![Eleri Rosier](https://profiles-cardiff.imgix.net/attachments/10385?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Professor Eleri Rosier
(she/her)
- Welsh speaking
- Media commentator
- Available for postgraduate supervision
Teams and roles for Eleri Rosier
Professor
Overview
I am University Dean of International Student Experience and a Professor of Marketing and Strategy at Cardiff Business School. I also serve as Chair of the Coleg Cymraeg Cenedlaethol Business Panel, supporting the development and promotion of Welsh-medium business education across Wales.
I am a Member of the Chartered Institute of Marketing (CIM), a Senior Fellow of the Higher Education Academy (SFHEA), and an Association of Business Schools Certified Management and Business Educator (CMBE).
My research interests span strategy process and implementation, the role of middle managers in marketing strategy and pedagogic innovation in higher education. My work has been published in leading international journals including the European Journal of Marketing, Industrial Marketing Management, Journal of Strategic Marketing, and Journal of Euromarketing.
Alongside my academic and leadership responsibilities, I have extensive experience in international higher education and previously served as Cardiff University’s Regional Dean for India, leading strategic partnerships, student recruitment initiatives and institutional engagement across one of the University’s most important global markets.
Before joining Cardiff Business School, I gained extensive industry experience in marketing and event management. I have also worked closely with small businesses and charitable organisations, providing expertise in marketing planning, promotional strategy and fundraising. This blend of academic scholarship, international leadership and practical experience continues to inform my teaching, research and engagement activities.
Publication
2026
- Baylis, R. et al., 2026. Integrating public and social value into business and management education: A learning and teaching handbook. Ethics Press.
- De Widt, D. and Baylis, R. 2026. Integrating public value into health education - the case of NHS planners. In: Baylis, R. et al. Integrating Public and Social Value into Business and Management Education: A Learning and Teaching Handbook. Ethics Press
- Rosier, E. 2026. Cardiff University civic mission – Grangetown Community Gateway and Cardiff Business School. In: Baylis, R. et al., Integrating Public and Social Value into Business and Management Education: A Learning and Teaching Handbook. Ethics Press. , pp.423-443.
2024
- Yani-De-Soriano, M. and Rosier, E. 2024. Being Real? The relationship between authenticity, life satisfaction, and online self-presentation. Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium Cardiff 1 - 4 July 2024. Published in: Strong, C. et al., Academy of Marketing Conference 2024 Paper Proceedings. Academy of Marketing
- crossref, Lindgreen, A. et al., 2024. Business education in the 21st century: Developing discipline competences and transformation capabilities. Edward Elgar Publishing. (10.4337/9781802202694)
- Rosier, E. et al. 2024. Preface. In: Lindgreen, A. et al., Business Education in the 21st Century: Developing Discipline Competences and Transformation Capabilities. Edward Elgar Publishing. , pp.xxii-xxxi.
2021
- Kjaergaard, A. et al., 2021. Handbook of teaching and learning at business schools: a practice-based approach. UK: Edward Elgar.
- Rosier, E. 2021. Using live business projects to develop graduate employability skills. In: Thomsen, T. U. et al., Handbook of Teaching and Learning at Business Schools: A Practice-Based Approach,. Edward Elgar. , pp.195-207.
- Rosier, E. and Roberts, L. 2021. Marchnata busnes ac nid-er-elw. In: Roberts, L. ed. Cyflwyniad i Farchnata. Coleg Cymraeg Cenedlaethol. , pp.332-359.
- MacNiven, L. et al. 2021. Covid-19 the saviour of the lecture. Presented at: British Academy of Management Teaching & Learning (MKE) Conference 2021 Virtual 23 June 2021.
- MacNiven, L. et al. 2021. Let's keep the lecture alive. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2021 Virtual 01-02 July 2021.
- Rosier, E. 2021. Astudiaeth Achos: Melin Tregwynt (Introduction to Marketing E-book). In: Cyflwyniad i Farchnata. Coleg Cymraeg Cenedlaethol. , pp.217-220.
- Rosier, E. and Jones, S. 2021. Creating blended learning materials in the Welsh language to support students with digital education: examples from the Business School and the School of Social Sciences. Presented at: Cardiff University Learning and Teaching Conference 2021 Virtual 1-2 July 2021.
2019
- Rosier, E. , Williams, S. and Daunt, K. 2019. Eduscapes and student experience: the effects of Servicescapes in academic learning environments. Presented at: Cardiff University Learning and Teaching Conference 2019: Authentic Learning Cardiff, UK 11 September 2019.
2018
- Rosier, E. 2018. Live marketing projects and student engagement: the development of graduate employability skills. Presented at: Association of Business Schools Learning and Teaching Conference, Glasgow, Glasgow 30 April 2018.
- Rosier, E. and Tran, T. 2018. Experiential learning and student engagement: live marketing projects and their use in the development of graduate employability skills.. Presented at: European Marketing Academy Conference Glasgow 29 May - 01 June 2018.
2017
- Rosier, E. and Yani-De-Soriano, M. 2017. Encouraging the uptake of PhD programmes by female UGs/PGTs. Presented at: Association of Business Schools Learning and Teaching Conference Bristol April 2017.
2015
- Beetles, A. and Rosier, E. 2015. Pioneering business management education through an integrated curriculum programme design. Presented at: British Academy of Management Conference 2015 Southampton 8 Sep - 10 Sep, 2015.
2014
- Rosier, E. 2014. Developing bi-lingual and research-led scholarship in UK business schools. Presented at: Association of Business Schools Teaching and Learning Conference Aston 2014.
- Rosier, E. and Whittam, S. 2014. Fostering and supporting Welsh medium students at Cardiff Business School / the Welsh doctor. Presented at: Cardiff University Learning and Teaching Conference 2014 Cardiff, UK 2014.
2011
- Morgan, R. E. , Thorpe, E. R. and McGuinness, T. 2011. The contribution of marketing to business strategy formation: A perspective on business performance gains. Journal of Strategic Marketing 8 (4), pp.341-362. (10.1080/09652540010003672)
- Rosier, E. R. 2011. Marketing strategy in a turbulent environment [Guest Editorial]. Journal of Strategic Marketing 19 (5), pp.413-420. (10.1080/0965254X.2011.613556)
2010
- Rosier, E. R. , Morgan, R. E. and Cadogan, J. 2010. Marketing strategy and the efficacy of procedural justice: the mid-level marketing manager in industrial service firms. Industrial Marketing Management 39 (3), pp.450-459. (10.1016/j.indmarman.2008.10.002)
2007
- Barton, L. , Morgan, R. E. and Thorpe, E. 2007. Social exchange explanada in delivering effective marketing strategies. Presented at: EMAC Conference Reykjavik, Iceland 22-25 May 2007.
- Rosier, E. R. and Morgan, R. E. 2007. A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers. Journal of Strategic Marketing 15 (2), pp.223-236. (10.1080/09652540701320985)
- Rosier, E. R. and Morgan, R. E. 2007. In pursuit of the "ideal approach" to successful marketing strategy implementation. European Journal of Marketing 41 (5/6), pp.659-677. (10.1108/03090560710737679)
2006
- Rosier, E. R. et al. 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference Athens, Greece 23-26 May 2006.
2005
- Barton, L. and Rosier, E. R. 2005. Improving middle managers' strategy commitment through an emphasis on psychological attachment in the trust relationship. Presented at: EIASM 3rd Workshop on Trust Within and Between Organizations Amsterdam, The Netherlands 27-28 October 2005.
- Rosier, E. R. , Morgan, R. E. and Barton, L. 2005. Marketing managers' locus of control and role performance: Implications for product market strategy execution. Presented at: 2005 EMAC Annual Conference Milan, Italy 24-27 May 2005.
2004
- Thorpe, E. , Morgan, R. E. and Cadogan, J. W. 2004. Procedural justice and marketing strategy implementation effectiveness. Presented at: 33rd EMAC Conference Murcia, Spain 18 - 21 May 2004.
- Thorpe, E. R. et al. 2004. Fair process and managerial involvement in implementing strategy. Presented at: Strategic Management Society Annual Conference San Juan, Puerto Rico 31 Oct - 3 Nov 2004.
2003
- Rosier, E. R. and Morgan, R. M. 2003. Mid-level marketing managers: Commitment and marketing strategy implementation effectiveness. Presented at: Academy of Marketing Conference 2003: History of the Next Decade Birmingham, UK 8-10 July 2003.
- Thorpe, E. and Morgan, R. M. 2003. Testing the relationship between dimensions of commitment and marketing strategy implementation effectiveness: the mid-level managers' perspective. Presented at: Strategic Management Society Annual International Conference Baltimore, MD, USA 9-12 Nov 2003.
2001
- Morgan, R. E. and Rosier, E. R. 2001. Foreign direct investment in transition economies: The case of Coca-Cola in Russia. Journal of Euromarketing 10 (1), pp.27-48. (10.1300/J037v10n01_03)
- Rosier, E. R. and Morgan, R. E. 2001. Foreign direct investment in transition economies: the case of the Coca-Cola company in Russia. In: Liu, H. ed. Foreign Direct Investment and Strategic Alliances in Europe. International Business Press. , pp.27-48.
- Rosier, E. R. and Morgan, R. E. 2001. Mid-level managers and marketing strategy implementation: Mechanisms, processes and properties of procedural justice. Presented at: AM2001: Academy of Marketing Conference, Cardiff University Cardiff, UK 2-4 Jul 2001.
- Rosier, E. null. Developing graduate employability skills using live marketing projects. Presented at: 2020 Marketing Management Association: A Virtual Experience Conference Virtual 28-30 October 2020.
Articles
- Morgan, R. E. , Thorpe, E. R. and McGuinness, T. 2011. The contribution of marketing to business strategy formation: A perspective on business performance gains. Journal of Strategic Marketing 8 (4), pp.341-362. (10.1080/09652540010003672)
- Rosier, E. R. 2011. Marketing strategy in a turbulent environment [Guest Editorial]. Journal of Strategic Marketing 19 (5), pp.413-420. (10.1080/0965254X.2011.613556)
- Rosier, E. R. , Morgan, R. E. and Cadogan, J. 2010. Marketing strategy and the efficacy of procedural justice: the mid-level marketing manager in industrial service firms. Industrial Marketing Management 39 (3), pp.450-459. (10.1016/j.indmarman.2008.10.002)
- Rosier, E. R. and Morgan, R. E. 2007. A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers. Journal of Strategic Marketing 15 (2), pp.223-236. (10.1080/09652540701320985)
- Rosier, E. R. and Morgan, R. E. 2007. In pursuit of the "ideal approach" to successful marketing strategy implementation. European Journal of Marketing 41 (5/6), pp.659-677. (10.1108/03090560710737679)
- Morgan, R. E. and Rosier, E. R. 2001. Foreign direct investment in transition economies: The case of Coca-Cola in Russia. Journal of Euromarketing 10 (1), pp.27-48. (10.1300/J037v10n01_03)
Book sections
- De Widt, D. and Baylis, R. 2026. Integrating public value into health education - the case of NHS planners. In: Baylis, R. et al. Integrating Public and Social Value into Business and Management Education: A Learning and Teaching Handbook. Ethics Press
- Rosier, E. 2026. Cardiff University civic mission – Grangetown Community Gateway and Cardiff Business School. In: Baylis, R. et al., Integrating Public and Social Value into Business and Management Education: A Learning and Teaching Handbook. Ethics Press. , pp.423-443.
- Rosier, E. et al. 2024. Preface. In: Lindgreen, A. et al., Business Education in the 21st Century: Developing Discipline Competences and Transformation Capabilities. Edward Elgar Publishing. , pp.xxii-xxxi.
- Rosier, E. 2021. Using live business projects to develop graduate employability skills. In: Thomsen, T. U. et al., Handbook of Teaching and Learning at Business Schools: A Practice-Based Approach,. Edward Elgar. , pp.195-207.
- Rosier, E. and Roberts, L. 2021. Marchnata busnes ac nid-er-elw. In: Roberts, L. ed. Cyflwyniad i Farchnata. Coleg Cymraeg Cenedlaethol. , pp.332-359.
- Rosier, E. 2021. Astudiaeth Achos: Melin Tregwynt (Introduction to Marketing E-book). In: Cyflwyniad i Farchnata. Coleg Cymraeg Cenedlaethol. , pp.217-220.
- Rosier, E. R. and Morgan, R. E. 2001. Foreign direct investment in transition economies: the case of the Coca-Cola company in Russia. In: Liu, H. ed. Foreign Direct Investment and Strategic Alliances in Europe. International Business Press. , pp.27-48.
Books
- Baylis, R. et al., 2026. Integrating public and social value into business and management education: A learning and teaching handbook. Ethics Press.
- crossref, Lindgreen, A. et al., 2024. Business education in the 21st century: Developing discipline competences and transformation capabilities. Edward Elgar Publishing. (10.4337/9781802202694)
- Kjaergaard, A. et al., 2021. Handbook of teaching and learning at business schools: a practice-based approach. UK: Edward Elgar.
Conferences
- Yani-De-Soriano, M. and Rosier, E. 2024. Being Real? The relationship between authenticity, life satisfaction, and online self-presentation. Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium Cardiff 1 - 4 July 2024. Published in: Strong, C. et al., Academy of Marketing Conference 2024 Paper Proceedings. Academy of Marketing
- MacNiven, L. et al. 2021. Covid-19 the saviour of the lecture. Presented at: British Academy of Management Teaching & Learning (MKE) Conference 2021 Virtual 23 June 2021.
- MacNiven, L. et al. 2021. Let's keep the lecture alive. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2021 Virtual 01-02 July 2021.
- Rosier, E. and Jones, S. 2021. Creating blended learning materials in the Welsh language to support students with digital education: examples from the Business School and the School of Social Sciences. Presented at: Cardiff University Learning and Teaching Conference 2021 Virtual 1-2 July 2021.
- Rosier, E. , Williams, S. and Daunt, K. 2019. Eduscapes and student experience: the effects of Servicescapes in academic learning environments. Presented at: Cardiff University Learning and Teaching Conference 2019: Authentic Learning Cardiff, UK 11 September 2019.
- Rosier, E. 2018. Live marketing projects and student engagement: the development of graduate employability skills. Presented at: Association of Business Schools Learning and Teaching Conference, Glasgow, Glasgow 30 April 2018.
- Rosier, E. and Tran, T. 2018. Experiential learning and student engagement: live marketing projects and their use in the development of graduate employability skills.. Presented at: European Marketing Academy Conference Glasgow 29 May - 01 June 2018.
- Rosier, E. and Yani-De-Soriano, M. 2017. Encouraging the uptake of PhD programmes by female UGs/PGTs. Presented at: Association of Business Schools Learning and Teaching Conference Bristol April 2017.
- Beetles, A. and Rosier, E. 2015. Pioneering business management education through an integrated curriculum programme design. Presented at: British Academy of Management Conference 2015 Southampton 8 Sep - 10 Sep, 2015.
- Rosier, E. 2014. Developing bi-lingual and research-led scholarship in UK business schools. Presented at: Association of Business Schools Teaching and Learning Conference Aston 2014.
- Rosier, E. and Whittam, S. 2014. Fostering and supporting Welsh medium students at Cardiff Business School / the Welsh doctor. Presented at: Cardiff University Learning and Teaching Conference 2014 Cardiff, UK 2014.
- Barton, L. , Morgan, R. E. and Thorpe, E. 2007. Social exchange explanada in delivering effective marketing strategies. Presented at: EMAC Conference Reykjavik, Iceland 22-25 May 2007.
- Rosier, E. R. et al. 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference Athens, Greece 23-26 May 2006.
- Barton, L. and Rosier, E. R. 2005. Improving middle managers' strategy commitment through an emphasis on psychological attachment in the trust relationship. Presented at: EIASM 3rd Workshop on Trust Within and Between Organizations Amsterdam, The Netherlands 27-28 October 2005.
- Rosier, E. R. , Morgan, R. E. and Barton, L. 2005. Marketing managers' locus of control and role performance: Implications for product market strategy execution. Presented at: 2005 EMAC Annual Conference Milan, Italy 24-27 May 2005.
- Thorpe, E. , Morgan, R. E. and Cadogan, J. W. 2004. Procedural justice and marketing strategy implementation effectiveness. Presented at: 33rd EMAC Conference Murcia, Spain 18 - 21 May 2004.
- Thorpe, E. R. et al. 2004. Fair process and managerial involvement in implementing strategy. Presented at: Strategic Management Society Annual Conference San Juan, Puerto Rico 31 Oct - 3 Nov 2004.
- Rosier, E. R. and Morgan, R. M. 2003. Mid-level marketing managers: Commitment and marketing strategy implementation effectiveness. Presented at: Academy of Marketing Conference 2003: History of the Next Decade Birmingham, UK 8-10 July 2003.
- Thorpe, E. and Morgan, R. M. 2003. Testing the relationship between dimensions of commitment and marketing strategy implementation effectiveness: the mid-level managers' perspective. Presented at: Strategic Management Society Annual International Conference Baltimore, MD, USA 9-12 Nov 2003.
- Rosier, E. R. and Morgan, R. E. 2001. Mid-level managers and marketing strategy implementation: Mechanisms, processes and properties of procedural justice. Presented at: AM2001: Academy of Marketing Conference, Cardiff University Cardiff, UK 2-4 Jul 2001.
- Rosier, E. null. Developing graduate employability skills using live marketing projects. Presented at: 2020 Marketing Management Association: A Virtual Experience Conference Virtual 28-30 October 2020.
Research
My research focuses on the following topics:
Strategy process
Strategy implementation
Mid-level marketing managers
Blended learning
Bilingual teaching in HE
I have published on these topics in academic journals a As an example, my research has appeared in the European Journal of Marketing, Industrial Marketing Management, the Journal of Strategic Marketing and the Journal of Euromarketing.
Teaching
I have delivered and coordinated teaching on various undergraduate (BSc) postgraduate (MSc) and executive programs. My current primary teaching includes
- BSc Business Management – Year 2 Marketing and Strategy
- Help to Grow Scheme
Biography
I am University Dean of International Student Experience and a Professor of Marketing and Strategy at Cardiff Business School I am also a Member of the Chartered Institute of Marketing, a Senior Fellow of the Higher Education Academy and an Association of Business Schools Certified Management & Business Educator.
I am the Chair of the Coleg Cymraeg Cenedlaethol Business Panel and a contributor for Coleg Cymraeg's Digital Learning Materials scheme.
My main research interests include; strategy process, strategy implementation, mid-level marketing managers, as well as blended learning and bilingual teaching in HE. Previously, my work has appeared in the European Journal of Marketing, Industrial Marketing Management, the Journal of Strategic Marketing and the Journal of Euromarketing. Before joining Cardiff Business School, I gained industrial experience in the marketing and event management industry and also have extensive experience in promotion marketing as well as assisting small and charitable organisations on marketing planning and fundraising.
Honours and awards
- Winner CARBS Teaching Excellence Award for Feedback 2015
Professional memberships
- Association of Business Schools Certified Management & Business Educator
- Chartered Institute of Marketing Membership 2010 +
News articles
Contact Details
[email protected]
+44 29208 76479
Aberconway Building, Room E23a, Colum Road, Cathays, Cardiff, CF10 3EU
+44 29208 76479
Aberconway Building, Room E23a, Colum Road, Cathays, Cardiff, CF10 3EU
Research themes
Specialisms
- Marketing
- Strategy
- Higher education
