![Nazan Colmekcioglu](https://profiles-cardiff.imgix.net/attachments/5904?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Overview
Dr. Nazan Colmekcioglu is an Associate Professor (Senior Lecturer) in Marketing & Strategy at Cardiff Business School. Prior to joining Cardiff, she worked at Nottingham Trent University as a lecturer and at the University of Hull as a seminar tutor and supervisor. Nazan currently is an external examiner at Nottingham Trent University and a visiting professor at the University of International Business and Economics in Beijing/China.
Nazan’s research interests span the field of consumer behaviour in online and offline environments. She particularly focuses on factors such as ethical ideology, culture, religion, and emotions of consumers to understand consumption and anti-consumption attitudes towards products and services in different industries. Her academic articles have appeared in Journal of Business Research, Psychology & Marketing, Journal of Business Ethics, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management as well as in other academic journals and books. Nazan is an Associate Editor of International Journal of Contemporary Hospitality Management and an active reviewer in various journals and books. She has awarded grants for her research projects and received the best conference paper award at Academy of Marketing Conference, Hull in 2017.
Nazan is the Course Director for the MSc Business Strategy and Entrepreneurship programme and holds Fellow status of HEA. She teaches and leads International Marketing and Dissertation Project modules on the MSc programmes.
Publication
2025
- Dedeoglu, B., Colmekcioglu, N. and Okumus, F. 2025. Do envy and consumer-generated content boost travel motivations?. Journal of Travel Research 64(2), pp. 267-283. (10.1177/00472875231214500)
2024
- Tabari, S., Wei, C. and Colmekcioglu, N. 2024. Consumer behaviour in hospitality and tourism contemporary perspectives and challenges. Taylor and Francis. (10.4324/9781032637778)
- Tabari, S., Chen, W. and Colmekcioglu, N. eds. 2024. Consumer behaviour in hospitality and tourism: Contemporary perspectives and challenges. Abingdon and New York: Routledge. (10.4324/9781032637778)
- Tabari, S. and Chen, W. 2024. Impact of health crisis (pandemic) on consumer buying intention: a lesson for future small businesses. In: Tabari, S., Chen, W. and Colmekcioglu, N. eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. London: Routledge, pp. 207-225., (10.4324/9781032637778-12)
- Scanlon, E. J. and Tabari, S. 2024. Perceptions and reactions towards tipping from non-tipping cultures: employees’ expectations. In: Tabari, S., Chen, W. and Colmekcioglu, N. eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. London: Routledge, (10.4324/9781032637778-10)
- Binbasioglu, H. and Colmekcioglu, N. 2024. The use of colours in tourism marketing: A systematic review. Presented at: Academy of Marketing 2024, Cardiff, UK, 1 - 4 July 2024Academy of Marketing Conference 2024 paper proceedings. Academy of Marketing pp. 244-245.
- Cox, E., Mills, S. and Colmekcioglu, N. 2024. Dismantling discomfort: How emotions deepen our understanding of troubles tourism in Northern Ireland. Presented at: Academy of Marketing 2024, Cardiff, UK, 1 - 4 July 2024Academy of Marketing Conference 2024 Paper Proceedings. Academy of Marketing pp. 48-49.
- Tabari, S., Colmekcioglu, N. and Chen, W. 2024. Emerging trends in consumer behaviour in the service sector. Goodfellow.
- Ma, M., Tabari, S. and Colmekcioglu, N. 2024. Understanding product returns after impulse purchases of fast fashion by millennial. Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium, Cardiff, UK, 1-4 July 2024 Presented at Strong, C. et al. eds.Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium.
2023
- Tian, Q., Stylos, N., Colmekcioglu, N. and Andronoudis, D. 2023. Digital and marketing transformation in relation to brand value: The video game industry. In: Cuomo, M. T. and Foroudi, P. eds. Digital Transformation and Corporate Branding, Opportunities and Pitfalls for Identity and Reputation Management. Routledge Studies in Marketing Routledge, pp. 81-96., (10.4324/9781003263784-6)
- Hayder, S. A., Durrani, B. and Colmekcioglu, N. 2023. Religion, social media networks and marketing opportunities: The case of British Muslim entrepreneurs. In: Foroudi, P. and Cuomo, M. T. eds. Business Digitalization Corporate Identity and Reputation. Routledge, pp. 29-43., (10.4324/9781003401285-3)
- Colmekcioglu, N., Sridhar, S., Kumar, S., Ren, S. and Iszatt-White, M. 2023. Meet the editors. Presented at: 7th International Conference of Marketing, Strategy & Policy, Newcastle University, UK, 21-23 June 2023.
- Danaye, N., Kian, R. and Colmekcioglu, N. 2023. An agent-based modeling approach for understanding drivers of consumer decisions on foreign versus domestic products: case study of a local refrigerator market. International Journal of Information Technology & Decision Making 22(3), pp. 1107-1134. (10.1142/S021962202250064X)
- Colmekcioglu, N., Dedeoglu, B. B. and Okumus, F. 2023. Resolving the complexity in Gen z's envy occurrence: a cross-cultural perspective. Psychology & Marketing 40(1), pp. 48-72. (10.1002/mar.21745)
- Szromek, A. R., Puciato, D., Markiewicz-Patkowska, J. I. and Colmekcioglu, N. 2023. Health tourism enterprises and adaptation for sustainable development. International Journal of Contemporary Hospitality Management 35(1), pp. 1-25. (10.1108/IJCHM-01-2022-0060)
2022
- Foroudi, P., Marvi, R. and Colmekcioglu, N. 2022. Antecedents and consequences of co-creation value with a resolution of complex P2P relationships. International Journal of Contemporary Hospitality Management 34(12), pp. 4355-4388. (10.1108/IJCHM-10-2021-1278)
- Colmekcioglu, N. 2022. Out-group reaction towards religiously endorsed products (rlps) and response of brand managers. In: Foroudi, P., Nguyen, B. and Melewar, T. eds. The Emerald Handbook of Multi-Stakeholder Communication. Emerald Publishing Limited, pp. 51-68., (10.1108/978-1-80071-897-520221007)
- Colmekcioglu, N., Marvi, R., Foroundi, P. and Okumus, F. 2022. Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews. Journal of Business Research 153, pp. 235-250. (10.1016/j.jbusres.2022.08.033)
- Colmekcioglu, N. and Okumud, F. 2022. Islamic marketing. In: Buhalis, D. ed. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing, pp. [n/a].
- Iyanna, S., Jabeen, F., Colmekcioglu, N. and Lari, L. 2022. Service quality, customer delight, and theme park loyalty of tourists visiting the UAE: the moderating role of Islamic religiosity. Presented at: 3rd Forum for Women in Research, UAE, 25 August 2022.
- Colmekcioglu, N., Dineva, D. and Lu, X. 2022. “Building back better”: the impact of the COVID-19 pandemic on the resilience of the hospitality and tourism industries. International Journal of Contemporary Hospitality Management (10.1108/IJCHM-12-2021-1509)
- Huang, L., Yang, L., Thị Tuyến, N., Colmekcioglu, N. and Liu, J. 2022. Identifying and analysing the factors influencing the livelihood strategy choices of rural households. Journal of Sustainable Tourism 30(4), pp. 875-896. (10.1080/09669582.2021.1903015)
- Okumus, F., Dedeoglu, B. B. and Colmekcioglu, N. 2022. Travel envy: scale development and validation. Presented at: Academy for Global Business Advancement’s 17th World Congress, Istanbul, Turkey, 2-4 August 2021.
- Colmekcioglu, N., Dedeoglu, B. B. and Okumus, F. 2022. Resolution of complexity in envy occurrence towards hedonic consumption: a cross cultural study. Presented at: AMA Global Marketing SIG 2022 Conference, Crete, Greece, 31 May - 03 June 2022.
2021
- Okumus, F., Cotton, E., Jones, P. and Colmekcioglu, N. 2021. Meet the editors. Presented at: 4th Advances in Management and Innovation Conference (AMI 2020), Virtual, 20-21 May 2021. Cardiff Metropolitan Universtiy
- Okumus, F., Colmekcioglu, N., Donthu, N. and Dougles, M. 2021. Meet the Editors. Presented at: 5th International Conference of Marketing, Strategy & Policy, Newcastle, UK, 8-9 September.
- Colmekcioglu, N. 2021. Paper development workshop. Presented at: 4th Advances in Management and Innovation Conference (AMI 2020), Virtual, 20-21 May 2021.
2020
- Agag, G. and Colmekcioglu, N. 2020. Understanding guests' behavior to visit green hotels: The role of ethical ideology and religiosity. International Journal of Hospitality Management 91, article number: 102679. (10.1016/j.ijhm.2020.102679)
- Agag, G. M. et al. 2020. Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers? concerns and increase online booking intentions. Information, Technology and People 33(1), pp. 129-159. (10.1108/ITP-12-2017-0446)
2019
- Shabbir, H. A., Maalouf, H., Griessmair, M., Colmekcioglu, N. and Akhtar, P. 2019. Exploring perceptions of advertising ethics: An informant-derived approach. Journal of Business Ethics 159, pp. 727-744. (10.1007/s10551-018-3784-7)
Articles
- Dedeoglu, B., Colmekcioglu, N. and Okumus, F. 2025. Do envy and consumer-generated content boost travel motivations?. Journal of Travel Research 64(2), pp. 267-283. (10.1177/00472875231214500)
- Danaye, N., Kian, R. and Colmekcioglu, N. 2023. An agent-based modeling approach for understanding drivers of consumer decisions on foreign versus domestic products: case study of a local refrigerator market. International Journal of Information Technology & Decision Making 22(3), pp. 1107-1134. (10.1142/S021962202250064X)
- Colmekcioglu, N., Dedeoglu, B. B. and Okumus, F. 2023. Resolving the complexity in Gen z's envy occurrence: a cross-cultural perspective. Psychology & Marketing 40(1), pp. 48-72. (10.1002/mar.21745)
- Szromek, A. R., Puciato, D., Markiewicz-Patkowska, J. I. and Colmekcioglu, N. 2023. Health tourism enterprises and adaptation for sustainable development. International Journal of Contemporary Hospitality Management 35(1), pp. 1-25. (10.1108/IJCHM-01-2022-0060)
- Foroudi, P., Marvi, R. and Colmekcioglu, N. 2022. Antecedents and consequences of co-creation value with a resolution of complex P2P relationships. International Journal of Contemporary Hospitality Management 34(12), pp. 4355-4388. (10.1108/IJCHM-10-2021-1278)
- Colmekcioglu, N., Marvi, R., Foroundi, P. and Okumus, F. 2022. Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews. Journal of Business Research 153, pp. 235-250. (10.1016/j.jbusres.2022.08.033)
- Colmekcioglu, N., Dineva, D. and Lu, X. 2022. “Building back better”: the impact of the COVID-19 pandemic on the resilience of the hospitality and tourism industries. International Journal of Contemporary Hospitality Management (10.1108/IJCHM-12-2021-1509)
- Huang, L., Yang, L., Thị Tuyến, N., Colmekcioglu, N. and Liu, J. 2022. Identifying and analysing the factors influencing the livelihood strategy choices of rural households. Journal of Sustainable Tourism 30(4), pp. 875-896. (10.1080/09669582.2021.1903015)
- Agag, G. and Colmekcioglu, N. 2020. Understanding guests' behavior to visit green hotels: The role of ethical ideology and religiosity. International Journal of Hospitality Management 91, article number: 102679. (10.1016/j.ijhm.2020.102679)
- Agag, G. M. et al. 2020. Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers? concerns and increase online booking intentions. Information, Technology and People 33(1), pp. 129-159. (10.1108/ITP-12-2017-0446)
- Shabbir, H. A., Maalouf, H., Griessmair, M., Colmekcioglu, N. and Akhtar, P. 2019. Exploring perceptions of advertising ethics: An informant-derived approach. Journal of Business Ethics 159, pp. 727-744. (10.1007/s10551-018-3784-7)
Book sections
- Tabari, S. and Chen, W. 2024. Impact of health crisis (pandemic) on consumer buying intention: a lesson for future small businesses. In: Tabari, S., Chen, W. and Colmekcioglu, N. eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. London: Routledge, pp. 207-225., (10.4324/9781032637778-12)
- Scanlon, E. J. and Tabari, S. 2024. Perceptions and reactions towards tipping from non-tipping cultures: employees’ expectations. In: Tabari, S., Chen, W. and Colmekcioglu, N. eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. London: Routledge, (10.4324/9781032637778-10)
- Tian, Q., Stylos, N., Colmekcioglu, N. and Andronoudis, D. 2023. Digital and marketing transformation in relation to brand value: The video game industry. In: Cuomo, M. T. and Foroudi, P. eds. Digital Transformation and Corporate Branding, Opportunities and Pitfalls for Identity and Reputation Management. Routledge Studies in Marketing Routledge, pp. 81-96., (10.4324/9781003263784-6)
- Hayder, S. A., Durrani, B. and Colmekcioglu, N. 2023. Religion, social media networks and marketing opportunities: The case of British Muslim entrepreneurs. In: Foroudi, P. and Cuomo, M. T. eds. Business Digitalization Corporate Identity and Reputation. Routledge, pp. 29-43., (10.4324/9781003401285-3)
- Colmekcioglu, N. 2022. Out-group reaction towards religiously endorsed products (rlps) and response of brand managers. In: Foroudi, P., Nguyen, B. and Melewar, T. eds. The Emerald Handbook of Multi-Stakeholder Communication. Emerald Publishing Limited, pp. 51-68., (10.1108/978-1-80071-897-520221007)
- Colmekcioglu, N. and Okumud, F. 2022. Islamic marketing. In: Buhalis, D. ed. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing, pp. [n/a].
Books
- Tabari, S., Wei, C. and Colmekcioglu, N. 2024. Consumer behaviour in hospitality and tourism contemporary perspectives and challenges. Taylor and Francis. (10.4324/9781032637778)
- Tabari, S., Chen, W. and Colmekcioglu, N. eds. 2024. Consumer behaviour in hospitality and tourism: Contemporary perspectives and challenges. Abingdon and New York: Routledge. (10.4324/9781032637778)
- Tabari, S., Colmekcioglu, N. and Chen, W. 2024. Emerging trends in consumer behaviour in the service sector. Goodfellow.
Conferences
- Binbasioglu, H. and Colmekcioglu, N. 2024. The use of colours in tourism marketing: A systematic review. Presented at: Academy of Marketing 2024, Cardiff, UK, 1 - 4 July 2024Academy of Marketing Conference 2024 paper proceedings. Academy of Marketing pp. 244-245.
- Cox, E., Mills, S. and Colmekcioglu, N. 2024. Dismantling discomfort: How emotions deepen our understanding of troubles tourism in Northern Ireland. Presented at: Academy of Marketing 2024, Cardiff, UK, 1 - 4 July 2024Academy of Marketing Conference 2024 Paper Proceedings. Academy of Marketing pp. 48-49.
- Ma, M., Tabari, S. and Colmekcioglu, N. 2024. Understanding product returns after impulse purchases of fast fashion by millennial. Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium, Cardiff, UK, 1-4 July 2024 Presented at Strong, C. et al. eds.Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium.
- Colmekcioglu, N., Sridhar, S., Kumar, S., Ren, S. and Iszatt-White, M. 2023. Meet the editors. Presented at: 7th International Conference of Marketing, Strategy & Policy, Newcastle University, UK, 21-23 June 2023.
- Iyanna, S., Jabeen, F., Colmekcioglu, N. and Lari, L. 2022. Service quality, customer delight, and theme park loyalty of tourists visiting the UAE: the moderating role of Islamic religiosity. Presented at: 3rd Forum for Women in Research, UAE, 25 August 2022.
- Okumus, F., Dedeoglu, B. B. and Colmekcioglu, N. 2022. Travel envy: scale development and validation. Presented at: Academy for Global Business Advancement’s 17th World Congress, Istanbul, Turkey, 2-4 August 2021.
- Colmekcioglu, N., Dedeoglu, B. B. and Okumus, F. 2022. Resolution of complexity in envy occurrence towards hedonic consumption: a cross cultural study. Presented at: AMA Global Marketing SIG 2022 Conference, Crete, Greece, 31 May - 03 June 2022.
- Okumus, F., Cotton, E., Jones, P. and Colmekcioglu, N. 2021. Meet the editors. Presented at: 4th Advances in Management and Innovation Conference (AMI 2020), Virtual, 20-21 May 2021. Cardiff Metropolitan Universtiy
- Okumus, F., Colmekcioglu, N., Donthu, N. and Dougles, M. 2021. Meet the Editors. Presented at: 5th International Conference of Marketing, Strategy & Policy, Newcastle, UK, 8-9 September.
- Colmekcioglu, N. 2021. Paper development workshop. Presented at: 4th Advances in Management and Innovation Conference (AMI 2020), Virtual, 20-21 May 2021.
- Huang, L., Yang, L., Thị Tuyến, N., Colmekcioglu, N. and Liu, J. 2022. Identifying and analysing the factors influencing the livelihood strategy choices of rural households. Journal of Sustainable Tourism 30(4), pp. 875-896. (10.1080/09669582.2021.1903015)
Research
Research Interests:
- Influence of culture, ethics and emotions on consumption and anti-consumption attitudes.
- Sustainability in consumer behaviour and marketing.
- Consumer generated contents (particularly negative online reviews), consequences, and strategies.
- Extrinsic and Intrinsic consumer motivations in cross-cultures.
Teaching
Nazan is currently the module leader for the following modules:
- BST248 International Marketing (MSc Strategic Marketing)
- BST194 New Venture Plan (MSc Business Strategy and Entrepreneurship)
Nazan is also a supervisor for other MSc project modules.
Biography
Qualifications
- Fellow of the Higher Education Academy (FHEA), 2019
- PhD in Marketing, University of Hull, 2017
- Research Training Diploma and Certificate, University of Hull, 2016
- MA in Marketing, University of Sunderland, 2013
- BSc (Hons) in International Trade, Baskent University, Turkey, 2012
Professional memberships
- Academy of Marketing
- American Marketing Association (AMA)
- Higher Education of Academy
Academic positions
- August 2023 - present: Senior Lecturer in Marketing and Strategy, Cardiff University
- April 2021- present: External Examiner / Supervisor, Nottingham Trent University
- May 2021- August 2023: Lecturer in Marketing and Strategy, Cardiff University
- July 2020- present: Visiting Professor, University of International Business and Economics, Beijing / China
- September 2019 - May 2021: Senior Lecturer in Marketing, Nottingham Trent University
- September 2017 - September 2019: Lecturer in Marketing, Nottingham Trent University
- November 2015 - September 2018: Seminar Tutor / Supervisor, University of Hull
Committees and reviewing
Associate Editor, International Journal of Contemporary Hospitality Management
- Ad-hoc reviewer for Journal of Business Ethics, Journal of Business Research, International Journal of Hospitality Management, Information, Technology & People, Journal of Sustainable Tourism, Routledge, Emerald, and Independent Research Fund Denmark.
- Member of AHSS research grant peer review college.
Supervisions
I am interested in hearing from PhD students who wish to research in the following areas:
- Influence of culture, ethics and emotions on consumption and anti-consumption attitudes.
- Sustainability in consumer behaviour and marketing.
- Consumer generated contents on social media, consequences, and strategies.
- Extrinsic and Intrinsic consumer motivations in cross-cultures.
- Emotions, attitudes, values, and behaviours in a cross-cultural context
Prospective PhD candidates are encouraged to send Nazan a research proposal outlining their research topic and preferred methodology.
Contact Details
ColmekciogluN@cardiff.ac.uk
+44 29208 76811
Aberconway Building, Room S33, Colum Road, Cathays, Cardiff, CF10 3EU
+44 29208 76811
Aberconway Building, Room S33, Colum Road, Cathays, Cardiff, CF10 3EU