Skip to main content
Nazan Colmekcioglu

Dr Nazan Colmekcioglu

(she/her)

Senior Lecturer in Marketing and Strategy

Cardiff Business School

Email
ColmekciogluN@cardiff.ac.uk
Telephone
+44 29208 76811
Campuses
Aberconway Building, Room S33, Colum Road, Cathays, Cardiff, CF10 3EU

Overview

Dr. Nazan Colmekcioglu is an Associate Professor (Senior Lecturer) in Marketing & Strategy at Cardiff Business School. Prior to joining Cardiff, she worked at Nottingham Trent University as a lecturer and at the University of Hull as a seminar tutor and supervisor. Nazan currently is an external examiner at Nottingham Trent University and a visiting professor at the University of International Business and Economics in Beijing/China.

Nazan’s research interests span the field of consumer behaviour in online and offline environments. She particularly focuses on factors such as ethical ideology, culture, religion, and emotions of consumers to understand consumption and anti-consumption attitudes towards products and services in different industries. Her academic articles have appeared in Journal of Business Research, Psychology & Marketing, Journal of Business Ethics, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management as well as in other academic journals and books. Nazan is an Associate Editor of International Journal of Contemporary Hospitality Management and an active reviewer in various journals and books. She has awarded grants for her research projects and received the best conference paper award at Academy of Marketing Conference, Hull in 2017.

Nazan is the Course Director for the MSc Business Strategy and Entrepreneurship programme and holds Fellow status of HEA. She teaches and leads International Marketing and Dissertation Project modules on the MSc programmes.

Publication

2023

2022

2021

  • Okumus, F., Cotton, E., Jones, P. and Colmekcioglu, N. 2021. Meet the editors. Presented at: 4th Advances in Management and Innovation Conference (AMI 2020), Virtual, 20-21 May 2021. Cardiff Metropolitan Universtiy
  • Colmekcioglu, N. 2021. Paper development workshop. Presented at: 4th Advances in Management and Innovation Conference (AMI 2020), Virtual, 20-21 May 2021.
  • Okumus, F., Colmekcioglu, N., Donthu, N. and Dougles, M. 2021. Meet the Editors. Presented at: 5th International Conference of Marketing, Strategy & Policy, Newcastle, UK, 8-9 September.

2020

2019

Adrannau llyfrau

Cynadleddau

Erthyglau

Research

Research Interests:

  • Influence of culture, ethics and emotions on consumption and anti-consumption attitudes.
  • Sustainability in consumer behaviour and marketing.
  • Consumer generated contents (particularly negative online reviews), consequences, and strategies.
  • Extrinsic and Intrinsic consumer motivations in cross-cultures.

Teaching

Nazan is currently the module leader for the following modules:

  • BST248 International Marketing (MSc Strategic Marketing)
  • BST194 New Venture Plan (MSc Business Strategy and Entrepreneurship)  

Nazan is also a supervisor for other MSc project modules.

Biography

Qualifications

  • Fellow of the Higher Education Academy (FHEA), 2019
  • PhD in Marketing, University of Hull, 2017
  • Research Training Diploma and Certificate, University of Hull, 2016
  • MA in Marketing, University of Sunderland, 2013
  • BSc (Hons) in International Trade, Baskent University, Turkey, 2012

Professional memberships

  • Academy of Marketing
  • American Marketing Association (AMA)
  • Higher Education of Academy

Academic positions

  • August 2023 - present: Senior Lecturer in Marketing and Strategy, Cardiff University
  • April 2021- present: External Examiner / Supervisor, Nottingham Trent University
  • May 2021- August 2023: Lecturer in Marketing and Strategy, Cardiff University
  • July 2020- present: Visiting Professor, University of International Business and Economics, Beijing / China
  • September 2019 - May 2021: Senior Lecturer in Marketing, Nottingham Trent University
  • September 2017 - September 2019: Lecturer in Marketing, Nottingham Trent University
  • November 2015 - September 2018: Seminar Tutor / Supervisor, University of Hull

Committees and reviewing

Associate Editor, International Journal of Contemporary Hospitality Management

  • Ad-hoc reviewer for Journal of Business Ethics, Journal of Business Research, International Journal of Hospitality Management, Information, Technology & People, Journal of Sustainable Tourism, Routledge, Emerald, and Independent Research Fund Denmark.
  • Member of AHSS research grant peer review college.

Supervisions

I am interested in hearing from PhD students who wish to research in the following areas:

  • Influence of culture, ethics and emotions on consumption and anti-consumption attitudes.
  • Sustainability in consumer behaviour and marketing.
  • Consumer generated contents on social media, consequences, and strategies.
  • Extrinsic and Intrinsic consumer motivations in cross-cultures.
  • Emotions, attitudes, values, and behaviours in a cross-cultural context

Prospective PhD candidates are encouraged to send Nazan a research proposal outlining their research topic and preferred methodology.

External profiles