![Andy Ng](https://profiles-cardiff.imgix.net/attachments/4189?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Dr Andy Ng
(e/fe)
Darlithydd mewn Marchnata
- NgA4@caerdydd.ac.uk
- +44 29225 10204
- Adeilad Aberconwy, Ystafell E28, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
- Ar gael fel goruchwyliwr ôl-raddedig
Trosolwyg
Rwy'n Ddarlithydd (Athro Cynorthwyol) mewn Marchnata yn Ysgol Busnes Caerdydd. Mae fy ymchwil yn canolbwyntio'n bennaf ar sut mae ffactorau diwylliannol yn effeithio ar benderfyniadau defnyddwyr ac ymddygiadau bwyta, gan lywio hanfodion strategaethau marchnata traws-ddiwylliannol llwyddiannus.
Cyhoeddiad
2024
- Ng, A. H. 2024. Social class differences in attribution of stability and purchase intention following a product-harm crisis. International Journal of Social Psychology: Revista de Psicología Social 39(1), pp. 59-84. (10.1177/02134748231218171)
2023
- Dogerlioglu-Demir, K., Ng, A. H. and Koçaş, C. 2023. Gracefully yours: would snap judgments of one’s subtle graceful movements lead to inferences about their emotional intelligence?. Journal of Retailing and Consumer Services 75, article number: 103484. (10.1016/j.jretconser.2023.103484)
- Dogerlioglu-Demir, K., Ng, A. H. and Koçaş, C. 2023. Fashionably late: Differentially costly signaling of sociometric status through asubtle act of being late. Journal of Business Research 155 A, article number: 113331. (10.1016/j.jbusres.2022.113331)
2021
- Ng, A. H., Kermani, M. S. and Lalonde, R. N. 2021. Cultural differences in psychological reactance: Responding to social media censorship. Current Psychology 40, pp. 2804-2813. (10.1007/s12144-019-00213-0)
- Lo, R. F., Ng, A. H., Cohen, A. S. and Sasaki, J. Y. 2021. Does self-construal shape automatic social attention?. PLoS ONE 16(2), article number: e0246577. (10.1371/journal.pone.0246577)
2020
- Ng, A. H., Steele, J. R., Sasaki, J. Y. and George, M. 2020. How robust is the own-group face recognition bias? Evidence from first- and second-generation East Asian Canadians. PLoS ONE 15(5), article number: e0233758. (10.1371/journal.pone.0233758)
2016
- Ng, A. H., Steele, J. R. and Sasaki, J. Y. 2016. Will you remember me? Cultural differences in own-group face recognition biases. Journal of Experimental Social Psychology 64, pp. 21-26. (10.1016/j.jesp.2016.01.003)
- Ng, A. H. and Hynie, M. 2016. Naïve dialecticism and indecisiveness: Mediating mechanism and downstream consequences. Journal of Cross-Cultural Psychology 47(2), pp. 263-276. (10.1177/0022022115613861)
2015
- Ng, A. H., Steele, J. R., Sasaki, J. Y., Sakamoto, Y. and Williams, A. 2015. Culture moderates the relationship between interdependence and face recognition. Frontiers in Psychology 6, article number: 1620. (10.3389/fpsyg.2015.01620)
- Ng, A. H., Liu, Y., Chen, J. and Eastwood, J. D. 2015. Culture and state boredom: A comparison between European Canadians and Chinese. Personality and Individual Differences 75, pp. 13-18. (10.1016/j.paid.2014.10.052)
2014
- Ng, A. H. and Hynie, M. 2014. Cultural differences in indecisiveness: the role of naïve dialecticism. Personality and Individual Differences 70, pp. 45-50. (10.1016/j.paid.2014.06.022)
2013
- Yang, L., Chen, W., Ng, A. H. and Fu, X. 2013. Aging, culture, and memory for categorically processed information. Journals of Gerontology, Series B 68(6), pp. 872-881. (10.1093/geronb/gbt006)
2012
- Ng, A. H., Hynie, M. and MacDonald, T. K. 2012. Culture moderates the pliability of ambivalent attitudes. Journal of Cross-Cultural Psychology 43(8), pp. 1313-1324. (10.1177/0022022111429718)
Erthyglau
- Ng, A. H. 2024. Social class differences in attribution of stability and purchase intention following a product-harm crisis. International Journal of Social Psychology: Revista de Psicología Social 39(1), pp. 59-84. (10.1177/02134748231218171)
- Dogerlioglu-Demir, K., Ng, A. H. and Koçaş, C. 2023. Gracefully yours: would snap judgments of one’s subtle graceful movements lead to inferences about their emotional intelligence?. Journal of Retailing and Consumer Services 75, article number: 103484. (10.1016/j.jretconser.2023.103484)
- Dogerlioglu-Demir, K., Ng, A. H. and Koçaş, C. 2023. Fashionably late: Differentially costly signaling of sociometric status through asubtle act of being late. Journal of Business Research 155 A, article number: 113331. (10.1016/j.jbusres.2022.113331)
- Ng, A. H., Kermani, M. S. and Lalonde, R. N. 2021. Cultural differences in psychological reactance: Responding to social media censorship. Current Psychology 40, pp. 2804-2813. (10.1007/s12144-019-00213-0)
- Lo, R. F., Ng, A. H., Cohen, A. S. and Sasaki, J. Y. 2021. Does self-construal shape automatic social attention?. PLoS ONE 16(2), article number: e0246577. (10.1371/journal.pone.0246577)
- Ng, A. H., Steele, J. R., Sasaki, J. Y. and George, M. 2020. How robust is the own-group face recognition bias? Evidence from first- and second-generation East Asian Canadians. PLoS ONE 15(5), article number: e0233758. (10.1371/journal.pone.0233758)
- Ng, A. H., Steele, J. R. and Sasaki, J. Y. 2016. Will you remember me? Cultural differences in own-group face recognition biases. Journal of Experimental Social Psychology 64, pp. 21-26. (10.1016/j.jesp.2016.01.003)
- Ng, A. H. and Hynie, M. 2016. Naïve dialecticism and indecisiveness: Mediating mechanism and downstream consequences. Journal of Cross-Cultural Psychology 47(2), pp. 263-276. (10.1177/0022022115613861)
- Ng, A. H., Steele, J. R., Sasaki, J. Y., Sakamoto, Y. and Williams, A. 2015. Culture moderates the relationship between interdependence and face recognition. Frontiers in Psychology 6, article number: 1620. (10.3389/fpsyg.2015.01620)
- Ng, A. H., Liu, Y., Chen, J. and Eastwood, J. D. 2015. Culture and state boredom: A comparison between European Canadians and Chinese. Personality and Individual Differences 75, pp. 13-18. (10.1016/j.paid.2014.10.052)
- Ng, A. H. and Hynie, M. 2014. Cultural differences in indecisiveness: the role of naïve dialecticism. Personality and Individual Differences 70, pp. 45-50. (10.1016/j.paid.2014.06.022)
- Yang, L., Chen, W., Ng, A. H. and Fu, X. 2013. Aging, culture, and memory for categorically processed information. Journals of Gerontology, Series B 68(6), pp. 872-881. (10.1093/geronb/gbt006)
- Ng, A. H., Hynie, M. and MacDonald, T. K. 2012. Culture moderates the pliability of ambivalent attitudes. Journal of Cross-Cultural Psychology 43(8), pp. 1313-1324. (10.1177/0022022111429718)
- Ng, A. H. and Hynie, M. 2014. Cultural differences in indecisiveness: the role of naïve dialecticism. Personality and Individual Differences 70, pp. 45-50. (10.1016/j.paid.2014.06.022)
Ymchwil
Diddordebau Ymchwil
- Agweddau defnyddwyr
- Dewis defnyddwyr a gwneud penderfyniadau
- Ymddygiad traws-ddiwylliannol defnyddwyr
Addysgu
Addysgu cyfredol
- Marchnata (BSc) (Cyd-Arweinydd Modiwl)
- Ymchwil Marchnata (BSc) (Cyd-Arweinydd Modiwl)
Dysgu blaenorol
- Marchnata Gwasanaethau (MSc) (Arweinydd Modiwl)
- Prosiect Marchnata (MSc) (Arweinydd Modiwl)
- Ymddygiad Prynwr (BSc) (Cyd-Arweinydd Modiwl)
- Goruchwylio traethawd hir MBA
- Goruchwyliaeth prosiect MSc
Bywgraffiad
- PhD mewn Seicoleg Gymdeithasol a Phersonol, Prifysgol Efrog, Canada (2015)
- MA mewn Seicoleg Gymdeithasol a Phersonol, Prifysgol Efrog, Canada (2010)
- BA (Anrhydedd) mewn Seicoleg, Prifysgol Efrog, Canada (2007)
Aelodaethau proffesiynol
- Cymdeithas Gwyddor Seicolegol
- Cymdeithas Seicoleg Defnyddwyr
Safleoedd academaidd blaenorol
- 2020 - presennol: Darlithydd (Athro Cynorthwyol) mewn Marchnata, Ysgol Busnes Caerdydd, Prifysgol Caerdydd
- 2017 - 2020: Athro Marchnata Cynorthwyol, Ysgol Fusnes Sabanci, Prifysgol Sabanci (Twrci)
- 2015 - 2017: Cyswllt Ymchwil Ôl-ddoethurol Marchnata, Coleg Busnes Gies, Prifysgol Illinois yn Urbana-Champaign (Unol Daleithiau America)
Pwyllgorau ac adolygu
Aelodaeth bwrdd golygyddol
- International Journal of Social Psychology (2021 - presennol)
Ad-hoc adolygiad cyfoedion
- Grant
- Sefydliad Gwyddoniaeth Dwywladol yr Unol Daleithiau-Israel
- Dyddlyfrau
- Sylw, canfyddiad a seicoffiseg; Australian Journal of Psychology; British Journal of Social Psychology; Canadian Journal of Behavioural Science; Canadian Journal of Experimental Psychology; Amrywiaeth Ddiwylliannol a Seicoleg Lleiafrifoedd Ethnig; Seicoleg Bresennol; Darganfod Seicoleg; Ffiniau mewn Seicoleg; International Journal of Intercultural Relations; International Journal of Social Psychology; Journal of Cross-Cultural Psychology; Journal of Experimental Social Psychology; Journal of Leisure Research; Personoliaeth a gwahaniaethau unigol; seicoleg ymddygiadau caethiwus; Adroddiadau gwyddonol; Gwybyddiaeth Weledol
- Cynadleddau
- Cynhadledd yr Academi Marchnata; Cynhadledd Addysgwyr Marchnata Haf Cymdeithas Marchnata America; Cynhadledd Cymdeithas Seicolegol America; Cynhadledd Asiaidd ar Seicoleg a'r Gwyddorau Ymddygiadol; Cynhadledd Cymdeithas Ymchwil Defnyddwyr; Cynhadledd ac Uwchgynhadledd Amlddiwylliannol Genedlaethol; Cynhadledd Cymdeithas Seicoleg Defnyddwyr; Cynhadledd Cymdeithas Personoliaeth a Seicoleg Gymdeithasol
Aelodaeth o'r Pwyllgor
- Aelod o'r Pwyllgor Cydraddoldeb Hiliol (2021 - presennol)
- Aelod o'r Pwyllgor Moeseg Ymchwil Ysgol (2023 - presennol)
Meysydd goruchwyliaeth
Mae gen i ddiddordeb mewn goruchwylio myfyrwyr PhD a hoffai ddilyn ymchwil feintiol mewn ymddygiad defnyddwyr traws-ddiwylliannol.
Themâu ymchwil
Arbenigeddau
- Ymddygiad defnyddwyr
- Seicoleg gymdeithasol