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Dr Zoe Lee
(hi/ei)
- Ar gael fel goruchwyliwr ôl-raddedig
Timau a rolau for Zoe Lee
Darllenydd (Athro Cyswllt) mewn Marchnata
Trosolwg
Rwy'n Ddarllenydd mewn Marchnata yn Ysgol Busnes Caerdydd, lle mae fy ymchwil yn canolbwyntio ar arferion brandio cyfrifol, deallusrwydd artiffisial (AI), cynhwysiant a lles cymdeithasol. Mae gen i ddiddordeb arbennig mewn deall sut mae brandiau'n gweithio, sut maen nhw'n dylanwadu ar ymddygiadau a chymdeithas, ac yn cyfrannu at drawsnewid cymdeithasol a sefydliadol cadarnhaol. Mae fy ymchwil yn archwilio effeithiolrwydd actifiaeth brand, cynhwysiant anabledd, cyfathrebu cynaliadwyedd ac AI cyfrifol. Rwyf hefyd yn gweithio ar y cyd â busnesau, llunwyr polisi a chymunedau i fynd i'r afael â heriau'r byd go iawn.
Rwy'n arwain ystod o gydweithrediadau ymchwil byd-eang gydag ysgolheigion ar draws yr Unol Daleithiau, Awstralia, Seland Newydd, y Ffindir a'r Eidal, gan hyrwyddo arweinyddiaeth mewn marchnata ac effaith gymdeithasol. Roeddwn yn gyfrannwr allweddol i'r prosiect a ariennir gan yr Academi Brydeinig sy'n archwilio esblygiad rheoli ecwiti brand. Cyfrannais hefyd at sgyrsiau cyhoeddus ehangach ar frandio cyfrifol a hysbysebu a gynhyrchir gan AI, gan gynnwys ymgysylltu â'r cyfryngau gyda'r BBC.
Yn ddiweddar, arweiniais gydweithrediad ymchwil rhyngddisgyblaethol a rhyngwladol sy'n cysylltu ysgolheictod academaidd ag effaith gymdeithasol trwy'r prosiect a ariennir gan y Cyngor Prydeinig o'r enw SAHABAT-ID (sy'n golygu cynghreiriaid) sy'n canolbwyntio ar rymuso cynhwysiant mewn Addysg Uwch yn Indonesia (2025-2026). Fe wnes i ddod â phartneriaid y DU ac Indonesia at ei gilydd i hyrwyddo cynhwysiant anabledd, cyd-greu pecynnau cymorth, dylanwadu ar bolisïau sefydliadol a datblygu arweinyddiaeth.
Rwy'n Olygydd Cyswllt y Journal of Strategic Marketing ac yn gwasanaethu ar sawl bwrdd golygyddol gan gynnwys y Journal of Business Research, Journal of Interactive Marketing a International Journal of Consumer Studies. Rwyf hefyd wedi arwain materion arbennig rhyngwladol sy'n archwilio actifiaeth brand, lles cymdeithasol a brandio dynol-AI. Mae fy nghyfraniad academaidd ehangach yn cynnwys fel Aelod Gwyddonol o Grŵp Diddordeb Arbennig ar Brand, Hunaniaeth, ac Enw Da Corfforaethol yr Academi Marchnata (AM), Coleg Adolygu Cymheiriaid ESRC, Pwyllgor Trefnu Cynhadledd Academi Marchnata (2024), arholiad doethurol rhyngwladol a phenodiadau arholiadau allanol.
Fel Cyfarwyddwr Rhaglen MSc Marchnata Strategol a Digidol (2022-2026), arweiniais ailddilysu, cryfhau cyfeiriad strategol a chyflogadwyedd y rhaglen. Cydnabuwyd fy nghyfraniad at addysg ôl-raddedig drwy Wobr Cydnabyddiaeth Ôl-raddedig a Addysgir Ysgol Busnes Caerdydd (2026).
Rwyf hefyd yn uwch fwrdd rheoli EMPOWER, sy'n cefnogi datblygiad arweinyddiaeth a diwylliant academaidd cynhwysol i fenywod ledled Prifysgol Caerdydd. Rwy'n arbennig o fwynhau gweithio gyda busnesau bach a chanolig yng Nghymru, gan drosi marchnata yn fewnwelediadau ymarferol trwy brosiectau ymgynghori myfyrwyr. Rwyf yr un mor angerddol am ymgysylltu â'r gymuned a chefnogi mentrau ifanc, gan gynnwys gwasanaethu fel beirniad gwahoddedig ar gyfer y Gwobrau Menter Ifanc.
Cyhoeddiad
2026
- Lee, Z. et al. 2026. The zones of brand activism: distinguishing brand, issue, marketplace and societal influence [Editorial]. International Journal of Advertising 45 (71), pp.1633-1647. (10.1080/02650487.2026.2731773)
- Marriott, H. and Lee, Z. 2026. AI-generated fashion models: innovation, illusion or a step too far?. [Online].The Conversation: The Conversation Trust. (10.64628/AB.p9xsfxj7e)Available at: https://doi.org/10.64628/AB.p9xsfxj7e.
- Spry, A. et al., 2026. Care-based corporate sociopolitical activism: Identifying dark sides and envisioning an ethical framework. Journal of Business Research 202 115788. (10.1016/j.jbusres.2025.115788)
- Lee, Z. et al. 2026. SAHABAT-ID Toolkit: from barriers to belonging - framework for disability inclusion in Indonesian higher education. Project Report.[Online].https://sahabat-id.com/: Cardiff University. Available at: https://sahabat-id.com/insight/sahabat-id-toolkit-from-barriers-to-belonging/.
2025
- Dineva, D. , Lee, Z. and Mangió, F. 2025. Brand-to-brand engagement on social media: Typology and implications. Journal of Interactive Marketing 60 (4), pp.377-396. (10.1177/10949968241312173)
- Iglesias, O. et al., 2025. Past, present and future of conscientious brands [Editorial]. Journal of Brand Management 32 , pp.477-483. (10.1057/s41262-025-00421-z)
- Lee, Z. , Dineva, D. and Mangio, F. 2025. From M&S to Duolingo: banter between brands on social media gets people buying - but there's a catch. [Online].The Conversation Trust. Available at: https://theconversation.com/from-mands-to-duolingo-banter-between-brands-on-social-media-gets-people-buying-but-theres-a-catch-256521.
- Anisimova, T. , Lee, Z. and Silva, M. A. R. d. 2025. Brand activism in the era of permacrisis: Systematic literature review and future research agenda. Journal of Marketing Management 41 (5-6), pp.395-429. (10.1080/0267257X.2025.2488800)
- Lee, Z. , Gambetti, R. and Alwi, S. 2025. Diversity, equity and inclusion (DEI) and branding. In: Zarantonello, L. and Andreini, D. eds. The Sage Handbook of Brand Management. Sage
2024
- Lee, Z. , Alwi, S. and Gambetti, R. 2024. Breaking barriers with disability inclusion: Brand activism as a catalyst for social sustainability in fashion. In: Henninger, C. E. et al., Handbook of Sustainability in Fashion. Springer Nature. , pp.167-185. (10.1007/978-3-031-69682-4_14)
- Rundle-Thiele, S. et al., 2024. Refocusing marketing effort to support net-positive social impact. European Journal of Marketing 58 (7), pp.1806-1825. (10.1108/EJM-06-2023-0465)
- Lee, Z. , Alwi, S. S. and Gambetti, R. 2024. The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding. Journal of Business Research 181 114744. (10.1016/j.jbusres.2024.114744)
- Lee, Z. et al. 2024. From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity. Journal of Brand Management 31 , pp.193-211. (10.1057/s41262-023-00319-8)
- Lee, Z. , Spry, A. and Vredenburg, J. 2024. The Body Shop shouldn't have failed in an age when consumers want activism from their brands. What happened?. [Online].Vol. 25 MarThe Conversation: The Conversation Trust. Available at: https://theconversation.com/the-body-shop-shouldnt-have-failed-in-an-age-when-consumers-want-activism-from-their-brands-what-happened-226128.
- Lee, Z. et al. 2024. Communicating about sustainability in fashion: A construal level theory approach. European Journal of Marketing 58 (1), pp.313-341. (10.1108/EJM-09-2021-0701)
- Mitchell, S. et al., 2024. Guest editorial: A personal perspective on why social impact matters. European Journal of Marketing 58 (7), pp.1677-1680. (10.1108/EJM-07-2024-992)
2023
- Lee, Z. , Spry, A. and Vredenburg, J. 2023. When charities engage in 'brand activism', research shows they must demonstrate bravery to attract donations. [Online].Vol. 12 JulThe Conversation Trust. Available at: https://theconversation.com/when-charities-engage-in-brand-activism-research-shows-they-must-demonstrate-bravery-to-attract-donations-208890.
- Mogaji, E. et al., 2023. B2B Brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management 108 , pp.237-250. (10.1016/j.indmarman.2022.12.003)
- Lee, Z. 2023. Building brands for nonprofit organisations: a review of current themes and future research directions. In: King, C. and Murillo, E. eds. A Research Agenda for Brand Management in a New Era of Consumerism. Cheltenham: Edward Elgar Publishing. , pp.257-272. (10.4337/9781803925516.00023)
2021
- Lee, Z. and Davies, I. 2021. Nonprofit brand and managing nonprofit rebranding strategy. In: Charity Marketing. Taylor & Francis. , pp.46-59. (10.4324/9781003134169-2)
- Lee, Z. and Davies, I. 2021. Navigating relative invariance: perspectives on corporate heritage identity and organizational heritage identity in an evolving nonprofit institution. Journal of Business Research 129 , pp.813-825. (10.1016/j.jbusres.2019.05.038)
- Gordon-Wilson, S. , Lee, Z. and Wu, M. 2021. How high net worth individuals (HNW) perceive sustainable luxury in an emerging market. Presented at: Journal of Business Ethics SI Paper Development Workshop 2021 Virtual 07 May 2021.
- Lee, Z. and Gordon-Wilson, S. 2021. One size does not fits all: a typology of sustainable luxury brand communication and sustainability practices. Presented at: 2021 Academy of Marketing Annual Conference Virtual 5-7 July 2021.
- Lee, Z. , Snelson-Powell, A. and Glozer, S. 2021. The emotional proximity paradox: burn-out and resilience in negotiating nonprofit corporate identity change. Presented at: 37th EGOS Colloquium 2021 Virtual 8-10 July 2021.
2020
- Lee, Z. , Glozer, A. and Snelson-Powell, Z. 2020. Organizing corporate identity change and multi-level tensions: a paradox perspective. Presented at: Studying Paradox and Grand Challenges : Paper Development Session Virtual 6 April 2020.
2019
- Ghaffari, M. , Hackley, C. and Lee, Z. 2019. Control, knowledge and persuasive power in advertising creativity- An ethnographic practice theory approach. Journal of Advertising 48 (2), pp.242-249. (10.1080/00913367.2019.1598310)
2018
- Lee, Z. and Davies, I. 2018. Towards a deeper understanding of changing meaning of heritage identity: The case of a nonprofit rebrand. Presented at: 29th Annual Meeting of the International Association of Business and Society 6 June - 10 June 2018.
2017
- Lee, Z. and Bourne, H. 2017. Managing dual identities in nonprofit rebranding: An exploratory study. Nonprofit and Voluntary Sector Quarterly 46 (4), pp.794-816. (10.1177/0899764017703705)
- Lee, Z. , Hang, H. and Beverland, M. 2017. Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. Presented at: Association of Business Historians Conference: The human factor in business history 29 June - 1 July 2017. , pp.-.
2016
- Lee, Z. 2016. Managing authentic rebranding in UK charities: the challenge of hybrid identity. Presented at: uropean Marketing Association Conference 2016 24 May - 27 may 2016. , pp.-.
2015
- Ghaffari, M. , Beverland, M. and Lee, Z. 2015. Unravelling the process of creativity in advertising: a praxiological approach. Presented at: ICORIA 3 July - 4 July 2015. , pp.-.
- Lee, Z. and Bourne, H. 2015. The dynamics of hybridity in corporate rebranding: the case of British charities. Presented at: 10th Global Brand Conference, Academy of Marketing 27 April - 29 April 2015. , pp.-.
- McCloskey, J. , Beverland, M. and Lee, Z. 2015. “It’s a bit of a mask, it’s not pure…it’s not what I thought”: How doppelganger brand images attack brand authenticity. Presented at: Association for Consumer Research Asia-Pacific Conference 2015 19 June - 21 June 2015. Published in: Wan, E. and Zhang, M. eds. Asia-Pacific Advances in Consumer Research. Vol. 11.Duluth, MN: Association for Consumer Research. , pp.173-174.
2014
- Lee, Z. and Melewar, T. 2014. Corporate rebranding with a purpose: an exploratory study. Presented at: 47th Academy of Marketing Conference 7 July - 10 July 2014. , pp.-.
2013
- Lee, Z. 2013. Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector. Journal of Marketing Management 29 (9-10), pp.1124-1142. (10.1080/0267257X.2013.812978)
2012
- Davies, I. , Lee, Z. and Ahonkhai, I. 2012. Do consumers care about ethical-luxury?. Journal of Business Ethics 106 (1), pp.37-51. (10.1007/s10551-011-1071-y)
2011
- Lee, Z. and Sargeant, A. 2011. Dealing with social desirability bias: An application to charitable giving. European Journal of Marketing 45 (5), pp.703-719. (10.1108/03090561111119994)
2010
- Lee, Z. and Woodliffe, L. 2010. Donor misreporting: conceptualizing social desirability bias in giving surveys. Voluntas: International Journal of Voluntary and Nonprofit Organizations 21 (4), pp.569-587. (10.1007/s11266-010-9153-5)
Adrannau llyfrau
- Lee, Z. , Gambetti, R. and Alwi, S. 2025. Diversity, equity and inclusion (DEI) and branding. In: Zarantonello, L. and Andreini, D. eds. The Sage Handbook of Brand Management. Sage
- Lee, Z. , Alwi, S. and Gambetti, R. 2024. Breaking barriers with disability inclusion: Brand activism as a catalyst for social sustainability in fashion. In: Henninger, C. E. et al., Handbook of Sustainability in Fashion. Springer Nature. , pp.167-185. (10.1007/978-3-031-69682-4_14)
- Lee, Z. 2023. Building brands for nonprofit organisations: a review of current themes and future research directions. In: King, C. and Murillo, E. eds. A Research Agenda for Brand Management in a New Era of Consumerism. Cheltenham: Edward Elgar Publishing. , pp.257-272. (10.4337/9781803925516.00023)
- Lee, Z. and Davies, I. 2021. Nonprofit brand and managing nonprofit rebranding strategy. In: Charity Marketing. Taylor & Francis. , pp.46-59. (10.4324/9781003134169-2)
Cynadleddau
- Gordon-Wilson, S. , Lee, Z. and Wu, M. 2021. How high net worth individuals (HNW) perceive sustainable luxury in an emerging market. Presented at: Journal of Business Ethics SI Paper Development Workshop 2021 Virtual 07 May 2021.
- Lee, Z. and Gordon-Wilson, S. 2021. One size does not fits all: a typology of sustainable luxury brand communication and sustainability practices. Presented at: 2021 Academy of Marketing Annual Conference Virtual 5-7 July 2021.
- Lee, Z. , Snelson-Powell, A. and Glozer, S. 2021. The emotional proximity paradox: burn-out and resilience in negotiating nonprofit corporate identity change. Presented at: 37th EGOS Colloquium 2021 Virtual 8-10 July 2021.
- Lee, Z. , Glozer, A. and Snelson-Powell, Z. 2020. Organizing corporate identity change and multi-level tensions: a paradox perspective. Presented at: Studying Paradox and Grand Challenges : Paper Development Session Virtual 6 April 2020.
- Lee, Z. and Davies, I. 2018. Towards a deeper understanding of changing meaning of heritage identity: The case of a nonprofit rebrand. Presented at: 29th Annual Meeting of the International Association of Business and Society 6 June - 10 June 2018.
- Lee, Z. , Hang, H. and Beverland, M. 2017. Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. Presented at: Association of Business Historians Conference: The human factor in business history 29 June - 1 July 2017. , pp.-.
- Lee, Z. 2016. Managing authentic rebranding in UK charities: the challenge of hybrid identity. Presented at: uropean Marketing Association Conference 2016 24 May - 27 may 2016. , pp.-.
- Ghaffari, M. , Beverland, M. and Lee, Z. 2015. Unravelling the process of creativity in advertising: a praxiological approach. Presented at: ICORIA 3 July - 4 July 2015. , pp.-.
- Lee, Z. and Bourne, H. 2015. The dynamics of hybridity in corporate rebranding: the case of British charities. Presented at: 10th Global Brand Conference, Academy of Marketing 27 April - 29 April 2015. , pp.-.
- McCloskey, J. , Beverland, M. and Lee, Z. 2015. “It’s a bit of a mask, it’s not pure…it’s not what I thought”: How doppelganger brand images attack brand authenticity. Presented at: Association for Consumer Research Asia-Pacific Conference 2015 19 June - 21 June 2015. Published in: Wan, E. and Zhang, M. eds. Asia-Pacific Advances in Consumer Research. Vol. 11.Duluth, MN: Association for Consumer Research. , pp.173-174.
- Lee, Z. and Melewar, T. 2014. Corporate rebranding with a purpose: an exploratory study. Presented at: 47th Academy of Marketing Conference 7 July - 10 July 2014. , pp.-.
Erthyglau
- Lee, Z. et al. 2026. The zones of brand activism: distinguishing brand, issue, marketplace and societal influence [Editorial]. International Journal of Advertising 45 (71), pp.1633-1647. (10.1080/02650487.2026.2731773)
- Spry, A. et al., 2026. Care-based corporate sociopolitical activism: Identifying dark sides and envisioning an ethical framework. Journal of Business Research 202 115788. (10.1016/j.jbusres.2025.115788)
- Dineva, D. , Lee, Z. and Mangió, F. 2025. Brand-to-brand engagement on social media: Typology and implications. Journal of Interactive Marketing 60 (4), pp.377-396. (10.1177/10949968241312173)
- Iglesias, O. et al., 2025. Past, present and future of conscientious brands [Editorial]. Journal of Brand Management 32 , pp.477-483. (10.1057/s41262-025-00421-z)
- Anisimova, T. , Lee, Z. and Silva, M. A. R. d. 2025. Brand activism in the era of permacrisis: Systematic literature review and future research agenda. Journal of Marketing Management 41 (5-6), pp.395-429. (10.1080/0267257X.2025.2488800)
- Rundle-Thiele, S. et al., 2024. Refocusing marketing effort to support net-positive social impact. European Journal of Marketing 58 (7), pp.1806-1825. (10.1108/EJM-06-2023-0465)
- Lee, Z. , Alwi, S. S. and Gambetti, R. 2024. The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding. Journal of Business Research 181 114744. (10.1016/j.jbusres.2024.114744)
- Lee, Z. et al. 2024. From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity. Journal of Brand Management 31 , pp.193-211. (10.1057/s41262-023-00319-8)
- Lee, Z. et al. 2024. Communicating about sustainability in fashion: A construal level theory approach. European Journal of Marketing 58 (1), pp.313-341. (10.1108/EJM-09-2021-0701)
- Mitchell, S. et al., 2024. Guest editorial: A personal perspective on why social impact matters. European Journal of Marketing 58 (7), pp.1677-1680. (10.1108/EJM-07-2024-992)
- Mogaji, E. et al., 2023. B2B Brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management 108 , pp.237-250. (10.1016/j.indmarman.2022.12.003)
- Lee, Z. and Davies, I. 2021. Navigating relative invariance: perspectives on corporate heritage identity and organizational heritage identity in an evolving nonprofit institution. Journal of Business Research 129 , pp.813-825. (10.1016/j.jbusres.2019.05.038)
- Ghaffari, M. , Hackley, C. and Lee, Z. 2019. Control, knowledge and persuasive power in advertising creativity- An ethnographic practice theory approach. Journal of Advertising 48 (2), pp.242-249. (10.1080/00913367.2019.1598310)
- Lee, Z. and Bourne, H. 2017. Managing dual identities in nonprofit rebranding: An exploratory study. Nonprofit and Voluntary Sector Quarterly 46 (4), pp.794-816. (10.1177/0899764017703705)
- Lee, Z. 2013. Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector. Journal of Marketing Management 29 (9-10), pp.1124-1142. (10.1080/0267257X.2013.812978)
- Davies, I. , Lee, Z. and Ahonkhai, I. 2012. Do consumers care about ethical-luxury?. Journal of Business Ethics 106 (1), pp.37-51. (10.1007/s10551-011-1071-y)
- Lee, Z. and Sargeant, A. 2011. Dealing with social desirability bias: An application to charitable giving. European Journal of Marketing 45 (5), pp.703-719. (10.1108/03090561111119994)
- Lee, Z. and Woodliffe, L. 2010. Donor misreporting: conceptualizing social desirability bias in giving surveys. Voluntas: International Journal of Voluntary and Nonprofit Organizations 21 (4), pp.569-587. (10.1007/s11266-010-9153-5)
Gwefannau
- Marriott, H. and Lee, Z. 2026. AI-generated fashion models: innovation, illusion or a step too far?. [Online].The Conversation: The Conversation Trust. (10.64628/AB.p9xsfxj7e)Available at: https://doi.org/10.64628/AB.p9xsfxj7e.
- Lee, Z. , Dineva, D. and Mangio, F. 2025. From M&S to Duolingo: banter between brands on social media gets people buying - but there's a catch. [Online].The Conversation Trust. Available at: https://theconversation.com/from-mands-to-duolingo-banter-between-brands-on-social-media-gets-people-buying-but-theres-a-catch-256521.
- Lee, Z. , Spry, A. and Vredenburg, J. 2024. The Body Shop shouldn't have failed in an age when consumers want activism from their brands. What happened?. [Online].Vol. 25 MarThe Conversation: The Conversation Trust. Available at: https://theconversation.com/the-body-shop-shouldnt-have-failed-in-an-age-when-consumers-want-activism-from-their-brands-what-happened-226128.
- Lee, Z. , Spry, A. and Vredenburg, J. 2023. When charities engage in 'brand activism', research shows they must demonstrate bravery to attract donations. [Online].Vol. 12 JulThe Conversation Trust. Available at: https://theconversation.com/when-charities-engage-in-brand-activism-research-shows-they-must-demonstrate-bravery-to-attract-donations-208890.
Monograffau
- Lee, Z. et al. 2026. SAHABAT-ID Toolkit: from barriers to belonging - framework for disability inclusion in Indonesian higher education. Project Report.[Online].https://sahabat-id.com/: Cardiff University. Available at: https://sahabat-id.com/insight/sahabat-id-toolkit-from-barriers-to-belonging/.
Ymchwil
Diddordebau ymchwil
- Brandio cyfrifol ac actifiaeth gorfforaethol: Archwilio sut mae brandiau'n ymgysylltu â materion cymdeithasol, negodi cyfrifoldebau moesegol a chreu gwerth y tu hwnt i ganlyniadau masnachol. Mae hyn yn cynnwys actifiaeth brand, brandiau cydwybodol, brandio dielw a chyfathrebu cynaliadwyedd
- Marchnata cynhwysol a lles cymdeithasol: Ymchwilio i gynrychiolaeth anabledd, amrywiaeth a hysbysebu cynhwysol, lles defnyddwyr, a'r ffyrdd y gall marchnata herio allgáu a chreu effaith gymdeithasol ystyrlon.
- AI cyfrifol a marchnata sy'n canolbwyntio ar ddynol: Archwilio arferion AI cyfrifol a'r tensiynau rhwng arloesedd technolegol a gwerthoedd dynol
Grantiau
- Partneriaeth Fyd-eang rhwng y Cyngor Prydeinig: "Trawsnewid Addysg Uwch: Grymuso myfyrwyr a staff anabl trwy bolisïau rhyngddoroldeb cynhwysol ac arloesi cydweithredol" (£25,000, ymgeisydd arweiniol), Mai 2025
- Cyllid Ymchwil yr Academi Marchnata: "Not Just Banter: How Brand-to-Brand Engagement is Reshaping Public Discourse on Societal Issues in a Polarised Digital Age" (£5,000, cyd-brif ymchwilydd)
- Ymddiriedolaeth GIG Felindre: "Datblygu gwefan brand hyblyg ac adnoddau sy'n ymwneud ag Endometriosis" (£238,682, cyd-brif ymchwilydd), 2020
- Interniaethau Myfyrwyr Rhaglen Gwerth Cyhoeddus Sefydliad Hodge: "Canmoliaeth brand-i-frand (B2B) ar gyfryngau cymdeithasol" (£2,000, cyd-brif ymchwilydd), 2022
- Cronfa ar y Cyd Xiamen-Caerdydd: "Adfywio brandiau treftadaeth: Help neu Rhwystr" (£2,450, prif ymchwilydd), 2020
- Gŵyl y Gwyddorau Cymdeithasol ESRC: "Actifiaeth brand mewn sefydliadau dielw", 2020
- Grant Ymchwil Bach yr Academi Brydeinig/Leverhulme, "Datgelu hanes y model ecwiti brand sy'n seiliedig ar gwsmeriaid: Gwersi ar gyfer cyd-greu gwybodaeth rhwng diwydiant ac academaidd" (£10,000; prif ymchwilydd), 2016
- Grant Bach yr Academi Brydeinig: "Heriau mewn uno elusennau" gyda Dr Humphrey Bourne (Prifysgol Bryste), 2010
- Cyfres Seminarau ESRC: "Arloesi mewn gwasanaethau cyhoeddus: tueddiadau cyfredol a rhagolygon y dyfodol" gyda'r Athro Stephen Osbourne (Prifysgol Caeredin)
Gwerth ac Effaith y Cyhoedd
- Cyd-olygydd, rhifyn arbennig ar 'Delivering Impact for Social Good,' yn European Journal of Marketing, gyda Mitchell, S., Rundle-Thiele, S. a Hyde, F. (2023)
- Cyd-olygydd, Rhifyn arbennig ar 'Brandiau cydwybodol: Gwneud i gynaliadwyedd a chyfrifoldeb weithio,' yn Journal of Brand Management, gydag Iglesias, O., Ind, N., Tjandra, NC, Feri, A. a Guzman, F. (2024)
Trefnu Cynhadledd a Chadeiryddion Trac
- Pwyllgor Cynhadledd yr Academi Marchnata, Caerdydd, 2024
- Cynhadledd Cyd-gadeirydd y "Cyfarfod Brand Byd-eang Ar-lein o Brand, Hunaniaeth ac Enw Da Corfforaethol yr AC SIG", 27 Mai 2021 gyda Machado, JC, Roper, S., Iglesias, O., Guzman, F. ac Andreani, D.
- Cadeirydd Trac "Brandio yn y Metaverse", 16eg Cynhadledd Brand Byd-eang, 3rd-5th Mai, 2023
Addysgu
- BSc - Buyer Behaviour
- MBA - Business Project Supervision
Bywgraffiad
Cymwysterau:
- PhD (Marchnata) - Prifysgol Gorllewin Lloegr, Bryste
- MSc (Marchnata) - Prifysgol Birmingham
- BEng (Peirianneg Gemegol) - Prifysgol Birmingham
Anrhydeddau a dyfarniadau
- 2025 - Enwebwyd am y Profiad Dysgu Mwyaf Rhagorol; Defnydd mwyaf effeithiol a rhagorol o asesu fel dysgu a'r defnydd mwyaf rhagorol o'r amgylchedd dysgu yng Ngwobrau ESLA.
- 2024 - Enwebwyd ar gyfer y Defnydd Mwyaf Effeithiol a Rhagorol o Asesu fel Dysgu yn y Gwobrau Cyfoethogi Bywyd Myfyrwyr (ESLA)
- 2023 - Enwebwyd ar gyfer yr Aelod Staff Mwyaf Diddorol yng Ngwobrau Cyfoethogi Bywyd Myfyrwyr (ESLA)
- 2021 - Ysgol Busnes Caerdydd cydnabyddiaeth UDRh gan y Pro-Deon Education and Students am gyfraniad rhagorol i addysgu
- 2018 - Erthygl ragorol yn Nonprofit & Voluntary Sector Quarterly (NVSQ)
- 2017 - Gwobr y Deon am Ddinasyddiaeth
Aelodaethau proffesiynol
- Cymrawd yn yr Academi Addysg Uwch
- Aelod o'r Academi Gwyddor Marchnata
- Aelod o'r Academi Marchnata
- Aelod o'r Gymdeithas Ryngwladol dros Fusnes a Chymdeithas
- Aelod o CharityComms
Safleoedd academaidd blaenorol
- Academaidd
- Darlithydd mewn Marchnata, Prifysgol Caerfaddon
- Cydymaith Addysgu, Prifysgol Bryste
- Arholwyr allanol:
- Arholwr allanol ar gyfer Marchnata UG a addysgir, Prifysgol Leeds (2020-2025)
- Arholwr allanol ar gyfer Marchnata UG a addysgir, Prifysgol Warwick (2023 - presennol)
- Arholwr allanol ar gyfer Marchnata Strategol PT a addysgwyd, Prifysgol Cranfield (2024-presennol)
- Arholwyr PhD:
- Arholwr allanol PhD ym Mhrifysgol Adelaide (2024) a Phrifysgol Efrog (2024)
- Arholwr allanol PhD ym Mhrifysgol Glasgow (2023) a Phrifysgol Napier Caeredin (2023)
- Arholwr allanol PhD ym Mhrifysgol Cranfield (2019)
Ymrwymiadau siarad cyhoeddus
- Sgwrs wahoddedig ym Mhrifysgol Pretoria, De Affrica, Ebrill 2025 ar frandio moethus cynhwysol
- Sgwrs wahoddedig yn KU Leuven, Gwlad Belg, Ionawr 2025 ar gyfathrebu am gynaliadwyedd
- Sgwrs wahoddedig ym Mhrifysgol Porto, Mai 2025, ar actifiaeth brand a chynhwysiant
- Sgwrs wahoddedig ym Mhrifysgol Caerwysg, Mai 2024 ar gynaliadwyedd brand
Pwyllgorau ac adolygu
- Golygydd Cyswllt
- Cyfnodolyn Marchnata Strategol
- Bwrdd Golygyddol
- Cyfnodolyn Ymchwil Busnes
- Cyfnodolyn Rheoli Cynnyrch a Brand
- Cyfnodolyn Dyngarwch a Marchnata
Tîm Rheoli EMPOWER (2025-presennol)
Aelod o Bwyllgor Gwyddonol Brand, Hunaniaeth ac Enw da Corfforaethol yr Academi Marchnata (2020 hyd heddiw)
Aelod o'r Pwyllgor Pobl (2019-2022)
Aelod o'r Bwrdd Rheoli Cysgodol (2020-2022)
Aelod o Regrow Borneo
Meysydd goruchwyliaeth
-
Mae gen i ddiddordeb mewn clywed gan fyfyrwyr PhD eraill sy'n dymuno ymchwilio yn y meysydd canlynol:
- Diben a chyfathrebu brand corfforaethol
- Cyfathrebu cynaliadwyedd mewn ffasiwn
- Strategaeth gweithredu brand
- Technoleg a brand (e.e. cyfryngau cymdeithasol, metaverse ac ati)
- Brandio dielw
Goruchwyliaeth gyfredol
News articles
Contact Details
[email protected]
+44 29225 10885
Adeilad Aberconwy, Ystafell Q05, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
+44 29225 10885
Adeilad Aberconwy, Ystafell Q05, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
Themâu ymchwil
Arbenigeddau
- rheoli brand
- actifiaeth cyfryngau cymdeithasol
- Marchnata cynhwysol
- marchnata dielw
