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Dr Saloomeh Tabari
MBA Programme Director
Darlithydd mewn Marchnata a Strategaeth
- Ar gael fel goruchwyliwr ôl-raddedig
Trosolwyg
Rwy'n Ddarlithydd yn yr adran Marchnata a Strategaeth. MBA Cyfarwyddwr Rhaglen yn Ysgol Busnes Caerdydd. Rwy'n Gymrawd yr Academi Addysg Uwch (FHEA).
Mae fy niddordebau ymchwil yn ymwneud yn bennaf ag agweddau amrywiol ar ymchwil defnyddwyr, cyfathrebu rhyngddiwylliannol, deallusrwydd diwylliannol, a marchnata trwy ddefnyddio dulliau ansoddol.
Cyhoeddiad
2025
- Markiewicz-Patkowska, J., Forlicz, M., Karpiński, A. and Tabari, S. 2025. Socioeconomic drivers of Polish seniors' tourism choices. Economics and Sociology 17(4), pp. 197-216. (10.14254/2071-789X.2024/17-4/11)
2024
- Tabari, S., Wei, C. and Colmekcioglu, N. 2024. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. Routledge & Francis Group. (10.4324/9781032637778)
- Scanlon, E. J. and Tabari, S. 2024. Perceptions and reactions towards tipping from non-tipping cultures: employees’ expectations. In: Tabari, S., Chen, W. and Colmekcioglu, N. eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. London: Routledge, (10.4324/9781032637778-10)
- Tabari, S. and Chen, W. 2024. Impact of health crisis (pandemic) on consumer buying intention: a lesson for future small businesses. In: Tabari, S., Chen, W. and Colmekcioglu, N. eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. London: Routledge, pp. 207-225., (10.4324/9781032637778-12)
- Tabari, S., Chen, W. and Colmekcioglu, N. eds. 2024. Consumer behaviour in hospitality and tourism: Contemporary perspectives and challenges. Abingdon and New York: Routledge.
- Wang, M., Tabari, S. and Chen, W. 2024. Hotel design and its impact on the customer’s booking decision. In: Tabari, S., Chen, W. and Kladou, S. eds. Marketing and Design in the Service Sector Enhancing Customer Experience. Leeds: Emerald Publishing Limited, pp. 51-62., (10.1108/978-1-83797-276-020241005)
- Wu, Y. and Tabari, S. 2024. Intangible, but effective: role of hotel lobbies music background on customer satisfaction. In: Tabari, S., Chen, W. and Kladou, S. eds. Marketing and Design in the Service Sector Enhancing the Customer Experience. Leeds: Emerald Publishing Limited, pp. 35-50., (10.1108/978-1-83797-276-020241004)
- Tabari, S., Egan, D. and Egan, H. 2024. Independent coffee shops and cafes: creating unique environments and servicescapes. In: Tabari, S., Chen, W. and Kladou, S. eds. Marketing and Design in the Service Sector Enhancing the Customer Experience. Leeds: Emerald Publishing Limited, pp. 21-33., (10.1108/978-1-83797-276-020241003)
- Tabari, S., Chen, W. and Kaldou, S. eds. 2024. Marketing and design in the service sector enhancing customer experience. United Kingdom: Emerald. (10.1108/9781837972760)
- Ding, Q. S. and Tabari, S. 2024. Influencers, materialism, mental health and sustainability. In: Tabari, S. and Ding, Q. S. eds. Celebrity, Social Media Influencers and Brand Performance. Palgrave Macmillan, pp. 197-211., (10.1007/978-3-031-63516-8_10)
- Firose, A. M., Chen, W. and Tabari, S. 2024. Impact of social media influencers (SMIs) on millennials choosing a travel destination. In: Tabari, S. and Ding, Q. S. eds. Celebrity, Social Media Influencers and Brand Performance. Palgrave Macmillan, pp. 63–77., (10.1007/978-3-031-63516-8_4)
- Tabari, S. and Ding, Q. S. 2024. Virtual world, fear of missing out and its impact on impulsive buying. In: Tabari, S. and Ding, Q. S. eds. Celebrity, Social Media Influencers and Brand Performance. Palgrave Macmillan, pp. 159-174., (10.1007/978-3-031-63516-8_8)
- Tabari, S. and Ding, Q. S. eds. 2024. Celebrity, social media influencers and brand performance exploring new dynamics and future trends in marketing. Basingstoke: Palgrave Macmillan. (10.1007/978-3-031-63516-8)
- Tabari, S., Colmekcioglu, N. and Chen, W. 2024. Emerging trends in consumer behaviour in the service sector. Goodfellow.
- Ma, M., Tabari, S. and Colmekcioglu, N. 2024. Understanding product returns after impulse purchases of fast fashion by millennial. Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium, Cardiff, UK, 1-4 July 2024 Presented at Strong, C. et al. eds.Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium.
2023
- Mardenova, L., Saira, Y. and Tabari, S. 2023. Discourse to the factors of decision-making of students in choosing a university major. Eurasian Journal of Economic and Business Studies 67(4), pp. 101-115. (10.47703/ejebs.v67i4.291)
- Prokop, D., Tabari, S. and Chen, W. 2023. Survival instincts of Chinese entrepreneurs in the UK: adaptation or hibernation. International Journal of Entrepreneurship and Small Business (10.1504/IJESB.2025.10059695)
2022
- Tabari, S. and Chen, W. eds. 2022. Global strategic management in the service industry: A perspective of the new era. Emerald. (10.1108/9781801170819)
- Choi, S., Cho, M., Yang, E. C. L. and Tabari, S. 2022. Emotional congruence among solo diners. International Journal of Hospitality Management 101, article number: 103108. (10.1016/j.ijhm.2021.103108)
2020
- Choi, S., Yang, E. C. L. and Tabari, S. 2020. Solo dining in Chinese restaurants: a mixed-method study in Macao. International Journal of Hospitality Management 90, article number: 102628. (10.1016/j.ijhm.2020.102628)
2019
- Chen, W., Tajeddini, K., Ratten, V. and Tabari, S. 2019. Educational immigrants: evidence from Chinese young entrepreneurs in the UK. Journal of Enterprising Communities: People and Places in the Global Economy 13(1/2), pp. 196-215. (10.1108/JEC-11-2018-0093)
2017
- King, N., Brooks, J. and Tabari, S. 2017. Template analysis in business and management research. In: Ciesielska, M. and Jemielniak, D. eds. Qualitative Methodologies in Organization Studies. Palgrave Macmillan, pp. 179-206., (10.1007/978-3-319-65442-3_8)
- Khalilzadeh, J., Ghahramani, L. and Tabari, S. 2017. From “hypercritics” to “happy campers”: who complains the most in fine dining restaurants?. Journal of Hospitality Marketing and Management 26(5), pp. 451-473. (10.1080/19368623.2017.1256802)
2016
- Tabari, S., Wilson, J. A. and Ingram, H. 2016. Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes 8(1), pp. 12-28. (10.1108/WHATT-10-2015-0037)
2013
- Ingram, H., Tabari, S. and Watthanakhomprathip, W. 2013. The impact of political instability on tourism: case of Thailand. Worldwide Hospitality and Tourism Themes 5(1), pp. 92-103. (10.1108/17554211311292475)
Articles
- Markiewicz-Patkowska, J., Forlicz, M., Karpiński, A. and Tabari, S. 2025. Socioeconomic drivers of Polish seniors' tourism choices. Economics and Sociology 17(4), pp. 197-216. (10.14254/2071-789X.2024/17-4/11)
- Mardenova, L., Saira, Y. and Tabari, S. 2023. Discourse to the factors of decision-making of students in choosing a university major. Eurasian Journal of Economic and Business Studies 67(4), pp. 101-115. (10.47703/ejebs.v67i4.291)
- Prokop, D., Tabari, S. and Chen, W. 2023. Survival instincts of Chinese entrepreneurs in the UK: adaptation or hibernation. International Journal of Entrepreneurship and Small Business (10.1504/IJESB.2025.10059695)
- Choi, S., Cho, M., Yang, E. C. L. and Tabari, S. 2022. Emotional congruence among solo diners. International Journal of Hospitality Management 101, article number: 103108. (10.1016/j.ijhm.2021.103108)
- Choi, S., Yang, E. C. L. and Tabari, S. 2020. Solo dining in Chinese restaurants: a mixed-method study in Macao. International Journal of Hospitality Management 90, article number: 102628. (10.1016/j.ijhm.2020.102628)
- Chen, W., Tajeddini, K., Ratten, V. and Tabari, S. 2019. Educational immigrants: evidence from Chinese young entrepreneurs in the UK. Journal of Enterprising Communities: People and Places in the Global Economy 13(1/2), pp. 196-215. (10.1108/JEC-11-2018-0093)
- Khalilzadeh, J., Ghahramani, L. and Tabari, S. 2017. From “hypercritics” to “happy campers”: who complains the most in fine dining restaurants?. Journal of Hospitality Marketing and Management 26(5), pp. 451-473. (10.1080/19368623.2017.1256802)
- Tabari, S., Wilson, J. A. and Ingram, H. 2016. Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes 8(1), pp. 12-28. (10.1108/WHATT-10-2015-0037)
- Ingram, H., Tabari, S. and Watthanakhomprathip, W. 2013. The impact of political instability on tourism: case of Thailand. Worldwide Hospitality and Tourism Themes 5(1), pp. 92-103. (10.1108/17554211311292475)
Book sections
- Scanlon, E. J. and Tabari, S. 2024. Perceptions and reactions towards tipping from non-tipping cultures: employees’ expectations. In: Tabari, S., Chen, W. and Colmekcioglu, N. eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. London: Routledge, (10.4324/9781032637778-10)
- Tabari, S. and Chen, W. 2024. Impact of health crisis (pandemic) on consumer buying intention: a lesson for future small businesses. In: Tabari, S., Chen, W. and Colmekcioglu, N. eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. London: Routledge, pp. 207-225., (10.4324/9781032637778-12)
- Wang, M., Tabari, S. and Chen, W. 2024. Hotel design and its impact on the customer’s booking decision. In: Tabari, S., Chen, W. and Kladou, S. eds. Marketing and Design in the Service Sector Enhancing Customer Experience. Leeds: Emerald Publishing Limited, pp. 51-62., (10.1108/978-1-83797-276-020241005)
- Wu, Y. and Tabari, S. 2024. Intangible, but effective: role of hotel lobbies music background on customer satisfaction. In: Tabari, S., Chen, W. and Kladou, S. eds. Marketing and Design in the Service Sector Enhancing the Customer Experience. Leeds: Emerald Publishing Limited, pp. 35-50., (10.1108/978-1-83797-276-020241004)
- Tabari, S., Egan, D. and Egan, H. 2024. Independent coffee shops and cafes: creating unique environments and servicescapes. In: Tabari, S., Chen, W. and Kladou, S. eds. Marketing and Design in the Service Sector Enhancing the Customer Experience. Leeds: Emerald Publishing Limited, pp. 21-33., (10.1108/978-1-83797-276-020241003)
- Ding, Q. S. and Tabari, S. 2024. Influencers, materialism, mental health and sustainability. In: Tabari, S. and Ding, Q. S. eds. Celebrity, Social Media Influencers and Brand Performance. Palgrave Macmillan, pp. 197-211., (10.1007/978-3-031-63516-8_10)
- Firose, A. M., Chen, W. and Tabari, S. 2024. Impact of social media influencers (SMIs) on millennials choosing a travel destination. In: Tabari, S. and Ding, Q. S. eds. Celebrity, Social Media Influencers and Brand Performance. Palgrave Macmillan, pp. 63–77., (10.1007/978-3-031-63516-8_4)
- Tabari, S. and Ding, Q. S. 2024. Virtual world, fear of missing out and its impact on impulsive buying. In: Tabari, S. and Ding, Q. S. eds. Celebrity, Social Media Influencers and Brand Performance. Palgrave Macmillan, pp. 159-174., (10.1007/978-3-031-63516-8_8)
- King, N., Brooks, J. and Tabari, S. 2017. Template analysis in business and management research. In: Ciesielska, M. and Jemielniak, D. eds. Qualitative Methodologies in Organization Studies. Palgrave Macmillan, pp. 179-206., (10.1007/978-3-319-65442-3_8)
Books
- Tabari, S., Wei, C. and Colmekcioglu, N. 2024. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges. Routledge & Francis Group. (10.4324/9781032637778)
- Tabari, S., Chen, W. and Colmekcioglu, N. eds. 2024. Consumer behaviour in hospitality and tourism: Contemporary perspectives and challenges. Abingdon and New York: Routledge.
- Tabari, S., Chen, W. and Kaldou, S. eds. 2024. Marketing and design in the service sector enhancing customer experience. United Kingdom: Emerald. (10.1108/9781837972760)
- Tabari, S. and Ding, Q. S. eds. 2024. Celebrity, social media influencers and brand performance exploring new dynamics and future trends in marketing. Basingstoke: Palgrave Macmillan. (10.1007/978-3-031-63516-8)
- Tabari, S., Colmekcioglu, N. and Chen, W. 2024. Emerging trends in consumer behaviour in the service sector. Goodfellow.
- Tabari, S. and Chen, W. eds. 2022. Global strategic management in the service industry: A perspective of the new era. Emerald. (10.1108/9781801170819)
Conferences
- Ma, M., Tabari, S. and Colmekcioglu, N. 2024. Understanding product returns after impulse purchases of fast fashion by millennial. Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium, Cardiff, UK, 1-4 July 2024 Presented at Strong, C. et al. eds.Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium.
Ymchwil
Prif ddiddordebau ymchwil
- Ymchwil defnyddwyr
- Cymhwysedd cyfathrebu rhyngddiwylliannol / cyfamaethu defnyddwyr
- Marchnata gwasanaeth
- Cyfryngau cymdeithasol ac ymddygiad defnydd
- Noad digidol
- Segmentau a'r farchnad
- Defnyddwyr ethnig
- Defnyddwyr unigol
- Dulliau ymchwil ansoddol
Addysgu
Rwy'n arweinydd modiwl ar gyfer y modiwlau canlynol:
- BST357 Marchnata Rhyngwladol (Marchnata MSc)
- BS3725 Cyfathrebu Hysbysebu a Marchnata (BA, Blwyddyn 3)-(2022-2023)
Goruchwyliwr Prosiect Marchnata (MSc Marchnata)
Bywgraffiad
Prior to joining Cardiff, I worked as a Senior Lecturer in Marketing at Huddersfield University and MBA Course Leader at Sheffield Hallam University.
Pwyllgorau ac adolygu
- Associate Editor of Journal of Islamic Marketing
- External Examiner at Oxford Brooks (MSc Marketing)
- Ad-hoc journals and international conferences reviewer
Meysydd goruchwyliaeth
Ar hyn o bryd, rwy'n goruchwylio dau fyfyriwr PhD (rhyngwladol) yn allanol.
Mae gen i ddiddordeb mewn goruchwylio myfyrwyr PhD sy'n dymuno ymchwilio i'r meysydd canlynol:
- Dylanwad diwylliant a chyfathrebu rhyngddiwylliannol ar brofiad ac ymddygiad cwsmeriaid
- Agwedd defnyddwyr, profiad ac ymddygiadau prynu mewn cyd-destun deallusrwydd trawsddiwylliannol a diwylliannol (CQ)
- Dylanwad cymhwysedd cyfathrebu rhyngddiwylliannol (ICC) mewn cyd-destun trawsddiwylliannol
- Archwilio gwahanol genedlaethau a'u hymddygiad defnydd
- Defnyddwyr unigol a'u profiad a bwriad prynu
- Dylanwadwr cyfryngau cymdeithasol, marchnata a brandio dylanwadol
- Noad digidol, diwylliant o weithio o unrhyw le
- A phynciau patrymau ymddygiad a defnydd defnyddwyr ehangach
Dulliau: ansoddol
Anogir darpar ymgeiswyr PhD i anfon cynnig ymchwil i TabariS@cardiff.ac.uk ac amlinellu eu pwnc ymchwil a'u nod a'u methodoleg a ffefrir.
Goruchwyliaeth gyfredol
Xinran Li
Myfyriwr ymchwil
Mengyuan Ma
Myfyriwr ymchwil
Contact Details
TabariS@caerdydd.ac.uk
+44 29225 11760
Adeilad Aberconwy, Ystafell Room F05, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
+44 29225 11760
Adeilad Aberconwy, Ystafell Room F05, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
Arbenigeddau
- Ymddygiad defnyddwyr
- Diwylliant defnyddwyr
- Astudiaethau amlddiwylliannol, rhyngddiwylliannol a chroes-ddiwylliannol
- Marchnata dylanwadwyr
- Marchnata