Ewch i’r prif gynnwys
Rebecca Scott

Dr Rebecca Scott

Lecturer in Marketing

Ysgol Busnes Caerdydd

+44 29208 76950
Adeilad Aberconwy, Ystafell Q28, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU


My research focuses on the social and cultural aspects of marketing. Using ethnographic approaches, I am specifically interested in areas of experiential consumption, multisensory consumption and the body. In January 2016 I joined Cardiff University as a Lecturer in Marketing and Strategy. For the period 2014-2016 I was an Assistant Visiting Professor in Marketing at the University of Arizona. I completed my PhD at UNSW in Sydney Australia and prior to that my BSc in Business Administration at the University of Bath. My professional experience includes: Industry Analyst for Google (London), Ethnographic Researcher for Ogilvy (Sydney), Sales and Marketing for Toyota (Bath) and Junior Publicist of luxury consumer goods for Mission Media (London).







Adrannau llyfrau




Primary research interests

  • Ethnographic/Qualitative Methods
  • Experiential Marketing
  • Embodied Consumption
  • Multisensory Consumption
  • Consumer Research

Academic Research Projects

  • Spaces and Places of Exception
  • Commodifying Bodies: The Case of Deceased Donor Families
  • Masochistic Mythmaking

Industry Research Projects

Ogilvy, Sydney, Australia, Ethnographic Research Assistant, January 2011 – March 2011

Ethnographic Research Inc, Sydney, Australia, Ethnographic Research Assistant, April 2011 – May 2011


Teaching commitments

  • BST212 Ethnographic Methods
  • BS3742 Services Marketing
  • BS1528 Marketing
  • BS3727 Entrepreneurship and Small Business Development
  • BS0510 Business Studies
  • BST194 New Venture Plan



  • PhD (Marketing), University of New South Wales, Australian School of Business, February 2015
  • BSc Business Administration, University of Bath, School of Management, 1st class Honours, May 2009

Editorial work

Reviewer - Consumption Markets & Culture

Book Review: Covered in Ink:  Tattoos, Women and the Politics of the Body, by Beverly Yuen Thompson, New York University Press, 2015, pp 207 (hard back) ISBN-978-0-8147-6000.

Book Mention: Christopher Lovelock, Paul Patterson and Jochen Wirtz, Services Marketing 6e (2015), A South-East Asian and Australian Perspective

Media contributions


The Atlantic. https://www.theatlantic.com/health/archive/2017/03/breaking-the-ennui-of-office-work-through-painful-exercise/520746

The BBC UK news page http://www.bbc.co.uk/news/uk

The Sun: https://www.thesun.co.uk/living/3092125/exercise-pain-good-for-office/

The Daily Mail: http://www.dailymail.co.uk/sciencetech/article-4313266/Extreme-challenges-help-people-escape-problems.html

Men’s Fitness: http://www.mensfitness.com/life/outdoor/considering-adventure-race-you-could-be-suffering-boring-office-life

La Stampa: http://www.lastampa.it/2017/05/03/societa/ultramaratone-e-corse-nel-fango-ecco-perch-paghiamo-per-soffrire-bls8p38uUD42uIgtf1V3gP/pagina.html

The Independent, 15.3.17.

The Metro, 15.3.17.

The Arizona Republic, Marketing Sense:  How Retailers Use 5 Senses to Appeal to Customers, 16. 4.15


Futurity homepage: http://www.futurity.org/tough-mudder-pain-1378492-2/

Yorkshire Post homepage: http://www.yorkshirepost.co.uk/news/health/taking-pain-sitting-down-why-office-workers-love-to-put-themselves-through-the-mill-1-8437824

Home BT: http://home.bt.com/news/uk-news/painful-endurance-events-help-office-workers-deal-with-sedentary-lifestyles-11364164479595

Express & Star: http://www.expressandstar.com/news/uk-news/2017/03/14/painful-endurance-events-help-office-workers-deal-with-sedentary-lifestyles/

Belfast Telegraph: http://www.belfasttelegraph.co.uk/news/uk/painful-endurance-events-help-office-workers-deal-with-sedentary-lifestyles-35529384.html

Shropshire Star: http://www.shropshirestar.com/news/uk-news/2017/03/14/painful-endurance-events-help-office-workers-deal-with-sedentary-lifestyles/

NY Mag: http://nymag.com/scienceofus/2017/04/bored-office-drones-do-tough-mudders-just-to-feel-something.html

La Stampa: http://www.lastampa.it/2017/05/03/societa/ultramaratone-e-corse-nel-fango-ecco-perch-paghiamo-per-soffrire-bls8p38uUD42uIgtf1V3gP/pagina.html

Times Live: http://www.timeslive.co.za/sundaytimes/lifestyle/2017/04/30/Why-weekend-warriors-are-paying-for-pain1#.WQ6vBW2eV1Y.facebook 


WAMC Northeast Public Radio in Albany, New York, a two and a half minute segment called The Academic Minutehttps://academicminute.org/2017/05/rebecca-scott-cardiff-university-paying-for-pain/

SiriusXM Satellite Radio's Business Radio Powered by the Wharton School, 20 minute interview.        https://soundcloud.com/user-414944777/rebecca-scott 


Channel News Asia (Future Forward) 

Leisure In The Future | | Channel NewsAsia

Anrhydeddau a dyfarniadau

  • UNSW Tuition Fee Scholarship (2011)
  • UNSW Postgraduate Research Student Support Scheme (2012)
  • UNSW Postgraduate Research Student Support Scheme (2013)

Aelodaethau proffesiynol

  • Association of Consumer Research
  • Consumer Culture Theory
  • Anthrodesign

Safleoedd academaidd blaenorol

2011 - 2014 Postdoctural Research Candidate, Australian School of Business, University of New South Wales

2014 - 2015 Assistant Visiting Professor of Marketing, Eller College of Management, University of Arizona

2015 - Present: Marketing Lecturer, Cardiff Univerity

Pwyllgorau ac adolygu

Journal Reviewer:

  • Journal of Consumer Research
  • Consumption Markets & Culture
  • Academy of Marketing Science
  • European Journal of Marketing
  • Journal of Marketing Management
  • Journal of Brand Management