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Yr Athro Matthew Robson
- Ar gael fel goruchwyliwr ôl-raddedig
Timau a rolau for Matthew Robson
Pennaeth Marchnata a StrategaethAthro Marchnata a Rheolaeth Ryngwladol
Trosolwyg
Mae Matthew Robson yn Athro Marchnata a Rheolaeth Ryngwladol ac yn Bennaeth yr Adran Marchnata a Strategaeth yn Ysgol Busnes Caerdydd. Mae hefyd yn Olygydd Cyswllt Journal of International Marketing. Mae ei ddiddordebau ymchwil ac addysgu yn canolbwyntio ar, ond heb fod yn gyfyngedig i, meysydd marchnata rhyngwladol, strategol, perthynas a manwerthu.
Cyhoeddiad
2026
- Lisboa, A. , Skarmeas, D. and Robson, M. 2026. Juggling markets and products: How does ambidexterity impact export performance?. Journal of International Marketing 34 (2), pp.1-23. (10.1177/1069031X251408340)
- Kadile, V. , Katsikeas, C. S. and Robson, M. J. 2026. Balancing entrepreneurial need satisfaction and passion for venture success. International Journal of Entrepreneurial Behavior & Research 32 (7), pp.1859–1889. (10.1108/ijebr-05-2024-0462)
- Boncheva, K. et al. 2026. Enter here, exit there: explaining symbiotic knowledge flows of international market entry, exit and re-entry insights among adjacent intellectual fields. International Marketing Review 43 (4), pp.1033-1071. (10.1108/IMR-04-2025-0207)
- Faroudi, P. et al., 2026. Enhancing customer engagement through artificial intelligence authenticity. Journal of Product Innovation Management 43 (1), pp.76-98. (10.1111/jpim.70008)
- Robson, M. , Obadia, C. and Katsikeas, C. S. 2026. The unintended effect of monetary incentives on shirking in supplier–reseller relationships. International Journal of Operations & Production Management
2025
- Robson, M. J. 2025. The role of academic leaders of a business school: an internal tensions perspective. In: Lindgreen, A. , Irwin, A. and Poulfet, F. eds. How to Lead Academic Departments Successfully. Cheltenham: Edward Elgar Publishing. , pp.31-38. (10.4337/9781035333387.00012)
- Zaefarian, G. et al., 2025. Unpacking when and how customer involvement as co-developer affects supplier new product performance. Journal of the Academy of Marketing Science 53 , pp.876-906. (10.1007/s11747-024-01066-1)
- Boncheva, K. et al. 2025. Staying or leaving? Resource redeployment and real options effects in accelerating or mitigating firms’ international market exit decisions [Abstract]. Presented at: Global Marketing Conference 2025 Hong Kong 24-27 July 2025.
- Katerina, B. et al., 2025. Understanding international market entry and exit: a scientometric study on the symbiotic pattern of knowledge diffusion from, within, and to adjacent intellectual domains [Abstract]. Presented at: Academy of International Business Annual Meeting 2025 Louisville, Kentucky, USA 28 June - 03 July 2025.
2023
- Kadic-Maglajlic, S. et al., 2023. Moral categorization of opportunists in cross-border interfirm. Journal of Business Ethics 188 , pp.221-238. (10.1007/s10551-022-05295-8)
- Zhang, A. , Xu, Y. and Robson, M. 2023. The legitimacy defeat of Huawei in the media: Cause, context, and process. International Business Review 32 (6) 102080. (10.1016/j.ibusrev.2022.102080)
- Robson, M. J. et al. 2023. New product development process execution, integration mechanisms, capabilities, and outcomes: Evidence from Chinese high-technology ventures. British Journal of Management 34 (4), pp.2036-2056. (10.1111/1467-8551.12686)
- Bıçakcıoğlu Peynirci, N. et al., 2023. A bibliometric analysis of international services marketing: The past, the present, and the future. Presented at: 2023 Global Marketing Conference Seoul, Republic of Korea 20-23 July 2023. Published in: Rust, R. et al., Global Marketing Conference at Seoul Proceedings. Seoul, Republic of Korea: Global Alliance of Marketing & Management Associations. , pp.371-372. (10.15444/GMC2023.04.07.01)
- Zaefarian, G. et al., 2023. Relationships of stressors and opportunism in cross-border exchange partnership contexts: When and how monitoring matters. Journal of International Business Studies 54 , pp.441-475. (10.1057/s41267-022-00560-4)
- Musarra, G. , Robson, M. J. and Katsikeas, C. S. 2023. Machiavellianism in alliance partnerships. Journal of Marketing 87 (2), pp.168-189. (10.1177/00222429221100186)
2022
- Najafi-Tavani, S. et al., 2022. When customer involvement hinders/promotes product innovation performance: the concurrent effect of relationship quality and role ambiguity. Journal of Business Research 145 , pp.130-143. (10.1016/j.jbusres.2022.03.001)
2021
- Obadia, C. and Robson, M. J. 2021. The two sides of cooperation in export relationships: when more is not better. Journal of International Business Studies 52 , pp.1616-1627. (10.1057/s41267-021-00420-7)
- Musarra, G. et al., 2021. Partner-based opportunism, interface structure, and performance efficiency in upstream and downstream alliance activities contexts. Industrial Marketing Management 93 , pp.76-89. (10.1016/j.indmarman.2021.01.003)
- Nwoba, A. C. , Boso, N. and Robson, M. J. 2021. Corporate sustainability strategies in institutitonal adversity: antecedent, outcome, and contingency effects. Business Strategy and the Environment 30 (2), pp.787-807. (10.1002/bse.2654)
2020
- Robson, M. 2020. Competition and the future of retailing. In: Schlegelmilch, B. and Winer, R. eds. The Routledge Companion to Strategic Marketing. Abingdon and New York: Routledge. , pp.175-188.
2019
- Assadinia, S. et al., 2019. Do export learning processes affect sales growth in exporting activities?. Journal of International Marketing 27 (3), pp.1-25. (10.1177/1069031X19848425)
- Robson, M. J. et al. 2019. Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances. Journal of World Business 54 (2), pp.137-153. (10.1016/j.jwb.2018.12.004)
2018
- Najafi-Tavani, Z. et al., 2018. Building subsidiary local responsiveness:(When) does the directionality of intrafirm knowledge transfers matter?. Journal of World Business 53 (4), pp.475-492. (10.1016/j.jwb.2018.01.004)
- Toon, M. , Robson, M. and Morgan, R. 2018. Mapping managerial exchange and alliance performance: The contingent effects of firm size and managerial tenure. Presented at: IMM Summit 2018 2018. , pp.-.
2017
- Chari, S. et al., 2017. Alignments and misalignments of realized marketing strategies with administrative systems: Performance implications. Industrial Marketing Management 63 , pp.129-144. (10.1016/j.indmarman.2016.11.002)
- Christoffersen, J. and Robson, M. J. 2017. Money can't buy me trust: Evidence of exogenous ifluences crowding out process-based trust in alliances. British Journal of Management 28 (1), pp.135-153. (10.1111/1467-8551.12189)
2016
- Durand, A. , Turkina, E. and Robson, M. 2016. Psychic distance and country image in exporter-importer relationships. Journal of International Marketing 24 , pp.31-57. (10.1509/jim.15.0056)
- Musarra, G. , Robson, M. J. and Katsikeas, C. S. 2016. The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances. Industrial Marketing Management 55 , pp.10-21. (10.1016/j.indmarman.2016.02.012)
2015
- Chuang, F. , Morgan, R. E. and Robson, M. J. 2015. Customer and competitor insights, new product development competence, and new product creativity: differential, integrative, and substitution effects. Journal of Product Innovation Management 32 (2), pp.175-182. (10.1111/jpim.12174)
2014
- Zeriti, A. et al., 2014. Sustainable export marketing strategy fit and performance. Journal of International Marketing 22 (4), pp.44-66. (10.1509/jim.14.0063)
- Christoffersen, J. , Plenborg, T. and Robson, M. J. 2014. Measures of strategic alliance performance, classified and assessed. International Business Review 23 (3), pp.479-489. (10.1016/j.ibusrev.2013.07.001)
Adrannau llyfrau
- Robson, M. J. 2025. The role of academic leaders of a business school: an internal tensions perspective. In: Lindgreen, A. , Irwin, A. and Poulfet, F. eds. How to Lead Academic Departments Successfully. Cheltenham: Edward Elgar Publishing. , pp.31-38. (10.4337/9781035333387.00012)
- Robson, M. 2020. Competition and the future of retailing. In: Schlegelmilch, B. and Winer, R. eds. The Routledge Companion to Strategic Marketing. Abingdon and New York: Routledge. , pp.175-188.
Cynadleddau
- Boncheva, K. et al. 2025. Staying or leaving? Resource redeployment and real options effects in accelerating or mitigating firms’ international market exit decisions [Abstract]. Presented at: Global Marketing Conference 2025 Hong Kong 24-27 July 2025.
- Katerina, B. et al., 2025. Understanding international market entry and exit: a scientometric study on the symbiotic pattern of knowledge diffusion from, within, and to adjacent intellectual domains [Abstract]. Presented at: Academy of International Business Annual Meeting 2025 Louisville, Kentucky, USA 28 June - 03 July 2025.
- Bıçakcıoğlu Peynirci, N. et al., 2023. A bibliometric analysis of international services marketing: The past, the present, and the future. Presented at: 2023 Global Marketing Conference Seoul, Republic of Korea 20-23 July 2023. Published in: Rust, R. et al., Global Marketing Conference at Seoul Proceedings. Seoul, Republic of Korea: Global Alliance of Marketing & Management Associations. , pp.371-372. (10.15444/GMC2023.04.07.01)
- Toon, M. , Robson, M. and Morgan, R. 2018. Mapping managerial exchange and alliance performance: The contingent effects of firm size and managerial tenure. Presented at: IMM Summit 2018 2018. , pp.-.
Erthyglau
- Lisboa, A. , Skarmeas, D. and Robson, M. 2026. Juggling markets and products: How does ambidexterity impact export performance?. Journal of International Marketing 34 (2), pp.1-23. (10.1177/1069031X251408340)
- Kadile, V. , Katsikeas, C. S. and Robson, M. J. 2026. Balancing entrepreneurial need satisfaction and passion for venture success. International Journal of Entrepreneurial Behavior & Research 32 (7), pp.1859–1889. (10.1108/ijebr-05-2024-0462)
- Boncheva, K. et al. 2026. Enter here, exit there: explaining symbiotic knowledge flows of international market entry, exit and re-entry insights among adjacent intellectual fields. International Marketing Review 43 (4), pp.1033-1071. (10.1108/IMR-04-2025-0207)
- Faroudi, P. et al., 2026. Enhancing customer engagement through artificial intelligence authenticity. Journal of Product Innovation Management 43 (1), pp.76-98. (10.1111/jpim.70008)
- Robson, M. , Obadia, C. and Katsikeas, C. S. 2026. The unintended effect of monetary incentives on shirking in supplier–reseller relationships. International Journal of Operations & Production Management
- Zaefarian, G. et al., 2025. Unpacking when and how customer involvement as co-developer affects supplier new product performance. Journal of the Academy of Marketing Science 53 , pp.876-906. (10.1007/s11747-024-01066-1)
- Kadic-Maglajlic, S. et al., 2023. Moral categorization of opportunists in cross-border interfirm. Journal of Business Ethics 188 , pp.221-238. (10.1007/s10551-022-05295-8)
- Zhang, A. , Xu, Y. and Robson, M. 2023. The legitimacy defeat of Huawei in the media: Cause, context, and process. International Business Review 32 (6) 102080. (10.1016/j.ibusrev.2022.102080)
- Robson, M. J. et al. 2023. New product development process execution, integration mechanisms, capabilities, and outcomes: Evidence from Chinese high-technology ventures. British Journal of Management 34 (4), pp.2036-2056. (10.1111/1467-8551.12686)
- Zaefarian, G. et al., 2023. Relationships of stressors and opportunism in cross-border exchange partnership contexts: When and how monitoring matters. Journal of International Business Studies 54 , pp.441-475. (10.1057/s41267-022-00560-4)
- Musarra, G. , Robson, M. J. and Katsikeas, C. S. 2023. Machiavellianism in alliance partnerships. Journal of Marketing 87 (2), pp.168-189. (10.1177/00222429221100186)
- Najafi-Tavani, S. et al., 2022. When customer involvement hinders/promotes product innovation performance: the concurrent effect of relationship quality and role ambiguity. Journal of Business Research 145 , pp.130-143. (10.1016/j.jbusres.2022.03.001)
- Obadia, C. and Robson, M. J. 2021. The two sides of cooperation in export relationships: when more is not better. Journal of International Business Studies 52 , pp.1616-1627. (10.1057/s41267-021-00420-7)
- Musarra, G. et al., 2021. Partner-based opportunism, interface structure, and performance efficiency in upstream and downstream alliance activities contexts. Industrial Marketing Management 93 , pp.76-89. (10.1016/j.indmarman.2021.01.003)
- Nwoba, A. C. , Boso, N. and Robson, M. J. 2021. Corporate sustainability strategies in institutitonal adversity: antecedent, outcome, and contingency effects. Business Strategy and the Environment 30 (2), pp.787-807. (10.1002/bse.2654)
- Assadinia, S. et al., 2019. Do export learning processes affect sales growth in exporting activities?. Journal of International Marketing 27 (3), pp.1-25. (10.1177/1069031X19848425)
- Robson, M. J. et al. 2019. Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances. Journal of World Business 54 (2), pp.137-153. (10.1016/j.jwb.2018.12.004)
- Najafi-Tavani, Z. et al., 2018. Building subsidiary local responsiveness:(When) does the directionality of intrafirm knowledge transfers matter?. Journal of World Business 53 (4), pp.475-492. (10.1016/j.jwb.2018.01.004)
- Chari, S. et al., 2017. Alignments and misalignments of realized marketing strategies with administrative systems: Performance implications. Industrial Marketing Management 63 , pp.129-144. (10.1016/j.indmarman.2016.11.002)
- Christoffersen, J. and Robson, M. J. 2017. Money can't buy me trust: Evidence of exogenous ifluences crowding out process-based trust in alliances. British Journal of Management 28 (1), pp.135-153. (10.1111/1467-8551.12189)
- Durand, A. , Turkina, E. and Robson, M. 2016. Psychic distance and country image in exporter-importer relationships. Journal of International Marketing 24 , pp.31-57. (10.1509/jim.15.0056)
- Musarra, G. , Robson, M. J. and Katsikeas, C. S. 2016. The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances. Industrial Marketing Management 55 , pp.10-21. (10.1016/j.indmarman.2016.02.012)
- Chuang, F. , Morgan, R. E. and Robson, M. J. 2015. Customer and competitor insights, new product development competence, and new product creativity: differential, integrative, and substitution effects. Journal of Product Innovation Management 32 (2), pp.175-182. (10.1111/jpim.12174)
- Zeriti, A. et al., 2014. Sustainable export marketing strategy fit and performance. Journal of International Marketing 22 (4), pp.44-66. (10.1509/jim.14.0063)
- Christoffersen, J. , Plenborg, T. and Robson, M. J. 2014. Measures of strategic alliance performance, classified and assessed. International Business Review 23 (3), pp.479-489. (10.1016/j.ibusrev.2013.07.001)
Ymchwil
Mae'r Athro Robson yn ymchwilio'n weithredol i'r pynciau canlynol: cynghreiriau strategol; allforio; rhyddfreinio; rheoli rhyngwladol; perthnasoedd sianel ddosbarthu; gwasanaethau manwerthu; datblygu cynnyrch newydd; strategaeth farchnata; a chynaliadwyedd.
Mae rhestr lawn o gyhoeddiadau cyfnodolion a gymeradwywyd fel a ganlyn:
"Effaith Anfwriadol Cymhellion Ariannol ar Osgoi mewn Perthnasoedd Gwneuthurwr-Ailwerthwr" (prif awdur, gydag Obadia, C. a Katsikeas, CS, 2026), Cyfnodolyn Rhyngwladol Gweithrediadau a Rheoli Cynhyrchu, sydd ar ddod.
"Cydbwyso Boddhad Anghenion Entrepreneuraidd ac Angerdd am Llwyddiant Menter" (gyda Kadile, V. a Katsikeas, CS, 2026), Cyfnodolyn Rhyngwladol Ymddygiad ac Ymchwil Entrepreneuraidd, 32, 7, 1859-1889.
"Jyglo Marchnadoedd a Chynhyrchion: Sut mae Ambidexterity yn Effeithio ar Berfformiad Allforio" (gyda Lisboa, A. a Skarmeas, D., 2025), Journal of International Marketing, 34, 2, 1-23.
"Enter Here, Exit There: Explaining Symbiotic Knowledge Flows of International Market Entry, Exit, and Re-Entry Insights Among Adjacent Intellectual Fields" (gyda Boncheva, K., Bıçakcıoglu-Peynirci, N., Morgan, RE, a Kouropalatis, Y., 2025), Adolygiad Marchnata Rhyngwladol, 43, 4, 1033-1071.
"Gwella Ymgysylltu â Chwsmeriaid Trwy Dilysrwydd Deallusrwydd Artiffisial" (gyda Foroudi, P., Marvi, R., a Spyropoulou, S., 2025), Cyfnodolyn Rheoli Arloesi Cynnyrch, 43, 1, 76-98.
"Dadbacio Pryd a Sut mae Cynnwys Cwsmeriaid fel Cyd-ddatblygwr yn Effeithio ar Berfformiad Cynnyrch Newydd Cyflenwyr" (gyda Zaefarian, G., Katsikeas, CS, a Najafi-Tavani, Z., 2024), Cyfnodolyn yr Academi Gwyddor Marchnata, 53, 3, 876-906.
"Trechu Cyfreithlondeb Huawei yn y Cyfryngau: Achos, Cyd-destun, a Phroses" (gyda Zhang, A. a Xu, Y., 2023), Adolygiad Busnes Rhyngwladol, 36, 2, 102080.
"Categoreiddio Moesol Opportunists mewn Perthnasoedd Rhyng-gwmnïau Trawsffiniol" (gyda Kadic-Maglajlic, S., Obadia, C., a Vida, I., 2023), Journal of Business Ethics, 188, 2, 221-238.
"Gweithrediad Proses Datblygu Cynnyrch Newydd, Mecanweithiau Integreiddio, Galluoedd a Chanlyniadau: Tystiolaeth o Fentrau Uwch-Dechnoleg Tsieineaidd" (prif awdur, gyda Chuang, FM, Morgan, RE, Bicakcioglu-Peynirci, N., a Di Benedetto, A., 2023), British Journal of Management, 43, 4, 2036-2056.
"Perthnasoedd Straen ac Opportunism mewn Cyd-destunau Partneriaeth Cyfnewid Trawsffiniol: Pryd a Sut mae Monitro yn Bwysig" (gyda Zaefarian, G., Najafi-Tavani, Z., a Spyropoulou, S., 2022), Cyfnodolyn Astudiaethau Busnes Rhyngwladol, 54, 3, 441-475.
"Machiavellianism mewn Partneriaethau Cynghrair" (gyda Musarra, G. a Katsikeas, CS, 2022), Journal of Marketing, 87, 2, 168-189.
"Pan fydd Cynnwys Cwsmeriaid yn Rhwystro / Hyrwyddo Perfformiad Arloesi Cynnyrch: Effaith Gydamserol Ansawdd Perthynas ac Amwysedd Rôl" (gyda Najafi-Tavani, S., Zaefarian, G., Naude, Peter, ac Abbasi, F., 2022), Journal of Business Research, 145, 130-143.
"Dwy Ochr Cydweithredu mewn Perthnasoedd Allforio: Pan nad yw mwy yn well" (gydag Obadia, C., 2021), Cyfnodolyn Astudiaethau Busnes Rhyngwladol, 52(8), 1616-1627.
"Opportunism seiliedig ar bartneriaid, strwythur rhyngwyneb, ac effeithlonrwydd perfformiad mewn cyd-destunau gweithgareddau cynghrair i fyny'r afon ac i lawr yr afon" (gyda Musarra, G., Tejedor Bowen, K., Spyropoulou, S., 2021), Rheoli Marchnata Diwydiannol, 93, 76-89.
"Strategaethau Cynaliadwyedd Corfforaethol mewn Adfyd Sefydliadol: Rhagflaenydd, canlyniadau, ac effeithiau wrth gefn" (gyda Nwoba, A. a Boso, N., 2020), Strategaeth Fusnes a'r Amgylchedd, 30(2), 787-807.
"A yw Prosesau Dysgu Allforio yn Effeithio ar Dwf Gwerthiant mewn Gweithgareddau Allforio?" (gydag Assadinia, S., Boso, N., a Hultman, H., 2019), Cyfnodolyn Marchnata Rhyngwladol, 27(3), 1-25. [Enillodd y papur Wobr S. Tamer Cavusgil 2019.]
"Galluoedd Cynghrair, Priodoleddau Rhyngbartner, a Chanlyniadau Perfformiad mewn Cynghreiriau Strategol Rhyngwladol." (prif awdur, gyda Katsikeas, CS, Schlegelmilch, BB, a Pramböck, B., 2019), Journal of World Business, 54(3), 137-153.
"Adeiladu Ymateboldeb Lleol Is-gwmni: (Pryd) A yw Cyfeiriadedd Trosglwyddiadau Gwybodaeth Intrafirm yn Bwysig?" (gyda Najafi-Tavani, Z., Zaefarian, G., Ulf, A., a Chong, Y., 2018), Journal of World Business, 53(4), 475-492.
"Aliniadau a Chamaliniadau Strategaethau Marchnata Gwireddu â Systemau Gweinyddol: Goblygiadau Perfformiad" (gyda Chari, S., Balabanis, G., a Slater, S., 2017), Rheoli Marchnata Diwydiannol, 63, 129-144.
"Money Can't Buy Me Trust: Evidence of Exogenous Influences Crowding Out Process-based Trust in Alliances" (gyda Christoffersen, J., 2017), British Journal of Management, 28, 1, 135-153.
"Pellter Seicig a Delwedd Gwlad mewn Perthnasoedd Allforiwr-Mewnforiwr" (gyda Durand, A. a Turkina, E., 2016), Cyfnodolyn Marchnata Rhyngwladol, 24, 3, 31-57.
"Dylanwad Awydd am Reolaeth ar Fonitro Penderfyniadau a Chanlyniadau Perfformiad mewn Cynghreiriau Strategol" (gyda Musarra, G. a Katsikeas, CS, 2016), Rheoli Marchnata Diwydiannol, 55, 10-21.
"Mewnwelediadau Cwsmeriaid a Chystadleuwyr, Cymhwysedd Datblygu Cynnyrch Newydd, a Chreadigrwydd Cynnyrch Newydd: Effeithiau Gwahaniaethol, Integreiddiol ac Amnewid" (gyda Chuang, FM a Morgan, RE, 2015), Cyfnodolyn Rheoli Arloesi Cynnyrch, 32, 2, 175–182.
"Ffit a Pherfformiad Strategaeth Marchnata Allforio Cynaliadwy" (gyda Zeriti, A., Spyropoulou, S., a Leonidou, CN, 2014), Cyfnodolyn Marchnata Rhyngwladol, 22, 4, 44-66.
"Mesurau Perfformiad Cynghrair Strategol, wedi'i Ddosbarthu a'i Asesu" (gyda Christoffersen, J. a Plenborg, T., 2014), Adolygiad Busnes Rhyngwladol, 23, 479-489.
"Strategaethau a Pherfformiad Marchnata sy'n Dod i'r Amlwg: Effeithiau Ansicrwydd y Farchnad a Systemau Adborth Strategol" (gyda Chari, S., Katsikeas, CS, a Balabanis, G., 2014), British Journal of Management, 25, 2, 145-165.
"Canfyddiadau o Wybodaeth a Defnyddioldeb y We: Pan fydd Rhyw a Phrofiad yn Bwysig" (gyda Page, K. ac Ewythrod, M., 2012), Cyfnodolyn Rhyngwladol Astudiaethau Dynol-Gyfrifiadurol, 70, 12, 907-919, DOI: 10.1016 / j.ijhcs.2012.07.006
"Sefydlogrwydd a Pherfformiad Defnyddio Adnoddau mewn Cynghreiriau Ymchwil a Datblygu Rhyngwladol: Esboniad Theori Hunanbenderfyniad" (prif awdur, gyda Schlegelmilch, B.B. a Bojkowszky, B., 2012), Cyfnodolyn Marchnata Rhyngwladol, 20, 1, 1-18, DOI
"Cyfalaf Cymdeithasol mewn Cynghreiriau Japaneaidd-Gorllewinol: Deall Effeithiau Diwylliannol" (gyda Slater, S., 2012), Adolygiad Marchnata Rhyngwladol, 29, 1, 6-23, DOI: 10.1108/02651331211201525
"Dadansoddiad Gwerth-mewn-Broses o Ryngweithiadau Perthynas mewn Cynghreiriau Nad ydynt yn Ecwiti" (gyda Toon, MA a Morgan, RE, 2012), Rheoli Marchnata Diwydiannol, 41, 1, 186-196, DOI: 10.1016/j.indmarman.2011.11.016
"Diwylliant Clan, Cyfeiriadedd Strategol a Pherfformiad Cynnyrch Newydd mewn Mentrau Marchnata Tsieineaidd: Archwiliad o Brif Effeithiau a Chymedroli" (gyda Chuang, FM a Morgan, RE, 2012), Cyfnodolyn Marchnata Strategol, 20, 3, 267-286, DOI: 10.1080 / 0965254X.2011.643914
"Dehongliadau Diwylliannol o Weithredoedd Dinistriol ac Ymddiriedaeth mewn Partneriaethau Sianel Cyflenwi Japan" (gyda Slater, S., 2012), Adolygiad Busnes Rhyngwladol, 21, 3, 357-368, DOI: 10.1016 / j.ibusrev.2011.04.003
"Strategaeth a Pherfformiad Hyrwyddo Allforio: Rôl Profiad Rhyngwladol" (gyda Hultman, M. a Katsikeas, CS, 2011), Cyfnodolyn Marchnata Rhyngwladol, 19, 4, 17-39, DOI: 10.1509 / jim.11.002
"A yw Lletya Partner Hunanwasanaethol mewn Cynghrair Marchnata Rhyngwladol yn talu?" (gyda Bello, D. a Katsikeas, CS, 2010), Journal of Marketing, 74, Tachwedd, 77-93, DOI: 10.1509 / jmkg.74.6.77
"Gwireddu Mantais Cynnyrch-Farchnad mewn Mentrau Newydd Rhyngwladol Uwch-Dechnoleg: Rôl Cyfryngu Arloesi Ambidextrous" (gyda Hughes, M., Martin, SL, a Morgan, RE, 2010), Journal of International Marketing, 18, 4, 1-21, DOI: 10.1509 / jimk.18.4.1
"Rhagflaenwyr a Chanlyniadau Ymrwymiad Allforio Cwmnïau: Astudiaeth Empirig", (gyda Navarro, A., Acedo, FJ, Ruzo, E., a Losada, F., 2010), Journal of International Marketing, 18, 3, 41-61, DOI: 10.1509 / jimk.18.3.41
"Ffit a Pherfformiad Strategaeth Cynnyrch Allforio: Ymchwiliad Empirig" (gyda Hultman, M. a Katsikeas, CS, 2009), Cyfnodolyn Marchnata Rhyngwladol, 17, 4, 1-23, DOI: 10.1509 / jimk.17.4.1
"Penderfynyddion Ansawdd Perthynas mewn Perthnasoedd Mewnforiwr-Allforiwr" (gyda Skarmeas, D., 2008), British Journal of Management, 19, 171-184, DOI: 10.1111 / j.1467-8551.2007.00537.x
"Gyrwyr a Chanlyniadau Perfformiad Ymddiriedaeth mewn Cynghreiriau Strategol Rhyngwladol: Rôl Cymhlethdod Sefydliadol" (prif awdur, gyda Katsikeas, CS a Bello, D., 2008), Gwyddoniaeth Sefydliad, 19, 4, 647-665, DOI: 10.1509 / jimk.18.4.1
"Nodweddion Ymddygiadol a Pherfformiad mewn Cynghreiriau Strategol Rhyngwladol: Adolygiad a Chyfarwyddiadau'r Dyfodol" (prif awdur, gyda Skarmeas, D. a Spyropoulou, S., 2006), Adolygiad Marchnata Rhyngwladol, 23, 6, 585-609 (enillydd gwobr papur gorau IMR 2006), DOI: 10.1509 / jimk.18.3.41
"Pryder Dibyniaeth mewn Cyd-fentrau Rhyngwladol? Astudiaeth Empirig o Yrwyr a Chanlyniadau Ansicrwydd Perthynas" (prif awdur, gyda Spyropoulou, S. ac Al-Khalifa, AK, 2006), Rheoli Marchnata Diwydiannol, 35, 5, 556-566, DOI: 10.1509 / jimk.17.4.1
"Rolau Gwerth Canfyddedig, Ecwiti Canfyddedig ac Ymrwymiad Perthynol mewn Fframwaith Cadarnhau: Asesiad Cychwynnol mewn Amgylchedd Defnydd Cyfoethog Perthynas" (gyda Musa, R. a Pallister, J., 2005), Datblygiadau mewn Ymchwil Defnyddwyr, 32, 349-357.
"Perthnasoedd Cynghrair Strategol Rhyngwladol o fewn y Broses Penderfynu Buddsoddi Tramor" (prif awdur, gyda Katsikeas, CS, 2005), Adolygiad Marchnata Rhyngwladol, 22, 4, 399-419, DOI: 10.1108/02651330510608433
"Chwilio am berthnasedd a thryloywder ar gyfer ymchwil mewn marchnata" (gyda Katsikeas, CS a Hulbert, JM, 2004), Cudd-wybodaeth a Chynllunio Marchnata, 22, 5, 568-578. DOI: 10.1108/02634500410551941
"Top Management Staffing in Strategic Alliances: A Conceptual Explanation of Decision Perspective and Objective Formation" (prif awdur, gyda Paparoidamis, N. a Ginoglou, D., 2003), Adolygiad Busnes Rhyngwladol, 12, 173-191, DOI: 10.1016/S0969-5931(02)00095-1
"Ffactorau sy'n Dylanwadu ar Berfformiad Menter ar y Cyd Rhyngwladol: Safbwyntiau Damcaniaethol, Asesu, a Chyfarwyddiadau'r Dyfodol" (prif awdur, gyda Leonidou, LC a Katsikeas, CS, 2002), Adolygiad Rhyngwladol Rheoli, 42, 4, 385-418.
"Partner Selection in Successful International Strategic Alliances: The Role of Cooperation" (awduraeth sengl, 2002), Journal of General Management, 28, 1, 1-15.
"Communication Apprehension and Perceptions of Salesperson Performance: A Multinational Perspective" (gyda Pitt, L.F. a Berthon, P., 2000), Journal of Managerial Psychology, 15, 1, 68-86.
"Datblygu Cynghrair Cyd-Farchnata Pan-Ewropeaidd: Achos BP-Mobil" (prif awdur, gyda Dunk, MAJ, 1999), Adolygiad Marchnata Rhyngwladol, 16, 3, 216-230.
"Prisio Gwasanaethau Gwerth am Arian a Llywodraeth Leol: Y Persbectif Marchnata" (prif awdur, gyda Pitt, L.F. a Nel, D., 1999), Materion Cyfoes mewn Busnes a Llywodraeth, 5, 2, 41-45.
"Cyfathrebu yn y Dyad Gwerthwr / Cwsmer: Ymchwiliad Empirig" (gyda Gillis, C., Pitt, L.F. a Berthon, P., 1998), Cudd-wybodaeth a Chynllunio Marchnata, 26, 2, 100-106.
"The Internationalisation of Management Knowledge Dissemination: A Dialectic" (gyda Pitt, L.F. a Berthon, P., 1997), (Columbia gynt) Journal of World Business, 32, 4, 369-386.
Addysgu
Addysgu yn y Dosbarth yn 2024-2025 Blwyddyn Academaidd:
Rheoli Strategol BS3543;
Bywgraffiad
Yr Athro Robson yw Pennaeth yr Adran Farchnata a Strategaeth yn Ysgol Busnes Caerdydd (CARBS). Enillodd ei Ph.D. a dechreuodd ei yrfa academaidd yn CARBS cyn gadael am Ysgol Fusnes Prifysgol Leeds. Ailymunodd yr Athro Robson â CARBS ym mis Ionawr 2019, ar ôl cyfnod o ddeng mlynedd yn Leeds. Treuliodd yr Athro Robson chwech o'r rhain fel Pennaeth yr Is-adran Farchnata. Yn y rôl hon, helpodd i sefydlu'r Ganolfan Ymchwil Data Defnyddwyr a ariennir gan ESRC, roedd yn un o sylfaenwyr Sefydliad Leeds ar gyfer Dadansoddi Data, ac roedd yn Gyfarwyddwr Rhaglen MSc Dadansoddeg Defnyddwyr a Strategaeth Marchnata. Mae wedi bod yn ymwneud fel Prif Ymchwilydd neu Gyd-ymchwilydd mewn prosiectau ymchwil a ariennir sy'n gyfanswm o tua saith miliwn o bunnoedd.
Mae diddordebau addysgu ac ymchwil yr Athro Robson yn canolbwyntio ar farchnata rhyngwladol, strategol, perthynas a manwerthu. Mae wedi ennill nifer o wobrau am addysgu ac ymchwil. Mae'r Athro Robson wedi cyhoeddi mewn sawl cyfnodolyn o fri rhyngwladol gan gynnwys British Journal of Management, International Marketing Review, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of International Business Studies, Journal of International Marketing, Journal of World Business, Management International Review, a Organization Science.
Ar hyn o bryd mae'n gwasanaethu fel Golygydd Cyswllt Journal of International Marketing, ac mae ar Fwrdd Cynghori Golygyddol British Journal of Management, International Marketing Review, a Journal of International Business Studies. Mae ei waith addysgu a goruchwylio doethurol yn yr ystafell ddosbarth yn rhychwantu sawl maes o strategaeth farchnata (ryngwladol).
Mae'r Athro Robson yn brofiadol iawn mewn goruchwylio myfyrwyr doethurol, ar ôl goruchwylio dros ugain o fyfyrwyr hyd at gwblhau'n llwyddiannus. Mae'n credu'n gryf iawn mewn adeiladu'r academi.
Yn olaf, mae'r Athro Robson wedi bod yn ymwneud â gwaith ymgynghori ar gyfer Cummins, Holiday Inn, General Motors, a Marks and Spencer, ymhlith cwmnïau eraill.
Meysydd goruchwyliaeth
Prof. Robson is available to supervise doctoral students under the topics advertised on the Research tab. Indeed, he has a successful track record in building the academy, having supervised nineteen through to completion. Many of his former students are now established academics. He has also been involved in the organization of training for doctoral students throughout his career, having run an MRes and capstone modules on an MRes, and having sat as external examiner for MRes programmes around the UK.
Goruchwyliaeth gyfredol
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Adeilad Aberconwy, Ystafell F02, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
