Yr Athro Ken Peattie

2024

• Yang, T., Peattie, K., Skeete, J. and Koenig-Lewis, N. 2024. Navigating transitions: How electric vehicle sharing is shaping sustainable mobility in Chinese cities. Sustainability 16(19), article number: 8364. (10.3390/su16198364)
• Reynolds, L., Peattie, K., Koenig-Lewis, N. and Doering, H. 2024. There’s a time and place: Navigating omni-temporality in the place branding process. Journal of Business Research 170, article number: 114308. (10.1016/j.jbusres.2023.114308)
• Salah, A., Peattie, K. and Samuel, A. 2024. Perceptions and practices of corporate social responsibility in Saudi Arabian Small to Medium Size Enterprise.. International Journal of Business Governance and Ethics

2023

• Reynolds, L., Doering, H., Koenig-Lewis, N. and Peattie, K. 2023. Engagement and estrangement: A "tale of two cities" for Bristol’s green branding. European Journal of Marketing 57(9), pp. 2432-2458. (10.1108/EJM-08-2021-0602)

2022

• De Angelis, R. and Peattie, K. 2022. Return to reintegration? Towards a circular-economy-inspired management paradigm. Circular Economy and Sustainability (10.1007/s43615-022-00245-y)
• Reynolds, L., Koenig-Lewis, N., Doering, H. and Peattie, K. 2022. Competing for legitimacy in the place branding process: (re)negotiating the stakes. Tourism Management 91, article number: 104532. (10.1016/j.tourman.2022.104532)
• Samuel, A., White, G. R., Peattie, K. and Thomas, R. 2022. Social enterprise places: a place-based initiative facilitating syntactic, semantic and pragmatic constructions of legitimacy. Journal of Macromarketing 42(1), pp. 51-70. (10.1177/02761467211040765)
• White, G., Samuel, A., Peattie, K. and Doherty, B. 2022. Reconciling social enterprise: beyond the paradox perspective. International Journal of Entrepreneurial Behavior and Research 28(2), pp. 500-526. (10.1108/IJEBR-02-2021-0135)

2021

• Samuel, A. and Peattie, K. 2021. Fairtrade towns: a community based social marketing perspective in promoting ethical consumption. In: Strong, C. ed. Ethical Approaches to Marketing. De Gruyter, pp. 117-136., (10.1515/9783110659566)
• Jones, A., Wang, Y., Peattie, K. and Walker, H. 2021. Conceptualising supply chain resilience within social enterprises. Presented at: 25th International Symposium on Logistics (ISL 2021), Virtual, 12-13 July 2021.
• Martinez, F., Peattie, K. and Vazquez-Brust, D. 2021. Faith in the future: on a mission to integrate sustainability into management theory and practice. Futures 125, article number: 102654. (10.1016/j.futures.2020.102654)
• Peattie, K. and Samuel, A. 2021. Placing an ethical brand: the fairtrade towns movement. Journal of Marketing Management 37(15-16), pp. 1490-1513. (10.1080/0267257X.2021.1913215)

2020

• Samuel, A., Peattie, K. and Herman, A. 2020. Fairtrade towns: unpacking the dynamics of locally developed ethical retail geographies. Geoforum 117, pp. 114-123. (10.1016/j.geoforum.2020.09.012)
• Baden, D., Peattie, K. and Oke, A. 2020. Access over ownership: case studies of libraries of things. Sustainability 12(17), article number: 7180. (10.3390/su12177180)
• Peattie, K. 2020. Running wild with metaphors: rethinking the evolution of social enterprise. Strategic Change 29(4), pp. 417-424. (10.1002/jsc.2353)

2019

• Martinez, F., Peattie, K. and Vazquez-Brust, D. 2019. Beyond win–win: a syncretic theory on corporate stakeholder engagement in sustainable development. Business Strategy and the Environment 28(5), pp. 896-908. (10.1002/bse.2292)
• Samuel, A. and Peattie, K. 2019. Fairtrade towns: A community based social marketing perspective in promoting ethical consumption. Presented at: Macromarketing Conference 2019, Cleveland, Ohio, USA, 26-29 June 2019Proceedings of the Micromarketing Conference.

2018

• Obara, L. J. and Peattie, K. 2018. Bridging the great divide? Making sense of the human rights-CSR relationship in UK multinational companies. Journal of World Business 53(6), pp. 781-793. (10.1016/j.jwb.2017.10.002)
• Peattie, K. and Samuel, A. 2018. Fairtrade towns as unconventional networks of ethical activism. Journal of Business Ethics 153, pp. 265-282. (10.1007/s10551-016-3392-3)
• Samuel, A., Peattie, K. and Doherty, B. 2018. Expanding the boundaries of brand communities: the case of Fairtrade Towns. European Journal of Marketing 52(3/4), pp. 758-782. (10.1108/EJM-03-2016-0124)

2016

• Samuel, A. and Peattie, K. 2016. Grounded theory as a macromarketing methodology: critical insights from researching the marketing dynamics of Fairtrade Towns. Journal of Macromarketing 36(1), pp. 11-26. (10.1177/0276146715608920)
• Peattie, K., Peattie, S. and Newcombe, R. 2016. Unintended consequences in demarketing anti-social behaviour: project Bernie. Journal of Marketing Management 32(17-18), pp. 1588-1618.

2015

• Peattie, K. J. and Samuel, A. 2015. Places where people matter: the marketing dynamics of Fairtrade Towns. Social Business 5(3), pp. 237-254. (10.1362/204440815X14441363902438)
• Peattie, K. 2015. Self sustainability marketing. In: Reisch, L. A. and Thorgersen, J. eds. Handbook of Research on Sustainable Consumption. Cheltenham: Edward Elgar, pp. 101-117., (10.4337/781783471270)
• Samuel, A. and Peattie, K. J. 2015. Fairtrade towns: place(ing) activism and sustainability marketing. Presented at: 40th International Macromarketing Conference, Loyola University, Chicago, IL, USA, 25-28 June 2015.

2012

• Jamal, A., Peattie, S. and Peattie, K. J. 2012. Ethnic minority consumers' responses to sales promotions in the packaged food market. Journal of Retailing and Consumer Services 19(1), pp. 98-108. (10.1016/j.jretconser.2011.10.001)
• Peattie, S. and Peattie, K. J. 2012. Social Marketing for a Sustainable Environment. In: Hastings, G., Angus, K. and Bryant, C. eds. The SAGE Handbook of Social Marketing. London: SAGE Publications, pp. 343-358.
• Peattie, S. and Peattie, K. J. 2012. The social marketing mix - a critical review. In: Hastings, G., Angus, K. and Bryant, C. eds. The SAGE Handbook of Social Marketing. London: Sage, pp. 155-166.
• Peattie, S., Peattie, K. J. and Thomas, R. 2012. Social marketing as transformational marketing in public services: The case of Project Bernie. Public Management Review 14(7), pp. 987-1010. (10.1080/14719037.2012.662444)

2011

• Wells, V. K., Ponting, C. A. and Peattie, K. J. 2011. Behaviour and climate change: consumer perceptions of responsibility. Journal of Marketing Management 27(7-8), pp. 808-833. (10.1080/0267257X.2010.500136)
• Peattie, S., Peattie, K. J., Newcombe, R. G., Davies, F. M. and Vasquez, D. 2011. Social marketing to extinguish fire-setting behaviour. Presented at: 10th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2011), Porto, Portugal, 16-17 June Presented at Pereira, V. I. ed.The Role of Public and Nonprofit Marketing on the New Sustainable Development Model. Porto: Instituto superior de contabilidade e administracao do Porto
• Harper, G. D. J. and Peattie, K. J. 2011. Tracking the influence of the first special journal issue on 'Green Marketing': A citation network analysis. Social Business 1(3), pp. 239-261.
• Peattie, K. J. 2011. Towards sustainability: achieving marketing transformation - a retrospective comment. Social Business 1(1), pp. 85-104. (10.1362/204440811X570581)

2010

• Peattie, K. J. and Peattie, S. 2010. Refashioning retail CRM strategies: The M&S/Oxfam clothes exchange scheme. Presented at: 17th International Conference on Recent Advances in Retailing and Services Science, Istanbul, Turkey, 2-5 July 2010.
• Peattie, K. J. 2010. Green consumption: behavior and norms. Annual Review of Environment and Resources 35(1), pp. 195-228. (10.1146/annurev-environ-032609-094328)
• Peattie, K. 2010. Rethinking marketing. In: Cooper, T. ed. Longer Lasting Products: Alternatives To The Throwaway Society. Farnham, Surrey: Gower Publishing, pp. 243-272.
• Peattie, K. J. and Peattie, S. 2010. An introduction to social marketing. Presented at: British Aerosol Manufacturers' Conference, London.
• Peattie, K. J. and Belz, F. 2010. Sustainability marketing-An innovative conception of marketing. Marketing Review St. Gallen 27(5), pp. 8-15. (10.1007/s11621-010-0085-7)

2009

• Peattie, K. J. 2009. Connecting with climate change. Presented at: WCVA Annual Conference & AGM 2009, Llandudno, UK, 3 December 2009.
• Peattie, K. J. 2009. Knowing our communities. Presented at: Cohesive and Vibrant Communities Conference, Cardiff, UK, 8 October 2009.
• Peattie, K. J. 2009. Social marketing: A pathway to sustainable lifestyles. Presented at: Life Change for a One Planet Wales: Cynnal Cymru/Institute of Welsh Affairs Conference, National Botanic Garden of Wales, UK, 25-26 September 2009.
• Peattie, K. J. 2009. Social enterprise for sustainable tourism: An agenda for research and practice. Presented at: The Educational Travel Foundation (ETF) First International Conference on Tourism and the Third Sector: Releasing the Potential, Neuchatel, Switzerland, 18-20 September 2009.
• Peattie, K. J. 2009. Behavior change and climate change. Presented at: Convergence on Zero Conference, Washington, DC, USA, 25-26 June 2009.
• Belz, F. and Peattie, K. J. 2009. Sustainability marketing: a global perspective. Chichester: Wiley.
• Peattie, K. J. and Collins, A. J. 2009. Guest editorial: perspectives on sustainable consumption. International Journal of Consumer Studies 33(2), pp. 107-112. (10.1111/j.1470-6431.2009.00758.x)
• Peattie, K. J. and Peattie, S. 2009. Social marketing: a pathway to consumption reduction?. Journal of Business Research 62(2), pp. 260-268. (10.1016/j.jbusres.2008.01.033)
• Peattie, S. and Peattie, K. J. 2009. Transforming how we change behaviour: social marketing for sustainability. Presented at: 5th International Conference on Environmental, Cultural, Economic and Social Sustainability, University of Technology, Mauritius, 5-7 January 2009.
• Peattie, K. J., Peattie, S. and Ponting, C. A. 2009. Climate change: a social and commercial marketing communications challenge. Euromed Journal of Business 4(3), pp. 270-286. (10.1108/14502190910992693)
• Lozano, R. and Peattie, K. J. 2009. Developing a tool to audit curricula contributions to sustainable development. In: Filho, W. L. ed. Sustainability at Universities - Opportunities, Challenges and Trends. Environmental education, communication and sustainability Vol. 31. Berlin: Peter Lang Publishing Group, pp. 179-194.
• Peattie, K. J. 2009. The Marks & Spencer and Oxfam clothes exchange. In: Armstrong, G. et al. eds. Marketing: an Introduction. London: Pearson Education, pp. 558-561.
• Peattie, K. J. 2009. The Marks & Spencer and Oxfam clothes exchange. In: Armstrong, G. et al. eds. Marketing: an intoduction. London: Pearson Education, pp. 558-561.
• Peattie, S., Peattie, K. J. and Jamal, A. 2009. Influences on child nutrition: British muslims. Presented at: 1st World Congress of Public Health Nutrition, Barcelona, Spain, 28-30 September 2006Proceedings of the I World Congress of Public Health Nutrition, 28-30 September 2006, Barcelona, Spain. pp. n/a.

2008

• Peattie, K. J. 2008. Social marketing: A strategic approach to fire prevention planning, changing behaviour, reducing risk and inefficiency. Presented at: UK Fire Service Conference, London, UK, September 2008.
• Peattie, K. J. 2008. Changing behaviours: carrot or stick?. Presented at: Chartered Institute of Environmental Health Conferernce (Wales), Cardiff, UK, September 2008.
• Peattie, K. J. and Peattie, S. 2008. A unlocking the retail gates: the market entry challenge for ethical brands - the case of ONE Water. Presented at: 15th International Conference on Recent Advances in Retailing and Services Science, Zagreb, Croatia, 14-17 July 2008.
• Peattie, K. J. and Morley, A. S. 2008. Social enterprise: the research challenge. Presented at: 5th Annual Social Enterprise Research Conference, London, UK, 26-27 June 2008.
• Peattie, K. J. and Morley, A. S. 2008. Eight paradoxes of the social enterprise research agenda. Social Enterprise Journal 4(2), pp. 91-107. (10.1108/17508610810901995)
• Peattie, K. J. and Woo, C. H. L. 2008. The era of corporate citizenship: Perodua's advertising with a social dimension. Hong Kong University/Harvard Business Publishing. Available at: http://hbr.org/product/the-era-of-corporate-citizenship-perodua-s-adverti/an/HKU741-PDF-ENG
• Peattie, K. J. 2008. Towards Sustainable Organizations for the 21st Century. In: Wankel, C. ed. 21st Century Management: A Reference Handbook. London: SAGE, pp. 250-260.
• Peattie, K. and Morley, A. S. 2008. Social enterprises: diversity and dynamics, contexts and contributions. Discussion Paper. Cardiff: BRASS / ESRC / Social Enterprise Coalition.
• Peattie, K. J. 2008. Green marketing. In: Baker, M. J. and Hart, S. eds. The Marketing Book. 6th ed.. Oxford: Elsevier, pp. 562-582.

2007

• Peattie, K. J. 2007. Consumer rights. In: Visser, W. et al. eds. The A to Z of Corporate Social Responsibility: A Complete Reference Guide to Concepts, Codes and Organisations. London: Sage, pp. 93-93.
• Peattie, K. J. 2007. Privacy. In: Visser, W. et al. eds. The A to Z of Corporate Social Responsibility: A Complete Reference Guide to Concepts, Codes and Organisations. Chichester: Wiley-Blackwell, pp. 374-375.
• Peattie, K. J. 2007. ONE Water - a unique story about enterprise for sustainability. Presented at: The Next Great Transformation Conference, The Eden Project, Cornwall, UK, 24-26 October 2007.
• Peattie, K. J. and Peattie, S. 2007. Choosing our words carefully: the need for a new dialect of social marketing. Presented at: 2nd National Social Marketing Conference, Oxford, UK, 24-25 September 2007.
• Peattie, K. J. and Hines, F. 2007. Understanding the environmental impacts of household consumption: a holistic systems approach. Presented at: Greening of Industry Network Conference, Cardiff University, Cardiff, UK, 2-5 July 2007.
• Peattie, K. J. 2007. Sustainability & social science: regionally relevant research. Presented at: Regional Association of Regional Observatory Conference, Birmingham, UK, June 2007.
• Peattie, K. J. 2007. Sustainable marketing: marketing re-thought, re-mixed and re-tooled. In: Saren, M. et al. eds. Critical Marketing: Defining the Field. Amsterdam: Butterworth-Heinmann, pp. 193-210.
• Peattie, S., Peattie, K. J. and Jose, P. 2007. The market entry challenge for ethical brands: The case of ONE water. Presented at: 36th EMAC Conference, Reykjavik, Iceland, 22-25 May 2007.
• Peattie, K. J. 2007. Social marketing for health improvement. Presented at: Wales Health Conference 2007, Cardiff, UK, 14 March 2007.
• Peattie, K. J. 2007. Business and social inclusion. In: Christian, J., Abrams, D. and Gordon, D. eds. The Multi-Professional Handbook of Social Exclusion. Wiley-Blackwell, pp. 169-192.
• Peattie, K. J., Hines, F., Thankappan, S., Williams, A. and Wells, P. E. 2007. Short evidence study on UK priority products and services. London: DEFRA.

2006

• Peattie, K. J. 2006. Fairtrade coffee: grounds for a fresh look at ethical consumption. In: Jobber, D. ed. Principles and Practice of Marketing, 5th Edition. McGraw-Hill Higher Education, pp. 226-228.
• Peattie, K. J. 2006. A path to sustainability: an alternative agenda. Presented at: Greening of Industry Network Conference, Cardiff, UK, 2-6 July 2006.
• Peattie, K. J. 2006. Marketing the impossible: what can marketing do to promote responsible consumption?. Presented at: Greening of Industry Network Conference, Cardiff, UK, 2-6 July 2006.
• Peattie, K. J. and Carmona, M. 2006. Responsible food retailing: the case for intermediate-level labelling. Presented at: 13th Recent Advances in Retailing & Services Science Conference, Budapest, Hungary, 9-12 July 2006.
• Golding, K. and Peattie, K. J. 2006. Social marketing: a new approach for progressing fair trade. Presented at: Second International Conference on Fair Trade and Sustainable Development, Monteal, Canada, 19-21 June 2006.
• Peattie, S., Jamal, A. and Peattie, K. J. 2006. Protecting consumer interests: responsible and inclusive marketing of food to ethnic minority consumers.. Presented at: 35th EMAC Conference, Athens, Greece, 23-26 May 2006.
• Peattie, K. J. 2006. Social marketing: food for thought. Presented at: UK Chartered Institute of Environmental Health Conference, Bournemouth, UK, 2006.
• Peattie, K. J., Hines, F., Jenkins, H. M., Munday, M. C. R., Thankappan, S., Williams, A. and Wells, P. E. 2006. Critical review of evidence for environmental impacts of UK households: sustainable consumption and production. Project Report. London: DEFRA.

2005

• Peattie, K. J. 2005. Mirror, signal, manoeuvre: reflections on ten years of product design and sustainability. Presented at: 10th Sustainable Innovation Conference, Surrey, UK, 24-25 October 2005.
• Peattie, K. J. 2005. In search of ethical business leadership: time to mix our metaphors?. In: Gunning, J. and Holm, S. eds. Ethics, Law and Society., Vol. 1. Ethics, Law and Society Vol. 1. Aldershot: Ashgate, pp. 159-172.
• Golding, K. and Peattie, K. J. 2005. In search of a golden blend: perspectives on the marketing of fair trade coffee. Sustainable Development 13(3), pp. 154-165. (10.1002/sd.274)
• Peattie, S., Clarke, P. and Peattie, K. J. 2005. Risk and responsibility in tourism: promoting sun-safety. Tourism Management 26(3), pp. 399-408. (10.1016/j.tourman.2003.11.020)
• Peattie, K. J. 2005. Harnessing the power of sales promotion for social marketing. Presented at: 15th Annual US Social Marketing in Public Health Conference, Florida, USA, 15-18 June 2005.
• Peattie, S. and Peattie, K. J. 2005. Encouraging household composting in the UK waste. Presented at: Waste - The Social Context Conference, Edmonton, Canada, 11-14 May 2005.
• Brinkmann, J. and Peattie, K. J. 2005. Exploring Business School Ethics. Journal of Business Ethics Education 2(2), pp. 151-170.
• Peattie, K. J. and Crane, A. 2005. Green marketing: legend, myth, farce or prophesy?. Qualitative Market Research: An International Journal 8(4), pp. 357-370. (10.1108/13522750510619733)
• Peattie, K. J. and Golding, K. 2005. Developing fair trade markets: A new opportunity for social marketing?. Presented at: 2005 American Marketing Association (AMA) Summer Educators’ Conference, San Francisco, CA, USA, 29 July - 1 August 2005 Presented at Walker, B. A. and Houston, M. B. eds.2005 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing, San Francisco, CA, USA, 29 July - 1 August 2005, Vol. 16. Chicago, IL, USA: American Marketing Association pp. 358-359.
• Peattie, K. J. 2005. Wales and sustainable development: Reference compendium. Project Report. [Online]. Cynnal Cymru/Cambridge Programme for Industry. Available at: http://www.gci.org.uk/Documents/Wales_and_Sustainable_Development_Reference_Compendium_English_.pdf
• Peattie, K. J. 2005. Climbing the ESD Pyramids: An Exploration of the Context for Sustainable Business Education. BRASS Centre.

2004

• Peattie, K. J. and Peattie, S. 2004. Social marketing: a fresh approach to promoting sustainable lifestyles?. Presented at: The 12th International Conference of the Greening of Industry Network - Partnerships for Sustainable Development, Hong Kong Convention and Exhibition Centre, Hong Kong, China, 7-10 November 2004.
• Pujari, D., Peattie, K. J. and Wright, G. 2004. Organisational Antecedents of Environmental Responsiveness in Industrial New Product Development. Industrial Marketing Management 33(5), pp. 381-391. (10.1016/j.indmarman.2003.09.001)
• McDermott, L., Eadie, D. D., Peattie, K. J., Peattie, S., Hastings, G. and Anderson, S. 2004. Domestic composting: Challenges and opportunities for social marketing. Presented at: Academy of Marketing Conference 2004, Cheltenham, UK, 6-9 July 2004.
• Peattie, K. J. and Carson, L. 2004. Need to know or don't want to know? Labelling of food for consumers. Presented at: European Institute of Retailing and Services Science Conference, Prague, Czech Republic, 10-13 July 2004.
• Peattie, K. J. and Seitz, M. 2004. Meeting the Closed-Loop Challenge: The Case of Remanufacturing. California Management Review 46(2), pp. 74-89.
• Peattie, K. J. 2004. Building a region's sustainability knowledge base: education for sustainable development in Wales. In: Thomas, M. and Rhisiart, M. eds. Sustainable Regions: Making Sustainable Development Work in Regional Economies. Aureus Publishing
• Thomas, L., Evans, M. and Peattie, K. J. eds. 2004. Strategic management. Harlow: Pearson Education.
• Peattie, K. J. 2004. In search of ethical business leadership: Time to mix our metaphors?. Working paper. Cardiff: The Centre For Business Relationships, Accountability, Sustainability and Society.

2003

• Peattie, S. and Peattie, K. J. 2003. Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory. Marketing Theory 3(3), pp. 365-385. (10.1177/147059310333006)
• Pujari, D., Wright, G. and Peattie, K. J. 2003. Green and competitive: Influences on environmental new product development performance. Journal of Business Research 56(8), pp. 657-671. (10.1016/S0148-2963(01)00310-1)
• Peattie, K. J. 2003. Social responsibility in gambling and gaming: token gesture or winning line?. Presented at: ATE Marketing in Gambling and Gaming Conference, London, UK, June 2003.
• Peattie, S. and Peattie, K. J. 2003. Sales promotion. In: Baker, M. J. ed. The Marketing Book (5th ed.). Oxford: Butterworth-Heinemann, pp. 458-484.

2002

• Peattie, K. J. 2002. Strategies to increase levels of trust and participation amongst shoppers in cause related marketing. Presented at: Second Annual Nonprofit Social and Arts Marketing Colloquium, London, UK, September 2002.
• Peattie, K. J., Solomon, J., Hunt, J. and Solomon, A. 2002. Research insights into corporate social responsibility. New Academy Review 1(3), pp. 39-54.
• Peattie, S. and Peattie, K. J. 2002. Consumer trust in FMCG sales promotions. Presented at: 9th Recent Advances in Retailing & Services Science Conference, Heidelberg, Germany, 16-19 August 2002Book of Abstracts: 9th Recent Advances in Retailing & Services Science Conference: August 16-19, 2002, Heidelberg, Germany. European Institute of Retailing and Services Studies (EIRASS) pp. 77-77.
• Peattie, K. J., Solomon, J., Solomon, A. and Hunt, J. C. 2002. Research insights in corporate social responsibility (part 2). New Academy Review 1(3), pp. 39-54.

2001

• Peattie, K. J., Peattie, S. and Clarke, P. 2001. Skin Cancer Prevention: Re-evaluating the Public policy Implications. Journal of Public Policy and Marketing 20(2), pp. 268-279. (10.1509/jppm.20.2.268.17371)