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Carolyn Strong

Professor Carolyn Strong

Professor of Marketing and Strategy, Academic Director of Estates

Cardiff Business School

Overview

I am a  Professor of  Marketing and Strategy at Cardiff Business School  where I teach marketing with a focus on how marketing can contribute positively to society.

I am Cardiff Business Schools Academic Director of Estates, a position which to date has successfully  implemented sustainability and circular economy  into  all of the Business Schools estates development and refurbishment projects.  I am currently a  member of Cardiff Business School's Management Board.

I have published in Journal of Business Research, Marketing Letters, European Journal of Marketing and Journal of Advertising, among others. I have published an edited collection of ethical and social marketing contributions; co-edited a collection of blockchain and cybercurrency research and published  a book of small enterprise marketing case studies.  I am the long standing  Editor-in-Chief  of the Journal of Strategic Marketing. 

My research interests focus on sustainability and the positive contributions marketing can make to society, in particular local communities, social enterprise and  sustainable approaches to business.

book: Advances in Blockchain Research and Cryptocurrency Behaviourbook: Small Enterprise Marketing

 

 

 

Publication

2024

2023

2022

2021

2020

2019

2018

2016

2014

2013

2003

Articles

Book sections

Books

Conferences

Research

My current interests focus on the following topics

  • Marketing’s contribution to society and the local community
  • Small enterprise marketing 
  • Teaching case studies

Teaching

Teaching

I  currently teach three modules:

  • Under graduate Business Management - Entreprenurship and Business Start-ups. 
  • Post graduate MSc - New Venture Creation

  • Post graduate MSc - Fundamentals of Marketing

 

Biography

Qualifications

My qualifications include a PhD, an MBA, an MA and an undergraduate BA

Academic positions

Polytechnic of Wales / University of South Wales

University of Bath

Cardiff University

Recent Visiting fellowships

University of Porto, Portugal

American University of Sharjah, UAE

Contact Details

Email StrongC@cardiff.ac.uk
Telephone +44 29208 75286
Campuses Aberconway Building, Room R07, Colum Road, Cathays, Cardiff, CF10 3EU

Research themes

Specialisms

  • Marketing