Ewch i’r prif gynnwys
Ahmad Jamal

Yr Athro Ahmad Jamal

Senior Lecturer in Marketing and Strategy

Ysgol Busnes Caerdydd

Trosolwyg

  • 2005 - presennol: Uwch Ddarlithydd mewn Marchnata a Strategaeth, Ysgol Busnes Caerdydd
  • 1996 - 2005: Darlithydd mewn Marchnata, Ysgol Busnes Caerdydd.

Cyhoeddiad

2024

2023

2021

2020

2019

2018

2016

2015

2014

2012

2010

2009

2008

2007

2006

2005

2004

2003

2002

2001

Articles

Book sections

  • Mehmood, A. and Jamal, A. 2016. Social innovation and ethnic entrepreneurship: the UK experience. In: de Bruin, A. and Lewis, K. V. eds. Proceedings of the 
Social Innovation and Entrepreneurship Conference: Collaborating for Impact. Auckland: Massey University, pp. 341-344.
  • Laroche, M. and Jamal, A. 2015. Models of culture change. In: Jamal, A., Penaloza, L. and Laroche, M. eds. The Routledge Companion to Ethnic Marketing. Routledge Companions in Business, Management and Accounting Abingdon: Routledge, pp. 17-35.
  • Jamal, A., Penaloza, L. and Laroche, M. 2015. Introduction to ethnic marketing. In: Jamal, A., Penaloza, L. and Laroche, M. eds. The Routledge Companion to Ethnic Marketing. Routledge Companions in Business, Management and Accounting Abingdon: Routledge, pp. 3-14.
  • Mehmood, A., Jamal, A. and Sriram, V. 2015. Ethnic marketing, ethnic entrepreneurship and social innovation. In: Jamal, A., Peñaloza, L. and Laroche, M. eds. The Routledge Companion to Ethnic Marketing. Routledge, pp. 84-96.

Books

Conferences

Ymchwil

Prif ddiddordebau ymchwil

  • Gwerthusiad Cwsmeriaid o Frandiau
  • Cynnwys ac Ymateb i Gwsmeriaid i Bancio a Chyllid Islamaidd
  • Boddhad cwsmeriaid, Ansawdd Gwasanaeth a Defnyddio Technoleg mewn Rhyngweithio Cwsmer-Gadarn
  • Rhyngweithio Marchnata, Ethnigrwydd a Defnydd

Diddordebau ymchwil goruchwylio PhD

  • Ymddygiad defnyddwyr Mwslimiaid Prydain
  • Diwylliant, hunaniaeth a defnydd
  • Effeithiau cydymdeimlad hunanddelwedd
  • Marchnata, bancio a chyllid Islamaidd
  • Ecwiti brand ar-lein

Diddordebau ymchwil

  • Rhyngweithio Marchnata, Ethnigrwydd a Defnydd
  • Cynnwys ac Ymateb i Gwsmeriaid i Bancio a Chyllid Islamaidd
  • Gwerthusiad Cwsmeriaid o Frandiau
  • Boddhad cwsmeriaid, Ansawdd Gwasanaeth a Defnyddio Technoleg mewn Rhyngweithio Cwsmer-Gadarn

Addysgu

Ymrwymiadau addysgu

  • Blwyddyn 2 (UG): Ymddygiad y Prynwr
  • Blwyddyn 3 (UG): Rheoli Hysbysebu, Cyfathrebu a Hyrwyddo

Bywgraffiad

Qualifications

  • Ph.D, Bradford University School of Management, 1997 (supervisor: Dr Malcolm Chapman)

Additional activities

Program Director, MSc in Strategic Marketing, Cardiff (2008-2012).
Coordinator, Ethnic Marketing Research Group, Cardiff

Jan 2011-todate: Member of PEEAC (Pan European Education Advisory Committee) – an Executive Committee of the Federation of European Direct Marketing (FEDMA)
2009-to date: Senior Examiner, Chartered Postgraduate Diploma in Marketing, The Chartered Institute of Marketing, UK since 2009
2007-2011: Vice President for UK, the Academy for Global Business Advancement, USA.
2007- 2011: Managing Editor for the Journal of Global Business Advancement (JGBA)

External Examiner, University of Bournemouth (effective Jan 2012)
Past External Examiner, University of Surrey
Past Examiner, Manchester Metropolitan University

1998-2002: Deputy Secretary, Academy of Marketing, United Kingdom
1996-todate: Member of the Association for Consumer Research, USA
1996-todate: Member of the European Academy of Marketing

Program Chair and Conference Director for Academy of Global Business Advancement 5th World Congress, held in Bahrain Nov 15 to Nov 19, 2008
Program Chair and Conference Director for First South Asian International Conference (SAICON 2008) hosted by COMSATS, PAKISTAN in association with the Academy of Global Business Advancement, Islamabad, Nov 12-14, 2008.
Member Plenary Session: Royal Bank International Research Seminar, 22-24 Sepember 2011; Montreal, Canada.
Panellist for the “Ethnic and Minority Marketing” track at the Academy of Marketing Science’s international conference entitled “Cultural Perspectives in Marketing;” January 16-19, 2008, New Orleans, LA. USA.
Guest Speaker and a Panellist - International Conference of Marketing and Retailing held in Kuala Lumpur, May 29 to 31 May 2007.

Reviewer for leading texts for Consumer Behaviour, Marketing Communications
Reviewer for leading academic journals such as the European Journal of Marketing, Journal of Marketing Management and Journal of Retailing and Consumer Services.
Member Editorial Advisory Board: South Asian Journal of Global Business Research published by Emerald.

Media contributions

Work conducted by Ahmad in association with IBFC-UK was featued in the online version of a special report on Islamic Banking and Finance published by The Times on 30th April 2013

Anrhydeddau a dyfarniadau

Dyfarniadau

Enwebwyd ar gyfer Goruchwyliwr Doethurol Eithriadol gan Undeb Myfyrwyr Prifysgol Caerdydd ym mis Ebrill 2018.

Enillydd dau bapur gorau Gwobrau un yr un yng Nghynhadledd Flynyddol Academi Farchnata'r DU, Caerdydd 2013 a Chynhadledd Marchnata Islamaidd Byd-eang 2014, Kuala Lumpur, Malaysia.

Contact Details

Email JamalA@caerdydd.ac.uk
Telephone +44 29208 76838
Campuses Adeilad Aberconwy, Ystafell R36, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU