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Dr Nazan Colmekcioglu
(hi/ei)
- Ar gael fel goruchwyliwr ôl-raddedig
Timau a rolau for Nazan Colmekcioglu
Uwch Ddarlithydd mewn Marchnata a Strategaeth
Trosolwyg
Mae Dr Nazan Colmekcioglu yn Athro Cysylltiol (Uwch Ddarlithydd) mewn Marchnata a Strategaeth yn Ysgol Busnes Caerdydd ac yn Gyfarwyddwr Rhaglen ar gyfer MSc Strategaeth Fusnes ac Entrepreneuriaeth. Mae hi hefyd yn arholwr yn y Sefydliad Marchnata Siartredig (CIM), yn athro gwadd ym Mhrifysgol Busnes ac Economeg Rhyngwladol yn Beijing, Tsieina ac yn Gymrawd o'r Academi Addysg Uwch (HEA), y DU.
Mae ei diddordebau ymchwil yn cwmpasu ymddygiad defnyddwyr mewn amgylcheddau ar-lein ac all-lein. Mae hi'n archwilio'n arbennig rolau ideoleg foesegol, diwylliant, canfyddiad ac emosiwn wrth lunio agweddau defnydd a gwrth-ddefnydd ar draws cynhyrchion, gwasanaethau a diwydiannau. Mae ei gwaith wedi'i gyhoeddi mewn cyfnodolion blaenllaw, gan gynnwys Journal of Travel Research, Journal of Business Ethics, Journal of Business Research, Psychology & Marketing, International Journal of Hospitality Management, yn ogystal â chyfnodolion a llyfrau academaidd eraill.
Cyhoeddiad
2025
- Dedeoglu, B. , Colmekcioglu, N. and Okumus, F. 2025. Do envy and consumer-generated content boost travel motivations?. Journal of Travel Research 64 (2), pp.267-283. (10.1177/00472875231214500)
2024
- Tabari, S. , Chen, W. and Colmekcioglu, N. eds. 2024. Consumer behaviour in hospitality and tourism: Contemporary perspectives and challenges. Abingdon and New York: Routledge. (10.4324/9781032637778)
- Scanlon, E. J. and Tabari, S. 2024. Perceptions and reactions towards tipping from non-tipping cultures: employees’ expectations. In: Tabari, S. , Chen, W. and Colmekcioglu, N. eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. London: Routledge(10.4324/9781032637778-10)
- Tabari, S. and Chen, W. 2024. Impact of health crisis (pandemic) on consumer buying intention: a lesson for future small businesses. In: Tabari, S. , Chen, W. and Colmekcioglu, N. eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. London: Routledge. , pp.207-225. (10.4324/9781032637778-12)
- Tabari, S. , Wei, C. and Colmekcioglu, N. 2024. Consumer behaviour in hospitality and tourism contemporary perspectives and challenges. Taylor and Francis. (10.4324/9781032637778)
- Tabari, S. , Colmekcioglu, N. and Chen, W. 2024. Emerging trends in consumer behaviour in the service sector. Goodfellow.
- Binbasioglu, H. and Colmekcioglu, N. 2024. The use of colours in tourism marketing: A systematic review. Presented at: Academy of Marketing 2024 Cardiff, UK 1 - 4 July 2024. Academy of Marketing Conference 2024 paper proceedings. Academy of Marketing. , pp.244-245.
- Cox, E. , Mills, S. and Colmekcioglu, N. 2024. Dismantling discomfort: How emotions deepen our understanding of troubles tourism in Northern Ireland. Presented at: Academy of Marketing 2024 Cardiff, UK 1 - 4 July 2024. Academy of Marketing Conference 2024 Paper Proceedings. Academy of Marketing. , pp.48-49.
- Ma, M. , Tabari, S. and Colmekcioglu, N. 2024. Understanding product returns after impulse purchases of fast fashion by millennial. Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium Cardiff, UK 1-4 July 2024. Published in: Strong, C. et al., Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium. , pp.58.
2023
- Tian, Q. et al., 2023. Digital and marketing transformation in relation to brand value: The video game industry. In: Cuomo, M. T. and Foroudi, P. eds. Digital Transformation and Corporate Branding, Opportunities and Pitfalls for Identity and Reputation Management. Routledge Studies in Marketing Routledge. , pp.81-96. (10.4324/9781003263784-6)
- Hayder, S. A. , Durrani, B. and Colmekcioglu, N. 2023. Religion, social media networks and marketing opportunities: The case of British Muslim entrepreneurs. In: Foroudi, P. and Cuomo, M. T. eds. Business Digitalization Corporate Identity and Reputation. Routledge. , pp.29-43. (10.4324/9781003401285-3)
- Danaye, N. , Kian, R. and Colmekcioglu, N. 2023. An agent-based modeling approach for understanding drivers of consumer decisions on foreign versus domestic products: case study of a local refrigerator market. International Journal of Information Technology & Decision Making 22 (3), pp.1107-1134. (10.1142/S021962202250064X)
- Colmekcioglu, N. , Dedeoglu, B. B. and Okumus, F. 2023. Resolving the complexity in Gen z's envy occurrence: a cross-cultural perspective. Psychology & Marketing 40 (1), pp.48-72. (10.1002/mar.21745)
- Szromek, A. R. et al., 2023. Health tourism enterprises and adaptation for sustainable development. International Journal of Contemporary Hospitality Management 35 (1), pp.1-25. (10.1108/IJCHM-01-2022-0060)
2022
- Foroudi, P. , Marvi, R. and Colmekcioglu, N. 2022. Antecedents and consequences of co-creation value with a resolution of complex P2P relationships. International Journal of Contemporary Hospitality Management 34 (12), pp.4355-4388. (10.1108/IJCHM-10-2021-1278)
- Colmekcioglu, N. 2022. Out-group reaction towards religiously endorsed products (rlps) and response of brand managers. In: Foroudi, P. , Nguyen, B. and Melewar, T. eds. The Emerald Handbook of Multi-Stakeholder Communication. Emerald Publishing Limited. , pp.51-68. (10.1108/978-1-80071-897-520221007)
- Colmekcioglu, N. et al. 2022. Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews. Journal of Business Research 153 , pp.235-250. (10.1016/j.jbusres.2022.08.033)
- Colmekcioglu, N. and Okumud, F. 2022. Islamic marketing. In: Buhalis, D. ed. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing. , pp.[n/a].
- Iyanna, S. et al., 2022. Service quality, customer delight, and theme park loyalty of tourists visiting the UAE: the moderating role of Islamic religiosity. Presented at: 3rd Forum for Women in Research UAE 25 August 2022.
- Colmekcioglu, N. , Dineva, D. and Lu, X. 2022. “Building back better”: the impact of the COVID-19 pandemic on the resilience of the hospitality and tourism industries. International Journal of Contemporary Hospitality Management (10.1108/IJCHM-12-2021-1509)
- Colmekcioglu, N. , Dedeoglu, B. B. and Okumus, F. 2022. Resolution of complexity in envy occurrence towards hedonic consumption: a cross cultural study. Presented at: AMA Global Marketing SIG 2022 Conference Crete, Greece 31 May - 03 June 2022.
- Huang, L. et al., 2022. Identifying and analysing the factors influencing the livelihood strategy choices of rural households. Journal of Sustainable Tourism 30 (4), pp.875-896. (10.1080/09669582.2021.1903015)
2021
- Colmekcioglu, N. and Okumus, F. 2021. Meet the editors - 2. Presented at: 5th International Conference of Marketing, Strategy & Policy 2021 Newcastle, England 8-10 September 2021.
- Okumus, F. et al., 2021. Meet the editors. Presented at: 4th Advances in Management and Innovation Conference (AMI 2020) Virtual 20-21 May 2021. Cardiff Metropolitan Universtiy.
- Colmekcioglu, N. 2021. Paper development workshop. Presented at: 4th Advances in Management and Innovation Conference (AMI 2020) Virtual 20-21 May 2021.
- Okumus, F. et al., 2021. Meet the Editors. Presented at: 5th International Conference of Marketing, Strategy & Policy Newcastle, UK 8-9 September.
2020
- Agag, G. and Colmekcioglu, N. 2020. Understanding guests' behavior to visit green hotels: The role of ethical ideology and religiosity. International Journal of Hospitality Management 91 102679. (10.1016/j.ijhm.2020.102679)
- Agag, G. M. et al., 2020. Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers? concerns and increase online booking intentions. Information, Technology and People 33 (1), pp.129-159. (10.1108/ITP-12-2017-0446)
2019
- Shabbir, H. A. et al., 2019. Exploring perceptions of advertising ethics: An informant-derived approach. Journal of Business Ethics 159 , pp.727-744. (10.1007/s10551-018-3784-7)
Adrannau llyfrau
- Scanlon, E. J. and Tabari, S. 2024. Perceptions and reactions towards tipping from non-tipping cultures: employees’ expectations. In: Tabari, S. , Chen, W. and Colmekcioglu, N. eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. London: Routledge(10.4324/9781032637778-10)
- Tabari, S. and Chen, W. 2024. Impact of health crisis (pandemic) on consumer buying intention: a lesson for future small businesses. In: Tabari, S. , Chen, W. and Colmekcioglu, N. eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. London: Routledge. , pp.207-225. (10.4324/9781032637778-12)
- Tian, Q. et al., 2023. Digital and marketing transformation in relation to brand value: The video game industry. In: Cuomo, M. T. and Foroudi, P. eds. Digital Transformation and Corporate Branding, Opportunities and Pitfalls for Identity and Reputation Management. Routledge Studies in Marketing Routledge. , pp.81-96. (10.4324/9781003263784-6)
- Hayder, S. A. , Durrani, B. and Colmekcioglu, N. 2023. Religion, social media networks and marketing opportunities: The case of British Muslim entrepreneurs. In: Foroudi, P. and Cuomo, M. T. eds. Business Digitalization Corporate Identity and Reputation. Routledge. , pp.29-43. (10.4324/9781003401285-3)
- Colmekcioglu, N. 2022. Out-group reaction towards religiously endorsed products (rlps) and response of brand managers. In: Foroudi, P. , Nguyen, B. and Melewar, T. eds. The Emerald Handbook of Multi-Stakeholder Communication. Emerald Publishing Limited. , pp.51-68. (10.1108/978-1-80071-897-520221007)
- Colmekcioglu, N. and Okumud, F. 2022. Islamic marketing. In: Buhalis, D. ed. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing. , pp.[n/a].
Cynadleddau
- Binbasioglu, H. and Colmekcioglu, N. 2024. The use of colours in tourism marketing: A systematic review. Presented at: Academy of Marketing 2024 Cardiff, UK 1 - 4 July 2024. Academy of Marketing Conference 2024 paper proceedings. Academy of Marketing. , pp.244-245.
- Cox, E. , Mills, S. and Colmekcioglu, N. 2024. Dismantling discomfort: How emotions deepen our understanding of troubles tourism in Northern Ireland. Presented at: Academy of Marketing 2024 Cardiff, UK 1 - 4 July 2024. Academy of Marketing Conference 2024 Paper Proceedings. Academy of Marketing. , pp.48-49.
- Ma, M. , Tabari, S. and Colmekcioglu, N. 2024. Understanding product returns after impulse purchases of fast fashion by millennial. Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium Cardiff, UK 1-4 July 2024. Published in: Strong, C. et al., Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium. , pp.58.
- Iyanna, S. et al., 2022. Service quality, customer delight, and theme park loyalty of tourists visiting the UAE: the moderating role of Islamic religiosity. Presented at: 3rd Forum for Women in Research UAE 25 August 2022.
- Colmekcioglu, N. , Dedeoglu, B. B. and Okumus, F. 2022. Resolution of complexity in envy occurrence towards hedonic consumption: a cross cultural study. Presented at: AMA Global Marketing SIG 2022 Conference Crete, Greece 31 May - 03 June 2022.
- Colmekcioglu, N. and Okumus, F. 2021. Meet the editors - 2. Presented at: 5th International Conference of Marketing, Strategy & Policy 2021 Newcastle, England 8-10 September 2021.
- Okumus, F. et al., 2021. Meet the editors. Presented at: 4th Advances in Management and Innovation Conference (AMI 2020) Virtual 20-21 May 2021. Cardiff Metropolitan Universtiy.
- Colmekcioglu, N. 2021. Paper development workshop. Presented at: 4th Advances in Management and Innovation Conference (AMI 2020) Virtual 20-21 May 2021.
- Okumus, F. et al., 2021. Meet the Editors. Presented at: 5th International Conference of Marketing, Strategy & Policy Newcastle, UK 8-9 September.
Erthyglau
- Dedeoglu, B. , Colmekcioglu, N. and Okumus, F. 2025. Do envy and consumer-generated content boost travel motivations?. Journal of Travel Research 64 (2), pp.267-283. (10.1177/00472875231214500)
- Danaye, N. , Kian, R. and Colmekcioglu, N. 2023. An agent-based modeling approach for understanding drivers of consumer decisions on foreign versus domestic products: case study of a local refrigerator market. International Journal of Information Technology & Decision Making 22 (3), pp.1107-1134. (10.1142/S021962202250064X)
- Colmekcioglu, N. , Dedeoglu, B. B. and Okumus, F. 2023. Resolving the complexity in Gen z's envy occurrence: a cross-cultural perspective. Psychology & Marketing 40 (1), pp.48-72. (10.1002/mar.21745)
- Szromek, A. R. et al., 2023. Health tourism enterprises and adaptation for sustainable development. International Journal of Contemporary Hospitality Management 35 (1), pp.1-25. (10.1108/IJCHM-01-2022-0060)
- Foroudi, P. , Marvi, R. and Colmekcioglu, N. 2022. Antecedents and consequences of co-creation value with a resolution of complex P2P relationships. International Journal of Contemporary Hospitality Management 34 (12), pp.4355-4388. (10.1108/IJCHM-10-2021-1278)
- Colmekcioglu, N. et al. 2022. Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews. Journal of Business Research 153 , pp.235-250. (10.1016/j.jbusres.2022.08.033)
- Colmekcioglu, N. , Dineva, D. and Lu, X. 2022. “Building back better”: the impact of the COVID-19 pandemic on the resilience of the hospitality and tourism industries. International Journal of Contemporary Hospitality Management (10.1108/IJCHM-12-2021-1509)
- Huang, L. et al., 2022. Identifying and analysing the factors influencing the livelihood strategy choices of rural households. Journal of Sustainable Tourism 30 (4), pp.875-896. (10.1080/09669582.2021.1903015)
- Agag, G. and Colmekcioglu, N. 2020. Understanding guests' behavior to visit green hotels: The role of ethical ideology and religiosity. International Journal of Hospitality Management 91 102679. (10.1016/j.ijhm.2020.102679)
- Agag, G. M. et al., 2020. Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers? concerns and increase online booking intentions. Information, Technology and People 33 (1), pp.129-159. (10.1108/ITP-12-2017-0446)
- Shabbir, H. A. et al., 2019. Exploring perceptions of advertising ethics: An informant-derived approach. Journal of Business Ethics 159 , pp.727-744. (10.1007/s10551-018-3784-7)
Llyfrau
- Tabari, S. , Chen, W. and Colmekcioglu, N. eds. 2024. Consumer behaviour in hospitality and tourism: Contemporary perspectives and challenges. Abingdon and New York: Routledge. (10.4324/9781032637778)
- Tabari, S. , Wei, C. and Colmekcioglu, N. 2024. Consumer behaviour in hospitality and tourism contemporary perspectives and challenges. Taylor and Francis. (10.4324/9781032637778)
- Tabari, S. , Colmekcioglu, N. and Chen, W. 2024. Emerging trends in consumer behaviour in the service sector. Goodfellow.
Ymchwil
Diddordebau Ymchwil:
- Dylanwad diwylliant, moeseg ac emosiynau ar agweddau defnydd a gwrth-ddefnydd.
- Cynaliadwyedd mewn ymddygiad a marchnata defnyddwyr.
- Cynnwys a gynhyrchir gan ddefnyddwyr (yn enwedig adolygiadau ar-lein negyddol), canlyniadau a strategaethau.
- Cymhellion defnyddwyr cynhenid a chynhenid mewn trawsddiwylliannau.
Addysgu
Nazan is currently the module leader for the following modules:
- BST248 International Marketing (MSc Strategic Marketing)
- BST360 Marketing Project (MSc Marketing)
Nazan is also a supervisor for other MSc project modules.
Bywgraffiad
Cymwysterau
- Cymrawd yr Academi Addysg Uwch (FHEA)
- PhD mewn Marchnata, Prifysgol Hull
- Diploma a Thystysgrif Hyfforddiant Ymchwil, Prifysgol Hull
- MA mewn Marchnata, Prifysgol Sunderland
- BSc (Anrh) mewn Masnach Ryngwladol, Prifysgol Baskent, Twrci
Aelodaethau proffesiynol
- Academi Marchnata
- Cymdeithas Marchnata America (AMA)
- Addysg Uwch yr Academi
- Sefydliad Marchnata Siartredig (CIM)
Safleoedd academaidd blaenorol
- Awst 2023 - presennol: Uwch Ddarlithydd mewn Marchnata a Strategaeth, Prifysgol Caerdydd
- Mai 2021- Awst 2023: Darlithydd mewn Marchnata a Strategaeth, Prifysgol Caerdydd
- Gorffennaf 2020- presennol: Athro Gwadd, Prifysgol Busnes Rhyngwladol ac Economeg, Beijing / China
- Medi 2019 - Mai 2021: Uwch Ddarlithydd mewn Marchnata, Prifysgol Nottingham Trent
- Medi 2017 - Medi 2019: Darlithydd mewn Marchnata, Prifysgol Nottingham Trent
- Tachwedd 2015 - Medi 2018: Tiwtor / Goruchwyliwr Seminar, Prifysgol Hull
Pwyllgorau ac adolygu
- Golygydd Cyswllt, International Journal of Contemporary Hospitality Management (2019-2024)
- Adolygydd ad-hoc ar gyfer Journal of Business Ethics, Journal of Business Research, International Journal of Hospitality Management, Information, Technology & People, Journal of Sustainable Tourism, Routledge ac Emerald.
- Aelod o goleg adolygu cymheiriaid grant ymchwil AHSS.
Meysydd goruchwyliaeth
Mae gen i ddiddordeb mewn clywed gan fyfyrwyr PhD sy'n dymuno ymchwilio yn y meysydd canlynol:
- Dylanwad diwylliant, moeseg ac emosiynau ar agweddau defnydd a gwrth-ddefnydd.
- Cynaliadwyedd mewn ymddygiad a marchnata defnyddwyr.
- Cynnwys a gynhyrchir gan ddefnyddwyr ar gyfryngau cymdeithasol, canlyniadau a strategaethau.
- Cymhellion defnyddwyr cynhenid a chynhenid mewn trawsddiwylliannau.
- Emosiynau, agweddau, gwerthoedd ac ymddygiadau mewn cyd-destun trawsddiwylliannol
Anogir darpar ymgeiswyr PhD i anfon cynnig ymchwil i Nazan yn amlinellu eu pwnc ymchwil a'u methodoleg a ffefrir.
Goruchwyliaeth gyfredol
Mengyuan Ma
Prosiectau'r gorffennol
Dr Guy Lincoln, PhD mewn Marchnata, Prifysgol Nottingham Trent, 2023
Dr Eilish Cox, PhD mewn Marchnata, Prifysgol Nottingham Trent, 2025
Contact Details
[email protected]
+44 29208 76811
Adeilad Aberconwy, Ystafell S33, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
+44 29208 76811
Adeilad Aberconwy, Ystafell S33, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
Arbenigeddau
- Marchnata
- Ymddygiad defnyddwyr
- Diwylliant defnyddwyr
- Defnydd digidol
- .AI