![Rebecca Scott](https://profiles-cardiff.imgix.net/attachments/1407?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Dr Rebecca Scott
(hi/ei)
- Ar gael fel goruchwyliwr ôl-raddedig
Timau a rolau for Rebecca Scott
Uwch Ddarlithydd mewn Marchnata
Trosolwyg
Mae Dr. Rebecca O. Scott yn astudio agweddau cymdeithasol-ddiwylliannol marchnata a dulliau ymchwil ansoddol. Enillodd Rebecca ei Ph.D. o Ysgol Fusnes UNSW ym Mhrifysgol New South Wales yn 2015. Cyn ei phenodi ym Mhrifysgol Caerdydd, roedd hi'n Athro Gwadd Cynorthwyol yng Ngholeg Rheolaeth Eller ym Mhrifysgol Arizona. Treuliodd hefyd 8 mlynedd yn gweithio mewn diwydiant, gan gynnwys Google yn Llundain ac Ogilvy yn Sydney.
Mae ymchwil Rebecca wedi ymddangos mewn allfeydd fel y Journal of Consumer Research, Human Relations a'r Journal of Management Studies. Derbyniodd wobr Sidney J. Levy 2018 am bapur traethawd hir gorau ym maes diwylliant defnyddwyr. Yn ogystal, mae ei gwaith yn derbyn sylw sylweddol yn y cyfryngau cenedlaethol a rhyngwladol gan gynnwys The Atlantic, The Guardian, The BBC, The Times a Radio 4, gan danlinellu ei berthnasedd a'i werth i ddiwydiant, polisi a chymdeithas.
Mae agenda ymchwil Rebecca wedi'i hymgorffori yn Theori Diwylliant Defnyddwyr (CCT), dull ffenomenolegol, cymdeithasol-ddiwylliannol sy'n archwilio sut mae profiadau, ystyron a hunaniaethau defnyddwyr yn croestorri â marchnadoedd. Mae ei gwaith yn cyfrannu at dair dadl ryngddisgyblaethol mewn marchnata: defnydd ymgorfforedig profiadol, defnyddwyr agored i niwed, a methodolegau ansoddol arloesol, megis gweithrediadau newydd o ethnograffeg. Mae hi hefyd wedi ehangu ei hymchwil i reolaeth.
Cyhoeddiad
2026
- Rodner, V. et al., 2026. Exploring atmospheres of consumption [Editorial]. Marketing Theory (10.1177/14705931261463573)
- Scott, R. 2026. The Bear season five is a brutal final chapter that asks how much a kitchen can endure. [Online].The Conversation: The Conversation Trust. (10.64628/ab.cspxh3y6d)Available at: https://doi.org/10.64628/ab.cspxh3y6d.
- Scott, R. 2026. How The Devil Wears Prada 2 speaks the hidden language of fashion. [Online].The Conversation: The Conversation Trust. (10.64628/AB.ckhwsvsfk)Available at: https://doi.org/10.64628/AB.ckhwsvsfk.
- Scott, R. 2026. Noma wouldn’t be the first – in elite kitchens abuse is worn as a badge of honour and suffering is rewarded. [Online].The Conversation: The Conversation Trust. (10.64628/AB.j395nuuw4)Available at: https://doi.org/10.64628/AB.j395nuuw4.
2025
- Scott, R. O. and Gretzel, U. 2025. The consumer self in pain. In: Ruvio, A. and Belk, R. eds. The Routledge Handbook of Identity and Consumption. Routledge International Handbooks London: Routledge. , pp.118-127. (10.4324/9781003383628-11)
2024
- Burrow, R. , Scott, R. and Courpasson, D. 2024. Bloody suffering and durability: How chefs forge embodied identities in elite kitchens. Human Relations 77 (1), pp.111-139. (10.1177/00187267221132936)
2023
- Scott, R. 2023. The Bear gets the suffering and self-sacrifice of a top-flight kitchen just right. [Online].The Conversation: The Conversation Trust. Available at: https://theconversation.com/the-bear-gets-the-suffering-and-self-sacrifice-of-a-top-flight-kitchen-just-right-210023?fbclid=IwAR0qeSZCrALyqy-jr4FB12a_bTclkdowUK7HJoelmSfkv_9SyjydjES3JHo.
2022
- Burrow, R. , Scott, R. and Courpasson, D. 2022. Where "rules don't apply": Organizational isolation and misbehaviour in elite kitchens. Journal of Management Studies 59 (5), pp.1103-1131. (10.1111/joms.12759)
- Scott, R. and Williams Bradford, T. 2022. Researching multisensory experiences through an artist's eye. Journal of Marketing Management (10.1080/0267257X.2022.2061573)
2019
- Scott, R. , Husemann, K. C. and Hill, T. 2019. Identity verification through pain in extraordinary consumer experiences. In: Handbook of Research on Identity Theory in Marketing. Business 2019 Edward Elgar Publishing. , pp.255-269. (10.4337/9781788117739.00028)
2018
- Scott, R. O. and Uncles, M. D. 2018. Bringing sensory anthropology to consumer research. European Journal of Marketing 52 (1/2), pp.302-327. (10.1108/EJM-05-2016-0274)
- Scott, R. and Warren, S. 2018. Understanding organ donation: discourses of embodied recycling. In: Gershoff, A. , Kozinets, R. and White, T. eds. Advances in Consumer Research. Vol. 46, Duluth, MN, US: Association for Consumer Research. , pp.121-126.
2017
- Scott, R. , Cayla, J. and Cova, B. 2017. Selling pain to the saturated self. Journal of Consumer Research 44 (1), pp.22-43. (10.1093/jcr/ucw071)
Adrannau llyfrau
- Scott, R. O. and Gretzel, U. 2025. The consumer self in pain. In: Ruvio, A. and Belk, R. eds. The Routledge Handbook of Identity and Consumption. Routledge International Handbooks London: Routledge. , pp.118-127. (10.4324/9781003383628-11)
- Scott, R. , Husemann, K. C. and Hill, T. 2019. Identity verification through pain in extraordinary consumer experiences. In: Handbook of Research on Identity Theory in Marketing. Business 2019 Edward Elgar Publishing. , pp.255-269. (10.4337/9781788117739.00028)
- Scott, R. and Warren, S. 2018. Understanding organ donation: discourses of embodied recycling. In: Gershoff, A. , Kozinets, R. and White, T. eds. Advances in Consumer Research. Vol. 46, Duluth, MN, US: Association for Consumer Research. , pp.121-126.
Erthyglau
- Rodner, V. et al., 2026. Exploring atmospheres of consumption [Editorial]. Marketing Theory (10.1177/14705931261463573)
- Burrow, R. , Scott, R. and Courpasson, D. 2024. Bloody suffering and durability: How chefs forge embodied identities in elite kitchens. Human Relations 77 (1), pp.111-139. (10.1177/00187267221132936)
- Burrow, R. , Scott, R. and Courpasson, D. 2022. Where "rules don't apply": Organizational isolation and misbehaviour in elite kitchens. Journal of Management Studies 59 (5), pp.1103-1131. (10.1111/joms.12759)
- Scott, R. and Williams Bradford, T. 2022. Researching multisensory experiences through an artist's eye. Journal of Marketing Management (10.1080/0267257X.2022.2061573)
- Scott, R. O. and Uncles, M. D. 2018. Bringing sensory anthropology to consumer research. European Journal of Marketing 52 (1/2), pp.302-327. (10.1108/EJM-05-2016-0274)
- Scott, R. , Cayla, J. and Cova, B. 2017. Selling pain to the saturated self. Journal of Consumer Research 44 (1), pp.22-43. (10.1093/jcr/ucw071)
Gwefannau
- Scott, R. 2026. The Bear season five is a brutal final chapter that asks how much a kitchen can endure. [Online].The Conversation: The Conversation Trust. (10.64628/ab.cspxh3y6d)Available at: https://doi.org/10.64628/ab.cspxh3y6d.
- Scott, R. 2026. How The Devil Wears Prada 2 speaks the hidden language of fashion. [Online].The Conversation: The Conversation Trust. (10.64628/AB.ckhwsvsfk)Available at: https://doi.org/10.64628/AB.ckhwsvsfk.
- Scott, R. 2026. Noma wouldn’t be the first – in elite kitchens abuse is worn as a badge of honour and suffering is rewarded. [Online].The Conversation: The Conversation Trust. (10.64628/AB.j395nuuw4)Available at: https://doi.org/10.64628/AB.j395nuuw4.
- Scott, R. 2023. The Bear gets the suffering and self-sacrifice of a top-flight kitchen just right. [Online].The Conversation: The Conversation Trust. Available at: https://theconversation.com/the-bear-gets-the-suffering-and-self-sacrifice-of-a-top-flight-kitchen-just-right-210023?fbclid=IwAR0qeSZCrALyqy-jr4FB12a_bTclkdowUK7HJoelmSfkv_9SyjydjES3JHo.
Ymchwil
Prif Ddiddordebau Ymchwil
- Diwylliant, profiad ac ymgorfforiad defnyddwyr
- Trawsnewid a dianc
- Iechyd, lles a natur
- Bregusrwydd defnyddwyr a gweithwyr
- Methodolegau ansoddol ac ethnograffig arloesol
Cyflwyniadau a Chynadleddau Ymchwil Gwahoddedig Dethol
Scott, R a Bradford, T. (2026), Stiwardiaid Aberth, Prifysgol y Frenhines, Canada.
Scott, R. (2025), Ysgrifennu Academaidd fel Crefft, Ysgol Fusnes Nanyang, Singapore.
Scott, R. a Gretzel, U. (2025), Defnydd Mobilized: Ofn fel Trawsnewidiol
Llu, Sesiwn Arbennig, Cymdeithas Ymchwil Defnyddwyr, Washington.
Scott, R. a Gretzel, U. (2024), Gweledigaeth Ymylol y Netnograffydd, Netnocon, Universita Cattolica, Milan.
Scott, R. a Gretzel, U. (2024), Defnydd Anwirfoddol: Archwiliad i'r
Profiad o No-Choice-But-to-Consume, ESCP, Turin, yr Eidal.
Scott, R a Bradford, T. (2023), Affordance Dychmygol yn Wyneb Meddiant
Disposition, Cynhadledd Theori Diwylliant Defnyddwyr, Prifysgol Lund, Lund.
Scott, R. a Gretzel, U. (2023), Defnydd Anwirfoddol: Archwiliad i'r
Profiad o No-Choice-But-to-Consume, Prifysgol Caeredin, y DU.
Scott, R a Bradford, T. (2022), Trawsnewid Ystyr trwy Eithriadol
Possession Disposition, Bayes, Llundain, UK.
Scott, R a Bradford, T. (2022), Trawsnewid Ystyr trwy Eithriadol
Gwarediad Meddiant, SC4 California, UDA.
Scott, R. a Gretzel, U. (2022), Defnydd Anwirfoddol: Archwiliad i'r
Profiad o No-Choice-But-to-Consume, Coleg y Brenin Llundain, y DU.
Scott, R a Bradford, T. (2020). Bywyd, Marwolaeth, ac Ymdopi trwy Lygad Artist,
Prifysgol Califfornia, Irvine, UDA.
Llwyddiannau Ariannu
- Grant Datblygu Rhyngwladol, Prifysgol Genedlaethol Colombia 2022
- Seedcorn, Cynghrair Diplomyddiaeth Chwaraeon 2022
- Rhaglen Cyfleoedd Ymchwil Israddedig Caerdydd 2020
- Academi Marchnata 2019
- Grant Datblygu Rhyngwladol 2019
- CUROP 2020
- CUROP 2018
- Grant hadau ŷd 2018
- Grant hadau ŷd 2016
Addysgu
Ymrwymiadau addysgu
- Marchnata (UG blwyddyn 1)
- Ymddygiad Prynwr (UG blwyddyn 2)
- Marchnata Diwylliannol (UG blwyddyn 3)
- Cynnal Ymchwil mewn Marchnata a Strategaeth (MPhil/PhD)
Adborth Myfyrwyr
Rwyf mor ddiolchgar fy mod wedi gallu cymryd rhan mewn Marchnata Diwylliannol gan mai dyma oedd fy hoff fodiwl yn ystod fy nhair blynedd gyfan yn y brifysgol. Roeddwn i'n teimlo fy mod i'n cymryd rhan ym mhob un o'ch darlithoedd ac roedd hi mor braf cael darlithydd sy'n wirioneddol poeni am yr hyn maen nhw'n ei ddysgu. Os nad ydych eisoes (ymddiheuriadau am fy anwybodaeth) dylech ryddhau podlediadau ar y deunydd hwn gan fod yr hyn sydd gennych i'w ddweud yn ennyn diddordeb ac yn ysgogi'r meddwl, ac mae gennych lais braf i weddu iddo (Myfyriwr israddedig Marchnata Diwylliannol, Chwefror 2019)
Roedd y podlediadau yn ddiddorol iawn, nid wyf wedi cael darlithydd o ddifrif yn eu hyrwyddo o'r blaen ac maen nhw'n ffordd llawer mwy cyfleus o ddysgu (Myfyriwr israddedig Marchnata Diwylliannol, Chwefror 2019)
Mae mor galonogol gwybod faint rydych chi'n poeni am eich myfyrwyr (Myfyriwr Israddedig Marchnata Diwylliannol, Hydref 2020)
Hoffwn ddiolch hefyd i chi am y profiad dysgu anhygoel drwy gydol y modiwl hwn. Roeddwn wrth fy modd â strwythur y cwrs a'r ffordd y gwnaethoch chi ef y modiwl mwyaf diddorol a chraff o ran cymhwyso bywyd go iawn - yn enwedig trwy'r vlogs. Roeddwn i wir wedi mwynhau'r pwnc a byddwn yn bendant yn ystyried cofrestru academaidd pellach yn y maes pwnc hwn (Myfyriwr israddedig Marchnata Diwylliannol, Ionawr 2021)
Dim ond eisiau dweud diolch am yr awr gyswllt heddiw. Rwy'n dod o hyd i'r rhain yn hynod ddiddorol ac yn ddefnyddiol ... felly rwy'n gwerthfawrogi'n fawr yr ymdrechion (Myfyriwr israddedig Marchnata Diwylliannol, Ionawr 2021)
Rwyf wedi gweld y term hwn yn arbennig o heriol er ei fod i gyd ar-lein, gan fy mod yn siŵr bod llawer o fyfyrwyr eraill wedi, ond rwyf wedi gwerthfawrogi'n fawr eich cynnwys a'ch anogaeth ddeniadol (Myfyriwr israddedig Marchnata Diwylliannol, Ionawr 2021)
Diolch am yr ymdrech a roesoch i arwain y modiwl. Fe wnes i fwynhau pob agwedd ohono yn fawr iawn ac rwy'n falch bod hyn wedi'i adlewyrchu yn fy ngradd arholiad! (Myfyriwr israddedig Marchnata Diwylliannol, Ionawr 2021)
Bywgraffiad
Qualifications
- PhD (Marketing), University of New South Wales, Australian School of Business, February 2015
- BSc Business Administration, University of Bath, School of Management, 1st class Honours, May 2009
Editorial work
Reviewer - Consumption Markets & Culture
Book Review: Covered in Ink: Tattoos, Women and the Politics of the Body, by Beverly Yuen Thompson, New York University Press, 2015, pp 207 (hard back) ISBN-978-0-8147-6000.
Book Mention: Christopher Lovelock, Paul Patterson and Jochen Wirtz, Services Marketing 6e (2015), A South-East Asian and Australian Perspective
Media contributions
Magazines/Newspaper
The Atlantic. https://www.theatlantic.com/health/archive/2017/03/breaking-the-ennui-of-office-work-through-painful-exercise/520746
The BBC UK news page http://www.bbc.co.uk/news/uk
The Sun: https://www.thesun.co.uk/living/3092125/exercise-pain-good-for-office/
The Daily Mail: http://www.dailymail.co.uk/sciencetech/article-4313266/Extreme-challenges-help-people-escape-problems.html
Men’s Fitness: http://www.mensfitness.com/life/outdoor/considering-adventure-race-you-could-be-suffering-boring-office-life
La Stampa: http://www.lastampa.it/2017/05/03/societa/ultramaratone-e-corse-nel-fango-ecco-perch-paghiamo-per-soffrire-bls8p38uUD42uIgtf1V3gP/pagina.html
The Independent, 15.3.17.
The Metro, 15.3.17.
The Arizona Republic, Marketing Sense: How Retailers Use 5 Senses to Appeal to Customers, 16. 4.15
Websites
Futurity homepage: http://www.futurity.org/tough-mudder-pain-1378492-2/
Yorkshire Post homepage: http://www.yorkshirepost.co.uk/news/health/taking-pain-sitting-down-why-office-workers-love-to-put-themselves-through-the-mill-1-8437824
Home BT: http://home.bt.com/news/uk-news/painful-endurance-events-help-office-workers-deal-with-sedentary-lifestyles-11364164479595
Express & Star: http://www.expressandstar.com/news/uk-news/2017/03/14/painful-endurance-events-help-office-workers-deal-with-sedentary-lifestyles/
Belfast Telegraph: http://www.belfasttelegraph.co.uk/news/uk/painful-endurance-events-help-office-workers-deal-with-sedentary-lifestyles-35529384.html
Shropshire Star: http://www.shropshirestar.com/news/uk-news/2017/03/14/painful-endurance-events-help-office-workers-deal-with-sedentary-lifestyles/
NY Mag: http://nymag.com/scienceofus/2017/04/bored-office-drones-do-tough-mudders-just-to-feel-something.html
La Stampa: http://www.lastampa.it/2017/05/03/societa/ultramaratone-e-corse-nel-fango-ecco-perch-paghiamo-per-soffrire-bls8p38uUD42uIgtf1V3gP/pagina.html
Times Live: http://www.timeslive.co.za/sundaytimes/lifestyle/2017/04/30/Why-weekend-warriors-are-paying-for-pain1#.WQ6vBW2eV1Y.facebook
Radio
WAMC Northeast Public Radio in Albany, New York, a two and a half minute segment called The Academic Minute. https://academicminute.org/2017/05/rebecca-scott-cardiff-university-paying-for-pain/
SiriusXM Satellite Radio's Business Radio Powered by the Wharton School, 20 minute interview. https://soundcloud.com/user-414944777/rebecca-scott
Television
Channel News Asia (Future Forward)
Leisure In The Future | | Channel NewsAsia
Anrhydeddau a dyfarniadau
- UNSW Tuition Fee Scholarship (2011)
- UNSW Postgraduate Research Student Support Scheme (2012)
- UNSW Postgraduate Research Student Support Scheme (2013)
Aelodaethau proffesiynol
- Cymdeithas Ymchwil Defnyddwyr
- Theori Diwylliant Defnyddwyr
- Mewngofnodi
- Netnocon
- Y Gynghrair Diplomyddiaeth Chwaraeon
- Cymdeithas Cynghori a Thiwtora y Deyrnas Unedig
Safleoedd academaidd blaenorol
2011 - 2014 Postdoctural Research Candidate, Australian School of Business, University of New South Wales
2014 - 2015 Assistant Visiting Professor of Marketing, Eller College of Management, University of Arizona
2015 - Present: Marketing Lecturer, Cardiff Univerity
Pwyllgorau ac adolygu
Journal Reviewer:
- Journal of Consumer Research
- Consumption Markets & Culture
- Academy of Marketing Science
- European Journal of Marketing
- Journal of Marketing Management
- Journal of Brand Management
Meysydd goruchwyliaeth
Yn siarad yn ddiflas, mae gen i ddiddordeb mewn suprvising prosiectau yn seiliedig ar agweddau cymdeithasol-ddiwylliannol ymddygiad defnyddwyr gan ddefnyddio dulliau ymchwil ansoddol. Yn benodol, mae gen i ddiddordeb mewn goruchwylio prosiectau sy'n ymwneud â'r meysydd canlynol:
- Siapio cymdeithasol-ddiwylliannol defnydd defnyddwyr o ofod
- Atmosheres o ddefnydd
- Profiadau defnydd / profiadau anghyffredin
- Y corff defnyddwyr
- Hiwmor yn y defnydd
News articles
Contact Details
+44 29208 76950
Adeilad Aberconwy, Ystafell Q28, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
