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Yr Athro Matthew Robson
Pennaeth Marchnata a StrategaethAthro Marchnata a Rheolaeth Ryngwladol
- Ar gael fel goruchwyliwr ôl-raddedig
Trosolwyg
Mae Matthew Robson yn Athro Marchnata a Rheolaeth Ryngwladol ac yn Bennaeth yr Adran Farchnata a Strategaeth yn Ysgol Busnes Caerdydd. Mae hefyd yn Olygydd Cyswllt Journal of International Marketing. Mae ei reseach a'i ddiddordebau addysgu yn canolbwyntio ar, ond heb fod yn gyfyngedig i, barthau marchnata rhyngwladol, strategol, perthynas a manwerthu.
Cyhoeddiad
2024
- Zaefarian, G., Katsikeas, C. S., Najafi-Tavani, Z. and Robson, M. 2024. Unpacking when and how customer involvement as co-developer affects supplier new product performance. Journal of the Academy of Marketing Science (10.1007/s11747-024-01066-1)
2023
- Zhang, A., Xu, Y. and Robson, M. 2023. The legitimacy defeat of Huawei in the media: Cause, context, and process. International Business Review 32(6), article number: 102080. (10.1016/j.ibusrev.2022.102080)
- Kadic-Maglajlic, S., Obadia, C., Vida, I. and Robson, M. J. 2023. Moral categorization of opportunists in cross-border interfirm. Journal of Business Ethics 188, pp. 221-238. (10.1007/s10551-022-05295-8)
- Robson, M. J., Chuang, F., Morgan, R. E., Bicakcioglu-Peynirci, N. and Di Benedetto, C. A. 2023. New product development process execution, integration mechanisms, capabilities, and outcomes: Evidence from Chinese high-technology ventures. British Journal of Management 34(4), pp. 2036-2056. (10.1111/1467-8551.12686)
- Bıçakcıoğlu Peynirci, N., Kouropalatis, Y., Morgan, R. and Robson, M. 2023. A bibliometric analysis of international services marketing: The past, the present, and the future. Presented at: 2023 Global Marketing Conference, Seoul, Republic of Korea, 20-23 July 2023 Presented at Rust, R. et al. eds.Marketing & Management Transformation in the Challenging Digital Environment. Seoul, Republic of Korea: Global Alliance of Marketing & Management Associations
- Zaefarian, G., Robson, M., Najafi-Tavani, Z. and Spyropoulou, S. 2023. Relationships of stressors and opportunism in cross-border exchange partnership contexts: When and how monitoring matters. Journal of International Business Studies 54, pp. 441-475. (10.1057/s41267-022-00560-4)
- Musarra, G., Robson, M. J. and Katsikeas, C. S. 2023. Machiavellianism in alliance partnerships. Journal of Marketing 87(2), pp. 168-189.
2022
- Najafi-Tavani, S., Zaefarian, G., Robson, M., Naude, P. and Abbasi, F. 2022. When customer involvement hinders/promotes product innovation performance: the concurrent effect of relationship quality and role ambiguity. Journal of Business Research 145, pp. 130-143. (10.1016/j.jbusres.2022.03.001)
2021
- Obadia, C. and Robson, M. J. 2021. The two sides of cooperation in export relationships: when more is not better. Journal of International Business Studies 52, pp. 1616-1627. (10.1057/s41267-021-00420-7)
- Musarra, G., Bowen, K. T., Robson, M. J. and Spyropoulou, S. 2021. Partner-based opportunism, interface structure, and performance efficiency in upstream and downstream alliance activities contexts. Industrial Marketing Management 93, pp. 76-89. (10.1016/j.indmarman.2021.01.003)
- Nwoba, A. C., Boso, N. and Robson, M. J. 2021. Corporate sustainability strategies in institutitonal adversity: antecedent, outcome, and contingency effects. Business Strategy and the Environment 30(2), pp. 787-807. (10.1002/bse.2654)
2020
- Robson, M. 2020. Competition and the future of retailing. In: Schlegelmilch, B. and Winer, R. eds. The Routledge Companion to Strategic Marketing. Abingdon and New York: Routledge, pp. 175-188.
2019
- Assadinia, S., Boso, N., Hultman, M. and Robson, M. 2019. Do export learning processes affect sales growth in exporting activities?. Journal of International Marketing 27(3), pp. 1-25. (10.1177/1069031X19848425)
- Robson, M. J., Katsikeas, C. S., Schlegelmilch, B. B. and Prambock, B. 2019. Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances. Journal of World Business 54(2), pp. 137-153. (10.1016/j.jwb.2018.12.004)
2018
- Najafi-Tavani, Z., Robson, M. J., Zaefarin, G., Andersson, U. and Yu, C. 2018. Building subsidiary local responsiveness:(When) does the directionality of intrafirm knowledge transfers matter?. Journal of World Business 53(4), pp. 475-492. (10.1016/j.jwb.2018.01.004)
- Toon, M., Robson, M. and Morgan, R. 2018. Mapping managerial exchange and alliance performance: The contingent effects of firm size and managerial tenure. Presented at: IMM Summit 2018, 2018. pp. -.
2017
- Chari, S., Balabanis, G., Robson, M. J. and Slater, S. 2017. Alignments and misalignments of realized marketing strategies with administrative systems: Performance implications. Industrial Marketing Management 63, pp. 129-144. (10.1016/j.indmarman.2016.11.002)
- Christoffersen, J. and Robson, M. J. 2017. Money can't buy me trust: Evidence of exogenous ifluences crowding out process-based trust in alliances. British Journal of Management 28(1), pp. 135-153. (10.1111/1467-8551.12189)
2016
- Durand, A., Turkina, E. and Robson, M. 2016. Psychic distance and country image in exporter-importer relationships. Journal of International Marketing 24, pp. 31-57. (10.1509/jim.15.0056)
- Musarra, G., Robson, M. J. and Katsikeas, C. S. 2016. The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances. Industrial Marketing Management 55, pp. 10-21. (10.1016/j.indmarman.2016.02.012)
2015
- Chuang, F., Morgan, R. E. and Robson, M. J. 2015. Customer and competitor insights, new product development competence, and new product creativity: differential, integrative, and substitution effects. Journal of Product Innovation Management 32(2), pp. 175-182. (10.1111/jpim.12174)
2014
- Zeriti, A., Robson, M. J., Spyropoulou, S. and Leonidou, C. N. 2014. Sustainable export marketing strategy fit and performance. Journal of International Marketing 22(4), pp. 44-66. (10.1509/jim.14.0063)
- Christoffersen, J., Plenborg, T. and Robson, M. J. 2014. Measures of strategic alliance performance, classified and assessed. International Business Review 23(3), pp. 479-489. (10.1016/j.ibusrev.2013.07.001)
Adrannau llyfrau
- Robson, M. 2020. Competition and the future of retailing. In: Schlegelmilch, B. and Winer, R. eds. The Routledge Companion to Strategic Marketing. Abingdon and New York: Routledge, pp. 175-188.
Cynadleddau
- Bıçakcıoğlu Peynirci, N., Kouropalatis, Y., Morgan, R. and Robson, M. 2023. A bibliometric analysis of international services marketing: The past, the present, and the future. Presented at: 2023 Global Marketing Conference, Seoul, Republic of Korea, 20-23 July 2023 Presented at Rust, R. et al. eds.Marketing & Management Transformation in the Challenging Digital Environment. Seoul, Republic of Korea: Global Alliance of Marketing & Management Associations
- Toon, M., Robson, M. and Morgan, R. 2018. Mapping managerial exchange and alliance performance: The contingent effects of firm size and managerial tenure. Presented at: IMM Summit 2018, 2018. pp. -.
Erthyglau
- Zaefarian, G., Katsikeas, C. S., Najafi-Tavani, Z. and Robson, M. 2024. Unpacking when and how customer involvement as co-developer affects supplier new product performance. Journal of the Academy of Marketing Science (10.1007/s11747-024-01066-1)
- Zhang, A., Xu, Y. and Robson, M. 2023. The legitimacy defeat of Huawei in the media: Cause, context, and process. International Business Review 32(6), article number: 102080. (10.1016/j.ibusrev.2022.102080)
- Kadic-Maglajlic, S., Obadia, C., Vida, I. and Robson, M. J. 2023. Moral categorization of opportunists in cross-border interfirm. Journal of Business Ethics 188, pp. 221-238. (10.1007/s10551-022-05295-8)
- Robson, M. J., Chuang, F., Morgan, R. E., Bicakcioglu-Peynirci, N. and Di Benedetto, C. A. 2023. New product development process execution, integration mechanisms, capabilities, and outcomes: Evidence from Chinese high-technology ventures. British Journal of Management 34(4), pp. 2036-2056. (10.1111/1467-8551.12686)
- Zaefarian, G., Robson, M., Najafi-Tavani, Z. and Spyropoulou, S. 2023. Relationships of stressors and opportunism in cross-border exchange partnership contexts: When and how monitoring matters. Journal of International Business Studies 54, pp. 441-475. (10.1057/s41267-022-00560-4)
- Musarra, G., Robson, M. J. and Katsikeas, C. S. 2023. Machiavellianism in alliance partnerships. Journal of Marketing 87(2), pp. 168-189.
- Najafi-Tavani, S., Zaefarian, G., Robson, M., Naude, P. and Abbasi, F. 2022. When customer involvement hinders/promotes product innovation performance: the concurrent effect of relationship quality and role ambiguity. Journal of Business Research 145, pp. 130-143. (10.1016/j.jbusres.2022.03.001)
- Obadia, C. and Robson, M. J. 2021. The two sides of cooperation in export relationships: when more is not better. Journal of International Business Studies 52, pp. 1616-1627. (10.1057/s41267-021-00420-7)
- Musarra, G., Bowen, K. T., Robson, M. J. and Spyropoulou, S. 2021. Partner-based opportunism, interface structure, and performance efficiency in upstream and downstream alliance activities contexts. Industrial Marketing Management 93, pp. 76-89. (10.1016/j.indmarman.2021.01.003)
- Nwoba, A. C., Boso, N. and Robson, M. J. 2021. Corporate sustainability strategies in institutitonal adversity: antecedent, outcome, and contingency effects. Business Strategy and the Environment 30(2), pp. 787-807. (10.1002/bse.2654)
- Assadinia, S., Boso, N., Hultman, M. and Robson, M. 2019. Do export learning processes affect sales growth in exporting activities?. Journal of International Marketing 27(3), pp. 1-25. (10.1177/1069031X19848425)
- Robson, M. J., Katsikeas, C. S., Schlegelmilch, B. B. and Prambock, B. 2019. Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances. Journal of World Business 54(2), pp. 137-153. (10.1016/j.jwb.2018.12.004)
- Najafi-Tavani, Z., Robson, M. J., Zaefarin, G., Andersson, U. and Yu, C. 2018. Building subsidiary local responsiveness:(When) does the directionality of intrafirm knowledge transfers matter?. Journal of World Business 53(4), pp. 475-492. (10.1016/j.jwb.2018.01.004)
- Chari, S., Balabanis, G., Robson, M. J. and Slater, S. 2017. Alignments and misalignments of realized marketing strategies with administrative systems: Performance implications. Industrial Marketing Management 63, pp. 129-144. (10.1016/j.indmarman.2016.11.002)
- Christoffersen, J. and Robson, M. J. 2017. Money can't buy me trust: Evidence of exogenous ifluences crowding out process-based trust in alliances. British Journal of Management 28(1), pp. 135-153. (10.1111/1467-8551.12189)
- Durand, A., Turkina, E. and Robson, M. 2016. Psychic distance and country image in exporter-importer relationships. Journal of International Marketing 24, pp. 31-57. (10.1509/jim.15.0056)
- Musarra, G., Robson, M. J. and Katsikeas, C. S. 2016. The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances. Industrial Marketing Management 55, pp. 10-21. (10.1016/j.indmarman.2016.02.012)
- Chuang, F., Morgan, R. E. and Robson, M. J. 2015. Customer and competitor insights, new product development competence, and new product creativity: differential, integrative, and substitution effects. Journal of Product Innovation Management 32(2), pp. 175-182. (10.1111/jpim.12174)
- Zeriti, A., Robson, M. J., Spyropoulou, S. and Leonidou, C. N. 2014. Sustainable export marketing strategy fit and performance. Journal of International Marketing 22(4), pp. 44-66. (10.1509/jim.14.0063)
- Christoffersen, J., Plenborg, T. and Robson, M. J. 2014. Measures of strategic alliance performance, classified and assessed. International Business Review 23(3), pp. 479-489. (10.1016/j.ibusrev.2013.07.001)
Ymchwil
Mae'r Athro Robson wrthi'n ymchwilio i'r pynciau canlynol: cynghreiriau strategol; Allforio; Masnachfreinio; rheolaeth ryngwladol; cysylltiadau sianeli dosbarthu; gwasanaethau manwerthu; datblygu cynnyrch newydd; strategaeth farchnata; a chynaliadwyedd.
Mae rhestr lawn o gyhoeddiadau cylchgronau wedi'u canoli fel a ganlyn:
"Dadbacio pryd a sut mae cyfranogiad cwsmeriaid fel cyd-ddatblygwr yn effeithio ar berfformiad cynnyrch newydd cyflenwyr" (gyda Zaefarian, G., Katsikeas, CS, a Najafi-Tavani, Z., 2024), Journal of the Academy of Marketing Science, ar ddod.
"Cyfreithlondeb Gorchfygu Huawei yn y Cyfryngau: Achos, Cyd-destun, a Phroses" (gyda Zhang, A. a Xu, Y., 2023), Adolygiad Busnes Rhyngwladol, 36, 2, 102080.
"Categoreiddio Moesol o Fanteisgwyr mewn Cysylltiadau Rhyng-Ffiniol" (gyda Kadic-Maglajlic, S., Obadia, C., a Vida, I., 2023), Journal of Business Ethics, 188, 2, 221-238.
"Proses Datblygu Cynnyrch Newydd Execusion, Mecanweithiau Integreiddio, Galluoedd a Chanlyniadau: Tystiolaeth gan Fentrau Technoleg Uchel Tseiniaidd" (prif awdur, gyda Chuang, F.-M., Morgan, R.E., Bicakcioglu-Peynirci, N., a Di Benedetto, A., 2023), British Journal of Management, 43, 4, 4, 2036-2056.
"Perthynas Straenwyr ac Cyfleoedd mewn Cyd-destunau Partneriaeth Cyfnewid Trawsffiniol: Pryd a Sut mae Monitro yn Bwysig" (gyda Zaefarian, G., Najafi-Tavani, Z., a Spyropoulou, S., 2022), Journal of International Business Studies, ar ddod.
"Machiavellianism in Alliance Partnerships" (gyda Musarra, G a Katsikeas, CS, 2022), Journal of Marketing, ar ddod.
"Pan fydd cyfranogiad cwsmeriaid yn rhwystro / hyrwyddo perfformiad arloesi cynnyrch: effaith cydamserol ansawdd perthynas ac amwysedd rôl" (gyda Najafi-Tavani, S., Zaefarian, G., Naude, Peter, ac Abbasi, F., 2022), Journal of Business Research, ar ddod.
"Y Ddwy Ochr Cydweithredu mewn Cysylltiadau Allforio: Pan nad yw Mwy yn Well" (gydag Obadia, C., 2021), Journal of International Business Studies, 52(8), 1616-1627.
"Cyfleoedd sy'n seiliedig ar bartneriaid, Strwythur Rhyngwyneb, ac Effeithlonrwydd Perfformiad yng Nghyd-destunau Gweithgareddau Cynghrair Upstream ac i lawr yr afon" (gyda Musarra, G., Tejedor Bowen, K., Spyropoulou, S., 2021), Rheoli Marchnata Diwydiannol, 93, 76-89.
"Strategaethau Cynaliadwyedd Corfforaethol mewn Trallod Sefydliadol: Effeithiau cynsail, canlyniad ac wrth gefn" (gyda Nwoba, A. a Boso, N., 2020), Strategaeth Busnes a'r Amgylchedd, 30(2), 787-807.
"A yw prosesau dysgu allforio yn effeithio ar dwf gwerthiant mewn gweithgareddau allforio?" (gyda Assadinia, S., Boso, N., a Hultman, H., 2019), Journal of International Marketing, 27(3), 1-25. [Papur a enillodd Wobr S. Tamer Cavusgil 2019.]
"galluoedd y gynghrair, priodoleddau rhyngbartner, a chanlyniadau perfformiad mewn cynghreiriau strategol rhyngwladol." (prif awdur, gyda Katsikeas, CS, Schlegelmilch, B., a Pramböck, B., 2019), Journal of World Business, 54(3), 137-153.
"Adeiladu is-gwmni ymatebolrwydd lleol: (pryd) a yw cyfeiriadoldeb trosglwyddiadau gwybodaeth mewn-gadarn o bwys?" (gyda Najafi-Tavani, Z., Zaefarian, G., Ulf, A., a Chong, Y., 2018), Journal of World Business, 53(4), 475-492.
"Aliniadau a Camliniadau Strategaethau Marchnata wedi'u Gwireddu gyda Systemau Gweinyddol: Goblygiadau Perfformiad" (gyda Chari, S., Balabanis, G., a Slater, S., 2017), Rheoli Marchnata Diwydiannol, 63, 129-144.
"Money Can't Buy Me Trust: Evidence of Exogenous Influences Crowding Out Process-based Trust in Alliances" (gyda Christoffersen, J., 2017), British Journal of Management, 28, 1, 135-153.
"Pellter Seicig a Delwedd Gwlad mewn Cysylltiadau Allforiwr-mewnforiwr" (gyda Durand, A. a Turkina, E., 2016), Journal of International Marketing, 24, 3, 31-57.
"Dylanwad awydd am reolaeth ar fonitro penderfyniadau a chanlyniadau perfformiad mewn cynghreiriau strategol" (gyda Musarra, G. a Katsikeas, CS, 2016), Rheoli Marchnata Diwydiannol, 55, 10-21.
"Mewnwelediadau cwsmeriaid a Chystadleuwyr, Cymhwysedd Datblygu Cynnyrch Newydd, a Chreadigrwydd Cynnyrch Newydd: Effeithiau Gwahaniaethol, Integreiddiol ac Amnewid " (gyda Chuang, F.-M. a Morgan, RS, 2015), Journal of Product Innovation Management, 32, 2, 175–182.
"Strategaeth Marchnata Allforio Cynaliadwy Addas a Pherfformiad" (gyda Zeriti, A., Spyropoulou, S., a Leonidou, CN , 2014), Journal of International Marketing, 22, 4, 44-66.
"Mesurau Perfformiad Cynghrair Strategol, Dosbarthedig ac Asesu" (gyda Christoffersen, J. a Plenborg, T., 2014), Adolygiad Busnes Rhyngwladol, 23, 479-489.
"Strategaethau a Pherfformiad Marchnata Datblygol: Effeithiau Ansicrwydd y Farchnad a Systemau Adborth Strategol" (gyda Chari, S., Katsikeas, CS, a Balabanis, G., 2014), British Journal of Management, 25, 2, 145-165.
"Perceptions of Web Knowledge and Defnyddioldeb: When Sex and Experience Matter" (gyda Page, K. and Uncles, M., 2012), International Journal of Human–Computer Studies, 70, 12, 907-919, DOI: 10.1016 / j.ijhcs.2012.07.006
"Sefydlogrwydd a Pherfformiad Defnyddio Adnoddau mewn Cynghreiriau Ymchwil a Datblygu Rhyngwladol: Esboniad Theori Hunanbenderfyniad" (prif awdur, gyda Schlegelmilch, B.B. a Bojkowszky, B., 2012), Journal of International Marketing, 20, 1, 1-18, DOI
"Cyfalaf Cymdeithasol mewn cynghreiriau Japaneaidd-Gorllewin: Deall Effeithiau Diwylliannol" (gyda Slater, S., 2012), Adolygiad Marchnata Rhyngwladol, 29, 1, 6-23, DOI: 10.1108 / 02651331211201525
"Dadansoddiad gwerth yn y broses o ryngweithio perthynas mewn cynghreiriau nad ydynt yn ecwiti" (gyda Toon, M.A. a Morgan, R.E., 2012), Rheoli Marchnata Diwydiannol, 41, 1, 186-196, DOI: 10.1016 / j.indmarman.2011.11.016
"Diwylliant Clan, Cyfeiriadedd Strategol a Pherfformiad Cynnyrch Newydd mewn Mentrau Marchnata Tsieineaidd: Archwiliad o Brif Effeithiau a Chymedrol" (gyda Chuang, F.-M. a Morgan, R.E., 2012), Journal of Strategic Marketing, 20, 3, 267-286, DOI: 10.1080/0965254X.2011.643914
"Dehongliadau diwylliannol o Weithredoedd Dinistriol ac Ymddiriedaeth mewn Partneriaethau Sianel Cyflenwi Japan" (gyda Slater, S., 2012), Adolygiad Busnes Rhyngwladol, 21, 3, 357-368, DOI: 10.1016 / j.ibusrev.2011.04.003
"Strategaeth Hyrwyddo Allforio a Pherfformiad: Rôl Profiad Rhyngwladol" (gyda Hultman, M. a Katsikeas, CS, 2011), Journal of International Marketing, 19, 4, 17-39, DOI: 10.1509 / jim.11.002
"A yw'n darparu ar gyfer Partner Hunan-wasanaethu mewn Payoff Cynghrair Marchnata Rhyngwladol?" (gyda Bello, D. a Katsikeas, CS, 2010), Journal of Marketing, 74, Tachwedd, 77-93, DOI: 10.1509 / jmkg.74.6.77
"Gwireddu Mantais y Farchnad Gynnyrch mewn Mentrau Newydd Rhyngwladol Technoleg Uchel: Rôl Gyfryngu Arloesi Ambidecstrous" (gyda Hughes, M., Martin, S.L., a Morgan, RS, 2010), Journal of International Marketing, 18, 4, 1-21, DOI: 10.1509 / jimk.18.4.1
"Rhagflaenwyr a Chanlyniadau Ymrwymiad Allforio Cwmnïau: Astudiaeth Empirig", (gyda Navarro, A., Acedo, F.J., Ruzo, E., a Losada, F., 2010), Journal of International Marketing, 18, 3, 41-61, DOI: 10.1509 / jimk.18.3.41
"Strategaeth Cynnyrch Allforio Addas a Pherfformiad: Ymchwiliad Empirig" (gyda Hultman, M. a Katsikeas, CS, 2009), Journal of International Marketing, 17, 4, 1-23, DOI: 10.1509 / jimk.17.4.1
"Penderfynyddion Ansawdd Perthynas mewn Cysylltiadau Mewnforiwr-Allforiwr " (gyda Skarmeas, D., 2008), British Journal of Management, 19, 171-184, DOI: 10.1111 / j.1467-8551.2007.00537.x
"Gyrwyr a Chanlyniadau Perfformiad Ymddiriedaeth mewn Cynghreiriau Strategol Rhyngwladol: Rôl Cymhlethdod Sefydliadol" (prif awdur, gyda Katsikeas, CS a Bello, D., 2008), Gwyddoniaeth Sefydliadol, 19, 4, 647-665, DOI: 10.1509 / jimk.18.4.1
"Priodoleddau ymddygiadol a pherfformiad mewn Cynghreiriau Strategol Rhyngwladol: Adolygiad a Chyfeiriadau'r Dyfodol" (prif awdur, gyda Skarmeas, D. a Spyropoulou, S., 2006), Adolygiad Marchnata Rhyngwladol, 23, 6, 585-609 (enillydd gwobr papur gorau'r IMR 2006), DOI: 10.1509/jimk.18.3.41
"Pryder dibyniaeth mewn cyd-fentrau rhyngwladol? Astudiaeth Empirig o Yrwyr a Chanlyniadau Ansicrwydd Perthynas" (awdur arweiniol, gyda Spyropoulou, S. ac Al-Khalifa, A.K, 2006), Rheoli Marchnata Diwydiannol, 35, 5, 556-566, DOI: 10.1509 / jimk.17.4.1
"Rolau gwerth canfyddedig, ecwiti canfyddedig ac ymrwymiad perthynol mewn fframwaith datgadarnhau: asesiad cychwynnol mewn amgylchedd defnydd cyfoethog o berthynas" (gyda Musa, R. a Pallister, J., 2005), Datblygiadau mewn Ymchwil Defnyddwyr, 32, 349-357.
"International Strategic Alliance Relationships within the Foreign Investment Decision Process" (prif awdur, gyda Katsikeas, CS, 2005), Adolygiad Marchnata Rhyngwladol, 22, 4, 399-419, DOI: 10.1108 / 02651330510608433
"Chwilio am Berthnasedd a Thrylwyredd ar gyfer Ymchwil mewn Marchnata" (gyda Katsikeas, CS a Hulbert, JM, 2004), Cudd-wybodaeth a Chynllunio Marchnata, 22, 5, 568-578. DOI: 10.1108/02634500410551941
"Staffio Rheoli Top mewn Cynghreiriau Strategol: Esboniad Cysyniadol o Safbwynt Penderfyniad a Ffurfiant Gwrthrychol" (prif awdur, gyda Paparoidamis, N. a Ginoglou, D., 2003), Adolygiad Busnes Rhyngwladol, 12, 173-191, DOI: 10.1016/S0969-5931(02)00095-1
"Ffactorau sy'n Dylanwadu ar Berfformiad Menter ar y Cyd Rhyngwladol: Safbwyntiau Damcaniaethol, Asesu, a Chyfeiriadau'r Dyfodol" (prif awdur, gyda Leonidou, L.C. a Katsikeas, CS, 2002), Adolygiad Rhyngwladol Rheoli, 42, 4, 4, 385-418.
"Dewis Partner mewn Cynghreiriau Strategol Rhyngwladol Llwyddiannus: Rôl Cydweithredu" (awduraeth sengl, 2002), Journal of General Management, 28, 1, 1-15.
"Dealltwriaeth Cyfathrebu a Chanfyddiadau Perfformiad Gwerthwr: Persbectif Amlwladol" (gyda Pitt, LF a Berthon, P., 2000), Journal of Managerial Psychology, 15, 1, 68-86.
"Datblygu Cynghrair Cyd-Farchnata Pan-Ewropeaidd: Achos BP-Mobil" (prif awdur, gyda Dunk, M.A.J., 1999), Adolygiad Marchnata Rhyngwladol, 16, 3, 216-230.
"Gwerth am Arian a Phrisio Gwasanaethau Llywodraeth Leol: Y Persbectif Marchnata" (prif awdur, gyda Pitt, LF a Nel, D., 1999), Materion Cyfoes mewn Busnes a Llywodraeth, 5, 2, 41-45.
"Cyfathrebu yn y Gwerthuperson/Clawdd Cwsmer: Ymchwiliad Empirig" (gyda Gillis, C., Pitt, LF a Berthon, P., 1998), Cudd-wybodaeth a Chynllunio Marchnata, 26, 2, 100-106.
The Internationalisation of Management Knowledge Dissemination: A Dialectic" (gyda Pitt, L.F. a Berthon, P., 1997), (gynt Columbia) Journal of World Business, 32, 4, 369-386.
Addysgu
Addysgu yn y Dosbarth yn 2024-2025 Blwyddyn Academaidd:
Rheoli Strategol BS3543;
Bywgraffiad
Yr Athro Robson yw Pennaeth yr Adran Farchnata a Strategaeth yn Ysgol Busnes Caerdydd (CARBS). Enillodd ei Ph.D. a dechreuodd ei yrfa academaidd yn CARBS cyn gadael am Ysgol Fusnes Prifysgol Leeds. Ailymunodd yr Athro Robson â CARBS ym mis Ionawr 2019, ar ôl cyfnod o ddeng mlynedd yn Leeds. Treuliodd yr Athro Robson chwech o'r rhain fel Pennaeth yr Is-adran Farchnata. Yn y rôl hon, helpodd i sefydlu'r Ganolfan Ymchwil Data Defnyddwyr a ariennir gan ESRC, roedd yn un o sylfaenwyr Sefydliad Leeds ar gyfer Dadansoddi Data, ac roedd yn Gyfarwyddwr Rhaglen MSc Dadansoddeg Defnyddwyr a Strategaeth Marchnata. Mae wedi bod yn ymwneud fel Prif Ymchwilydd neu Gyd-ymchwilydd mewn prosiectau ymchwil a ariennir sy'n gyfanswm o tua saith miliwn o bunnoedd.
Mae diddordebau addysgu ac ymchwil yr Athro Robson yn canolbwyntio ar farchnata rhyngwladol, strategol, perthynas a manwerthu. Mae wedi ennill nifer o wobrau am addysgu ac ymchwil. Mae'r Athro Robson wedi cyhoeddi mewn sawl cyfnodolyn o fri rhyngwladol gan gynnwys British Journal of Management, International Marketing Review, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of International Business Studies, Journal of International Marketing, Journal of World Business, Management International Review, a Organization Science.
Ar hyn o bryd mae'n gwasanaethu fel Golygydd Cyswllt Journal of International Marketing, ac mae ar Fwrdd Cynghori Golygyddol British Journal of Management, International Marketing Review, a Journal of International Business Studies. Mae ei waith addysgu a goruchwylio doethurol yn yr ystafell ddosbarth yn rhychwantu sawl maes o strategaeth farchnata (ryngwladol).
Mae'r Athro Robson yn brofiadol iawn mewn goruchwylio myfyrwyr doethurol, ar ôl goruchwylio dros ugain o fyfyrwyr hyd at gwblhau'n llwyddiannus. Mae'n credu'n gryf iawn mewn adeiladu'r academi.
Yn olaf, mae'r Athro Robson wedi bod yn ymwneud â gwaith ymgynghori ar gyfer Cummins, Holiday Inn, General Motors, a Marks and Spencer, ymhlith cwmnïau eraill.
Meysydd goruchwyliaeth
Prof. Robson is available to supervise doctoral students under the topics advertised on the Research tab. Indeed, he has a successful track record in building the academy, having supervised nineteen through to completion. Many of his former students are now established academics. He has also been involved in the organization of training for doctoral students throughout his career, having run an MRes and capstone modules on an MRes, and having sat as external examiner for MRes programmes around the UK.
Goruchwyliaeth gyfredol
Contact Details
+44 29208 76434
Adeilad Aberconwy, Ystafell F02, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
