![Nazan Colmekcioglu](https://profiles-cardiff.imgix.net/attachments/9662?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Dr Nazan Colmekcioglu
(she/her)
- Available for postgraduate supervision
Teams and roles for Nazan Colmekcioglu
Senior Lecturer in Marketing and Strategy
Overview
Dr Nazan Colmekcioglu is an Associate Professor (Senior Lecturer) in Marketing & Strategy at Cardiff Business School and Programme Director for the MSc Business Strategy & Entrepreneurship. She is also an examiner in the Chartered Institute of Marketing (CIM), a visiting professor at the University of International Business and Economics in Beijing, China and a Fellow of the Higher Education Academy (HEA), UK.
Her research interests span consumer behaviour in both online and offline environments. She particularly examines the roles of ethical ideology, culture, perception, and emotion in shaping consumption and anti-consumption attitudes across products, services, and industries. Her works have been published in leading journals, including Journal of Travel Research, Journal of Business Ethics, Journal of Business Research, Psychology & Marketing, International Journal of Hospitality Management, as well as other academic journals and books.
Publication
2025
- Dedeoglu, B. , Colmekcioglu, N. and Okumus, F. 2025. Do envy and consumer-generated content boost travel motivations?. Journal of Travel Research 64 (2), pp.267-283. (10.1177/00472875231214500)
2024
- Tabari, S. , Chen, W. and Colmekcioglu, N. eds. 2024. Consumer behaviour in hospitality and tourism: Contemporary perspectives and challenges. Abingdon and New York: Routledge. (10.4324/9781032637778)
- Scanlon, E. J. and Tabari, S. 2024. Perceptions and reactions towards tipping from non-tipping cultures: employees’ expectations. In: Tabari, S. , Chen, W. and Colmekcioglu, N. eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. London: Routledge(10.4324/9781032637778-10)
- Tabari, S. and Chen, W. 2024. Impact of health crisis (pandemic) on consumer buying intention: a lesson for future small businesses. In: Tabari, S. , Chen, W. and Colmekcioglu, N. eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. London: Routledge. , pp.207-225. (10.4324/9781032637778-12)
- Tabari, S. , Wei, C. and Colmekcioglu, N. 2024. Consumer behaviour in hospitality and tourism contemporary perspectives and challenges. Taylor and Francis. (10.4324/9781032637778)
- Tabari, S. , Colmekcioglu, N. and Chen, W. 2024. Emerging trends in consumer behaviour in the service sector. Goodfellow.
- Binbasioglu, H. and Colmekcioglu, N. 2024. The use of colours in tourism marketing: A systematic review. Presented at: Academy of Marketing 2024 Cardiff, UK 1 - 4 July 2024. Academy of Marketing Conference 2024 paper proceedings. Academy of Marketing. , pp.244-245.
- Cox, E. , Mills, S. and Colmekcioglu, N. 2024. Dismantling discomfort: How emotions deepen our understanding of troubles tourism in Northern Ireland. Presented at: Academy of Marketing 2024 Cardiff, UK 1 - 4 July 2024. Academy of Marketing Conference 2024 Paper Proceedings. Academy of Marketing. , pp.48-49.
- Ma, M. , Tabari, S. and Colmekcioglu, N. 2024. Understanding product returns after impulse purchases of fast fashion by millennial. Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium Cardiff, UK 1-4 July 2024. Published in: Strong, C. et al., Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium. , pp.58.
2023
- Tian, Q. et al., 2023. Digital and marketing transformation in relation to brand value: The video game industry. In: Cuomo, M. T. and Foroudi, P. eds. Digital Transformation and Corporate Branding, Opportunities and Pitfalls for Identity and Reputation Management. Routledge Studies in Marketing Routledge. , pp.81-96. (10.4324/9781003263784-6)
- Hayder, S. A. , Durrani, B. and Colmekcioglu, N. 2023. Religion, social media networks and marketing opportunities: The case of British Muslim entrepreneurs. In: Foroudi, P. and Cuomo, M. T. eds. Business Digitalization Corporate Identity and Reputation. Routledge. , pp.29-43. (10.4324/9781003401285-3)
- Danaye, N. , Kian, R. and Colmekcioglu, N. 2023. An agent-based modeling approach for understanding drivers of consumer decisions on foreign versus domestic products: case study of a local refrigerator market. International Journal of Information Technology & Decision Making 22 (3), pp.1107-1134. (10.1142/S021962202250064X)
- Colmekcioglu, N. , Dedeoglu, B. B. and Okumus, F. 2023. Resolving the complexity in Gen z's envy occurrence: a cross-cultural perspective. Psychology & Marketing 40 (1), pp.48-72. (10.1002/mar.21745)
- Szromek, A. R. et al., 2023. Health tourism enterprises and adaptation for sustainable development. International Journal of Contemporary Hospitality Management 35 (1), pp.1-25. (10.1108/IJCHM-01-2022-0060)
2022
- Foroudi, P. , Marvi, R. and Colmekcioglu, N. 2022. Antecedents and consequences of co-creation value with a resolution of complex P2P relationships. International Journal of Contemporary Hospitality Management 34 (12), pp.4355-4388. (10.1108/IJCHM-10-2021-1278)
- Colmekcioglu, N. 2022. Out-group reaction towards religiously endorsed products (rlps) and response of brand managers. In: Foroudi, P. , Nguyen, B. and Melewar, T. eds. The Emerald Handbook of Multi-Stakeholder Communication. Emerald Publishing Limited. , pp.51-68. (10.1108/978-1-80071-897-520221007)
- Colmekcioglu, N. et al. 2022. Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews. Journal of Business Research 153 , pp.235-250. (10.1016/j.jbusres.2022.08.033)
- Colmekcioglu, N. and Okumud, F. 2022. Islamic marketing. In: Buhalis, D. ed. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing. , pp.[n/a].
- Iyanna, S. et al., 2022. Service quality, customer delight, and theme park loyalty of tourists visiting the UAE: the moderating role of Islamic religiosity. Presented at: 3rd Forum for Women in Research UAE 25 August 2022.
- Colmekcioglu, N. , Dineva, D. and Lu, X. 2022. “Building back better”: the impact of the COVID-19 pandemic on the resilience of the hospitality and tourism industries. International Journal of Contemporary Hospitality Management (10.1108/IJCHM-12-2021-1509)
- Colmekcioglu, N. , Dedeoglu, B. B. and Okumus, F. 2022. Resolution of complexity in envy occurrence towards hedonic consumption: a cross cultural study. Presented at: AMA Global Marketing SIG 2022 Conference Crete, Greece 31 May - 03 June 2022.
- Huang, L. et al., 2022. Identifying and analysing the factors influencing the livelihood strategy choices of rural households. Journal of Sustainable Tourism 30 (4), pp.875-896. (10.1080/09669582.2021.1903015)
2021
- Colmekcioglu, N. and Okumus, F. 2021. Meet the editors - 2. Presented at: 5th International Conference of Marketing, Strategy & Policy 2021 Newcastle, England 8-10 September 2021.
- Okumus, F. et al., 2021. Meet the editors. Presented at: 4th Advances in Management and Innovation Conference (AMI 2020) Virtual 20-21 May 2021. Cardiff Metropolitan Universtiy.
- Colmekcioglu, N. 2021. Paper development workshop. Presented at: 4th Advances in Management and Innovation Conference (AMI 2020) Virtual 20-21 May 2021.
- Okumus, F. et al., 2021. Meet the Editors. Presented at: 5th International Conference of Marketing, Strategy & Policy Newcastle, UK 8-9 September.
2020
- Agag, G. and Colmekcioglu, N. 2020. Understanding guests' behavior to visit green hotels: The role of ethical ideology and religiosity. International Journal of Hospitality Management 91 102679. (10.1016/j.ijhm.2020.102679)
- Agag, G. M. et al., 2020. Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers? concerns and increase online booking intentions. Information, Technology and People 33 (1), pp.129-159. (10.1108/ITP-12-2017-0446)
2019
- Shabbir, H. A. et al., 2019. Exploring perceptions of advertising ethics: An informant-derived approach. Journal of Business Ethics 159 , pp.727-744. (10.1007/s10551-018-3784-7)
Articles
- Dedeoglu, B. , Colmekcioglu, N. and Okumus, F. 2025. Do envy and consumer-generated content boost travel motivations?. Journal of Travel Research 64 (2), pp.267-283. (10.1177/00472875231214500)
- Danaye, N. , Kian, R. and Colmekcioglu, N. 2023. An agent-based modeling approach for understanding drivers of consumer decisions on foreign versus domestic products: case study of a local refrigerator market. International Journal of Information Technology & Decision Making 22 (3), pp.1107-1134. (10.1142/S021962202250064X)
- Colmekcioglu, N. , Dedeoglu, B. B. and Okumus, F. 2023. Resolving the complexity in Gen z's envy occurrence: a cross-cultural perspective. Psychology & Marketing 40 (1), pp.48-72. (10.1002/mar.21745)
- Szromek, A. R. et al., 2023. Health tourism enterprises and adaptation for sustainable development. International Journal of Contemporary Hospitality Management 35 (1), pp.1-25. (10.1108/IJCHM-01-2022-0060)
- Foroudi, P. , Marvi, R. and Colmekcioglu, N. 2022. Antecedents and consequences of co-creation value with a resolution of complex P2P relationships. International Journal of Contemporary Hospitality Management 34 (12), pp.4355-4388. (10.1108/IJCHM-10-2021-1278)
- Colmekcioglu, N. et al. 2022. Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews. Journal of Business Research 153 , pp.235-250. (10.1016/j.jbusres.2022.08.033)
- Colmekcioglu, N. , Dineva, D. and Lu, X. 2022. “Building back better”: the impact of the COVID-19 pandemic on the resilience of the hospitality and tourism industries. International Journal of Contemporary Hospitality Management (10.1108/IJCHM-12-2021-1509)
- Huang, L. et al., 2022. Identifying and analysing the factors influencing the livelihood strategy choices of rural households. Journal of Sustainable Tourism 30 (4), pp.875-896. (10.1080/09669582.2021.1903015)
- Agag, G. and Colmekcioglu, N. 2020. Understanding guests' behavior to visit green hotels: The role of ethical ideology and religiosity. International Journal of Hospitality Management 91 102679. (10.1016/j.ijhm.2020.102679)
- Agag, G. M. et al., 2020. Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers? concerns and increase online booking intentions. Information, Technology and People 33 (1), pp.129-159. (10.1108/ITP-12-2017-0446)
- Shabbir, H. A. et al., 2019. Exploring perceptions of advertising ethics: An informant-derived approach. Journal of Business Ethics 159 , pp.727-744. (10.1007/s10551-018-3784-7)
Book sections
- Scanlon, E. J. and Tabari, S. 2024. Perceptions and reactions towards tipping from non-tipping cultures: employees’ expectations. In: Tabari, S. , Chen, W. and Colmekcioglu, N. eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. London: Routledge(10.4324/9781032637778-10)
- Tabari, S. and Chen, W. 2024. Impact of health crisis (pandemic) on consumer buying intention: a lesson for future small businesses. In: Tabari, S. , Chen, W. and Colmekcioglu, N. eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. London: Routledge. , pp.207-225. (10.4324/9781032637778-12)
- Tian, Q. et al., 2023. Digital and marketing transformation in relation to brand value: The video game industry. In: Cuomo, M. T. and Foroudi, P. eds. Digital Transformation and Corporate Branding, Opportunities and Pitfalls for Identity and Reputation Management. Routledge Studies in Marketing Routledge. , pp.81-96. (10.4324/9781003263784-6)
- Hayder, S. A. , Durrani, B. and Colmekcioglu, N. 2023. Religion, social media networks and marketing opportunities: The case of British Muslim entrepreneurs. In: Foroudi, P. and Cuomo, M. T. eds. Business Digitalization Corporate Identity and Reputation. Routledge. , pp.29-43. (10.4324/9781003401285-3)
- Colmekcioglu, N. 2022. Out-group reaction towards religiously endorsed products (rlps) and response of brand managers. In: Foroudi, P. , Nguyen, B. and Melewar, T. eds. The Emerald Handbook of Multi-Stakeholder Communication. Emerald Publishing Limited. , pp.51-68. (10.1108/978-1-80071-897-520221007)
- Colmekcioglu, N. and Okumud, F. 2022. Islamic marketing. In: Buhalis, D. ed. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing. , pp.[n/a].
Books
- Tabari, S. , Chen, W. and Colmekcioglu, N. eds. 2024. Consumer behaviour in hospitality and tourism: Contemporary perspectives and challenges. Abingdon and New York: Routledge. (10.4324/9781032637778)
- Tabari, S. , Wei, C. and Colmekcioglu, N. 2024. Consumer behaviour in hospitality and tourism contemporary perspectives and challenges. Taylor and Francis. (10.4324/9781032637778)
- Tabari, S. , Colmekcioglu, N. and Chen, W. 2024. Emerging trends in consumer behaviour in the service sector. Goodfellow.
Conferences
- Binbasioglu, H. and Colmekcioglu, N. 2024. The use of colours in tourism marketing: A systematic review. Presented at: Academy of Marketing 2024 Cardiff, UK 1 - 4 July 2024. Academy of Marketing Conference 2024 paper proceedings. Academy of Marketing. , pp.244-245.
- Cox, E. , Mills, S. and Colmekcioglu, N. 2024. Dismantling discomfort: How emotions deepen our understanding of troubles tourism in Northern Ireland. Presented at: Academy of Marketing 2024 Cardiff, UK 1 - 4 July 2024. Academy of Marketing Conference 2024 Paper Proceedings. Academy of Marketing. , pp.48-49.
- Ma, M. , Tabari, S. and Colmekcioglu, N. 2024. Understanding product returns after impulse purchases of fast fashion by millennial. Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium Cardiff, UK 1-4 July 2024. Published in: Strong, C. et al., Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium. , pp.58.
- Iyanna, S. et al., 2022. Service quality, customer delight, and theme park loyalty of tourists visiting the UAE: the moderating role of Islamic religiosity. Presented at: 3rd Forum for Women in Research UAE 25 August 2022.
- Colmekcioglu, N. , Dedeoglu, B. B. and Okumus, F. 2022. Resolution of complexity in envy occurrence towards hedonic consumption: a cross cultural study. Presented at: AMA Global Marketing SIG 2022 Conference Crete, Greece 31 May - 03 June 2022.
- Colmekcioglu, N. and Okumus, F. 2021. Meet the editors - 2. Presented at: 5th International Conference of Marketing, Strategy & Policy 2021 Newcastle, England 8-10 September 2021.
- Okumus, F. et al., 2021. Meet the editors. Presented at: 4th Advances in Management and Innovation Conference (AMI 2020) Virtual 20-21 May 2021. Cardiff Metropolitan Universtiy.
- Colmekcioglu, N. 2021. Paper development workshop. Presented at: 4th Advances in Management and Innovation Conference (AMI 2020) Virtual 20-21 May 2021.
- Okumus, F. et al., 2021. Meet the Editors. Presented at: 5th International Conference of Marketing, Strategy & Policy Newcastle, UK 8-9 September.
Research
Research Interests:
- Influence of culture, ethics and emotions on consumption and anti-consumption attitudes.
- Sustainability in consumer behaviour and marketing.
- Consumer generated contents (particularly negative online reviews), consequences, and strategies.
- Extrinsic and Intrinsic consumer motivations in cross-cultures.
Teaching
Nazan is currently the module leader for the following modules:
- BST248 International Marketing (MSc Strategic Marketing)
- BST194 New Venture Plan (MSc Business Strategy and Entrepreneurship)
Nazan is also a supervisor for other MSc project modules.
Biography
Qualifications
- Fellow of the Higher Education Academy (FHEA)
- PhD in Marketing, University of Hull
- Research Training Diploma and Certificate, University of Hull
- MA in Marketing, University of Sunderland
- BSc (Hons) in International Trade, Baskent University, Turkey
Professional memberships
- Academy of Marketing
- American Marketing Association (AMA)
- Higher Education of Academy
- Chartered Institute of Marketing (CIM)
Academic positions
- August 2023 - present: Senior Lecturer in Marketing and Strategy, Cardiff University
- May 2021- August 2023: Lecturer in Marketing and Strategy, Cardiff University
- July 2020- present: Visiting Professor, University of International Business and Economics, Beijing / China
- September 2019 - May 2021: Senior Lecturer in Marketing, Nottingham Trent University
- September 2017 - September 2019: Lecturer in Marketing, Nottingham Trent University
- November 2015 - September 2018: Seminar Tutor / Supervisor, University of Hull
Committees and reviewing
- Associate Editor, International Journal of Contemporary Hospitality Management (2019-2024)
- Ad-hoc reviewer for Journal of Business Ethics, Journal of Business Research, International Journal of Hospitality Management, Information, Technology & People, Journal of Sustainable Tourism, Routledge and Emerald.
- Member of AHSS research grant peer review college.
Supervisions
I am interested in hearing from PhD students who wish to research in the following areas:
- Influence of culture, ethics and emotions on consumption and anti-consumption attitudes.
- Sustainability in consumer behaviour and marketing.
- Consumer generated contents on social media, consequences, and strategies.
- Extrinsic and Intrinsic consumer motivations in cross-cultures.
- Emotions, attitudes, values, and behaviours in a cross-cultural context
Prospective PhD candidates are encouraged to send Nazan a research proposal outlining their research topic and preferred methodology.
Current supervision
Mengyuan Ma
Past projects
Dr Guy Lincoln, PhD in Marketing, Nottingham Trent University, 2023
Dr Eilish Cox, PhD in Marketing, Nottingham Trent University, 2025
Contact Details
[email protected]
+44 29208 76811
Aberconway Building, Room S33, Colum Road, Cathays, Cardiff, CF10 3EU
+44 29208 76811
Aberconway Building, Room S33, Colum Road, Cathays, Cardiff, CF10 3EU
Specialisms
- Marketing
- Consumer behaviour
- consumer culture
- Digital consumption
- AI