Professor Carolyn Strong

2026

• Baylis, R. et al., 2026. Integrating public and social value into business and management education: A learning and teaching handbook. Ethics Press.
• De Widt, D. and Baylis, R. 2026. Integrating public value into health education - the case of NHS planners. In: Baylis, R. et al. Integrating Public and Social Value into Business and Management Education: A Learning and Teaching Handbook. Ethics Press
• Nguyen, N. et al., 2026. Marketing for sustainable food consumption. Journal of Strategic Marketing (10.1080/0965254x.2026.2709006)
• Hau, P. V. , Strong, C. and Thaichon, P. 2026. AI-driven marketing and sustainability: from intelligent persuasion to responsible market transformation. Journal of Strategic Marketing (10.1080/0965254x.2026.2705205)
• Greenland, S. J. , Nguyen, N. and Strong, C. 2026. Irresponsible marketing and the need to support pro-sustainable production and consumption. Journal of Strategic Marketing 34 (1), pp.36-40. (10.1080/0965254X.2023.2230487)

2025

• Martin, B. A. S. et al., 2025. Cryptocurrency research: A conceptual model for future research. Psychology and Marketing 42 (11), pp.2996-3004. (10.1002/mar.70020)
• Peattie, K. et al. 2025. The Routledge companion to marketing and sustainability. London: Routledge. (10.4324/9781003412397)
• Bosangit, C. , Malone, S. and Peattie, K. 2025. Tourism: a paradoxical challenge for marketing and sustainability. In: Peattie, K. et al. The Routledge Companion to Marketing & Sustainability. London: Routledge(10.4324/9781003412397-25)
• De Angelis, R. and Ianulardo, G. 2025. Circular economy and macromarketing: a systems thinking perspective. In: Peattie, K. et al. The Routledge Companion to Marketing and Sustainability. London: Routledge. , pp.138-152. (10.4324/9781003412397-12)
• Peattie, K. 2025. Grounding marketing: marketing in time and place. In: Peattie, K. et al. The Routledge Companion to Marketing & Sustainability. London: Routledge(10.4324/9781003412397-13)
• Peattie, K. 2025. The marketing of sustainability. In: Peattie, K. et al. The Routledge Companion to Marketing & Sustainability. London: Routledge(10.4324/9781003412397-34)
• Peattie, K. 2025. The sustainability challenge for marketing (and vice versa). In: Peattie, K. et al. The Routledge Companion to Marketing & Sustainability. Abingdon: Routledge(10.4324/9781003412397-3)
• Peattie, K. and Belz, F. 2025. Perspectives on marketing strategy and sustainability. In: Peattie, K. et al. The Routledge Companion to Marketing & Sustainability. London: Routledge(10.4324/9781003412397-4)
• Peattie, K. et al. 2025. Chapter 1. Introduction: marketing and sustainability. In: Peattie, K. et al., Routledge Companion to Marketing & Sustainability. Abingdon: Routledge(10.4324/9781003412397-1)
• Strong, C. 2025. Marketing ethics. In: Peattie, K. et al., The Routledge Companion to Marketing and Sustainability. Routledge Companions in Marketing, Advertising and Communication Abingdon: Routledge. , pp.74-89. (10.4324/9781003412397-7)

2024

• Martin, B. A. S. , Chrysochou, P. and Strong, C. 2024. Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks. Journal of Consumer Behaviour 23 (5), pp.2650-2659. (10.1002/cb.2366)
• Strong, C. 2024. Small business enterprise marketing. Eighteen case studies. Germany: DeGruyter. (10.1515/9783110756142)
• Strong, C. and Bowen, R. 2024. Let them see cake. In: Strong, C. ed. Small Enterprise Marketing: Eighteen Case Studies. De Gruyter(10.1515/9783110756142-020)
• Samuel, A. and Strong, C. 2024. Forest Green Rovers. In: Strong, C. ed. Small Enterprise Marketing: Eighteen Case Studies. De Gruyter. , pp.89-94. (10.1515/9783110756142-015)
• Hossain, M. A. et al., 2024. Navigating the platform economy: Crafting a customer analytics capability instrument. Journal of Business Research 170 114260. (10.1016/j.jbusres.2023.114260)
• Strong, C. , Martin, B. and Chrysochou, P. eds. 2024. Advances in blockchain research and cryptocurrency behaviour. DeGruyter. (10.1515/9783110981551)

2023

• Manohar, S. et al., 2023. INNOSERV: Generalized scale for perceived service innovation. Journal of Business Research 160 , pp.1-14. 113723. (10.1016/j.jbusres.2023.113723)

2022

• Md. Abdullah Al, M. et al., 2022. Mapping the integrated marketing communications research: A bibliometric analysis. International Journal of Marketing, Communication and New Media 10 (18), pp.4-27. (10.54663/2182-9306.2022.v10.n18.4-27)
• Martin, B. A. et al., 2022. Dark personalities and Bitcoin® the influence of the dark tetrad on cryptocurrency attitude and buying intention. Personality and Individual Differences 188 111453. (10.1016/j.paid.2021.111453)
• Gulliver, B. et al., 2022. Analysing enterprise resources for developing CRM framework in higher education institution. Journal of Enterprise Information Management 35 (6), pp.1639-1657. (10.1108/JEIM-09-2021-0421)

2021

• Strong, C. , Baylis, R. and MacNiven, L. 2021. Communication apprehension in the university large lecture teaching environment: an information technology intervention. Presented at: 2021 AMA Global Marketing SIG Conference Taormina, Italy 1-3 October 2021. American Marketing Association
• Md. Abdullah Al, M. , Strong, C. and Md. Abul Kalam, A. 2021. Islamic marketing: a literature review and research agenda. International Journal of Consumer Studies 45 (5), pp.964-984. (10.1111/ijcs.12625)
• Strong, C. ed. 2021. Ethical approaches to marketing: Positive contributions to society. Berlin: De Gruyter.
• Ghordanian, M. , Tarin, A. and Strong, C. 2021. The passing of time and consumption behavior of the elderly in three countries: Differences and similarities. In: Strong, C. ed. Ethical Approaches to Marketing: Positive Contributions to Society. Berlin: De Gruyter. , pp.190-210. (10.1515/9783110659566-012)
• Akter, S. , Taufique Hossain, T. M. and Strong, C. 2021. What omnichannel really means?. Journal of Strategic Marketing 29 (7), pp.567-573. (10.1080/0965254X.2021.1937284)
• Strong, C. A. et al. 2021. Why do consumers research their ancestry? Do self-uncertainty and the need for closure influence consumer's involvement in ancestral products?. Journal of Business Research 99 , pp.332-337. (10.1016/j.jbusres.2018.12.065)
• MacNiven, L. et al. 2021. Covid-19 the saviour of the lecture. Presented at: British Academy of Management Teaching & Learning (MKE) Conference 2021 Virtual 23 June 2021.
• MacNiven, L. et al. 2021. Let's keep the lecture alive. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2021 Virtual 01-02 July 2021.

2020

• Sreejesh, S. et al., 2020. Consumer response towards social media advertising: effect of media interactivity, its conditions and underlying mechanism. International Journal of Information Management 54 102155. (10.1016/j.ijinfomgt.2020.102155)

2019

• Strong, C. 2019. Marketing and society – The story of public value teaching. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2019 Cardiff, UK 11 September 2019.
• Strong, C. and Lavery, G. 2019. How the circular economy can help universities save money, reduce greenhouse gas emissions and avoid waste. Presented at: EAUC 23rd Annual Conference 2019 Manchester, England 18-20 June 2019.

2018

• Martin, B. , Strong, C. and O'Connor, P. 2018. How psychologically entitled shoppers respond to service recovery apologies. European Journal of Marketing 52 (9/10), pp.2173-2190.
• Lindgreen, A. et al., 2018. Engaging with stakeholders: A relational perspective on responsible business. Abingdon and New York: Routledge.

2016

• Martin, B. A. S. and Strong, C. 2016. The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments. Marketing Letters 27 (3), pp.473-485. (10.1007/s11002-014-9343-9)
• Exton, M. and Strong, C. 2016. Outdoors adventure experiential learning in postgraduate management education: developing managerial behaviours. Presented at: Chartered ABS Learning, Teaching and Student Experience 2016: 5th Annual Conference Birmingham, UK 26-27 May 2016.

2014

• Strong, C. and Martin, B. A. S. 2014. Effects of perspective taking and entitlement on consumers. Journal of Business Research 67 (9), pp.1817-1823. (10.1016/j.jbusres.2013.12.008)

2013

• Martin, B. A. S. , Gnoth, J. and Strong, C. 2013. Temporal construal in advertising. Journal of Advertising 38 (3), pp.5-20. (10.2753/JOA0091-3367380301)

2003

• Morgan, R. E. and Strong, C. A. 2003. Business performance and dimensions of strategic orientation. Journal of Business Research 56 (3), pp.163-176. (10.1016/S0148-2963(01)00218-1)
• Morgan, R. E. , Strong, C. A. and McGuinness, T. 2003. Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective. European Journal of Marketing 37 (10), pp.1409-1439. (10.1108/03090560310487176)