish, A. and Gupta, S. 2024. How mindful consumption influences the relationship between suppliers' offerings and customer experience in business-to-business contexts. Presented at: Advances in Management and Innovation, Cardiff Metropolitan University, Cardiff, UK, 21-22 May 2024.
- Almoraish, A. and Gounaris, S. 2024. CXB2B: A Multi-dimensional scale for customer experience in B2B services — scale development and validation. Presented at: AMA Summer Academic Conference 2024, Boston, August 2024.
- Almoraish, A. and Costello, J. 2024. A moral compass for machine minds: Cultivating ethical decision-making in generative AI for marketing. Presented at: IMPORTED, MAY BE LINKED.
- Argarwal, P., Glanfield, K., Almoraish, A. and Bolton, N. 2022. A marketing conundrum: resolving the contradictions and primacy claims between the brand experience or customer experience literature and marketing scholars. Presented at: 6th Advances in Management and Innovation (AMI) Conference, Cardiff School of Management/Hybrid, 19-20 May 2022. Cardiff Met University
- Almoraish, A. 2018. How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach. Presented at: EMAC, Strathclyde, Glasgow, 29 May - 01 June 2018. pp. -.
- Almoraish, A., Gounaris, S. and Wagner, B. 2017. Conceptualising customer experience in B2B services. Presented at: 11th Annual International Conference on Global Studies:, 18-21 December 2017. Atiner Conference Paper Series MKT2016-2223 Athens, Greece: Athens Institute for Education and Research
- Almoraish, A. 2017. Measuring customer experience and its consequences in B2B professional service customers: A longitudinal study. Presented at: 6th International Research Conference in Marketing, Glasgow, 16-17 May 2017. pp. -.
- Almoraish, A. 2015. Developing a scale to measure the experience of the dyadic relationships between suppliers and customers in business market. Presented at: EMAC 2015 Doctoral Colloquium, Leuven, Belgium, 24-26 May 2015. pp. -.
- Almoraish, A. 2014. Developing and validating a scale for the measurement of business-to-business customer experience. Presented at: Scottish DTC Business and Management Pathway Colloquium, Glasgow, 2014. pp. -.
- Almoraish, A. 2014. Developing a scale for the measurement of customer and supplier experience in business markets. Presented at: 3rd International Research Conference in Marketing, Glasgow, 2014. pp. -.
Thesis
- Almoraish, A. 2021. Customer experience in the business-to-business context, drivers, measures and consequences. PhD Thesis, University of Strathclyde.
Ymchwil
Diddordebau ymchwil: AI cynhyrchiol, profiad cwsmeriaid a pherthnasoedd B2B.
Prif rôl fy ngweithgareddau ymchwil yw helpu cwmnïau i gynhyrchu llwyddiant cynaliadwy dros gyfnod hirach o amser. Dyma'r amcan y mae'r marchnata strategol yn ei wasanaethu, wedi'i lywio gan ddamcaniaethau fel marchnata perthynas, teyrngarwch cwsmeriaid neu farn seiliedig ar adnoddau o'r cwmni, ac ymddygiad sefydliadol yn ehangach.
Bywgraffiad
Cymwysterau:
· Tystysgrif Ôl-raddedig mewn Addysgu mewn Ymarfer Academaidd, Prifysgol Met Caerdydd
· PhD mewn Marchnata, Prifysgol Strathclyde
· Tystysgrif Ôl-raddedig mewn Methodoleg Ymchwil mewn Busnes a Rheolaeth, Prifysgol Strathclyde
· Meistr mewn Gweinyddu Busnes (MBA), Prifysgol Caerdydd
· Baglor mewn Gweinyddu Busnes, Prifysgol Taiz, Yemen
Sgiliau ymchwil/technegol
· Meintiol gryf. Hefyd yn gyfarwydd â dulliau ymchwil ansidedol.
· Modelu Hafaliadau Strwythurol (SEM)
· Dadansoddiad Cymharol Ansoddol Fuzzy-Set (FsQCA)
· Mewngofnodi
· Meddalwedd Amos
· Meddalwedd SPSS
· Meddalwedd macro PROCESS
· Meddalwedd NVivo
Aelodaethau proffesiynol
· Aelod o'r Academi Reolaeth Brydeinig (BAM).
· Aelod o'r Academi Marchnata Ewropeaidd
· Aelod o Gymdeithas Marchnata America.
· Cymrawd yr Academi Gwyddor Marchnata.
· Sefydliad busnesau bach ac entrepreneuriaeth.
Pwyllgorau ac adolygu
Gweithgaredd Adolygu Cymheiriaid
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Cyfnodolyn Ymchwil Busnes (ABS 3)
-
Cyfnodolyn Marchnata Ewropeaidd (ABS 3)
-
Rheoli Marchnata Diwydiannol (ABS 3)
Meysydd goruchwyliaeth
Mae gen i ddiddordeb mewn goruchwylio myfyrwyr PhD yn y meysydd canlynol:
- AI cynhyrchiol
- Profiad y cwsmer
- Marchnata B2B
- Marchnata gwasanaeth
Contact Details
AlmoraishA1@caerdydd.ac.uk
+44 29 2251 5038
Adeilad Aberconwy, Ystafell S33paper size, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
+44 29 2251 5038
Adeilad Aberconwy, Ystafell S33paper size, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU