Ewch i’r prif gynnwys
Ken Peattie

Yr Athro Ken Peattie

Timau a rolau for Ken Peattie

Trosolwyg

Rwy'n Athro yr Adran Farchnata a Strategaeth, ac wedi bod yn Ysgol Busnes Caerdydd ers 1986.

Mae fy meysydd diddordeb ymchwil allweddol yn ymwneud â chynaliadwyedd a marchnata, cyfrifoldeb cymdeithasol corfforaethol, marchnata cymdeithasol a menter gymdeithasol ac rwyf wedi cyhoeddi'n eang ar y pynciau hyn gyda'r nod o archwilio ffyrdd y gellir gwneud ymarfer ac addysgu rheoli a marchnata yn fwy canolbwyntio ar foeseg, cynaliadwyedd amgylcheddol a chyfrifoldeb cymdeithasol.

Treuliais dros 11 mlynedd fel Cyfarwyddwr y Ganolfan Rhyngddisgyblaethol ar gyfer Cysylltiadau Busnes, Atebolrwydd, Cynaliadwyedd a Chymdeithas (BRASS) a ariennir gan yr ESRC, ac o 2010 i 2020 roeddwn yn un o Brif Ymchwilwyr a Chyd-gyfarwyddwyr Sefydliad Ymchwil Lleoedd Cynaliadwy rhyngddisgyblaethol Prifysgol Caerdydd (PLACE) a ddaeth ynghyd waith ymchwilwyr sydd â diddordeb mewn cynaliadwyedd o bob rhan o 11 ysgol wahanol.

Cyhoeddiad

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Articles

Book sections

Books

Conferences

Monographs

Ymchwil

Diddordebau ymchwil

  • Cyfrifoldeb cymdeithasol corfforaethol a moeseg busnes
  • Effaith pryder cymdeithasol ac amgylcheddol ar strategaethau corfforaethol a marchnata
  • Menter gymdeithasol
  • Ymchwil i gymhwyso egwyddorion a thechnegau marchnata cymdeithasol i gyd-destunau newydd gan gynnwys diogelwch haul, Masnach Deg, lleihau defnydd, atal tân ac ymddygiadau carbon isel
  • Archwiliadau i'r rhyngweithio rhwng CSR, Cynaliadwyedd, Arweinyddiaeth a Moeseg
  • Gwaith damcaniaethol ar ddatblygiad marchnata cymdeithasol a menter gymdeithasol yn y dyfodol.

PhD goruchwylio diddordebau ymchwil

  • Cyfrifoldeb cymdeithasol corfforaethol
  • Masnach deg
  • Menter gymdeithasol
  • Marchnata cymdeithasol
  • Marchnata cynaliadwyedd
  • Hawliau dynol

Prosiectau ymchwil

Mae prosiectau cyfredol yn cynnwys gwaith ar:

Cynaliadwyedd a diwylliant rheoli.

CSR a moeseg busnes.

Systemau symudedd cynaliadwy.

Ymddygiad defnyddwyr cynaliadwy. 

Addysgu

Teaching commitments

Marketing and Society (MSc in Strategic Marketing)

Bywgraffiad

Qualifications

BA Hons Degree 1983 in Management and Geography from Leeds University

Industrial experience - I worked for three years in Marketing, Distribution and Information Systems with Kimberly-Clark UK, and also spent two years working in strategic planning within the UK electronics industry. 

From 2001 to 2013 I acted as full-time Director of the ESRC-funded Research Centre for Business Relationships, Accountability, Sustainability and Society (BRASS). BRASS was the UK's largest social science research centre dedicated to issues of business sustainability and corporate social responsibility and attracted over £13 million in research funding during its lifetime.

In 1997 I spent six months as a Visiting Scholar with the University of Tasmania in Australia.

Additional activities

I have been widely involved in a range of policy and educational initiatives relating to sustainability and CSR and have completed projects for a variety of organisations including Defra, BIS/DTI, the Welsh Government, the Environment Agency, Cynnal Cymru (the Sustainable Development Forum for Wales), the Chartered Institute of Marketing, the ACCA,  the ESRC, Business in the Community, Forum for the Future, Future Foundation, Cambridge Programme for Sustainable Leadership and the National Centre for Social Marketing.

I am also on the Editorial Board member of Journal of Marketing Management; Business Strategy and the Environment, Greener Management International, Management Research News, Social Enterprise Journal and Journal of Business Ethics.

Anrhydeddau a dyfarniadau

In 2010 my book 'Sustainability Marketing: A Global Perspective' co-authored with Frank-Martin Belz was awarded the Business Book of the Year award by the German Academic Association for Business Research.

2000 Marketing & Public Policy Conference, Outstanding Paper Award.

1998 Marketing Intelligence & Planning, Outstanding Paper Award.

1992 Marketing Education Group Conference, Best Paper in Marketing Education.

Meysydd goruchwyliaeth

Goruchwyliaeth gyfredol

Contact Details