![Andy Ng](https://profiles-cardiff.imgix.net/attachments/4189?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Dr Andy Ng
(he/him)
Lecturer in Marketing
- NgA4@cardiff.ac.uk
- +44 29225 10204
- Aberconway Building, Room E28, Colum Road, Cathays, Cardiff, CF10 3EU
- Available for postgraduate supervision
Overview
I am a Lecturer (Assistant Professor) in Marketing at Cardiff Business School. My research primarily focuses on how cultural factors affect consumer decision-making and consumption behaviours, informing the basics of successful cross-cultural marketing strategies.
Publication
2024
- Ng, A. H. 2024. Social class differences in attribution of stability and purchase intention following a product-harm crisis. International Journal of Social Psychology: Revista de Psicología Social 39(1), pp. 59-84. (10.1177/02134748231218171)
2023
- Dogerlioglu-Demir, K., Ng, A. H. and Koçaş, C. 2023. Gracefully yours: would snap judgments of one’s subtle graceful movements lead to inferences about their emotional intelligence?. Journal of Retailing and Consumer Services 75, article number: 103484. (10.1016/j.jretconser.2023.103484)
- Dogerlioglu-Demir, K., Ng, A. H. and Koçaş, C. 2023. Fashionably late: Differentially costly signaling of sociometric status through asubtle act of being late. Journal of Business Research 155 A, article number: 113331. (10.1016/j.jbusres.2022.113331)
2021
- Ng, A. H., Kermani, M. S. and Lalonde, R. N. 2021. Cultural differences in psychological reactance: Responding to social media censorship. Current Psychology 40, pp. 2804-2813. (10.1007/s12144-019-00213-0)
- Lo, R. F., Ng, A. H., Cohen, A. S. and Sasaki, J. Y. 2021. Does self-construal shape automatic social attention?. PLoS ONE 16(2), article number: e0246577. (10.1371/journal.pone.0246577)
2020
- Ng, A. H., Steele, J. R., Sasaki, J. Y. and George, M. 2020. How robust is the own-group face recognition bias? Evidence from first- and second-generation East Asian Canadians. PLoS ONE 15(5), article number: e0233758. (10.1371/journal.pone.0233758)
2016
- Ng, A. H., Steele, J. R. and Sasaki, J. Y. 2016. Will you remember me? Cultural differences in own-group face recognition biases. Journal of Experimental Social Psychology 64, pp. 21-26. (10.1016/j.jesp.2016.01.003)
- Ng, A. H. and Hynie, M. 2016. Naïve dialecticism and indecisiveness: Mediating mechanism and downstream consequences. Journal of Cross-Cultural Psychology 47(2), pp. 263-276. (10.1177/0022022115613861)
2015
- Ng, A. H., Steele, J. R., Sasaki, J. Y., Sakamoto, Y. and Williams, A. 2015. Culture moderates the relationship between interdependence and face recognition. Frontiers in Psychology 6, article number: 1620. (10.3389/fpsyg.2015.01620)
- Ng, A. H., Liu, Y., Chen, J. and Eastwood, J. D. 2015. Culture and state boredom: A comparison between European Canadians and Chinese. Personality and Individual Differences 75, pp. 13-18. (10.1016/j.paid.2014.10.052)
2014
- Ng, A. H. and Hynie, M. 2014. Cultural differences in indecisiveness: the role of naïve dialecticism. Personality and Individual Differences 70, pp. 45-50. (10.1016/j.paid.2014.06.022)
2013
- Yang, L., Chen, W., Ng, A. H. and Fu, X. 2013. Aging, culture, and memory for categorically processed information. Journals of Gerontology, Series B 68(6), pp. 872-881. (10.1093/geronb/gbt006)
2012
- Ng, A. H., Hynie, M. and MacDonald, T. K. 2012. Culture moderates the pliability of ambivalent attitudes. Journal of Cross-Cultural Psychology 43(8), pp. 1313-1324. (10.1177/0022022111429718)
Erthyglau
- Ng, A. H. 2024. Social class differences in attribution of stability and purchase intention following a product-harm crisis. International Journal of Social Psychology: Revista de Psicología Social 39(1), pp. 59-84. (10.1177/02134748231218171)
- Dogerlioglu-Demir, K., Ng, A. H. and Koçaş, C. 2023. Gracefully yours: would snap judgments of one’s subtle graceful movements lead to inferences about their emotional intelligence?. Journal of Retailing and Consumer Services 75, article number: 103484. (10.1016/j.jretconser.2023.103484)
- Dogerlioglu-Demir, K., Ng, A. H. and Koçaş, C. 2023. Fashionably late: Differentially costly signaling of sociometric status through asubtle act of being late. Journal of Business Research 155 A, article number: 113331. (10.1016/j.jbusres.2022.113331)
- Ng, A. H., Kermani, M. S. and Lalonde, R. N. 2021. Cultural differences in psychological reactance: Responding to social media censorship. Current Psychology 40, pp. 2804-2813. (10.1007/s12144-019-00213-0)
- Lo, R. F., Ng, A. H., Cohen, A. S. and Sasaki, J. Y. 2021. Does self-construal shape automatic social attention?. PLoS ONE 16(2), article number: e0246577. (10.1371/journal.pone.0246577)
- Ng, A. H., Steele, J. R., Sasaki, J. Y. and George, M. 2020. How robust is the own-group face recognition bias? Evidence from first- and second-generation East Asian Canadians. PLoS ONE 15(5), article number: e0233758. (10.1371/journal.pone.0233758)
- Ng, A. H., Steele, J. R. and Sasaki, J. Y. 2016. Will you remember me? Cultural differences in own-group face recognition biases. Journal of Experimental Social Psychology 64, pp. 21-26. (10.1016/j.jesp.2016.01.003)
- Ng, A. H. and Hynie, M. 2016. Naïve dialecticism and indecisiveness: Mediating mechanism and downstream consequences. Journal of Cross-Cultural Psychology 47(2), pp. 263-276. (10.1177/0022022115613861)
- Ng, A. H., Steele, J. R., Sasaki, J. Y., Sakamoto, Y. and Williams, A. 2015. Culture moderates the relationship between interdependence and face recognition. Frontiers in Psychology 6, article number: 1620. (10.3389/fpsyg.2015.01620)
- Ng, A. H., Liu, Y., Chen, J. and Eastwood, J. D. 2015. Culture and state boredom: A comparison between European Canadians and Chinese. Personality and Individual Differences 75, pp. 13-18. (10.1016/j.paid.2014.10.052)
- Ng, A. H. and Hynie, M. 2014. Cultural differences in indecisiveness: the role of naïve dialecticism. Personality and Individual Differences 70, pp. 45-50. (10.1016/j.paid.2014.06.022)
- Yang, L., Chen, W., Ng, A. H. and Fu, X. 2013. Aging, culture, and memory for categorically processed information. Journals of Gerontology, Series B 68(6), pp. 872-881. (10.1093/geronb/gbt006)
- Ng, A. H., Hynie, M. and MacDonald, T. K. 2012. Culture moderates the pliability of ambivalent attitudes. Journal of Cross-Cultural Psychology 43(8), pp. 1313-1324. (10.1177/0022022111429718)
- Ng, A. H. and Hynie, M. 2014. Cultural differences in indecisiveness: the role of naïve dialecticism. Personality and Individual Differences 70, pp. 45-50. (10.1016/j.paid.2014.06.022)
Research
Research Interests
- Consumer attitudes
- Consumer choice and decision making
- Cross-cultural consumer behaviour
Teaching
Current teaching
- Marketing (BSc) (Module Co-Leader)
- Marketing Research (BSc) (Module Co-Leader)
Past teaching
- Services Marketing (MSc) (Module Leader)
- Marketing Project (MSc) (Module Leader)
- Buyer Behaviour (BSc) (Module Co-Leader)
- MBA dissertation supervision
- MSc project supervision
Biography
- PhD in Social and Personality Psychology, York University, Canada (2015)
- MA in Social and Personality Psychology, York University, Canada (2010)
- BA (Honours) in Psychology, York University, Canada (2007)
Professional memberships
- Association for Psychological Science
- Society for Consumer Psychology
Academic positions
- 2020 - present: Lecturer (Assistant Professor) in Marketing, Cardiff Business School, Cardiff University
- 2017 - 2020: Assistant Professor of Marketing, Sabanci Business School, Sabanci University (Turkey)
- 2015 - 2017: Postdoctoral Research Associate of Marketing, Gies College of Business, University of Illinois at Urbana-Champaign (United States of America)
Committees and reviewing
Editorial board membership
- International Journal of Social Psychology (2021 - present)
Ad-hoc peer reviewing
- Grant
- United States-Israel Binational Science Foundation
- Journals
- Attention, Perception, and Psychophysics; Australian Journal of Psychology; British Journal of Social Psychology; Canadian Journal of Behavioural Science; Canadian Journal of Experimental Psychology; Cultural Diversity and Ethnic Minority Psychology; Current Psychology; Discover Psychology; Frontiers in Psychology; International Journal of Intercultural Relations; International Journal of Social Psychology; Journal of Cross-Cultural Psychology; Journal of Experimental Social Psychology; Journal of Leisure Research; Personality and Individual Differences; Psychology of Addictive Behaviors; Scientific Reports; Visual Cognition
- Conferences
- Academy of Marketing Conference; American Marketing Association Summer Marketing Educators’ Conference; American Psychological Association Conference; Asian Conference on Psychology and the Behavioral Sciences; Association for Consumer Research Conference; National Multicultural Conference and Summit; Society for Consumer Psychology Conference; Society for Personality and Social Psychology Conference
Committee membership
- Member of Race Equality Committee (2021 - present)
- Member of School Research Ethics Committee (2023 - present)
Supervisions
I am interested in supervising PhD students who would like to pursue quantitative research in cross-cultural consumer behaviour.
Research themes
Specialisms
- Consumer behaviour
- Social psychology