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Ahmed Almoraish

Dr Ahmed Almoraish

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Available for postgraduate supervision

Teams and roles for Ahmed Almoraish

Overview

Dr Ahmed Almoraish is a lecturer and researcher in marketing at the Department of Marketing and Strategy, having joined in 2024. He previously served as a business tutor in the department since 2018. Dr Almoraish has extensive academic experience, including positions as a lecturer at Cardiff Met University and Nottingham Trent University. He also served as a tutor at the University of Strathclyde Business School, where he earned a Postgraduate Certificate in Research Methodology.

Dr Almoraish is also a Fellow of the Higher Education Academy (FHEA). He holds an MBA from Cardiff Business School and a PhD in Marketing from the University of Strathclyde, where his research focused on customer experience in B2B contexts.

His research interests centred on institutional-level influences in marketing, including Generative AI, customer experience, B2B marketing, service marketing, and relationship marketing, with a strong emphasis on statistical analysis and research methods. His work has been published in prestigious journals, such as the Journal of Business Research. Before entering academia, he was a Marketing Research Supervisor at YCGSI, part of the major multinational conglomerate HSA.

Publication

2025

2024

2022

2021

2018

2017

2015

2014

Articles

Book sections

Conferences

Thesis

Research

Research interests: Generative AI, Customer Experience and B2B relationships.

The main role of my research activities is to help companies to generate sustainable success over a longer period of time. This is the objective the strategic marketing serves, informed by such theories as relationship marketing, customer loyalty or the resource-based view of the firm, and more broadly organisational behaviour.

 

Supervisions

postgraduate and doctoral students

Contact Details

Email AlmoraishA1@cardiff.ac.uk
Telephone +44 29 2251 5038
Campuses Aberconway Building, Room S33, Colum Road, Cathays, Cardiff, CF10 3EU

External profiles