Professor Eleri Rosier

(she/her)

Articles

• Rosier, E. R. 2011. Marketing strategy in a turbulent environment [Guest Editorial]. Journal of Strategic Marketing 19(5), pp. 413-420. (10.1080/0965254X.2011.613556)
• Morgan, R. E., Thorpe, E. R. and McGuinness, T. 2011. The contribution of marketing to business strategy formation: A perspective on business performance gains. Journal of Strategic Marketing 8(4), pp. 341-362. (10.1080/09652540010003672)
• Rosier, E. R., Morgan, R. E. and Cadogan, J. 2010. Marketing strategy and the efficacy of procedural justice: the mid-level marketing manager in industrial service firms. Industrial Marketing Management 39(3), pp. 450-459. (10.1016/j.indmarman.2008.10.002)
• Rosier, E. R. and Morgan, R. E. 2007. A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers. Journal of Strategic Marketing 15(2), pp. 223-236. (10.1080/09652540701320985)
• Rosier, E. R. and Morgan, R. E. 2007. In pursuit of the "ideal approach" to successful marketing strategy implementation. European Journal of Marketing 41(5/6), pp. 659-677. (10.1108/03090560710737679)
• Morgan, R. E. and Rosier, E. R. 2001. Foreign direct investment in transition economies: The case of Coca-Cola in Russia. Journal of Euromarketing 10(1), pp. 27-48. (10.1300/J037v10n01_03)

Book sections

• Rosier, E. 2021. Using live business projects to develop graduate employability skills. In: Thomsen, T. U. et al. eds. Handbook of Teaching and Learning at Business Schools: A Practice-Based Approach,. Edward Elgar, pp. 195-207.
• Rosier, E. and Roberts, L. 2021. Marchnata busnes ac nid-er-elw. In: Roberts, L. ed. Cyflwyniad i Farchnata. Coleg Cymraeg Cenedlaethol, pp. 332-359.
• Rosier, E. 2021. Astudiaeth Achos: Melin Tregwynt (Introduction to Marketing E-book). In: Cyflwyniad i Farchnata. Coleg Cymraeg Cenedlaethol, pp. 217-220.
• Rosier, E. R. and Morgan, R. E. 2001. Foreign direct investment in transition economies: the case of the Coca-Cola company in Russia. In: Liu, H. ed. Foreign Direct Investment and Strategic Alliances in Europe. International Business Press, pp. 27-48.

Books

• Kjaergaard, A., Lindgreen, A., Rosier, E., Thomsen, T. U. and Tuncdogan, A. 2021. Handbook of teaching and learning at business schools: a practice-based approach. UK: Edward Elgar.

Conferences

• Rosier, E. and Jones, S. 2021. Creating blended learning materials in the Welsh language to support students with digital education: examples from the Business School and the School of Social Sciences. Presented at: Cardiff University Learning and Teaching Conference 2021, Virtual, 1-2 July 2021.
• MacNiven, L., Rosier, E., Strong, C. and Williams, R. 2021. Let's keep the lecture alive. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2021, Virtual, 01-02 July 2021.
• MacNiven, L., Rosier, E., Strong, C. and Williams, R. 2021. Covid-19 the saviour of the lecture. Presented at: British Academy of Management Teaching & Learning (MKE) Conference 2021, Virtual, 23 June 2021.
• Rosier, E., Williams, S. and Daunt, K. 2019. Eduscapes and student experience: the effects of Servicescapes in academic learning environments. Presented at: Cardiff University Learning and Teaching Conference 2019: Authentic Learning, Cardiff, UK, 11 September 2019.
• Rosier, E. 2018. Live marketing projects and student engagement: the development of graduate employability skills. Presented at: Association of Business Schools Learning and Teaching Conference, Glasgow,, Glasgow, 30 April 2018.
• Rosier, E. and Tran, T. 2018. Experiential learning and student engagement: live marketing projects and their use in the development of graduate employability skills.. Presented at: European Marketing Academy Conference, Glasgow, 29 May - 01 June 2018.
• Rosier, E. and Yani-De-Soriano, M. 2017. Encouraging the uptake of PhD programmes by female UGs/PGTs. Presented at: Association of Business Schools Learning and Teaching Conference, Bristol, April 2017.
• Beetles, A. and Rosier, E. 2015. Pioneering business management education through an integrated curriculum programme design. Presented at: British Academy of Management Conference 2015, Southampton, 8 Sep - 10 Sep, 2015.
• Rosier, E. and Whittam, S. 2014. Fostering and supporting Welsh medium students at Cardiff Business School / the Welsh doctor. Presented at: Cardiff University Learning and Teaching Conference 2014, Cardiff, UK, 2014.
• Rosier, E. 2014. Developing bi-lingual and research-led scholarship in UK business schools. Presented at: Association of Business Schools Teaching and Learning Conference, Aston, 2014.
• Barton, L., Morgan, R. E. and Thorpe, E. 2007. Social exchange explanada in delivering effective marketing strategies. Presented at: EMAC Conference, Reykjavik, Iceland, 22-25 May 2007.
• Rosier, E. R., Morgan, R. E., Barton, L. and Kouropalatis, Y. 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference, Athens, Greece, 23-26 May 2006.
• Rosier, E. R., Morgan, R. E. and Barton, L. 2005. Marketing managers' locus of control and role performance: Implications for product market strategy execution. Presented at: 2005 EMAC Annual Conference, Milan, Italy, 24-27 May 2005.
• Barton, L. and Rosier, E. R. 2005. Improving middle managers' strategy commitment through an emphasis on psychological attachment in the trust relationship. Presented at: EIASM 3rd Workshop on Trust Within and Between Organizations, Amsterdam, The Netherlands, 27-28 October 2005.
• Thorpe, E. R., Morgan, R. E., Barton, L. and Kouropalatis, Y. 2004. Fair process and managerial involvement in implementing strategy. Presented at: Strategic Management Society Annual Conference, San Juan, Puerto Rico, 31 Oct - 3 Nov 2004.
• Thorpe, E., Morgan, R. E. and Cadogan, J. W. 2004. Procedural justice and marketing strategy implementation effectiveness. Presented at: 33rd EMAC Conference, Murcia, Spain, 18 - 21 May 2004.
• Thorpe, E. and Morgan, R. M. 2003. Testing the relationship between dimensions of commitment and marketing strategy implementation effectiveness: the mid-level managers' perspective. Presented at: Strategic Management Society Annual International Conference, Baltimore, MD, USA, 9-12 Nov 2003.
• Rosier, E. R. and Morgan, R. M. 2003. Mid-level marketing managers: Commitment and marketing strategy implementation effectiveness. Presented at: Academy of Marketing Conference 2003: History of the Next Decade, Birmingham, UK, 8-10 July 2003.
• Rosier, E. R. and Morgan, R. E. 2001. Mid-level managers and marketing strategy implementation: Mechanisms, processes and properties of procedural justice. Presented at: AM2001: Academy of Marketing Conference, Cardiff University, Cardiff, UK, 2-4 Jul 2001.
• Rosier, E. . Developing graduate employability skills using live marketing projects. Presented at: 2020 Marketing Management Association: A Virtual Experience Conference, Virtual, 28-30 October 2020.

• Rosier, E. R., Morgan, R. E. and Cadogan, J. 2010. Marketing strategy and the efficacy of procedural justice: the mid-level marketing manager in industrial service firms. Industrial Marketing Management 39(3), pp. 450-459. (10.1016/j.indmarman.2008.10.002)
• Rosier, E. R. and Morgan, R. E. 2007. A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers. Journal of Strategic Marketing 15(2), pp. 223-236. (10.1080/09652540701320985)
• Rosier, E. R. and Morgan, R. E. 2007. In pursuit of the "ideal approach" to successful marketing strategy implementation. European Journal of Marketing 41(5/6), pp. 659-677. (10.1108/03090560710737679)
• Morgan, R. E. and Rosier, E. R. 2001. Foreign direct investment in transition economies: The case of Coca-Cola in Russia. Journal of Euromarketing 10(1), pp. 27-48. (10.1300/J037v10n01_03)