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Yr Athro Ahmad Jamal
- Ar gael fel goruchwyliwr ôl-raddedig
Timau a rolau for Ahmad Jamal
Athro Marchnata a Strategaeth
Trosolwg
- 2022 - presennol: Athro Marchnata a Strategaeth, Ysgol Busnes Caerdydd
- 2020 - presennol: Dirprwy Bennaeth yr Adran Addysgu a Dysgu, Marchnata a Strategaeth
- 2005 -2021: Uwch Ddarlithydd mewn Marchnata a Strategaeth, Ysgol Busnes Caerdydd
- 1996 - 2005: Darlithydd mewn Marchnata, Ysgol Busnes Caerdydd.
Cyhoeddiad
2026
- Sun, R. , Yang, T. and Jamal, A. 2026. Navigating the low-altitude economy: stakeholder perceptions and ecosystem implications of UAM in China. npj Sustainable Mobility and Transport 3 (1) 61. (10.1038/s44333-026-00128-x)
- Ansory, S. M. and Jamal, A. 2026. Relational outcomes in dual retail banking markets: the roles of customer-based corporate reputation, Islamic banking literacy and religiosity. International Journal of Emerging Markets (10.1108/ijoem-03-2026-0689)
2025
- Jamal, A. 2025. Retail domination and consumer acculturation. In: Gallouj, C. and Gallouj, F. eds. The Elgar Encyclopedia of Retailing. Edward Elgar Publishing. , pp.528-531.
- Jamal, A. 2025. Retailing and Muslim consumers. In: Gallouj, C. and Gallouj, F. eds. The Elgar Encyclopedia of Retailing. Edward Elgar Publishing. , pp.532-535.
2024
- Kizgin, H. et al., 2024. The role of online identity orientation and socializing for information search: A case of ethnic minority guests’ hospitality experiences. International Journal of Contemporary Hospitality Management 36 (9), pp.3112-3128. (10.1108/IJCHM-01-2023-0009)
2023
- El-Bassiouny, N. et al., 2023. Qur'anic wisdom and the sustainability mind-set: deciphering the relationship. Journal of Islamic Marketing 14 (4), pp.1107-1127. (10.1108/JIMA-07-2021-0227)
- Hagawe, H. M. et al. 2023. A unique business model for microfinance institution: the case of Assadaqaat Community Finance (ACF). Cogent Business & Management 10 (1) 2135202. (10.1080/23311975.2022.2135202)
2021
- Takhar, A. , Jamal, A. and Kizgin, H. 2021. Transcultural identity development among third generation minority consumers. Journal of Business Research 133 , pp.132-142. (10.1016/j.jbusres.2021.04.060)
- Kizgin, H. et al., 2021. The impact of online versus offline acculturation on purchase intentions: a multigroup analysis of the role of education. Journal of Business Research 130 , pp.724-735. (10.1016/j.jbusres.2020.05.011)
2020
- Yang, Z. , Jamal, A. and Zhou, L. 2020. Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing. Industrial Marketing Management 91 , pp.521-522. (10.1016/j.indmarman.2020.04.021)
- Kizgin, H. et al., 2020. The impact of social media on consumer acculturation: challenges, opportunities, and agenda for research and practice. International Journal of Information Management 51 102026.
- El-Bassiouny, N. , Amin, A. and Jamal, A. 2020. Individual choice of management research agendas: ethical guidance from Islamic prioritization heuristics. Journal of Humanities and Applied Social Sciences (10.1108/JHASS-09-2019-0047)
2019
- Jamal, A. et al. 2019. Motivations to donate: exploring the role of religiousness in charitable donations. Journal of Business Research 103 , pp.319-327. (10.1016/j.jbusres.2019.01.064)
- Kizgin, H. et al., 2019. The impact of social networking sites on immigrants' socialization and political engagement: the role of acculturation. Technological Forecasting and Social Change 145 , pp.503-512. (10.1016/j.techfore.2018.09.010)
- Jamal, A. et al. 2019. Impact of acculturation, online participation and involvement on voting intentions. Government Information Quarterly 36 (3), pp.-. (10.1016/j.giq.2019.04.001)
2018
- Kizgin, H. et al., 2018. The impact of social media on consumers' acculturation and purchase intentions. Information Systems Frontiers 20 (3), pp.503-514. (10.1007/s10796-017-9817-4)
- Kizgin, H. , Jamal, A. and Richard, M. 2018. Consumption of products from heritage and host cultures: the role of acculturation attitudes and behaviors. Journal of Business Research 82 , pp.320-329. (10.1016/j.jbusres.2017.09.011)
- Elliot, E. A. , Jamal, A. and Cherian, J. 2018. Artrepreneurship and learning in ethnic markets. Journal of Business Research 82 , pp.391-399. (10.1016/j.jbusres.2017.01.018)
- Bartikowski, B. et al., 2018. The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers: a multi-country investigation. Journal of Business Research 82 , pp.373-380. (10.1016/j.jbusres.2017.05.033)
2016
- Mehmood, A. and Jamal, A. 2016. Social innovation and ethnic entrepreneurship: the UK experience. In: de Bruin, A. and Lewis, K. V. eds. Proceedings of the Social Innovation and Entrepreneurship Conference: Collaborating for Impact. Auckland: Massey University. , pp.341-344.
2015
- Jamal, A. , Penaloza, L. and Laroche, M. 2015. Introduction to ethnic marketing. In: Jamal, A. , Penaloza, L. and Laroche, M. eds. The Routledge Companion to Ethnic Marketing. Routledge Companions in Business, Management and Accounting Abingdon: Routledge. , pp.3-14.
- Laroche, M. and Jamal, A. 2015. Models of culture change. In: Jamal, A. , Penaloza, L. and Laroche, M. eds. The Routledge Companion to Ethnic Marketing. Routledge Companions in Business, Management and Accounting Abingdon: Routledge. , pp.17-35.
- Jamal, A. and Sharifuddin, J. 2015. Perceived value and perceived usefulness of halal labeling: the role of religion and culture. Journal of Business Research 68 (5), pp.933-941. (10.1016/j.jbusres.2014.09.020)
- Mehmood, A. , Jamal, A. and Sriram, V. 2015. Ethnic marketing, ethnic entrepreneurship and social innovation. In: Jamal, A. , Peñaloza, L. and Laroche, M. eds. The Routledge Companion to Ethnic Marketing. Routledge. , pp.84-96.
2014
- Oeppen, J. and Jamal, A. 2014. Collaborating for success: managerial perspectives on co-branding strategies in the fashion industry. Journal of Marketing Management 30 (9-10), pp.925-948. (10.1080/0267257X.2014.934905)
- Jamal, A. and Shukor, S. A. 2014. Antecedents and outcomes of interpersonal influences and the role of acculturation: The case of young British-Muslims. Journal of Business Research 67 (3), pp.237-245. (10.1016/j.jbusres.2013.05.009)
2012
- Jamal, A. , Peattie, S. and Peattie, K. J. 2012. Ethnic minority consumers' responses to sales promotions in the packaged food market. Journal of Retailing and Consumer Services 19 (1), pp.98-108. (10.1016/j.jretconser.2011.10.001)
- Jamal, A. , Khan, M. S. and Tsesmetzi, M. S. 2012. Information cues roles in product evaluations: the case of the UK cosmetics market. Journal of Strategic Marketing 20 (3), pp.249-265. (10.1080/0965254X.2011.643919)
2010
- Jamal, A. and Malik, R. 2010. Self-service technology options and service quality: the case of online banking services. Journal for Global Business Advancement 3 (4), pp.277-284. (10.1504/JGBA.2010.036033)
2009
- Jamal, A. and Anastasiadou, K. 2009. Investigating the effects of service quality dimensions and expertise on loyalty. European Journal of Marketing 43 (3/4), pp.398-420. (10.1108/03090560910935497)
- Jamal, A. , Foxall, G. R. and Evans, M. J. 2009. Consumer behaviour. 2nd ed.. Chichester: Wiley-Blackwell.
- Peattie, S. , Peattie, K. J. and Jamal, A. 2009. Influences on child nutrition: British muslims. Presented at: 1st World Congress of Public Health Nutrition Barcelona, Spain 28-30 September 2006. Proceedings of the I World Congress of Public Health Nutrition, 28-30 September 2006, Barcelona, Spain. , pp.n/a.
2008
- Jamal, A. and Adelowore, A. O. 2008. Customer-employee relationship: the role of self-employee congruence. European Journal of Marketing 42 (11/12), pp.1316-1345. (10.1108/03090560810903691)
2007
- Jamal, A. 2007. Consumers' response to sales promotions: An explorative study in junk food market. Presented at: Association for Consumer Research European Conference 2007 Milan, Italy 10-14 July 2007.
- Jamal, A. and Al-Marri, M. 2007. Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise. Journal of Marketing Management 23 (7-8), pp.613-629. (10.1362/026725707X2266)
- Jamal, A. , Yani-De-Soriano, M. M. and Harhoush, A. 2007. Fashion branding: an empirical investigation of consumer choice criteria in Qatar.. Presented at: Fourth AGBA World Congress Penang, Malaysia 21-25 May 2007.
2006
- Jamal, A. et al. 2006. Profiling consumers: A study of Qatari consumers' shopping motivations. Journal of Retailing and Consumer Services 13 (1), pp.67-80. (10.1016/j.jretconser.2005.08.002)
- Peattie, S. and Jamal, A. 2006. Tackling obesity among children: the role of retailers promotional offers.. Presented at: 13th International Conference of the European Institute of Retailing and Services Studies (EIRASS) 2006 Budapest, Hungary 9th - 12th July 2006.
- Peattie, S. , Jamal, A. and Peattie, K. J. 2006. Protecting consumer interests: responsible and inclusive marketing of food to ethnic minority consumers.. Presented at: 35th EMAC Conference Athens, Greece 23-26 May 2006.
2005
- Goode, M. M. H. et al. 2005. Determining Customer Satisfaction From Mobile Phones: A Neural Network Approach. Journal of Marketing Management 21 (7-8), pp.755-778. (10.1362/026725705774538381)
2004
- Jamal, A. 2004. Retail Banking and Customer Behaviour: A Study of Self Concept, Satisfaction and Technology Usage. The International Review of Retail, Distribution and Consumer Research 14 (3), pp.357-379. (10.1080/09593960410001678381)
2003
- Jamal, A. 2003. Marketing in a multicultural world: The interplay of marketing, ethnicity and consumption. European Journal of Marketing 37 (11/12), pp.1599-1620. (10.1108/03090560310495375)
- Jamal, A. 2003. Retail banking and customer behaviour: a study of self-concept, satisfaction and technology usage. Presented at: 10th Annual International Conference on Retailing and Service Science Portland, OR, USA. 7th-10th August 2003.
- Jamal, A. 2003. Retailing in a multicultural world: the interplay of retailing, ethnic identity and consumption. Journal of Retailing and Consumer Services 10 (1), pp.1-11. (10.1016/S0969-6989(02)00059-0)
- Jamal, A. and Naser, K. 2003. Factors Influencing Customer Satisfaction In The Retail Banking Sector In Pakistan. International Journal of Commerce and Management 13 (2), pp.29-53. (10.1108/eb047465)
2002
- Jamal, A. 2002. Ethnicity and consumption: a qualitative study of shared consumption rituals among ethnic minority consumers in the UK.. Presented at: 31st EMAC Annual Conference 2002 Braga, Portugal 28-31 May 2002. Published in: Farhangmehr, M. ed. Proceedings of the 31st EMAC Conference (28th - 31st May, 2002). Portugal: University of Minho. , pp.CD-Rom.
- Jamal, A. 2002. Marketing to minority populations: the case of ethnic entrepreneurs in the UK. Presented at: Academy of Marketing Science Multicultural Marketing Conference Valencia, Spain 26-29 June 2002.
- Jamal, A. 2002. Multicultural retailing: a qualitative study of marketing strategies of small ethnic retail entrepreneurs in the UK.. Presented at: 31st EMAC Annual Conference Braga, Portugal 28-31 May 2002. Proceedings of the 31st EMAC Conference (28th - 31st May, 2002). Braga: University of Minho. , pp.CD Rom.
- Jamal, A. and Naser, K. 2002. Customer satisfaction and retail banking: an assessment of some of the key antecedents of customer satisfaction in retail banking. International Journal of Bank Marketing 20 (4), pp.146-160. (10.1108/02652320210432936)
2001
- Goode, M. et al., 2001. Consumers satisfaction from mobile phones. Presented at: 8th International Conference on Recent Advances in Retailing and Services Science Vancouver, Canada 16-19 July 2001.
- Goode, M. et al., 2001. Predicting consumers satisfaction from mobile phones. Presented at: 8th International Conference on Recent Advances in Retailing & Services Science Vancouver, BC, Canada 16-19 July 2001.
- Jamal, A. and Goode, M. M. H. 2001. Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction. Marketing Intelligence and Planning 19 (7), pp.482-492. (10.1108/02634500110408286)
- Jamal, A. and Goode, M. M. H. 2001. Consumers' product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UK. Journal of Consumer Behaviour 1 (2), pp.140-155. (10.1002/cb.61)
Adrannau llyfrau
- Jamal, A. 2025. Retail domination and consumer acculturation. In: Gallouj, C. and Gallouj, F. eds. The Elgar Encyclopedia of Retailing. Edward Elgar Publishing. , pp.528-531.
- Jamal, A. 2025. Retailing and Muslim consumers. In: Gallouj, C. and Gallouj, F. eds. The Elgar Encyclopedia of Retailing. Edward Elgar Publishing. , pp.532-535.
- Mehmood, A. and Jamal, A. 2016. Social innovation and ethnic entrepreneurship: the UK experience. In: de Bruin, A. and Lewis, K. V. eds. Proceedings of the Social Innovation and Entrepreneurship Conference: Collaborating for Impact. Auckland: Massey University. , pp.341-344.
- Jamal, A. , Penaloza, L. and Laroche, M. 2015. Introduction to ethnic marketing. In: Jamal, A. , Penaloza, L. and Laroche, M. eds. The Routledge Companion to Ethnic Marketing. Routledge Companions in Business, Management and Accounting Abingdon: Routledge. , pp.3-14.
- Laroche, M. and Jamal, A. 2015. Models of culture change. In: Jamal, A. , Penaloza, L. and Laroche, M. eds. The Routledge Companion to Ethnic Marketing. Routledge Companions in Business, Management and Accounting Abingdon: Routledge. , pp.17-35.
- Mehmood, A. , Jamal, A. and Sriram, V. 2015. Ethnic marketing, ethnic entrepreneurship and social innovation. In: Jamal, A. , Peñaloza, L. and Laroche, M. eds. The Routledge Companion to Ethnic Marketing. Routledge. , pp.84-96.
Cynadleddau
- Peattie, S. , Peattie, K. J. and Jamal, A. 2009. Influences on child nutrition: British muslims. Presented at: 1st World Congress of Public Health Nutrition Barcelona, Spain 28-30 September 2006. Proceedings of the I World Congress of Public Health Nutrition, 28-30 September 2006, Barcelona, Spain. , pp.n/a.
- Jamal, A. 2007. Consumers' response to sales promotions: An explorative study in junk food market. Presented at: Association for Consumer Research European Conference 2007 Milan, Italy 10-14 July 2007.
- Jamal, A. , Yani-De-Soriano, M. M. and Harhoush, A. 2007. Fashion branding: an empirical investigation of consumer choice criteria in Qatar.. Presented at: Fourth AGBA World Congress Penang, Malaysia 21-25 May 2007.
- Peattie, S. and Jamal, A. 2006. Tackling obesity among children: the role of retailers promotional offers.. Presented at: 13th International Conference of the European Institute of Retailing and Services Studies (EIRASS) 2006 Budapest, Hungary 9th - 12th July 2006.
- Peattie, S. , Jamal, A. and Peattie, K. J. 2006. Protecting consumer interests: responsible and inclusive marketing of food to ethnic minority consumers.. Presented at: 35th EMAC Conference Athens, Greece 23-26 May 2006.
- Jamal, A. 2003. Retail banking and customer behaviour: a study of self-concept, satisfaction and technology usage. Presented at: 10th Annual International Conference on Retailing and Service Science Portland, OR, USA. 7th-10th August 2003.
- Jamal, A. 2002. Ethnicity and consumption: a qualitative study of shared consumption rituals among ethnic minority consumers in the UK.. Presented at: 31st EMAC Annual Conference 2002 Braga, Portugal 28-31 May 2002. Published in: Farhangmehr, M. ed. Proceedings of the 31st EMAC Conference (28th - 31st May, 2002). Portugal: University of Minho. , pp.CD-Rom.
- Jamal, A. 2002. Marketing to minority populations: the case of ethnic entrepreneurs in the UK. Presented at: Academy of Marketing Science Multicultural Marketing Conference Valencia, Spain 26-29 June 2002.
- Jamal, A. 2002. Multicultural retailing: a qualitative study of marketing strategies of small ethnic retail entrepreneurs in the UK.. Presented at: 31st EMAC Annual Conference Braga, Portugal 28-31 May 2002. Proceedings of the 31st EMAC Conference (28th - 31st May, 2002). Braga: University of Minho. , pp.CD Rom.
- Goode, M. et al., 2001. Consumers satisfaction from mobile phones. Presented at: 8th International Conference on Recent Advances in Retailing and Services Science Vancouver, Canada 16-19 July 2001.
- Goode, M. et al., 2001. Predicting consumers satisfaction from mobile phones. Presented at: 8th International Conference on Recent Advances in Retailing & Services Science Vancouver, BC, Canada 16-19 July 2001.
Erthyglau
- Sun, R. , Yang, T. and Jamal, A. 2026. Navigating the low-altitude economy: stakeholder perceptions and ecosystem implications of UAM in China. npj Sustainable Mobility and Transport 3 (1) 61. (10.1038/s44333-026-00128-x)
- Ansory, S. M. and Jamal, A. 2026. Relational outcomes in dual retail banking markets: the roles of customer-based corporate reputation, Islamic banking literacy and religiosity. International Journal of Emerging Markets (10.1108/ijoem-03-2026-0689)
- Kizgin, H. et al., 2024. The role of online identity orientation and socializing for information search: A case of ethnic minority guests’ hospitality experiences. International Journal of Contemporary Hospitality Management 36 (9), pp.3112-3128. (10.1108/IJCHM-01-2023-0009)
- El-Bassiouny, N. et al., 2023. Qur'anic wisdom and the sustainability mind-set: deciphering the relationship. Journal of Islamic Marketing 14 (4), pp.1107-1127. (10.1108/JIMA-07-2021-0227)
- Hagawe, H. M. et al. 2023. A unique business model for microfinance institution: the case of Assadaqaat Community Finance (ACF). Cogent Business & Management 10 (1) 2135202. (10.1080/23311975.2022.2135202)
- Takhar, A. , Jamal, A. and Kizgin, H. 2021. Transcultural identity development among third generation minority consumers. Journal of Business Research 133 , pp.132-142. (10.1016/j.jbusres.2021.04.060)
- Kizgin, H. et al., 2021. The impact of online versus offline acculturation on purchase intentions: a multigroup analysis of the role of education. Journal of Business Research 130 , pp.724-735. (10.1016/j.jbusres.2020.05.011)
- Yang, Z. , Jamal, A. and Zhou, L. 2020. Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing. Industrial Marketing Management 91 , pp.521-522. (10.1016/j.indmarman.2020.04.021)
- Kizgin, H. et al., 2020. The impact of social media on consumer acculturation: challenges, opportunities, and agenda for research and practice. International Journal of Information Management 51 102026.
- El-Bassiouny, N. , Amin, A. and Jamal, A. 2020. Individual choice of management research agendas: ethical guidance from Islamic prioritization heuristics. Journal of Humanities and Applied Social Sciences (10.1108/JHASS-09-2019-0047)
- Jamal, A. et al. 2019. Motivations to donate: exploring the role of religiousness in charitable donations. Journal of Business Research 103 , pp.319-327. (10.1016/j.jbusres.2019.01.064)
- Kizgin, H. et al., 2019. The impact of social networking sites on immigrants' socialization and political engagement: the role of acculturation. Technological Forecasting and Social Change 145 , pp.503-512. (10.1016/j.techfore.2018.09.010)
- Jamal, A. et al. 2019. Impact of acculturation, online participation and involvement on voting intentions. Government Information Quarterly 36 (3), pp.-. (10.1016/j.giq.2019.04.001)
- Kizgin, H. et al., 2018. The impact of social media on consumers' acculturation and purchase intentions. Information Systems Frontiers 20 (3), pp.503-514. (10.1007/s10796-017-9817-4)
- Kizgin, H. , Jamal, A. and Richard, M. 2018. Consumption of products from heritage and host cultures: the role of acculturation attitudes and behaviors. Journal of Business Research 82 , pp.320-329. (10.1016/j.jbusres.2017.09.011)
- Elliot, E. A. , Jamal, A. and Cherian, J. 2018. Artrepreneurship and learning in ethnic markets. Journal of Business Research 82 , pp.391-399. (10.1016/j.jbusres.2017.01.018)
- Bartikowski, B. et al., 2018. The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers: a multi-country investigation. Journal of Business Research 82 , pp.373-380. (10.1016/j.jbusres.2017.05.033)
- Jamal, A. and Sharifuddin, J. 2015. Perceived value and perceived usefulness of halal labeling: the role of religion and culture. Journal of Business Research 68 (5), pp.933-941. (10.1016/j.jbusres.2014.09.020)
- Oeppen, J. and Jamal, A. 2014. Collaborating for success: managerial perspectives on co-branding strategies in the fashion industry. Journal of Marketing Management 30 (9-10), pp.925-948. (10.1080/0267257X.2014.934905)
- Jamal, A. and Shukor, S. A. 2014. Antecedents and outcomes of interpersonal influences and the role of acculturation: The case of young British-Muslims. Journal of Business Research 67 (3), pp.237-245. (10.1016/j.jbusres.2013.05.009)
- Jamal, A. , Peattie, S. and Peattie, K. J. 2012. Ethnic minority consumers' responses to sales promotions in the packaged food market. Journal of Retailing and Consumer Services 19 (1), pp.98-108. (10.1016/j.jretconser.2011.10.001)
- Jamal, A. , Khan, M. S. and Tsesmetzi, M. S. 2012. Information cues roles in product evaluations: the case of the UK cosmetics market. Journal of Strategic Marketing 20 (3), pp.249-265. (10.1080/0965254X.2011.643919)
- Jamal, A. and Malik, R. 2010. Self-service technology options and service quality: the case of online banking services. Journal for Global Business Advancement 3 (4), pp.277-284. (10.1504/JGBA.2010.036033)
- Jamal, A. and Anastasiadou, K. 2009. Investigating the effects of service quality dimensions and expertise on loyalty. European Journal of Marketing 43 (3/4), pp.398-420. (10.1108/03090560910935497)
- Jamal, A. and Adelowore, A. O. 2008. Customer-employee relationship: the role of self-employee congruence. European Journal of Marketing 42 (11/12), pp.1316-1345. (10.1108/03090560810903691)
- Jamal, A. and Al-Marri, M. 2007. Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise. Journal of Marketing Management 23 (7-8), pp.613-629. (10.1362/026725707X2266)
- Jamal, A. et al. 2006. Profiling consumers: A study of Qatari consumers' shopping motivations. Journal of Retailing and Consumer Services 13 (1), pp.67-80. (10.1016/j.jretconser.2005.08.002)
- Goode, M. M. H. et al. 2005. Determining Customer Satisfaction From Mobile Phones: A Neural Network Approach. Journal of Marketing Management 21 (7-8), pp.755-778. (10.1362/026725705774538381)
- Jamal, A. 2004. Retail Banking and Customer Behaviour: A Study of Self Concept, Satisfaction and Technology Usage. The International Review of Retail, Distribution and Consumer Research 14 (3), pp.357-379. (10.1080/09593960410001678381)
- Jamal, A. 2003. Marketing in a multicultural world: The interplay of marketing, ethnicity and consumption. European Journal of Marketing 37 (11/12), pp.1599-1620. (10.1108/03090560310495375)
- Jamal, A. 2003. Retailing in a multicultural world: the interplay of retailing, ethnic identity and consumption. Journal of Retailing and Consumer Services 10 (1), pp.1-11. (10.1016/S0969-6989(02)00059-0)
- Jamal, A. and Naser, K. 2003. Factors Influencing Customer Satisfaction In The Retail Banking Sector In Pakistan. International Journal of Commerce and Management 13 (2), pp.29-53. (10.1108/eb047465)
- Jamal, A. and Naser, K. 2002. Customer satisfaction and retail banking: an assessment of some of the key antecedents of customer satisfaction in retail banking. International Journal of Bank Marketing 20 (4), pp.146-160. (10.1108/02652320210432936)
- Jamal, A. and Goode, M. M. H. 2001. Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction. Marketing Intelligence and Planning 19 (7), pp.482-492. (10.1108/02634500110408286)
- Jamal, A. and Goode, M. M. H. 2001. Consumers' product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UK. Journal of Consumer Behaviour 1 (2), pp.140-155. (10.1002/cb.61)
Llyfrau
- Jamal, A. , Foxall, G. R. and Evans, M. J. 2009. Consumer behaviour. 2nd ed.. Chichester: Wiley-Blackwell.
Ymchwil
Prif ddiddordebau ymchwil
- Twristiaeth, Lletygarwch a Phrofiadau Gwasanaeth mewn amgylcheddau marchnad diwylliannol amrywiol, gyda mewnwelediadau sy'n ymestyn i ddiwydiannau gwasanaeth a phrofiad ehangach.
- Defnyddwyr, Technolegau sy'n Dod i'r Amlwg, a Phrofiadau Ffygital, archwilio sut mae defnyddwyr yn rhyngweithio â thechnolegau newydd ac yn ymateb iddynt ym mywyd bob dydd (e.e. cyfryngau cymdeithasol, llwyfannau, dylanwadwyr cyfryngau cymdeithasol, ymgyrchoedd dylanwadwyr wedi'u cyfryngu gan AI, gwasanaethau wedi'u galluogi gan AI, defnydd o GenAI gan ddefnyddwyr), a sut mae dynol-dechnoleg yn gyffredinol a chysylltiadau dynol-AI yn siapio hunaniaeth, gwneud penderfyniadau defnyddwyr, ac arferion defnydd.
- Hunaniaeth Defnyddwyr, Diwylliannu, a Pherthyn, gan gynnwys hunaniaethau hybrid, trawsddiwylliannol a seiliedig ar ffydd ar draws amgylcheddau digidol, corfforol a gwasanaeth.
- Defnydd a Marchnata sy'n Seiliedig ar Ffydd, gan gynnwys defnydd halal, moeseg, meddylfryd cynaliadwyedd, ac ymddygiad defnyddwyr sy'n cael ei yrru gan werthoedd.
- Entrepreneuriaeth a Mentrau Cymunedol, gan ganolbwyntio ar arwain a rheoli mentrau wedi'u hymgorffori'n ddiwylliannol, arloesi cymdeithasol, entrepreneuriaeth menywod a modelau busnes cynhwysol ar gyfer grymuso cymunedol, cynhwysiant ariannol a datblygu sgiliau.
Diddordebau ymchwil goruchwylio PhD
Rwy'n croesawu cynigion PhD sy'n archwilio'r themâu canlynol ar draws mewn unrhyw gyd-destunau busnes, rheoli a gwasanaeth (gan gynnwys marchnadoedd defnyddwyr, gwasanaethau, llwyfannau digidol, a sefydliadau ond yn bennaf o safbwynt ymddygiad defnyddwyr a marchnata):
- Twristiaeth, Lletygarwch a Phrofiadau Gwasanaeth - mae ymddygiad defnyddwyr mewn twristiaeth a lletygarwch yn cael ei siapio fwyfwy gan gyfryngau cymdeithasol, llwyfannau digidol, a thechnolegau AI wedi'u hymgorffori ar draws y daith deithio. Mae angen ymchwil i ddeall sut mae teithwyr yn rhyngweithio ag amgylcheddau phygital, gwasanaethau wedi'u galluogi gan AI, ac offer penderfynu algorithmig, a sut mae'r technolegau hyn yn dylanwadu ar ddewis, asiantaeth a gwerthuso profiad. Mae maes ymchwil arall yn ymwneud â rôl ymddiriedaeth, dilysrwydd a hunaniaeth mewn dewisiadau a phrofiadau teithio wedi'u cyfryngu yn ddigidol. Mae dylanwadwyr cyfryngau cymdeithasol, cynnwys a gynhyrchir gan AI, ac algorithmau platfform yn siapio dychmygolion a disgwyliadau cyrchfan, gan godi cwestiynau am hygrededd, teithio perfformiadol, a'r bwlch cynyddol rhwng profiadau disgwyliedig a byw. Yn yr un modd, mae gen i ddiddordeb hefyd mewn ymchwil sy'n mynd i'r afael â goblygiadau moesegol, diwylliannol a chynaliadwyedd ehangach twristiaeth ddigidol. Mae hyn yn cynnwys materion preifatrwydd, gwyliadwriaeth, cynhwysiant, a rhagfarn algorithmig sy'n effeithio ar deithwyr prif ffrwd a lleiafrifol, yn ogystal â gwrthwynebiad defnyddwyr i or-awtomeiddio a rôl technolegau digidol wrth hyrwyddo arferion twristiaeth gyfrifol a chynaliadwy.
- Defnyddwyr a Thechnolegau sy'n Dod i'r Amlwg mewn Bywyd Bob Dydd, gan archwilio sut mae defnyddwyr yn llywio ac yn ymateb i amgylcheddau ffisegol a digidol rhyng-gysylltiedig - e.e. ymgysylltu â'r cyfryngau cymdeithasol, dylanwadwyr cyfryngau cymdeithasol, perthnasoedd paragymdeithasol yng nghyd-destun cyfryngau cymdeithasol ond hefyd defnydd o AI gan ddefnyddwyr, sut ac ym mha ystyr mae dylanwadwyr wedi'u cyfryngu gan AI yn effeithio ar ymddygiad defnyddwyr ar draws meysydd phygital (siop, apiau, cymdeithasol ac ati), beth yw ochrau cadarnhaol a thywyll defnyddio AI yn arbennig GenAI a sut mae rhyngweithiadau dynol-technoleg a dynol-AI yn siapio hunaniaeth, gwneud penderfyniadau defnyddwyr, ac arferion defnydd mewn gwahanol sectorau busnes.
- Entrepreneuriaeth a Mentrau Cymunedol - archwilio rôl entrepreneuriaeth menywod, mentrau wedi'u hymgorffori'n lleol, arloesi cymdeithasol, a modelau busnes cynhwysol wrth greu gwerth i gymdeithas, gwella ymgysylltu cymunedol a grymuso a chynhwysiant ariannol.
- Moeseg, Cynaliadwyedd, a Busnes Cyfrifol, yn enwedig sut ac ym mha ystyr mae gwerthoedd crefyddol a chymunedol yn dylanwadu ar ymatebion defnyddwyr i fusnesau o'r fath.
- Hunaniaeth Defnyddwyr, Diwylliant, a Diwylliannau, sy'n archwilio tebygrwydd a gwahaniaethau rhwng defnyddwyr prif ffrwd a lleiafrifol, gan gynnwys hunaniaethau hybrid, trawsddiwylliannol a seiliedig ar ffydd.
- Marchnata mewn Marchnadoedd Diwylliannol Amrywiol, gan ganolbwyntio ar sut mae cwmnïau yn ymgysylltu, cyfathrebu â nhw a chreu gwerth ar gyfer grwpiau defnyddwyr diwylliannol amrywiol. Sut mae defnyddwyr yn ymateb i ymdrechion marchnata amlddiwylliannol?
- Defnydd a Marchnata sy'n Seiliedig ar Ffydd gan gynnwys defnydd halal, moeseg, meddylfryd cynaliadwyedd, ymateb i fancio Islamaidd a gwneud penderfyniadau defnyddwyr sy'n cael eu gyrru gan werthoedd.
Addysgu
Ymrwymiadau addysgu
- MSc (PG): Deall Cwsmeriaid
- MSc (PG): Rheoli Brand
- MSc (PG): Cyfathrebu Brand yn yr Oes Ddigidol
- MSc (PG): Marchnata Rhyngwladol
- Blwyddyn Dau (UG): Ymddygiad Defnyddwyr
- Blwyddyn Tri (UG): Rheoli Cyfathrebu Hysbysebu a Marchnata
Bywgraffiad
Cymwysterau
- Ph.D, Ysgol Reolaeth Prifysgol Bradford, 1997 (goruchwylydd: Dr Malcolm Chapman)
Gweithgareddau ychwanegol
Dirprwy Bennaeth yr Adran Addysgu a Dysgu, Marchnata a Strategaeth, Ysgol Busnes Caerdydd ers 2021.
Cyfarwyddwr Rhaglen, MSc mewn Marchnata Strategol, Caerdydd (2008-2012).
Cydlynydd, Grŵp Ymchwil Marchnata Ethnig, Caerdydd
Ionawr 2011-hyd yma: Aelod o PEEAC (Pwyllgor Cynghori ar Addysg Pan Ewrop) – Pwyllgor Gweithredol Ffederasiwn Marchnata Uniongyrchol Ewrop (FEDMA)
2009-hyd yma: Uwch Arholwr, Diploma Ôl-raddedig Siartredig mewn Marchnata, Y Sefydliad Marchnata Siartredig, DU ers 2009
2007-2011: Is-lywydd y DU, yr Academi ar gyfer Hyrwyddo Busnes Byd-eang, UDA.
2007- 2011: Rheolwr Olygydd ar gyfer y Journal of Global Business Advancement (JGBA)
Arholwr Allanol, Prifysgol Bournemouth (yn effeithiol Ionawr 2012)
Cyn-Arholwr Allanol, Prifysgol Surrey
Cyn-Arholwr, Prifysgol Fetropolitan Manceinion
1998-2002: Dirprwy Ysgrifennydd, Academi Marchnata, y Deyrnas Unedig
1996-hyd yn hyn: Aelod o'r Gymdeithas Ymchwil Defnyddwyr, UDA
1996-hyd yn hyn: Aelod o'r Academi Marchnata Ewropeaidd
Cadeirydd y Rhaglen a Chyfarwyddwr Cynhadledd ar gyfer Academi Hyrwyddo Busnes Byd-eang 5ed Cyngres y Byd, a gynhaliwyd yn Bahrain Tachwedd 15 i Dachwedd 19, 2008
Cadeirydd y Rhaglen a Chyfarwyddwr Cynhadledd ar gyfer Cynhadledd Ryngwladol Gyntaf De Asia (SAICON 2008) a gynhelir gan COMSATS, PAKISTAN mewn cydweithrediad â'r Academi Hyrwyddo Busnes Byd-eang, Islamabad, Tachwedd 12-14, 2008.
Sesiwn Lawn yr Aelodau: Seminar Ymchwil Rhyngwladol y Banc Brenhinol, 22-24 Medi 2011; Montreal, Canada.
Panelydd ar gyfer y trac "Ethnic and Minority Marketing" yng nghynhadledd ryngwladol yr Academi Gwyddor Marchnata o'r enw "Cultural Perspectives in Marketing; " Ionawr 16-19, 2008, New Orleans, LA. UDA.
Siaradwr Gwadd a Phanelydd - Cynhadledd Ryngwladol Marchnata ac Manwerthu a gynhaliwyd yn Kuala Lumpur, Mai 29 i 31 Mai 2007.
Adolygydd ar gyfer testunau blaenllaw ar gyfer Ymddygiad Defnyddwyr, Cyfathrebu Marchnata
Adolygydd ar gyfer cyfnodolion academaidd blaenllaw fel yr European Journal of Marketing, Journal of Marketing Management a Journal of Retailing and Consumer Services.
Aelod Bwrdd Cynghori Golygyddol: South Asian Journal of Global Business Research a gyhoeddwyd gan Emerald.
Cyfraniadau yn y cyfryngau
Mae Ahmad yn sylwebydd cyfryngau rheolaidd ac yn aml yn cyfrannu at erthyglau sy'n ymwneud â'i ymchwil ar farchnata i leiafrifoedd ethnig.
Mae wedi cael ei ddyfynnu yn ddiweddar ar NPR.org and Munchies.Vice.com.
Cafodd gwaith a gynhaliwyd gan Ahmad mewn cydweithrediad ag IBFC-UK ei gynnwys yn y fersiwn ar-lein o adroddiad arbennig ar Fancio a Chyllid Islamaidd a gyhoeddwyd gan The Times ar 30 Ebrill 2013
Anrhydeddau a dyfarniadau
Dyfarniadau
Enwebwyd ar gyfer Goruchwyliwr Doethurol Eithriadol gan Undeb Myfyrwyr Prifysgol Caerdydd ym mis Ebrill 2018.
Enillydd dau bapur gorau Gwobrau un yr un yng Nghynhadledd Flynyddol Academi Farchnata'r DU, Caerdydd 2013 a Chynhadledd Marchnata Islamaidd Byd-eang 2014, Kuala Lumpur, Malaysia.
Contact Details
[email protected]
+44 29208 76838
Adeilad Aberconwy, Ystafell R36, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
+44 29208 76838
Adeilad Aberconwy, Ystafell R36, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU