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Yr Athro Carolyn Strong
Athro Marchnata a Strategaeth
- StrongC@caerdydd.ac.uk
- +44 29208 75286
- Adeilad Aberconwy, Ystafell R07, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
Trosolwyg
Rwy'n Athro Marchnata a Strategaeth yn Ysgol Busnes Caerdydd lle rwy'n addysgu marchnata gyda ffocws ar sut y gall marchnata gyfrannu'n gadarnhaol at gymdeithas. Rwy'n Gymrawd Ymgysylltu â Gwerth Cyhoeddus Ysgol Busnes Caerdydd ac yn Gymrawd Arloesi Gwyddorau Cymdeithasol ASPECT .
Rwy'n Gyfarwyddwr Ystadau Academaidd Ysgolion Busnes Caerdydd, swydd sydd hyd yma wedi gweithredu cynaliadwyedd ac economi gylchol yn llwyddiannus ym mhob un o brosiectau datblygu ac adnewyddu gofod Ysgolion Busnes. Ar hyn o bryd rwy'n aelod o Fwrdd Rheoli Ysgol Busnes Caerdydd.
Rwyf wedi cyhoeddi yn Journal of Business Research, Marketing Letters, European Journal of Marketing a Journal of Advertising, ymhlith eraill. Rwyf wedi cyhoeddi casgliad golygedig o gyfraniadau marchnata moesegol a chymdeithasol; ac rwy'n gweithio ar lyfr newydd o astudiaethau achos menter busnesau bach. Fi yw Prif Olygydd hirsefydlog y Journal of Strategic Marketing.
Mae fy niddordebau ymchwil yn canolbwyntio ar gynaliadwyedd a'r cyfraniadau cadarnhaol y gall marchnata eu gwneud i gymdeithas, yn enwedig cymunedau lleol, mentrau cymdeithasol a dulliau ecolegol o ymdrin â busnes.
Carolyn yw Cadeirydd Cynhadledd yr Academi Farchnata 2024 - https://academyofmarketing.org/am2024-conference/
Cyhoeddiad
2023
- Manohar, S., Paul, J., Strong, C. and Mittal, A. 2023. INNOSERV: Generalized scale for perceived service innovation. Journal of Business Research 160, pp. 1-14., article number: 113723. (10.1016/j.jbusres.2023.113723)
2022
- Md. Abdullah Al, M., Strong, C., Jinnatul Raihan, M. and Md. Abul Kalam, A. 2022. Mapping the integrated marketing communications research: A bibliometric analysis. International Journal of Marketing, Communication and New Media 10(18), pp. 4-27. (10.54663/2182-9306.2022.v10.n18.4-27)
- Martin, B. A., Chrysochou, P., Strong, C., Wang, D. and Yag, J. 2022. Dark personalities and Bitcoin® the influence of the dark tetrad on cryptocurrency attitude and buying intention. Personality and Individual Differences 188, article number: 111453. (10.1016/j.paid.2021.111453)
- Gulliver, B., Khashab, S., Ayoubi, R. and Strong, C. 2022. Analysing enterprise resources for developing CRM framework in higher education institution. Journal of Enterprise Information Management 35(6), pp. 1639-1657. (10.1108/JEIM-09-2021-0421)
2021
- Strong, C., Baylis, R. and MacNiven, L. 2021. Communication apprehension in the university large lecture teaching environment: an information technology intervention. Presented at: 2021 AMA Global Marketing SIG Conference, Taormina, Italy, 1-3 October 2021. American Marketing Association
- Md. Abdullah Al, M., Strong, C. and Md. Abul Kalam, A. 2021. Islamic marketing: a literature review and research agenda. International Journal of Consumer Studies 45(5), pp. 964-984. (10.1111/ijcs.12625)
- Strong, C. ed. 2021. Ethical approaches to marketing: Positive contributions to society. Berlin: De Gruyter.
- Ghordanian, M., Tarin, A. and Strong, C. 2021. The passing of time and consumption behavior of the elderly in three countries: Differences and similarities. In: Strong, C. ed. Ethical Approaches to Marketing: Positive Contributions to Society. Berlin: De Gruyter, pp. 190-210.
- Akter, S., Taufique Hossain, T. M. and Strong, C. 2021. What omnichannel really means?. Journal of Strategic Marketing 29(7), pp. 567-573. (10.1080/0965254X.2021.1937284)
- Strong, C. A., Martin, B. A. S., Jin, H. S. J., Greer, D. and O'Connor, P. 2021. Why do consumers research their ancestry? Do self-uncertainty and the need for closure influence consumer's involvement in ancestral products?. Journal of Business Research 99, pp. 332-337. (10.1016/j.jbusres.2018.12.065)
- MacNiven, L., Rosier, E., Strong, C. and Williams, R. 2021. Covid-19 the saviour of the lecture. Presented at: British Academy of Management Teaching & Learning (MKE) Conference 2021, Virtual, 23 June 2021.
- MacNiven, L., Rosier, E., Strong, C. and Williams, R. 2021. Let's keep the lecture alive. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2021, Virtual, 01-02 July 2021.
2020
- Sreejesh, S., Paul, J., Strong, C. and Pius, J. 2020. Consumer response towards social media advertising: effect of media interactivity, its conditions and underlying mechanism. International Journal of Information Management 54, article number: 102155. (10.1016/j.ijinfomgt.2020.102155)
2019
- Strong, C. and Lavery, G. 2019. How the circular economy can help universities save money, reduce greenhouse gas emissions and avoid waste. Presented at: EAUC 23rd Annual Conference 2019, Manchester, England, 18-20 June 2019.
- Strong, C. 2019. Marketing and society – The story of public value teaching. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2019, Cardiff, UK, 11 September 2019.
2018
- Martin, B., Strong, C. and O'Connor, P. 2018. How psychologically entitled shoppers respond to service recovery apologies. European Journal of Marketing 52(9/10), pp. 2173-2190.
- Lindgreen, A. et al. eds. 2018. Engaging with stakeholders: A relational perspective on responsible business. Abingdon and New York: Routledge.
2016
- Martin, B. A. S. and Strong, C. 2016. The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments. Marketing Letters 27(3), pp. 473-485. (10.1007/s11002-014-9343-9)
2014
- Strong, C. and Martin, B. A. S. 2014. Effects of perspective taking and entitlement on consumers. Journal of Business Research 67(9), pp. 1817-1823. (10.1016/j.jbusres.2013.12.008)
2013
- Martin, B. A. S., Gnoth, J. and Strong, C. 2013. Temporal construal in advertising. Journal of Advertising 38(3), pp. 5-20. (10.2753/JOA0091-3367380301)
2003
- Morgan, R. E. and Strong, C. A. 2003. Business performance and dimensions of strategic orientation. Journal of Business Research 56(3), pp. 163-176. (10.1016/S0148-2963(01)00218-1)
- Morgan, R. E., Strong, C. A. and McGuinness, T. 2003. Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective. European Journal of Marketing 37(10), pp. 1409-1439. (10.1108/03090560310487176)
Articles
- Manohar, S., Paul, J., Strong, C. and Mittal, A. 2023. INNOSERV: Generalized scale for perceived service innovation. Journal of Business Research 160, pp. 1-14., article number: 113723. (10.1016/j.jbusres.2023.113723)
- Md. Abdullah Al, M., Strong, C., Jinnatul Raihan, M. and Md. Abul Kalam, A. 2022. Mapping the integrated marketing communications research: A bibliometric analysis. International Journal of Marketing, Communication and New Media 10(18), pp. 4-27. (10.54663/2182-9306.2022.v10.n18.4-27)
- Martin, B. A., Chrysochou, P., Strong, C., Wang, D. and Yag, J. 2022. Dark personalities and Bitcoin® the influence of the dark tetrad on cryptocurrency attitude and buying intention. Personality and Individual Differences 188, article number: 111453. (10.1016/j.paid.2021.111453)
- Gulliver, B., Khashab, S., Ayoubi, R. and Strong, C. 2022. Analysing enterprise resources for developing CRM framework in higher education institution. Journal of Enterprise Information Management 35(6), pp. 1639-1657. (10.1108/JEIM-09-2021-0421)
- Md. Abdullah Al, M., Strong, C. and Md. Abul Kalam, A. 2021. Islamic marketing: a literature review and research agenda. International Journal of Consumer Studies 45(5), pp. 964-984. (10.1111/ijcs.12625)
- Akter, S., Taufique Hossain, T. M. and Strong, C. 2021. What omnichannel really means?. Journal of Strategic Marketing 29(7), pp. 567-573. (10.1080/0965254X.2021.1937284)
- Strong, C. A., Martin, B. A. S., Jin, H. S. J., Greer, D. and O'Connor, P. 2021. Why do consumers research their ancestry? Do self-uncertainty and the need for closure influence consumer's involvement in ancestral products?. Journal of Business Research 99, pp. 332-337. (10.1016/j.jbusres.2018.12.065)
- Sreejesh, S., Paul, J., Strong, C. and Pius, J. 2020. Consumer response towards social media advertising: effect of media interactivity, its conditions and underlying mechanism. International Journal of Information Management 54, article number: 102155. (10.1016/j.ijinfomgt.2020.102155)
- Martin, B., Strong, C. and O'Connor, P. 2018. How psychologically entitled shoppers respond to service recovery apologies. European Journal of Marketing 52(9/10), pp. 2173-2190.
- Martin, B. A. S. and Strong, C. 2016. The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments. Marketing Letters 27(3), pp. 473-485. (10.1007/s11002-014-9343-9)
- Strong, C. and Martin, B. A. S. 2014. Effects of perspective taking and entitlement on consumers. Journal of Business Research 67(9), pp. 1817-1823. (10.1016/j.jbusres.2013.12.008)
- Martin, B. A. S., Gnoth, J. and Strong, C. 2013. Temporal construal in advertising. Journal of Advertising 38(3), pp. 5-20. (10.2753/JOA0091-3367380301)
- Morgan, R. E. and Strong, C. A. 2003. Business performance and dimensions of strategic orientation. Journal of Business Research 56(3), pp. 163-176. (10.1016/S0148-2963(01)00218-1)
- Morgan, R. E., Strong, C. A. and McGuinness, T. 2003. Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective. European Journal of Marketing 37(10), pp. 1409-1439. (10.1108/03090560310487176)
Book sections
- Ghordanian, M., Tarin, A. and Strong, C. 2021. The passing of time and consumption behavior of the elderly in three countries: Differences and similarities. In: Strong, C. ed. Ethical Approaches to Marketing: Positive Contributions to Society. Berlin: De Gruyter, pp. 190-210.
Books
- Strong, C. ed. 2021. Ethical approaches to marketing: Positive contributions to society. Berlin: De Gruyter.
- Lindgreen, A. et al. eds. 2018. Engaging with stakeholders: A relational perspective on responsible business. Abingdon and New York: Routledge.
Conferences
- Strong, C., Baylis, R. and MacNiven, L. 2021. Communication apprehension in the university large lecture teaching environment: an information technology intervention. Presented at: 2021 AMA Global Marketing SIG Conference, Taormina, Italy, 1-3 October 2021. American Marketing Association
- MacNiven, L., Rosier, E., Strong, C. and Williams, R. 2021. Covid-19 the saviour of the lecture. Presented at: British Academy of Management Teaching & Learning (MKE) Conference 2021, Virtual, 23 June 2021.
- MacNiven, L., Rosier, E., Strong, C. and Williams, R. 2021. Let's keep the lecture alive. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2021, Virtual, 01-02 July 2021.
- Strong, C. and Lavery, G. 2019. How the circular economy can help universities save money, reduce greenhouse gas emissions and avoid waste. Presented at: EAUC 23rd Annual Conference 2019, Manchester, England, 18-20 June 2019.
- Strong, C. 2019. Marketing and society – The story of public value teaching. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2019, Cardiff, UK, 11 September 2019.
Ymchwil
Current Reseach interests
- Social Enterprise
- Small business marketing strategy
- Consumer behaviour
- Public value
Recent publications
Martin, B, and C Strong, 2017. The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments, Marketing Letters, 1-13.
Strong, C. and B. Martin, 2014. Effects of perspective taking and entitlement on consumers . Journal of Business Research 67 (9), 1817-1823.
Strong, C. and R. Bayliss, L. McGiven, 2017. Communication Apprehension in the large lecture teaching environment: An Information Technology Intervention. ABS Learning and Teaching Experience Conference.
Addysgu
Addysgu
Ar hyn o bryd rwy'n arwain ac yn darparu addysgu ar wahanol raglenni israddedig ac ôl-raddedig. Mae fy addysgu yn ystod y flwyddyn academaidd hon yn cynnwys:
-
Entrepreneuriaeth a Busnesau Newydd, Blwyddyn Olaf UG Rheoli Busnes
-
Rhaglen Rheoli Brand, Cymorth i Dyfu
Bywgraffiad
Qualifications
- PhD Cardiff University 2000
- MBA Cardiff University 1992
- MA Marketing, Bristol Polytechnic 1990
- BA Home Economics, Liverpool Polytechnic 1988
Themâu ymchwil
Arbenigeddau
- Marchnata
