![Ken Peattie](https://profiles-cardiff.imgix.net/attachments/1381?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Professor Ken Peattie
Head of Marketing and Strategy, Professor of Marketing and Strategy, Director of BRASS
Trosolwyg
I am the Head of the Marketing and Strategy Section, and have been at Cardiff Business School since 1986.
My key areas of research interest relate to sustainability and marketing, corporate social responsibility, social marketing and social enterprise and I have published widely on these topics with an aim to exploring ways in which the practice and teaching of management and marketing can be made more orientated towards ethics, environmental sustainability and social responsibility.
Since 2010 I have acted as one of the Principal Investigators and Co-Directors of Cardiff University's interdisciplinary Sustainable Places Research Institute (PLACE) which draws together the work of researchers interested in sustainability from across 11 different schools.
Cyhoeddiad
2022
- De Angelis, R. and Peattie, K. 2022. Return to reintegration? Towards a circular-economy-inspired management paradigm. Circular Economy and Sustainability (10.1007/s43615-022-00245-y)
- Reynolds, L., Koenig-Lewis, N., Doering, H. and Peattie, K. 2022. Competing for legitimacy in the place branding process: (re)negotiating the stakes. Tourism Management 91, article number: 104532. (10.1016/j.tourman.2022.104532)
- Samuel, A., White, G. R., Peattie, K. and Thomas, R. 2022. Social enterprise places: a place-based initiative facilitating syntactic, semantic and pragmatic constructions of legitimacy. Journal of Macromarketing 42(1), pp. 51-70. (10.1177/02761467211040765)
- White, G., Samuel, A., Peattie, K. and Doherty, B. 2022. Reconciling social enterprise: beyond the paradox perspective. International Journal of Entrepreneurial Behavior and Research 28(2), pp. 500-526. (10.1108/IJEBR-02-2021-0135)
2021
- Samuel, A. and Peattie, K. 2021. Fairtrade towns: a community based social marketing perspective in promoting ethical consumption. In: Strong, C. ed. Ethical Approaches to Marketing. De Gruyter, pp. 117-136., (10.1515/9783110659566)
- Jones, A., Wang, Y., Peattie, K. and Walker, H. 2021. Conceptualising supply chain resilience within social enterprises. Presented at: 25th International Symposium on Logistics (ISL 2021), Virtual, 12-13 July 2021.
- Martinez, F., Peattie, K. and Vazquez-Brust, D. 2021. Faith in the future: on a mission to integrate sustainability into management theory and practice. Futures 125, article number: 102654. (10.1016/j.futures.2020.102654)
- Peattie, K. and Samuel, A. 2021. Placing an ethical brand: the fairtrade towns movement. Journal of Marketing Management 37(15-16), pp. 1490-1513. (10.1080/0267257X.2021.1913215)
2020
- Samuel, A., Peattie, K. and Herman, A. 2020. Fairtrade towns: unpacking the dynamics of locally developed ethical retail geographies. Geoforum 117, pp. 114-123. (10.1016/j.geoforum.2020.09.012)
- Baden, D., Peattie, K. and Oke, A. 2020. Access over ownership: case studies of libraries of things. Sustainability 12(17), article number: 7180. (10.3390/su12177180)
- Peattie, K. 2020. Running wild with metaphors: rethinking the evolution of social enterprise. Strategic Change 29(4), pp. 417-424. (10.1002/jsc.2353)
2019
- Martinez, F., Peattie, K. and Vazquez-Brust, D. 2019. Beyond win–win: a syncretic theory on corporate stakeholder engagement in sustainable development. Business Strategy and the Environment 28(5), pp. 896-908. (10.1002/bse.2292)
- Samuel, A. and Peattie, K. 2019. Fairtrade towns: A community based social marketing perspective in promoting ethical consumption. Presented at: Macromarketing Conference 2019, Cleveland, Ohio, USA, 26-29 June 2019Proceedings of the Micromarketing Conference.
2018
- Obara, L. J. and Peattie, K. 2018. Bridging the great divide? Making sense of the human rights-CSR relationship in UK multinational companies. Journal of World Business 53(6), pp. 781-793. (10.1016/j.jwb.2017.10.002)
- Peattie, K. and Samuel, A. 2018. Fairtrade towns as unconventional networks of ethical activism. Journal of Business Ethics 153, pp. 265-282. (10.1007/s10551-016-3392-3)
- Samuel, A., Peattie, K. and Doherty, B. 2018. Expanding the boundaries of brand communities: the case of Fairtrade Towns. European Journal of Marketing 52(3/4), pp. 758-782. (10.1108/EJM-03-2016-0124)
2016
- Samuel, A. and Peattie, K. 2016. Grounded theory as a macromarketing methodology: critical insights from researching the marketing dynamics of Fairtrade Towns. Journal of Macromarketing 36(1), pp. 11-26. (10.1177/0276146715608920)
- Peattie, K., Peattie, S. and Newcombe, R. 2016. Unintended consequences in demarketing anti-social behaviour: project Bernie. Journal of Marketing Management 32(17-18), pp. 1588-1618.
2015
- Peattie, K. J. and Samuel, A. 2015. Places where people matter: the marketing dynamics of Fairtrade Towns. Social Business 5(3), pp. 237-254. (10.1362/204440815X14441363902438)
- Peattie, K. 2015. Self sustainability marketing. In: Reisch, L. A. and Thorgersen, J. eds. Handbook of Research on Sustainable Consumption. Cheltenham: Edward Elgar, pp. 101-117., (10.4337/781783471270)
- Samuel, A. and Peattie, K. J. 2015. Fairtrade towns: place(ing) activism and sustainability marketing. Presented at: 40th International Macromarketing Conference, Loyola University, Chicago, IL, USA, 25-28 June 2015.
2012
- Jamal, A., Peattie, S. and Peattie, K. J. 2012. Ethnic minority consumers' responses to sales promotions in the packaged food market. Journal of Retailing and Consumer Services 19(1), pp. 98-108. (10.1016/j.jretconser.2011.10.001)
- Peattie, S. and Peattie, K. J. 2012. Social Marketing for a Sustainable Environment. In: Hastings, G., Angus, K. and Bryant, C. eds. The SAGE Handbook of Social Marketing. London: SAGE Publications, pp. 343-358.
- Peattie, S. and Peattie, K. J. 2012. The social marketing mix - a critical review. In: Hastings, G., Angus, K. and Bryant, C. eds. The SAGE Handbook of Social Marketing. London: Sage, pp. 155-166.
- Peattie, S., Peattie, K. J. and Thomas, R. 2012. Social marketing as transformational marketing in public services: The case of Project Bernie. Public Management Review 14(7), pp. 987-1010. (10.1080/14719037.2012.662444)
2011
- Wells, V. K., Ponting, C. A. and Peattie, K. J. 2011. Behaviour and climate change: consumer perceptions of responsibility. Journal of Marketing Management 27(7-8), pp. 808-833. (10.1080/0267257X.2010.500136)
- Peattie, S., Peattie, K. J., Newcombe, R. G., Davies, F. M. and Vasquez, D. 2011. Social marketing to extinguish fire-setting behaviour. Presented at: 10th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2011), Porto, Portugal, 16-17 June Presented at Pereira, V. I. ed.The Role of Public and Nonprofit Marketing on the New Sustainable Development Model. Porto: Instituto superior de contabilidade e administracao do Porto
- Harper, G. D. J. and Peattie, K. J. 2011. Tracking the influence of the first special journal issue on 'Green Marketing': A citation network analysis. Social Business 1(3), pp. 239-261.
- Peattie, K. J. 2011. Towards sustainability: achieving marketing transformation - a retrospective comment. Social Business 1(1), pp. 85-104. (10.1362/204440811X570581)
2010
- Peattie, K. J. and Peattie, S. 2010. Refashioning retail CRM strategies: The M&S/Oxfam clothes exchange scheme. Presented at: 17th International Conference on Recent Advances in Retailing and Services Science, Istanbul, Turkey, 2-5 July 2010.
- Peattie, K. J. 2010. Green consumption: behavior and norms. Annual Review of Environment and Resources 35(1), pp. 195-228. (10.1146/annurev-environ-032609-094328)
- Peattie, K. 2010. Rethinking marketing. In: Cooper, T. ed. Longer Lasting Products: Alternatives To The Throwaway Society. Farnham, Surrey: Gower Publishing, pp. 243-272.
- Peattie, K. J. and Peattie, S. 2010. An introduction to social marketing. Presented at: British Aerosol Manufacturers' Conference, London.
- Peattie, K. J. and Belz, F. 2010. Sustainability marketing-An innovative conception of marketing. Marketing Review St. Gallen 27(5), pp. 8-15. (10.1007/s11621-010-0085-7)
- Peattie, K. J. 2010. Rethinking marketing. In: Copper, T. ed. Longer Lasting Products: Alternatives To The Throwaway Society. Farnham, Surrey: Gower Publishing, pp. 243-272.
2009
- Peattie, K. J. 2009. Connecting with climate change. Presented at: WCVA Annual Conference & AGM 2009, Llandudno, UK, 3 December 2009.
- Peattie, K. J. 2009. Knowing our communities. Presented at: Cohesive and Vibrant Communities Conference, Cardiff, UK, 8 October 2009.
- Peattie, K. J. 2009. Social marketing: A pathway to sustainable lifestyles. Presented at: Life Change for a One Planet Wales: Cynnal Cymru/Institute of Welsh Affairs Conference, National Botanic Garden of Wales, UK, 25-26 September 2009.
- Peattie, K. J. 2009. Social enterprise for sustainable tourism: An agenda for research and practice. Presented at: The Educational Travel Foundation (ETF) First International Conference on Tourism and the Third Sector: Releasing the Potential, Neuchatel, Switzerland, 18-20 September 2009.
- Peattie, K. J. 2009. Behavior change and climate change. Presented at: Convergence on Zero Conference, Washington, DC, USA, 25-26 June 2009.
- Frank-Martin, B. and Peattie, K. J. 2009. Sustainability marketing: a global perspective. Chichester: Wiley.
- Peattie, K. J. and Collins, A. J. 2009. Guest editorial: perspectives on sustainable consumption. International Journal of Consumer Studies 33(2), pp. 107-112. (10.1111/j.1470-6431.2009.00758.x)
- Peattie, K. J. and Peattie, S. 2009. Social marketing: a pathway to consumption reduction?. Journal of Business Research 62(2), pp. 260-268. (10.1016/j.jbusres.2008.01.033)
- Peattie, S. and Peattie, K. J. 2009. Transforming how we change behaviour: social marketing for sustainability. Presented at: 5th International Conference on Environmental, Cultural, Economic and Social Sustainability, University of Technology, Mauritius, 5-7 January 2009.
- Peattie, K. J., Peattie, S. and Ponting, C. A. 2009. Climate change: a social and commercial marketing communications challenge. Euromed Journal of Business 4(3), pp. 270-286. (10.1108/14502190910992693)
- Lozano, R. and Peattie, K. J. 2009. Developing a tool to audit curricula contributions to sustainable development. In: Filho, W. L. ed. Sustainability at Universities - Opportunities, Challenges and Trends. Environmental education, communication and sustainability Vol. 31. Berlin: Peter Lang Publishing Group, pp. 179-194.
- Peattie, K. J. 2009. The Marks & Spencer and Oxfam clothes exchange. In: Armstrong, G. et al. eds. Marketing: an Introduction. London: Pearson Education, pp. 558-561.
- Peattie, K. J. 2009. The Marks & Spencer and Oxfam clothes exchange. In: Armstrong, G. et al. eds. Marketing: an intoduction. London: Pearson Education, pp. 558-561.
- Belz, F. and Peattie, K. J. 2009. Sustainability marketing: a global perspective. Wiley.
- Peattie, S., Peattie, K. J. and Jamal, A. 2009. Influences on child nutrition: British muslims. Presented at: 1st World Congress of Public Health Nutrition, Barcelona, Spain, 28-30 September 2006Proceedings of the I World Congress of Public Health Nutrition, 28-30 September 2006, Barcelona, Spain. pp. n/a.
2008
- Peattie, K. J. 2008. Social marketing: A strategic approach to fire prevention planning, changing behaviour, reducing risk and inefficiency. Presented at: UK Fire Service Conference, London, UK, September 2008.
- Peattie, K. J. 2008. Changing behaviours: carrot or stick?. Presented at: Chartered Institute of Environmental Health Conferernce (Wales), Cardiff, UK, September 2008.
- Peattie, K. J. and Peattie, S. 2008. A unlocking the retail gates: the market entry challenge for ethical brands - the case of ONE Water. Presented at: 15th International Conference on Recent Advances in Retailing and Services Science, Zagreb, Croatia, 14-17 July 2008.
- Peattie, K. J. and Morley, A. S. 2008. Social enterprise: the research challenge. Presented at: 5th Annual Social Enterprise Research Conference, London, UK, 26-27 June 2008.
- Peattie, K. J. and Morley, A. S. 2008. Eight paradoxes of the social enterprise research agenda. Social Enterprise Journal 4(2), pp. 91-107. (10.1108/17508610810901995)
- Peattie, K. J. and Woo, C. H. L. 2008. The era of corporate citizenship: Perodua's advertising with a social dimension. Hong Kong University/Harvard Business Publishing. Available at: http://hbr.org/product/the-era-of-corporate-citizenship-perodua-s-adverti/an/HKU741-PDF-ENG
- Peattie, K. J. 2008. Towards Sustainable Organizations for the 21st Century. In: Wankel, C. ed. 21st Century Management: A Reference Handbook. London: SAGE, pp. 250-260.
- Peattie, K. and Morley, A. S. 2008. Social enterprises: diversity and dynamics, contexts and contributions. Discussion Paper. Cardiff: BRASS / ESRC / Social Enterprise Coalition.
- Peattie, K. J. 2008. Green marketing. In: Baker, M. J. and Hart, S. eds. The Marketing Book. 6th ed.. Oxford: Elsevier, pp. 562-582.
2007
- Peattie, K. J. 2007. Consumer rights. In: Visser, W. et al. eds. The A to Z of Corporate Social Responsibility: A Complete Reference Guide to Concepts, Codes and Organisations. London: Sage, pp. 93-93.
- Peattie, K. J. 2007. Privacy. In: Visser, W. et al. eds. The A to Z of Corporate Social Responsibility: A Complete Reference Guide to Concepts, Codes and Organisations. Chichester: Wiley-Blackwell, pp. 374-375.
- Peattie, K. J. 2007. ONE Water - a unique story about enterprise for sustainability. Presented at: The Next Great Transformation Conference, The Eden Project, Cornwall, UK, 24-26 October 2007.
- Peattie, K. J. and Peattie, S. 2007. Choosing our words carefully: the need for a new dialect of social marketing. Presented at: 2nd National Social Marketing Conference, Oxford, UK, 24-25 September 2007.
- Peattie, K. J. and Hines, F. 2007. Understanding the environmental impacts of household consumption: a holistic systems approach. Presented at: Greening of Industry Network Conference, Cardiff University, Cardiff, UK, 2-5 July 2007.
- Peattie, K. J. 2007. Sustainability & social science: regionally relevant research. Presented at: Regional Association of Regional Observatory Conference, Birmingham, UK, June 2007.
- Peattie, K. J. 2007. Sustainable marketing: marketing re-thought, re-mixed and re-tooled. In: Saren, M. et al. eds. Critical Marketing: Defining the Field. Amsterdam: Butterworth-Heinmann, pp. 193-210.
- Peattie, S., Peattie, K. J. and Jose, P. 2007. The market entry challenge for ethical brands: The case of ONE water. Presented at: 36th EMAC Conference, Reykjavik, Iceland, 22-25 May 2007.
- Peattie, K. J. 2007. Social marketing for health improvement. Presented at: Wales Health Conference 2007, Cardiff, UK, 14 March 2007.
- Peattie, K. J. 2007. Business and social inclusion. In: Christian, J., Abrams, D. and Gordon, D. eds. The Multi-Professional Handbook of Social Exclusion. Wiley-Blackwell, pp. 169-192.
- Peattie, K. J., Hines, F., Thankappan, S., Williams, A. and Wells, P. E. 2007. Short evidence study on UK priority products and services. London: DEFRA.
2006
- Peattie, K. J. 2006. Fairtrade coffee: grounds for a fresh look at ethical consumption. In: Jobber, D. ed. Principles and Practice of Marketing, 5th Edition. McGraw-Hill Higher Education, pp. 226-228.
- Peattie, K. J. 2006. A path to sustainability: an alternative agenda. Presented at: Greening of Industry Network Conference, Cardiff, UK, 2-6 July 2006.
- Peattie, K. J. 2006. Marketing the impossible: what can marketing do to promote responsible consumption?. Presented at: Greening of Industry Network Conference, Cardiff, UK, 2-6 July 2006.
- Peattie, K. J. and Carmona, M. 2006. Responsible food retailing: the case for intermediate-level labelling. Presented at: 13th Recent Advances in Retailing & Services Science Conference, Budapest, Hungary, 9-12 July 2006.
- Golding, K. and Peattie, K. J. 2006. Social marketing: a new approach for progressing fair trade. Presented at: Second International Conference on Fair Trade and Sustainable Development, Monteal, Canada, 19-21 June 2006.
- Peattie, S., Jamal, A. and Peattie, K. J. 2006. Protecting consumer interests: responsible and inclusive marketing of food to ethnic minority consumers.. Presented at: 35th EMAC Conference, Athens, Greece, 23-26 May 2006.
- Peattie, K. J. 2006. Social marketing: food for thought. Presented at: UK Chartered Institute of Environmental Health Conference, Bournemouth, UK, 2006.
- Peattie, K. J., Hines, F., Jenkins, H. M., Munday, M. C. R., Thankappan, S., Williams, A. and Wells, P. E. 2006. Critical review of evidence for environmental impacts of UK households: sustainable consumption and production. Project Report. London: DEFRA.
2005
- Peattie, K. J. 2005. Mirror, signal, manoeuvre: reflections on ten years of product design and sustainability. Presented at: 10th Sustainable Innovation Conference, Surrey, UK, 24-25 October 2005.
- Peattie, K. J. 2005. In search of ethical business leadership: time to mix our metaphors?. In: Gunning, J. and Holm, S. eds. Ethics, Law and Society., Vol. 1. Ethics, Law and Society Vol. 1. Aldershot: Ashgate, pp. 159-172.
- Golding, K. and Peattie, K. J. 2005. In search of a golden blend: perspectives on the marketing of fair trade coffee. Sustainable Development 13(3), pp. 154-165. (10.1002/sd.274)
- Peattie, S., Clarke, P. and Peattie, K. J. 2005. Risk and responsibility in tourism: promoting sun-safety. Tourism Management 26(3), pp. 399-408. (10.1016/j.tourman.2003.11.020)
- Peattie, K. J. 2005. Harnessing the power of sales promotion for social marketing. Presented at: 15th Annual US Social Marketing in Public Health Conference, Florida, USA, 15-18 June 2005.
- Peattie, S. and Peattie, K. J. 2005. Encouraging household composting in the UK waste. Presented at: Waste - The Social Context Conference, Edmonton, Canada, 11-14 May 2005.
- Brinkmann, J. and Peattie, K. J. 2005. Exploring Business School Ethics. Journal of Business Ethics Education 2(2), pp. 151-170.
- Peattie, K. J. and Crane, A. 2005. Green marketing: legend, myth, farce or prophesy?. Qualitative Market Research: An International Journal 8(4), pp. 357-370. (10.1108/13522750510619733)
- Peattie, K. J. and Golding, K. 2005. Developing fair trade markets: A new opportunity for social marketing?. Presented at: 2005 American Marketing Association (AMA) Summer Educators’ Conference, San Francisco, CA, USA, 29 July - 1 August 2005 Presented at Walker, B. A. and Houston, M. B. eds.2005 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing, San Francisco, CA, USA, 29 July - 1 August 2005, Vol. 16. Chicago, IL, USA: American Marketing Association pp. 358-359.
- Peattie, K. J. 2005. Wales and sustainable development: Reference compendium. Project Report. [Online]. Cynnal Cymru/Cambridge Programme for Industry. Available at: http://www.gci.org.uk/Documents/Wales_and_Sustainable_Development_Reference_Compendium_English_.pdf
- Peattie, K. J. 2005. Climbing the ESD Pyramids: An Exploration of the Context for Sustainable Business Education. BRASS Centre.
2004
- Peattie, K. J. and Peattie, S. 2004. Social marketing: a fresh approach to promoting sustainable lifestyles?. Presented at: The 12th International Conference of the Greening of Industry Network - Partnerships for Sustainable Development, Hong Kong Convention and Exhibition Centre, Hong Kong, China, 7-10 November 2004.
- Pujari, D., Peattie, K. J. and Wright, G. 2004. Organisational Antecedents of Environmental Responsiveness in Industrial New Product Development. Industrial Marketing Management 33(5), pp. 381-391. (10.1016/j.indmarman.2003.09.001)
- McDermott, L., Eadie, D. D., Peattie, K. J., Peattie, S., Hastings, G. and Anderson, S. 2004. Domestic composting: Challenges and opportunities for social marketing. Presented at: Academy of Marketing Conference 2004, Cheltenham, UK, 6-9 July 2004.
- Peattie, K. J. and Carson, L. 2004. Need to know or don't want to know? Labelling of food for consumers. Presented at: European Institute of Retailing and Services Science Conference, Prague, Czech Republic, 10-13 July 2004.
- Peattie, K. J. and Seitz, M. 2004. Meeting the Closed-Loop Challenge: The Case of Remanufacturing. California Management Review 46(2), pp. 74-89.
- Peattie, K. J. 2004. Building a region's sustainability knowledge base: education for sustainable development in Wales. In: Thomas, M. and Rhisiart, M. eds. Sustainable Regions: Making Sustainable Development Work in Regional Economies. Aureus Publishing
- Thomas, L., Evans, M. and Peattie, K. J. eds. 2004. Strategic management. Harlow: Pearson Education.
- Peattie, K. J. 2004. In search of ethical business leadership: Time to mix our metaphors?. Working paper. Cardiff: The Centre For Business Relationships, Accountability, Sustainability and Society.
2003
- Peattie, S. and Peattie, K. J. 2003. Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory. Marketing Theory 3(3), pp. 365-385. (10.1177/147059310333006)
- Pujari, D., Wright, G. and Peattie, K. J. 2003. Green and competitive: Influences on environmental new product development performance. Journal of Business Research 56(8), pp. 657-671. (10.1016/S0148-2963(01)00310-1)
- Peattie, K. J. 2003. Social responsibility in gambling and gaming: token gesture or winning line?. Presented at: ATE Marketing in Gambling and Gaming Conference, London, UK, June 2003.
- Peattie, S. and Peattie, K. J. 2003. Sales promotion. In: Baker, M. J. ed. The Marketing Book (5th ed.). Oxford: Butterworth-Heinemann, pp. 458-484.
2002
- Peattie, K. J. 2002. Strategies to increase levels of trust and participation amongst shoppers in cause related marketing. Presented at: Second Annual Nonprofit Social and Arts Marketing Colloquium, London, UK, September 2002.
- Peattie, K. J., Solomon, J., Hunt, J. and Solomon, A. 2002. Research insights into corporate social responsibility. New Academy Review 1(3), pp. 39-54.
- Peattie, S. and Peattie, K. J. 2002. Consumer trust in FMCG sales promotions. Presented at: 9th Recent Advances in Retailing & Services Science Conference, Heidelberg, Germany, 16-19 August 2002Book of Abstracts: 9th Recent Advances in Retailing & Services Science Conference: August 16-19, 2002, Heidelberg, Germany. European Institute of Retailing and Services Studies (EIRASS) pp. 77-77.
- Peattie, K. J., Solomon, J., Solomon, A. and Hunt, J. C. 2002. Research insights in corporate social responsibility (part 2). New Academy Review 1(3), pp. 39-54.
2001
- Peattie, K. J., Peattie, S. and Clarke, P. 2001. Skin Cancer Prevention: Re-evaluating the Public policy Implications. Journal of Public Policy and Marketing 20(2), pp. 268-279. (10.1509/jppm.20.2.268.17371)
Articles
- De Angelis, R. and Peattie, K. 2022. Return to reintegration? Towards a circular-economy-inspired management paradigm. Circular Economy and Sustainability (10.1007/s43615-022-00245-y)
- Reynolds, L., Koenig-Lewis, N., Doering, H. and Peattie, K. 2022. Competing for legitimacy in the place branding process: (re)negotiating the stakes. Tourism Management 91, article number: 104532. (10.1016/j.tourman.2022.104532)
- Samuel, A., White, G. R., Peattie, K. and Thomas, R. 2022. Social enterprise places: a place-based initiative facilitating syntactic, semantic and pragmatic constructions of legitimacy. Journal of Macromarketing 42(1), pp. 51-70. (10.1177/02761467211040765)
- White, G., Samuel, A., Peattie, K. and Doherty, B. 2022. Reconciling social enterprise: beyond the paradox perspective. International Journal of Entrepreneurial Behavior and Research 28(2), pp. 500-526. (10.1108/IJEBR-02-2021-0135)
- Martinez, F., Peattie, K. and Vazquez-Brust, D. 2021. Faith in the future: on a mission to integrate sustainability into management theory and practice. Futures 125, article number: 102654. (10.1016/j.futures.2020.102654)
- Peattie, K. and Samuel, A. 2021. Placing an ethical brand: the fairtrade towns movement. Journal of Marketing Management 37(15-16), pp. 1490-1513. (10.1080/0267257X.2021.1913215)
- Samuel, A., Peattie, K. and Herman, A. 2020. Fairtrade towns: unpacking the dynamics of locally developed ethical retail geographies. Geoforum 117, pp. 114-123. (10.1016/j.geoforum.2020.09.012)
- Baden, D., Peattie, K. and Oke, A. 2020. Access over ownership: case studies of libraries of things. Sustainability 12(17), article number: 7180. (10.3390/su12177180)
- Peattie, K. 2020. Running wild with metaphors: rethinking the evolution of social enterprise. Strategic Change 29(4), pp. 417-424. (10.1002/jsc.2353)
- Martinez, F., Peattie, K. and Vazquez-Brust, D. 2019. Beyond win–win: a syncretic theory on corporate stakeholder engagement in sustainable development. Business Strategy and the Environment 28(5), pp. 896-908. (10.1002/bse.2292)
- Obara, L. J. and Peattie, K. 2018. Bridging the great divide? Making sense of the human rights-CSR relationship in UK multinational companies. Journal of World Business 53(6), pp. 781-793. (10.1016/j.jwb.2017.10.002)
- Peattie, K. and Samuel, A. 2018. Fairtrade towns as unconventional networks of ethical activism. Journal of Business Ethics 153, pp. 265-282. (10.1007/s10551-016-3392-3)
- Samuel, A., Peattie, K. and Doherty, B. 2018. Expanding the boundaries of brand communities: the case of Fairtrade Towns. European Journal of Marketing 52(3/4), pp. 758-782. (10.1108/EJM-03-2016-0124)
- Samuel, A. and Peattie, K. 2016. Grounded theory as a macromarketing methodology: critical insights from researching the marketing dynamics of Fairtrade Towns. Journal of Macromarketing 36(1), pp. 11-26. (10.1177/0276146715608920)
- Peattie, K., Peattie, S. and Newcombe, R. 2016. Unintended consequences in demarketing anti-social behaviour: project Bernie. Journal of Marketing Management 32(17-18), pp. 1588-1618.
- Peattie, K. J. and Samuel, A. 2015. Places where people matter: the marketing dynamics of Fairtrade Towns. Social Business 5(3), pp. 237-254. (10.1362/204440815X14441363902438)
- Jamal, A., Peattie, S. and Peattie, K. J. 2012. Ethnic minority consumers' responses to sales promotions in the packaged food market. Journal of Retailing and Consumer Services 19(1), pp. 98-108. (10.1016/j.jretconser.2011.10.001)
- Peattie, S., Peattie, K. J. and Thomas, R. 2012. Social marketing as transformational marketing in public services: The case of Project Bernie. Public Management Review 14(7), pp. 987-1010. (10.1080/14719037.2012.662444)
- Wells, V. K., Ponting, C. A. and Peattie, K. J. 2011. Behaviour and climate change: consumer perceptions of responsibility. Journal of Marketing Management 27(7-8), pp. 808-833. (10.1080/0267257X.2010.500136)
- Harper, G. D. J. and Peattie, K. J. 2011. Tracking the influence of the first special journal issue on 'Green Marketing': A citation network analysis. Social Business 1(3), pp. 239-261.
- Peattie, K. J. 2011. Towards sustainability: achieving marketing transformation - a retrospective comment. Social Business 1(1), pp. 85-104. (10.1362/204440811X570581)
- Peattie, K. J. 2010. Green consumption: behavior and norms. Annual Review of Environment and Resources 35(1), pp. 195-228. (10.1146/annurev-environ-032609-094328)
- Peattie, K. J. and Belz, F. 2010. Sustainability marketing-An innovative conception of marketing. Marketing Review St. Gallen 27(5), pp. 8-15. (10.1007/s11621-010-0085-7)
- Peattie, K. J. and Collins, A. J. 2009. Guest editorial: perspectives on sustainable consumption. International Journal of Consumer Studies 33(2), pp. 107-112. (10.1111/j.1470-6431.2009.00758.x)
- Peattie, K. J. and Peattie, S. 2009. Social marketing: a pathway to consumption reduction?. Journal of Business Research 62(2), pp. 260-268. (10.1016/j.jbusres.2008.01.033)
- Peattie, K. J., Peattie, S. and Ponting, C. A. 2009. Climate change: a social and commercial marketing communications challenge. Euromed Journal of Business 4(3), pp. 270-286. (10.1108/14502190910992693)
- Peattie, K. J. and Morley, A. S. 2008. Eight paradoxes of the social enterprise research agenda. Social Enterprise Journal 4(2), pp. 91-107. (10.1108/17508610810901995)
- Golding, K. and Peattie, K. J. 2005. In search of a golden blend: perspectives on the marketing of fair trade coffee. Sustainable Development 13(3), pp. 154-165. (10.1002/sd.274)
- Peattie, S., Clarke, P. and Peattie, K. J. 2005. Risk and responsibility in tourism: promoting sun-safety. Tourism Management 26(3), pp. 399-408. (10.1016/j.tourman.2003.11.020)
- Brinkmann, J. and Peattie, K. J. 2005. Exploring Business School Ethics. Journal of Business Ethics Education 2(2), pp. 151-170.
- Peattie, K. J. and Crane, A. 2005. Green marketing: legend, myth, farce or prophesy?. Qualitative Market Research: An International Journal 8(4), pp. 357-370. (10.1108/13522750510619733)
- Pujari, D., Peattie, K. J. and Wright, G. 2004. Organisational Antecedents of Environmental Responsiveness in Industrial New Product Development. Industrial Marketing Management 33(5), pp. 381-391. (10.1016/j.indmarman.2003.09.001)
- Peattie, K. J. and Seitz, M. 2004. Meeting the Closed-Loop Challenge: The Case of Remanufacturing. California Management Review 46(2), pp. 74-89.
- Peattie, S. and Peattie, K. J. 2003. Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory. Marketing Theory 3(3), pp. 365-385. (10.1177/147059310333006)
- Pujari, D., Wright, G. and Peattie, K. J. 2003. Green and competitive: Influences on environmental new product development performance. Journal of Business Research 56(8), pp. 657-671. (10.1016/S0148-2963(01)00310-1)
- Peattie, K. J., Solomon, J., Hunt, J. and Solomon, A. 2002. Research insights into corporate social responsibility. New Academy Review 1(3), pp. 39-54.
- Peattie, K. J., Solomon, J., Solomon, A. and Hunt, J. C. 2002. Research insights in corporate social responsibility (part 2). New Academy Review 1(3), pp. 39-54.
- Peattie, K. J., Peattie, S. and Clarke, P. 2001. Skin Cancer Prevention: Re-evaluating the Public policy Implications. Journal of Public Policy and Marketing 20(2), pp. 268-279. (10.1509/jppm.20.2.268.17371)
Book sections
- Samuel, A. and Peattie, K. 2021. Fairtrade towns: a community based social marketing perspective in promoting ethical consumption. In: Strong, C. ed. Ethical Approaches to Marketing. De Gruyter, pp. 117-136., (10.1515/9783110659566)
- Peattie, K. 2015. Self sustainability marketing. In: Reisch, L. A. and Thorgersen, J. eds. Handbook of Research on Sustainable Consumption. Cheltenham: Edward Elgar, pp. 101-117., (10.4337/781783471270)
- Peattie, S. and Peattie, K. J. 2012. Social Marketing for a Sustainable Environment. In: Hastings, G., Angus, K. and Bryant, C. eds. The SAGE Handbook of Social Marketing. London: SAGE Publications, pp. 343-358.
- Peattie, S. and Peattie, K. J. 2012. The social marketing mix - a critical review. In: Hastings, G., Angus, K. and Bryant, C. eds. The SAGE Handbook of Social Marketing. London: Sage, pp. 155-166.
- Peattie, K. 2010. Rethinking marketing. In: Cooper, T. ed. Longer Lasting Products: Alternatives To The Throwaway Society. Farnham, Surrey: Gower Publishing, pp. 243-272.
- Peattie, K. J. 2010. Rethinking marketing. In: Copper, T. ed. Longer Lasting Products: Alternatives To The Throwaway Society. Farnham, Surrey: Gower Publishing, pp. 243-272.
- Lozano, R. and Peattie, K. J. 2009. Developing a tool to audit curricula contributions to sustainable development. In: Filho, W. L. ed. Sustainability at Universities - Opportunities, Challenges and Trends. Environmental education, communication and sustainability Vol. 31. Berlin: Peter Lang Publishing Group, pp. 179-194.
- Peattie, K. J. 2009. The Marks & Spencer and Oxfam clothes exchange. In: Armstrong, G. et al. eds. Marketing: an Introduction. London: Pearson Education, pp. 558-561.
- Peattie, K. J. 2009. The Marks & Spencer and Oxfam clothes exchange. In: Armstrong, G. et al. eds. Marketing: an intoduction. London: Pearson Education, pp. 558-561.
- Peattie, K. J. 2008. Towards Sustainable Organizations for the 21st Century. In: Wankel, C. ed. 21st Century Management: A Reference Handbook. London: SAGE, pp. 250-260.
- Peattie, K. J. 2008. Green marketing. In: Baker, M. J. and Hart, S. eds. The Marketing Book. 6th ed.. Oxford: Elsevier, pp. 562-582.
- Peattie, K. J. 2007. Consumer rights. In: Visser, W. et al. eds. The A to Z of Corporate Social Responsibility: A Complete Reference Guide to Concepts, Codes and Organisations. London: Sage, pp. 93-93.
- Peattie, K. J. 2007. Privacy. In: Visser, W. et al. eds. The A to Z of Corporate Social Responsibility: A Complete Reference Guide to Concepts, Codes and Organisations. Chichester: Wiley-Blackwell, pp. 374-375.
- Peattie, K. J. 2007. Sustainable marketing: marketing re-thought, re-mixed and re-tooled. In: Saren, M. et al. eds. Critical Marketing: Defining the Field. Amsterdam: Butterworth-Heinmann, pp. 193-210.
- Peattie, K. J. 2007. Business and social inclusion. In: Christian, J., Abrams, D. and Gordon, D. eds. The Multi-Professional Handbook of Social Exclusion. Wiley-Blackwell, pp. 169-192.
- Peattie, K. J. 2006. Fairtrade coffee: grounds for a fresh look at ethical consumption. In: Jobber, D. ed. Principles and Practice of Marketing, 5th Edition. McGraw-Hill Higher Education, pp. 226-228.
- Peattie, K. J. 2005. In search of ethical business leadership: time to mix our metaphors?. In: Gunning, J. and Holm, S. eds. Ethics, Law and Society., Vol. 1. Ethics, Law and Society Vol. 1. Aldershot: Ashgate, pp. 159-172.
- Peattie, K. J. 2004. Building a region's sustainability knowledge base: education for sustainable development in Wales. In: Thomas, M. and Rhisiart, M. eds. Sustainable Regions: Making Sustainable Development Work in Regional Economies. Aureus Publishing
- Peattie, S. and Peattie, K. J. 2003. Sales promotion. In: Baker, M. J. ed. The Marketing Book (5th ed.). Oxford: Butterworth-Heinemann, pp. 458-484.
Books
- Frank-Martin, B. and Peattie, K. J. 2009. Sustainability marketing: a global perspective. Chichester: Wiley.
- Belz, F. and Peattie, K. J. 2009. Sustainability marketing: a global perspective. Wiley.
- Thomas, L., Evans, M. and Peattie, K. J. eds. 2004. Strategic management. Harlow: Pearson Education.
Conferences
- Jones, A., Wang, Y., Peattie, K. and Walker, H. 2021. Conceptualising supply chain resilience within social enterprises. Presented at: 25th International Symposium on Logistics (ISL 2021), Virtual, 12-13 July 2021.
- Samuel, A. and Peattie, K. 2019. Fairtrade towns: A community based social marketing perspective in promoting ethical consumption. Presented at: Macromarketing Conference 2019, Cleveland, Ohio, USA, 26-29 June 2019Proceedings of the Micromarketing Conference.
- Samuel, A. and Peattie, K. J. 2015. Fairtrade towns: place(ing) activism and sustainability marketing. Presented at: 40th International Macromarketing Conference, Loyola University, Chicago, IL, USA, 25-28 June 2015.
- Peattie, S., Peattie, K. J., Newcombe, R. G., Davies, F. M. and Vasquez, D. 2011. Social marketing to extinguish fire-setting behaviour. Presented at: 10th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2011), Porto, Portugal, 16-17 June Presented at Pereira, V. I. ed.The Role of Public and Nonprofit Marketing on the New Sustainable Development Model. Porto: Instituto superior de contabilidade e administracao do Porto
- Peattie, K. J. and Peattie, S. 2010. Refashioning retail CRM strategies: The M&S/Oxfam clothes exchange scheme. Presented at: 17th International Conference on Recent Advances in Retailing and Services Science, Istanbul, Turkey, 2-5 July 2010.
- Peattie, K. J. and Peattie, S. 2010. An introduction to social marketing. Presented at: British Aerosol Manufacturers' Conference, London.
- Peattie, K. J. 2009. Connecting with climate change. Presented at: WCVA Annual Conference & AGM 2009, Llandudno, UK, 3 December 2009.
- Peattie, K. J. 2009. Knowing our communities. Presented at: Cohesive and Vibrant Communities Conference, Cardiff, UK, 8 October 2009.
- Peattie, K. J. 2009. Social marketing: A pathway to sustainable lifestyles. Presented at: Life Change for a One Planet Wales: Cynnal Cymru/Institute of Welsh Affairs Conference, National Botanic Garden of Wales, UK, 25-26 September 2009.
- Peattie, K. J. 2009. Social enterprise for sustainable tourism: An agenda for research and practice. Presented at: The Educational Travel Foundation (ETF) First International Conference on Tourism and the Third Sector: Releasing the Potential, Neuchatel, Switzerland, 18-20 September 2009.
- Peattie, K. J. 2009. Behavior change and climate change. Presented at: Convergence on Zero Conference, Washington, DC, USA, 25-26 June 2009.
- Peattie, S. and Peattie, K. J. 2009. Transforming how we change behaviour: social marketing for sustainability. Presented at: 5th International Conference on Environmental, Cultural, Economic and Social Sustainability, University of Technology, Mauritius, 5-7 January 2009.
- Peattie, S., Peattie, K. J. and Jamal, A. 2009. Influences on child nutrition: British muslims. Presented at: 1st World Congress of Public Health Nutrition, Barcelona, Spain, 28-30 September 2006Proceedings of the I World Congress of Public Health Nutrition, 28-30 September 2006, Barcelona, Spain. pp. n/a.
- Peattie, K. J. 2008. Social marketing: A strategic approach to fire prevention planning, changing behaviour, reducing risk and inefficiency. Presented at: UK Fire Service Conference, London, UK, September 2008.
- Peattie, K. J. 2008. Changing behaviours: carrot or stick?. Presented at: Chartered Institute of Environmental Health Conferernce (Wales), Cardiff, UK, September 2008.
- Peattie, K. J. and Peattie, S. 2008. A unlocking the retail gates: the market entry challenge for ethical brands - the case of ONE Water. Presented at: 15th International Conference on Recent Advances in Retailing and Services Science, Zagreb, Croatia, 14-17 July 2008.
- Peattie, K. J. and Morley, A. S. 2008. Social enterprise: the research challenge. Presented at: 5th Annual Social Enterprise Research Conference, London, UK, 26-27 June 2008.
- Peattie, K. J. 2007. ONE Water - a unique story about enterprise for sustainability. Presented at: The Next Great Transformation Conference, The Eden Project, Cornwall, UK, 24-26 October 2007.
- Peattie, K. J. and Peattie, S. 2007. Choosing our words carefully: the need for a new dialect of social marketing. Presented at: 2nd National Social Marketing Conference, Oxford, UK, 24-25 September 2007.
- Peattie, K. J. and Hines, F. 2007. Understanding the environmental impacts of household consumption: a holistic systems approach. Presented at: Greening of Industry Network Conference, Cardiff University, Cardiff, UK, 2-5 July 2007.
- Peattie, K. J. 2007. Sustainability & social science: regionally relevant research. Presented at: Regional Association of Regional Observatory Conference, Birmingham, UK, June 2007.
- Peattie, S., Peattie, K. J. and Jose, P. 2007. The market entry challenge for ethical brands: The case of ONE water. Presented at: 36th EMAC Conference, Reykjavik, Iceland, 22-25 May 2007.
- Peattie, K. J. 2007. Social marketing for health improvement. Presented at: Wales Health Conference 2007, Cardiff, UK, 14 March 2007.
- Peattie, K. J. 2006. A path to sustainability: an alternative agenda. Presented at: Greening of Industry Network Conference, Cardiff, UK, 2-6 July 2006.
- Peattie, K. J. 2006. Marketing the impossible: what can marketing do to promote responsible consumption?. Presented at: Greening of Industry Network Conference, Cardiff, UK, 2-6 July 2006.
- Peattie, K. J. and Carmona, M. 2006. Responsible food retailing: the case for intermediate-level labelling. Presented at: 13th Recent Advances in Retailing & Services Science Conference, Budapest, Hungary, 9-12 July 2006.
- Golding, K. and Peattie, K. J. 2006. Social marketing: a new approach for progressing fair trade. Presented at: Second International Conference on Fair Trade and Sustainable Development, Monteal, Canada, 19-21 June 2006.
- Peattie, S., Jamal, A. and Peattie, K. J. 2006. Protecting consumer interests: responsible and inclusive marketing of food to ethnic minority consumers.. Presented at: 35th EMAC Conference, Athens, Greece, 23-26 May 2006.
- Peattie, K. J. 2006. Social marketing: food for thought. Presented at: UK Chartered Institute of Environmental Health Conference, Bournemouth, UK, 2006.
- Peattie, K. J. 2005. Mirror, signal, manoeuvre: reflections on ten years of product design and sustainability. Presented at: 10th Sustainable Innovation Conference, Surrey, UK, 24-25 October 2005.
- Peattie, K. J. 2005. Harnessing the power of sales promotion for social marketing. Presented at: 15th Annual US Social Marketing in Public Health Conference, Florida, USA, 15-18 June 2005.
- Peattie, S. and Peattie, K. J. 2005. Encouraging household composting in the UK waste. Presented at: Waste - The Social Context Conference, Edmonton, Canada, 11-14 May 2005.
- Peattie, K. J. and Golding, K. 2005. Developing fair trade markets: A new opportunity for social marketing?. Presented at: 2005 American Marketing Association (AMA) Summer Educators’ Conference, San Francisco, CA, USA, 29 July - 1 August 2005 Presented at Walker, B. A. and Houston, M. B. eds.2005 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing, San Francisco, CA, USA, 29 July - 1 August 2005, Vol. 16. Chicago, IL, USA: American Marketing Association pp. 358-359.
- Peattie, K. J. and Peattie, S. 2004. Social marketing: a fresh approach to promoting sustainable lifestyles?. Presented at: The 12th International Conference of the Greening of Industry Network - Partnerships for Sustainable Development, Hong Kong Convention and Exhibition Centre, Hong Kong, China, 7-10 November 2004.
- McDermott, L., Eadie, D. D., Peattie, K. J., Peattie, S., Hastings, G. and Anderson, S. 2004. Domestic composting: Challenges and opportunities for social marketing. Presented at: Academy of Marketing Conference 2004, Cheltenham, UK, 6-9 July 2004.
- Peattie, K. J. and Carson, L. 2004. Need to know or don't want to know? Labelling of food for consumers. Presented at: European Institute of Retailing and Services Science Conference, Prague, Czech Republic, 10-13 July 2004.
- Peattie, K. J. 2003. Social responsibility in gambling and gaming: token gesture or winning line?. Presented at: ATE Marketing in Gambling and Gaming Conference, London, UK, June 2003.
- Peattie, K. J. 2002. Strategies to increase levels of trust and participation amongst shoppers in cause related marketing. Presented at: Second Annual Nonprofit Social and Arts Marketing Colloquium, London, UK, September 2002.
- Peattie, S. and Peattie, K. J. 2002. Consumer trust in FMCG sales promotions. Presented at: 9th Recent Advances in Retailing & Services Science Conference, Heidelberg, Germany, 16-19 August 2002Book of Abstracts: 9th Recent Advances in Retailing & Services Science Conference: August 16-19, 2002, Heidelberg, Germany. European Institute of Retailing and Services Studies (EIRASS) pp. 77-77.
Monographs
- Peattie, K. J. and Woo, C. H. L. 2008. The era of corporate citizenship: Perodua's advertising with a social dimension. Hong Kong University/Harvard Business Publishing. Available at: http://hbr.org/product/the-era-of-corporate-citizenship-perodua-s-adverti/an/HKU741-PDF-ENG
- Peattie, K. and Morley, A. S. 2008. Social enterprises: diversity and dynamics, contexts and contributions. Discussion Paper. Cardiff: BRASS / ESRC / Social Enterprise Coalition.
- Peattie, K. J., Hines, F., Thankappan, S., Williams, A. and Wells, P. E. 2007. Short evidence study on UK priority products and services. London: DEFRA.
- Peattie, K. J., Hines, F., Jenkins, H. M., Munday, M. C. R., Thankappan, S., Williams, A. and Wells, P. E. 2006. Critical review of evidence for environmental impacts of UK households: sustainable consumption and production. Project Report. London: DEFRA.
- Peattie, K. J. 2005. Wales and sustainable development: Reference compendium. Project Report. [Online]. Cynnal Cymru/Cambridge Programme for Industry. Available at: http://www.gci.org.uk/Documents/Wales_and_Sustainable_Development_Reference_Compendium_English_.pdf
- Peattie, K. J. 2005. Climbing the ESD Pyramids: An Exploration of the Context for Sustainable Business Education. BRASS Centre.
- Peattie, K. J. 2004. In search of ethical business leadership: Time to mix our metaphors?. Working paper. Cardiff: The Centre For Business Relationships, Accountability, Sustainability and Society.
Ymchwil
Research interests
- Corporate social responsibility and business ethics
- The impact of social and environmental concern on corporate and marketing strategies
- Social marketing
- Social enterprise
- Research into the application of social marketing principles and techniques to novel contexts including sun-safety, Fair-Trade, consumption reduction, fire prevention and low-carbon behaviours
- Explorations into the interplay between CSR, Sustainability, Leadership and Ethics
- Theoretical work on the future development of social marketing and social enterprise.
PhD supervision research interests
- Corporate social responsibility
- Fair trade
- Social enterprise
- Social marketing
- Sustainability marketing
- Human rights
Research projects
Current projects include work on:
CSR and human rights in multinational corporations.
Fairtrade Towns as novel marketing systems.
Human rights and extractive industries.
Sustainability and management culture.
Sustainable supply chain relationships.
Addysgu
Teaching commitments
Marketing and Society (MSc in Strategic Marketing)
Bywgraffiad
Qualifications
BA Hons Degree 1983 in Management and Geography from Leeds University
Industrial experience - I worked for three years in Marketing, Distribution and Information Systems with Kimberly-Clark UK, and also spent two years working in strategic planning within the UK electronics industry.
From 2001 to 2013 I acted as full-time Director of the ESRC-funded Research Centre for Business Relationships, Accountability, Sustainability and Society (BRASS). BRASS was the UK's largest social science research centre dedicated to issues of business sustainability and corporate social responsibility and attracted over £13 million in research funding during its lifetime.
In 1997 I spent six months as a Visiting Scholar with the University of Tasmania in Australia.
Additional activities
I have been widely involved in a range of policy and educational initiatives relating to sustainability and CSR and have completed projects for a variety of organisations including Defra, BIS/DTI, the Welsh Government, the Environment Agency, Cynnal Cymru (the Sustainable Development Forum for Wales), the Chartered Institute of Marketing, the ACCA, the ESRC, Business in the Community, Forum for the Future, Future Foundation, Cambridge Programme for Sustainable Leadership and the National Centre for Social Marketing.
I am also on the Editorial Board member of Journal of Marketing Management; Business Strategy and the Environment, Greener Management International, Management Research News, Social Enterprise Journal and Journal of Business Ethics.
Anrhydeddau a dyfarniadau
In 2010 my book 'Sustainability Marketing: A Global Perspective' co-authored with Frank-Martin Belz was awarded the Business Book of the Year award by the German Academic Association for Business Research.
2000 Marketing & Public Policy Conference, Outstanding Paper Award.
1998 Marketing Intelligence & Planning, Outstanding Paper Award.
1992 Marketing Education Group Conference, Best Paper in Marketing Education.