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Dr Rebecca Scott
Lecturer in Marketing
- ScottR3@caerdydd.ac.uk
- +44 29208 76950
- Adeilad Aberconwy, Ystafell Q28, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
Trosolwyg
My research focuses on the social and cultural aspects of marketing. Using ethnographic approaches, I am specifically interested in areas of experiential consumption, multisensory consumption and the body. In January 2016 I joined Cardiff University as a Lecturer in Marketing and Strategy. For the period 2014-2016 I was an Assistant Visiting Professor in Marketing at the University of Arizona. I completed my PhD at UNSW in Sydney Australia and prior to that my BSc in Business Administration at the University of Bath. My professional experience includes: Industry Analyst for Google (London), Ethnographic Researcher for Ogilvy (Sydney), Sales and Marketing for Toyota (Bath) and Junior Publicist of luxury consumer goods for Mission Media (London).
Cyhoeddiad
2023
- Scott, R. 2023. The Bear gets the suffering and self-sacrifice of a top-flight kitchen just right. [Online]. The Conversation: The Conversation Trust. Available at: https://theconversation.com/the-bear-gets-the-suffering-and-self-sacrifice-of-a-top-flight-kitchen-just-right-210023?fbclid=IwAR0qeSZCrALyqy-jr4FB12a_bTclkdowUK7HJoelmSfkv_9SyjydjES3JHo
2022
- Burrow, R., Scott, R. and Courpasson, D. 2022. Bloody suffering and durability: How chefs forge embodied identities in elite kitchens. Human Relations (10.1177/00187267221132936)
- Burrow, R., Scott, R. and Courpasson, D. 2022. Where "rules don't apply": Organizational isolation and misbehaviour in elite kitchens. Journal of Management Studies 59(5), pp. 1103-1131. (10.1111/joms.12759)
- Scott, R. and Williams Bradford, T. 2022. Researching multisensory experiences through an artist's eye. Journal of Marketing Management (10.1080/0267257X.2022.2061573)
2019
- Scott, R., Husemann, K. C. and Hill, T. 2019. Identity verification through pain in extraordinary consumer experiences. In: Handbook of Research on Identity Theory in Marketing. Business 2019 Edward Elgar Publishing, pp. 255-269., (10.4337/9781788117739.00028)
2018
- Scott, R. O. and Uncles, M. D. 2018. Bringing sensory anthropology to consumer research. European Journal of Marketing 52(1/2), pp. 302-327. (10.1108/EJM-05-2016-0274)
- Scott, R. and Warren, S. 2018. Understanding organ donation: discourses of embodied recycling. In: Gershoff, A., Kozinets, R. and White, T. eds. Advances in Consumer Research., Vol. 46. Duluth, MN, US: Association for Consumer Research, pp. 121-126.
2017
- Scott, R., Cayla, J. and Cova, B. 2017. Selling pain to the saturated self. Journal of Consumer Research 44(1), pp. 22-43. (10.1093/jcr/ucw071)
Adrannau llyfrau
- Scott, R., Husemann, K. C. and Hill, T. 2019. Identity verification through pain in extraordinary consumer experiences. In: Handbook of Research on Identity Theory in Marketing. Business 2019 Edward Elgar Publishing, pp. 255-269., (10.4337/9781788117739.00028)
- Scott, R. and Warren, S. 2018. Understanding organ donation: discourses of embodied recycling. In: Gershoff, A., Kozinets, R. and White, T. eds. Advances in Consumer Research., Vol. 46. Duluth, MN, US: Association for Consumer Research, pp. 121-126.
Erthyglau
- Burrow, R., Scott, R. and Courpasson, D. 2022. Bloody suffering and durability: How chefs forge embodied identities in elite kitchens. Human Relations (10.1177/00187267221132936)
- Burrow, R., Scott, R. and Courpasson, D. 2022. Where "rules don't apply": Organizational isolation and misbehaviour in elite kitchens. Journal of Management Studies 59(5), pp. 1103-1131. (10.1111/joms.12759)
- Scott, R. and Williams Bradford, T. 2022. Researching multisensory experiences through an artist's eye. Journal of Marketing Management (10.1080/0267257X.2022.2061573)
- Scott, R. O. and Uncles, M. D. 2018. Bringing sensory anthropology to consumer research. European Journal of Marketing 52(1/2), pp. 302-327. (10.1108/EJM-05-2016-0274)
- Scott, R., Cayla, J. and Cova, B. 2017. Selling pain to the saturated self. Journal of Consumer Research 44(1), pp. 22-43. (10.1093/jcr/ucw071)
Gwefannau
- Scott, R. 2023. The Bear gets the suffering and self-sacrifice of a top-flight kitchen just right. [Online]. The Conversation: The Conversation Trust. Available at: https://theconversation.com/the-bear-gets-the-suffering-and-self-sacrifice-of-a-top-flight-kitchen-just-right-210023?fbclid=IwAR0qeSZCrALyqy-jr4FB12a_bTclkdowUK7HJoelmSfkv_9SyjydjES3JHo
- Scott, R., Cayla, J. and Cova, B. 2017. Selling pain to the saturated self. Journal of Consumer Research 44(1), pp. 22-43. (10.1093/jcr/ucw071)
Ymchwil
Primary research interests
- Ethnographic/Qualitative Methods
- Experiential Marketing
- Embodied Consumption
- Multisensory Consumption
- Consumer Research
Academic Research Projects
- Spaces and Places of Exception
- Commodifying Bodies: The Case of Deceased Donor Families
- Masochistic Mythmaking
Industry Research Projects
Ogilvy, Sydney, Australia, Ethnographic Research Assistant, January 2011 – March 2011
Ethnographic Research Inc, Sydney, Australia, Ethnographic Research Assistant, April 2011 – May 2011
Addysgu
Teaching commitments
- BST212 Ethnographic Methods
- BS3742 Services Marketing
- BS1528 Marketing
- BS3727 Entrepreneurship and Small Business Development
- BS0510 Business Studies
- BST194 New Venture Plan
Bywgraffiad
Qualifications
- PhD (Marketing), University of New South Wales, Australian School of Business, February 2015
- BSc Business Administration, University of Bath, School of Management, 1st class Honours, May 2009
Editorial work
Reviewer - Consumption Markets & Culture
Book Review: Covered in Ink: Tattoos, Women and the Politics of the Body, by Beverly Yuen Thompson, New York University Press, 2015, pp 207 (hard back) ISBN-978-0-8147-6000.
Book Mention: Christopher Lovelock, Paul Patterson and Jochen Wirtz, Services Marketing 6e (2015), A South-East Asian and Australian Perspective
Media contributions
Magazines/Newspaper
The Atlantic. https://www.theatlantic.com/health/archive/2017/03/breaking-the-ennui-of-office-work-through-painful-exercise/520746
The BBC UK news page http://www.bbc.co.uk/news/uk
The Sun: https://www.thesun.co.uk/living/3092125/exercise-pain-good-for-office/
The Daily Mail: http://www.dailymail.co.uk/sciencetech/article-4313266/Extreme-challenges-help-people-escape-problems.html
Men’s Fitness: http://www.mensfitness.com/life/outdoor/considering-adventure-race-you-could-be-suffering-boring-office-life
La Stampa: http://www.lastampa.it/2017/05/03/societa/ultramaratone-e-corse-nel-fango-ecco-perch-paghiamo-per-soffrire-bls8p38uUD42uIgtf1V3gP/pagina.html
The Independent, 15.3.17.
The Metro, 15.3.17.
The Arizona Republic, Marketing Sense: How Retailers Use 5 Senses to Appeal to Customers, 16. 4.15
Websites
Futurity homepage: http://www.futurity.org/tough-mudder-pain-1378492-2/
Yorkshire Post homepage: http://www.yorkshirepost.co.uk/news/health/taking-pain-sitting-down-why-office-workers-love-to-put-themselves-through-the-mill-1-8437824
Home BT: http://home.bt.com/news/uk-news/painful-endurance-events-help-office-workers-deal-with-sedentary-lifestyles-11364164479595
Express & Star: http://www.expressandstar.com/news/uk-news/2017/03/14/painful-endurance-events-help-office-workers-deal-with-sedentary-lifestyles/
Belfast Telegraph: http://www.belfasttelegraph.co.uk/news/uk/painful-endurance-events-help-office-workers-deal-with-sedentary-lifestyles-35529384.html
Shropshire Star: http://www.shropshirestar.com/news/uk-news/2017/03/14/painful-endurance-events-help-office-workers-deal-with-sedentary-lifestyles/
NY Mag: http://nymag.com/scienceofus/2017/04/bored-office-drones-do-tough-mudders-just-to-feel-something.html
La Stampa: http://www.lastampa.it/2017/05/03/societa/ultramaratone-e-corse-nel-fango-ecco-perch-paghiamo-per-soffrire-bls8p38uUD42uIgtf1V3gP/pagina.html
Times Live: http://www.timeslive.co.za/sundaytimes/lifestyle/2017/04/30/Why-weekend-warriors-are-paying-for-pain1#.WQ6vBW2eV1Y.facebook
Radio
WAMC Northeast Public Radio in Albany, New York, a two and a half minute segment called The Academic Minute. https://academicminute.org/2017/05/rebecca-scott-cardiff-university-paying-for-pain/
SiriusXM Satellite Radio's Business Radio Powered by the Wharton School, 20 minute interview. https://soundcloud.com/user-414944777/rebecca-scott
Television
Channel News Asia (Future Forward)
Leisure In The Future | | Channel NewsAsia
Anrhydeddau a dyfarniadau
- UNSW Tuition Fee Scholarship (2011)
- UNSW Postgraduate Research Student Support Scheme (2012)
- UNSW Postgraduate Research Student Support Scheme (2013)
Aelodaethau proffesiynol
- Association of Consumer Research
- Consumer Culture Theory
- Anthrodesign
Safleoedd academaidd blaenorol
2011 - 2014 Postdoctural Research Candidate, Australian School of Business, University of New South Wales
2014 - 2015 Assistant Visiting Professor of Marketing, Eller College of Management, University of Arizona
2015 - Present: Marketing Lecturer, Cardiff Univerity
Pwyllgorau ac adolygu
Journal Reviewer:
- Journal of Consumer Research
- Consumption Markets & Culture
- Academy of Marketing Science
- European Journal of Marketing
- Journal of Marketing Management
- Journal of Brand Management
