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Carolyn Strong

Professor Carolyn Strong

Professor of Marketing and Strategy

Cardiff Business School

Email
StrongC@cardiff.ac.uk
Telephone
+44 29208 75286
Campuses
Aberconway Building, Room R07, Colum Road, Cathays, Cardiff, CF10 3EU

Overview

I am a  Professor of  Marketing and Strategy at Cardiff Business School  where I teach marketing with a focus on how marketing can contribute positively to society. I am a Cardiff Business School Public Value Engagement Fellow and an ASPECT Social Science Innovation Fellow.

I am Cardiff Business Schools Academic Director of Estates, a position which to date has successfully  implemented sustainability and circular economy  into  all of the Business Schools space development and refurbishment projects.  I am currently a  member of Cardiff Business School's Management Board.

I have published in Journal of Business Research, Marketing Letters, European Journal of Marketing and Journal of Advertising, among others. I have published an edited collection of ethical and social marketing contributions; and I am working on a new book of small business enterprise case studies.  I am the long standing  Editor-in-Chief  of the Journal of Strategic Marketing. 

My research interests focus on sustainability and the positive contributions marketing can make to society, in particular local communities, social enterprise and  ecological approaches to business.

Carolyn is the Chair of the  Academy of Marketing Conference 2024 - https://academyofmarketing.org/am2024-conference/

 

Publication

2023

2022

2021

2020

2019

2018

2016

2014

2013

2003

Articles

Book sections

Books

Conferences

Research

My current interests focus on the following topics

  • Marketing’s contribution to society and the community
  • Small business innovation
  • Cryptocurrency attitudes and behaviours

Teaching

Teaching

I  currently lead and deliver teaching on various undergraduate and  postgraduate programs. My teaching this academic year includes:

  • Entrepreneurship and Business Start-ups, Final Year UG Business Management

  • Biulding a Brand, Help to Grow Management Programme

 

Biography

Qualifications

My qualifications include a PhD, an MBA, an MA and an undergraduate BA

Academic positions

Polytechnic of Wales / University of South Wales

University of Bath

Cardiff University

Recent Visiting fellowships

University of Porto, Portugal

American University of Sharjah, UAE

Research themes

Specialisms

  • Marketing