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Saloomeh Tabari  MBA Programme Director

Dr Saloomeh Tabari

MBA Programme Director

Lecturer in Marketing and Strategy

Cardiff Business School

Email
TabariS@cardiff.ac.uk
Telephone
+44 29225 11760
Campuses
Aberconway Building, Room Room F05, Colum Road, Cathays, Cardiff, CF10 3EU
Users
Available for postgraduate supervision

Overview

I am a Lecturer in the Marketing and Strategy section. MBA Programme Director at Cardiff Business School. I am a Fellow of Higher Education Academy (FHEA).

My research interests mainly pertain to various aspects of consumer research, intercultural communication, cultural intelligence, and marketing through the use of qualitative methods.

Publication

2023

2022

2020

2019

2017

2016

2013

Articles

Book sections

Books

Research

Primary research interests 

  • Consumer research
  • Consumer acculturation/ intercultural communication competence
  • Service marketing
  • Social media and consumption behaviour
  • Digital nomad
  • Segmentations and market
  • Ethnic consumers
  • Solo consumers
  • Qualitative research methods

Teaching

I am a module leader for the following modules:

  • BST357 International Marketing (Marketing MSc)
  • BS3725 Advertising and Marketing Communications (BA, Year 3)-(2022-2023)

Supervisor for Marketing Project (MSc Marketing)

Biography

Prior to joining Cardiff, I worked as a Senior Lecturer in Marketing at Huddersfield University and MBA Course Leader at Sheffield Hallam University.

Committees and reviewing

  • Associate Editor of Journal of Islamic Marketing
  • External Examiner at Oxford Brookes (MSc Marketing)
  • Ad-hoc journals and international conferences reviewer

Supervisions

Currently, I am externally supervising two PhD students (international).

I am interested in supervising PhD students who wish to research the following areas:

  • Influence of culture and intercultural communications on customer experience and behaviour
  • Consumer attitude, experience and buying behaviours in a cross-cultural and cultural intelligence (CQ) context
  • Influence of intercultural communication competence (ICC) in a cross-cultural context
  • Examining different generations and their consumption behaviour
  • Solo consumers and their experience and buying intention
  • Social media influencer, influential marketing and branding
  • Digital nomad, culture of working from anywhere
  • And broader consumer behaviour and consumption patterns topics

Methods: qualitative

Prospective PhD candidates are encouraged to send a research proposal to TabariS@cardiff.ac.uk and outlining their research topic and their aim and preferred methodology.

Specialisms

  • Consumer behaviour
  • consumer culture
  • Multicultural, intercultural and cross-cultural studies
  • Influencer Marketing
  • Marketing