![Eleri Rosier](https://profiles-cardiff.imgix.net/attachments/10263?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Yr Athro Eleri Rosier
(hi/ei)
- Siarad Cymraeg
- Sylwebydd y cyfryngau
- Ar gael fel goruchwyliwr ôl-raddedig
Timau a rolau for Eleri Rosier
Deon Profiad Myfyrwyr Rhyngwladol
Trosolwyg
Rwy'n Ddeon Prifysgol Profiad Myfyrwyr Rhyngwladol ac yn Athro Marchnata a Strategaeth yn Ysgol Busnes Caerdydd. Rwyf hefyd yn gwasanaethu fel Cadeirydd Panel Busnes y Coleg Cymraeg Cenedlaethol, gan gefnogi datblygu a hyrwyddo addysg fusnes cyfrwng Cymraeg ledled Cymru.
Rwy'n Aelod o'r Sefydliad Marchnata Siartredig (CIM), yn Uwch Gymrawd o'r Academi Addysg Uwch (SFHEA), ac yn Addysgwr Rheoli a Busnes Ardystiedig Cymdeithas Ysgolion Busnes (CMBE).
Mae fy niddordebau ymchwil yn cwmpasu proses a gweithredu strategaeth, rôl rheolwyr canol mewn strategaeth farchnata ac arloesi addysgegol mewn addysg uwch. Mae fy ngwaith wedi'i gyhoeddi mewn cyfnodolion rhyngwladol blaenllaw gan gynnwys yr European Journal of Marketing, Industrial Marketing Management, Journal of Strategic Marketing, a Journal of Euromarketing.
Ochr yn ochr â'm cyfrifoldebau academaidd ac arweinyddiaeth, mae gennyf brofiad helaeth mewn addysg uwch ryngwladol a chyn hynny bu'n Ddeon Rhanbarthol Prifysgol Caerdydd ar gyfer India, gan arwain partneriaethau strategol, mentrau recriwtio myfyrwyr ac ymgysylltu sefydliadol ar draws un o farchnadoedd byd-eang pwysicaf y Brifysgol.
Cyn ymuno ag Ysgol Busnes Caerdydd, cefais brofiad helaeth yn y diwydiant ym maes marchnata a rheoli digwyddiadau. Rwyf hefyd wedi gweithio'n agos gyda busnesau bach a sefydliadau elusennol, gan ddarparu arbenigedd mewn cynllunio marchnata, strategaeth hyrwyddo a chodi arian. Mae'r cyfuniad hwn o ysgolheictod academaidd, arweinyddiaeth ryngwladol a phrofiad ymarferol yn parhau i lywio fy ngweithgareddau addysgu, ymchwil ac ymgysylltu.
Cyhoeddiad
2026
- Baylis, R. et al., 2026. Integrating public and social value into business and management education: A learning and teaching handbook. Ethics Press.
- Rosier, E. 2026. Cardiff University civic mission – Grangetown Community Gateway and Cardiff Business School. In: Baylis, R. et al., Integrating Public and Social Value into Business and Management Education: A Learning and Teaching Handbook. Ethics Press. , pp.423-443.
2024
- Yani-De-Soriano, M. and Rosier, E. 2024. Being Real? The relationship between authenticity, life satisfaction, and online self-presentation. Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium Cardiff 1 - 4 July 2024. Published in: Strong, C. et al., Academy of Marketing Conference 2024 Paper Proceedings. Academy of Marketing
- crossref, Lindgreen, A. et al., 2024. Business education in the 21st century: Developing discipline competences and transformation capabilities. Edward Elgar Publishing. (10.4337/9781802202694)
- Rosier, E. et al. 2024. Preface. In: Lindgreen, A. et al., Business Education in the 21st Century: Developing Discipline Competences and Transformation Capabilities. Edward Elgar Publishing. , pp.xxii-xxxi.
2021
- Kjaergaard, A. et al., 2021. Handbook of teaching and learning at business schools: a practice-based approach. UK: Edward Elgar.
- Rosier, E. 2021. Using live business projects to develop graduate employability skills. In: Thomsen, T. U. et al., Handbook of Teaching and Learning at Business Schools: A Practice-Based Approach,. Edward Elgar. , pp.195-207.
- Rosier, E. and Roberts, L. 2021. Marchnata busnes ac nid-er-elw. In: Roberts, L. ed. Cyflwyniad i Farchnata. Coleg Cymraeg Cenedlaethol. , pp.332-359.
- MacNiven, L. et al. 2021. Covid-19 the saviour of the lecture. Presented at: British Academy of Management Teaching & Learning (MKE) Conference 2021 Virtual 23 June 2021.
- MacNiven, L. et al. 2021. Let's keep the lecture alive. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2021 Virtual 01-02 July 2021.
- Rosier, E. 2021. Astudiaeth Achos: Melin Tregwynt (Introduction to Marketing E-book). In: Cyflwyniad i Farchnata. Coleg Cymraeg Cenedlaethol. , pp.217-220.
- Rosier, E. and Jones, S. 2021. Creating blended learning materials in the Welsh language to support students with digital education: examples from the Business School and the School of Social Sciences. Presented at: Cardiff University Learning and Teaching Conference 2021 Virtual 1-2 July 2021.
2019
- Rosier, E. , Williams, S. and Daunt, K. 2019. Eduscapes and student experience: the effects of Servicescapes in academic learning environments. Presented at: Cardiff University Learning and Teaching Conference 2019: Authentic Learning Cardiff, UK 11 September 2019.
2018
- Rosier, E. 2018. Live marketing projects and student engagement: the development of graduate employability skills. Presented at: Association of Business Schools Learning and Teaching Conference, Glasgow, Glasgow 30 April 2018.
- Rosier, E. and Tran, T. 2018. Experiential learning and student engagement: live marketing projects and their use in the development of graduate employability skills.. Presented at: European Marketing Academy Conference Glasgow 29 May - 01 June 2018.
2017
- Rosier, E. and Yani-De-Soriano, M. 2017. Encouraging the uptake of PhD programmes by female UGs/PGTs. Presented at: Association of Business Schools Learning and Teaching Conference Bristol April 2017.
2015
- Beetles, A. and Rosier, E. 2015. Pioneering business management education through an integrated curriculum programme design. Presented at: British Academy of Management Conference 2015 Southampton 8 Sep - 10 Sep, 2015.
2014
- Rosier, E. 2014. Developing bi-lingual and research-led scholarship in UK business schools. Presented at: Association of Business Schools Teaching and Learning Conference Aston 2014.
- Rosier, E. and Whittam, S. 2014. Fostering and supporting Welsh medium students at Cardiff Business School / the Welsh doctor. Presented at: Cardiff University Learning and Teaching Conference 2014 Cardiff, UK 2014.
2011
- Morgan, R. E. , Thorpe, E. R. and McGuinness, T. 2011. The contribution of marketing to business strategy formation: A perspective on business performance gains. Journal of Strategic Marketing 8 (4), pp.341-362. (10.1080/09652540010003672)
- Rosier, E. R. 2011. Marketing strategy in a turbulent environment [Guest Editorial]. Journal of Strategic Marketing 19 (5), pp.413-420. (10.1080/0965254X.2011.613556)
2010
- Rosier, E. R. , Morgan, R. E. and Cadogan, J. 2010. Marketing strategy and the efficacy of procedural justice: the mid-level marketing manager in industrial service firms. Industrial Marketing Management 39 (3), pp.450-459. (10.1016/j.indmarman.2008.10.002)
2007
- Barton, L. , Morgan, R. E. and Thorpe, E. 2007. Social exchange explanada in delivering effective marketing strategies. Presented at: EMAC Conference Reykjavik, Iceland 22-25 May 2007.
- Rosier, E. R. and Morgan, R. E. 2007. A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers. Journal of Strategic Marketing 15 (2), pp.223-236. (10.1080/09652540701320985)
- Rosier, E. R. and Morgan, R. E. 2007. In pursuit of the "ideal approach" to successful marketing strategy implementation. European Journal of Marketing 41 (5/6), pp.659-677. (10.1108/03090560710737679)
2006
- Rosier, E. R. et al. 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference Athens, Greece 23-26 May 2006.
2005
- Barton, L. and Rosier, E. R. 2005. Improving middle managers' strategy commitment through an emphasis on psychological attachment in the trust relationship. Presented at: EIASM 3rd Workshop on Trust Within and Between Organizations Amsterdam, The Netherlands 27-28 October 2005.
- Rosier, E. R. , Morgan, R. E. and Barton, L. 2005. Marketing managers' locus of control and role performance: Implications for product market strategy execution. Presented at: 2005 EMAC Annual Conference Milan, Italy 24-27 May 2005.
2004
- Thorpe, E. , Morgan, R. E. and Cadogan, J. W. 2004. Procedural justice and marketing strategy implementation effectiveness. Presented at: 33rd EMAC Conference Murcia, Spain 18 - 21 May 2004.
- Thorpe, E. R. et al. 2004. Fair process and managerial involvement in implementing strategy. Presented at: Strategic Management Society Annual Conference San Juan, Puerto Rico 31 Oct - 3 Nov 2004.
2003
- Rosier, E. R. and Morgan, R. M. 2003. Mid-level marketing managers: Commitment and marketing strategy implementation effectiveness. Presented at: Academy of Marketing Conference 2003: History of the Next Decade Birmingham, UK 8-10 July 2003.
- Thorpe, E. and Morgan, R. M. 2003. Testing the relationship between dimensions of commitment and marketing strategy implementation effectiveness: the mid-level managers' perspective. Presented at: Strategic Management Society Annual International Conference Baltimore, MD, USA 9-12 Nov 2003.
2001
- Morgan, R. E. and Rosier, E. R. 2001. Foreign direct investment in transition economies: The case of Coca-Cola in Russia. Journal of Euromarketing 10 (1), pp.27-48. (10.1300/J037v10n01_03)
- Rosier, E. R. and Morgan, R. E. 2001. Foreign direct investment in transition economies: the case of the Coca-Cola company in Russia. In: Liu, H. ed. Foreign Direct Investment and Strategic Alliances in Europe. International Business Press. , pp.27-48.
- Rosier, E. R. and Morgan, R. E. 2001. Mid-level managers and marketing strategy implementation: Mechanisms, processes and properties of procedural justice. Presented at: AM2001: Academy of Marketing Conference, Cardiff University Cardiff, UK 2-4 Jul 2001.
- Rosier, E. null. Developing graduate employability skills using live marketing projects. Presented at: 2020 Marketing Management Association: A Virtual Experience Conference Virtual 28-30 October 2020.
Adrannau llyfrau
- Rosier, E. 2026. Cardiff University civic mission – Grangetown Community Gateway and Cardiff Business School. In: Baylis, R. et al., Integrating Public and Social Value into Business and Management Education: A Learning and Teaching Handbook. Ethics Press. , pp.423-443.
- Rosier, E. et al. 2024. Preface. In: Lindgreen, A. et al., Business Education in the 21st Century: Developing Discipline Competences and Transformation Capabilities. Edward Elgar Publishing. , pp.xxii-xxxi.
- Rosier, E. 2021. Using live business projects to develop graduate employability skills. In: Thomsen, T. U. et al., Handbook of Teaching and Learning at Business Schools: A Practice-Based Approach,. Edward Elgar. , pp.195-207.
- Rosier, E. and Roberts, L. 2021. Marchnata busnes ac nid-er-elw. In: Roberts, L. ed. Cyflwyniad i Farchnata. Coleg Cymraeg Cenedlaethol. , pp.332-359.
- Rosier, E. 2021. Astudiaeth Achos: Melin Tregwynt (Introduction to Marketing E-book). In: Cyflwyniad i Farchnata. Coleg Cymraeg Cenedlaethol. , pp.217-220.
- Rosier, E. R. and Morgan, R. E. 2001. Foreign direct investment in transition economies: the case of the Coca-Cola company in Russia. In: Liu, H. ed. Foreign Direct Investment and Strategic Alliances in Europe. International Business Press. , pp.27-48.
Cynadleddau
- Yani-De-Soriano, M. and Rosier, E. 2024. Being Real? The relationship between authenticity, life satisfaction, and online self-presentation. Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium Cardiff 1 - 4 July 2024. Published in: Strong, C. et al., Academy of Marketing Conference 2024 Paper Proceedings. Academy of Marketing
- MacNiven, L. et al. 2021. Covid-19 the saviour of the lecture. Presented at: British Academy of Management Teaching & Learning (MKE) Conference 2021 Virtual 23 June 2021.
- MacNiven, L. et al. 2021. Let's keep the lecture alive. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2021 Virtual 01-02 July 2021.
- Rosier, E. and Jones, S. 2021. Creating blended learning materials in the Welsh language to support students with digital education: examples from the Business School and the School of Social Sciences. Presented at: Cardiff University Learning and Teaching Conference 2021 Virtual 1-2 July 2021.
- Rosier, E. , Williams, S. and Daunt, K. 2019. Eduscapes and student experience: the effects of Servicescapes in academic learning environments. Presented at: Cardiff University Learning and Teaching Conference 2019: Authentic Learning Cardiff, UK 11 September 2019.
- Rosier, E. 2018. Live marketing projects and student engagement: the development of graduate employability skills. Presented at: Association of Business Schools Learning and Teaching Conference, Glasgow, Glasgow 30 April 2018.
- Rosier, E. and Tran, T. 2018. Experiential learning and student engagement: live marketing projects and their use in the development of graduate employability skills.. Presented at: European Marketing Academy Conference Glasgow 29 May - 01 June 2018.
- Rosier, E. and Yani-De-Soriano, M. 2017. Encouraging the uptake of PhD programmes by female UGs/PGTs. Presented at: Association of Business Schools Learning and Teaching Conference Bristol April 2017.
- Beetles, A. and Rosier, E. 2015. Pioneering business management education through an integrated curriculum programme design. Presented at: British Academy of Management Conference 2015 Southampton 8 Sep - 10 Sep, 2015.
- Rosier, E. 2014. Developing bi-lingual and research-led scholarship in UK business schools. Presented at: Association of Business Schools Teaching and Learning Conference Aston 2014.
- Rosier, E. and Whittam, S. 2014. Fostering and supporting Welsh medium students at Cardiff Business School / the Welsh doctor. Presented at: Cardiff University Learning and Teaching Conference 2014 Cardiff, UK 2014.
- Barton, L. , Morgan, R. E. and Thorpe, E. 2007. Social exchange explanada in delivering effective marketing strategies. Presented at: EMAC Conference Reykjavik, Iceland 22-25 May 2007.
- Rosier, E. R. et al. 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference Athens, Greece 23-26 May 2006.
- Barton, L. and Rosier, E. R. 2005. Improving middle managers' strategy commitment through an emphasis on psychological attachment in the trust relationship. Presented at: EIASM 3rd Workshop on Trust Within and Between Organizations Amsterdam, The Netherlands 27-28 October 2005.
- Rosier, E. R. , Morgan, R. E. and Barton, L. 2005. Marketing managers' locus of control and role performance: Implications for product market strategy execution. Presented at: 2005 EMAC Annual Conference Milan, Italy 24-27 May 2005.
- Thorpe, E. , Morgan, R. E. and Cadogan, J. W. 2004. Procedural justice and marketing strategy implementation effectiveness. Presented at: 33rd EMAC Conference Murcia, Spain 18 - 21 May 2004.
- Thorpe, E. R. et al. 2004. Fair process and managerial involvement in implementing strategy. Presented at: Strategic Management Society Annual Conference San Juan, Puerto Rico 31 Oct - 3 Nov 2004.
- Rosier, E. R. and Morgan, R. M. 2003. Mid-level marketing managers: Commitment and marketing strategy implementation effectiveness. Presented at: Academy of Marketing Conference 2003: History of the Next Decade Birmingham, UK 8-10 July 2003.
- Thorpe, E. and Morgan, R. M. 2003. Testing the relationship between dimensions of commitment and marketing strategy implementation effectiveness: the mid-level managers' perspective. Presented at: Strategic Management Society Annual International Conference Baltimore, MD, USA 9-12 Nov 2003.
- Rosier, E. R. and Morgan, R. E. 2001. Mid-level managers and marketing strategy implementation: Mechanisms, processes and properties of procedural justice. Presented at: AM2001: Academy of Marketing Conference, Cardiff University Cardiff, UK 2-4 Jul 2001.
- Rosier, E. null. Developing graduate employability skills using live marketing projects. Presented at: 2020 Marketing Management Association: A Virtual Experience Conference Virtual 28-30 October 2020.
Erthyglau
- Morgan, R. E. , Thorpe, E. R. and McGuinness, T. 2011. The contribution of marketing to business strategy formation: A perspective on business performance gains. Journal of Strategic Marketing 8 (4), pp.341-362. (10.1080/09652540010003672)
- Rosier, E. R. 2011. Marketing strategy in a turbulent environment [Guest Editorial]. Journal of Strategic Marketing 19 (5), pp.413-420. (10.1080/0965254X.2011.613556)
- Rosier, E. R. , Morgan, R. E. and Cadogan, J. 2010. Marketing strategy and the efficacy of procedural justice: the mid-level marketing manager in industrial service firms. Industrial Marketing Management 39 (3), pp.450-459. (10.1016/j.indmarman.2008.10.002)
- Rosier, E. R. and Morgan, R. E. 2007. A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers. Journal of Strategic Marketing 15 (2), pp.223-236. (10.1080/09652540701320985)
- Rosier, E. R. and Morgan, R. E. 2007. In pursuit of the "ideal approach" to successful marketing strategy implementation. European Journal of Marketing 41 (5/6), pp.659-677. (10.1108/03090560710737679)
- Morgan, R. E. and Rosier, E. R. 2001. Foreign direct investment in transition economies: The case of Coca-Cola in Russia. Journal of Euromarketing 10 (1), pp.27-48. (10.1300/J037v10n01_03)
Llyfrau
- Baylis, R. et al., 2026. Integrating public and social value into business and management education: A learning and teaching handbook. Ethics Press.
- crossref, Lindgreen, A. et al., 2024. Business education in the 21st century: Developing discipline competences and transformation capabilities. Edward Elgar Publishing. (10.4337/9781802202694)
- Kjaergaard, A. et al., 2021. Handbook of teaching and learning at business schools: a practice-based approach. UK: Edward Elgar.
Ymchwil
Mae fy ymchwil yn canolbwyntio ar y pynciau canlynol:
Proses strategaeth
Gweithredu strategaeth
Rheolwyr marchnata lefel canolig
Dysgu cyfunol
Addysgu dwyieithog mewn AU
Rwyf wedi cyhoeddi ar y pynciau hyn mewn cyfnodolion academaidd a Er enghraifft, mae fy ymchwil wedi ymddangos yn y European Journal of Marketing, Industrial Marketing Management, Journal of Strategic Marketing a'r Journal of Euromarketing.
Addysgu
Rwyf wedi cyflwyno a chydlynu addysgu ar amrywiol raglenni israddedig (BSc) ôl-raddedig (MSc) a gweithredol. Mae fy addysg gynradd bresennol yn cynnwys
- BSc Rheoli Busnes – Marchnata a Strategaeth Blwyddyn 2
- Cynllun Cymorth i Dyfu
Bywgraffiad
Rwyf hefyd yn Aelod o'r Sefydliad Marchnata Siartredig, yn Uwch Gymrawd o'r Academi Addysg Addysg Uwch ac yn Addysgwr Rheoli a Busnes Ardystiedig Cymdeithas yr Ysgolion Busnes.
Rwy'n Gadeirydd Panel Busnes y Coleg Cymraeg Cenedlaethol ac yn gyfrannwr ar gyfer cynllun Deunyddiau Dysgu Digidol y Coleg Cymraeg.
Mae fy mhrif ddiddordebau ymchwil yn cynnwys; proses strategaeth, gweithredu strategaeth, rheolwyr marchnata lefel ganol, yn ogystal â dysgu cyfunol ac addysgu dwyieithog mewn AU. Yn flaenorol, mae fy ngwaith wedi ymddangos yn yr European Journal of Marketing, Industrial Marketing Management, y Journal of Strategic Marketing a'r Journal of Euromarketing. Cyn ymuno ag Ysgol Busnes Caerdydd, cefais brofiad diwydiannol yn y diwydiant marchnata a rheoli digwyddiadau ac mae gennyf brofiad helaeth mewn marchnata hyrwyddo yn ogystal â chynorthwyo sefydliadau bach ac elusennol ar gynllunio marchnata a chodi arian.
Anrhydeddau a dyfarniadau
- Enillydd Gwobr Rhagoriaeth Addysgu CARBS am Adborth 2015
Aelodaethau proffesiynol
- Cymdeithas yr Ysgolion Busnes Addysgwr Rheolaeth a Busnes Ardystiedig
- Aelodaeth y Sefydliad Marchnata Siartredig 2010 +
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Contact Details
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+44 29208 76479
Adeilad Aberconwy, Ystafell E23a, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
+44 29208 76479
Adeilad Aberconwy, Ystafell E23a, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
Themâu ymchwil
Arbenigeddau
- Marchnata
- Strategaeth
- Addysg uwch
