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Ahmed Almoraish

Dr Ahmed Almoraish

Lecturer in Marketing and Strategy

Users
Available for postgraduate supervision

Overview

Dr Ahmed Almoraish is a lecturer and researcher in marketing at the Department of Marketing and Strategy, having joined in September 2024. He previously served as a business tutor in the department since 2018. Dr Almoraish has extensive academic experience, including positions as a lecturer at Cardiff Met University and Nottingham Trent University. He also served as a tutor in the Management Development Programme at the University of Strathclyde Business School, where he earned a Postgraduate Certificate in Research Methodology.

Dr Almoraish is also a Fellow of the Higher Education Academy (FHEA). He holds an MBA from Cardiff Business School and a PhD in Marketing from the University of Strathclyde, where his research focused on customer experience in B2B contexts.

His research interests include customer experience, B2B marketing, service marketing, and relationship marketing, with a strong emphasis on statistical analysis and research methods. His work has been published in prestigious journals, such as the Journal of Business Research. Before entering academia, he was a Marketing Research Supervisor at YCGSI, part of the major multinational conglomerate HSA.

Publication

2024

2022

2021

2018

2017

2015

2014

Articles

Book sections

Conferences

Thesis

Research

Research interests: Customer Experience, B2B relationships and Organizational agility.

The main role of my research activities is to help companies to generate sustainable success over a longer period of time. This is the objective the strategic marketing serves, informed by such theories as relationship marketing, customer loyalty or the resource-based view of the firm, and more broadly organisational behaviour.

 

Supervisions

postgraduate and doctoral students

Contact Details

Email AlmoraishA1@cardiff.ac.uk
Telephone +44 29 2251 5038
Campuses Aberconway Building, Room B25, Colum Road, Cathays, Cardiff, CF10 3EU

External profiles