Mr Hui Guo

(he/him)

Overview

I am a PhD student in the Marketing and Strategy Section at Cardiff Business School. My current research lies at the intersection of international business and influencer marketing. 

I hold an MSc in Social Science Research Methods (SSRM, with distinction) from Cardiff University (2024-2025), an MA in Advertising and Marketing from the University of Leeds (2021-2022), and a BA in English from Xidian University in China (2016-2020).

Before joining the PhD programme, I worked as a marketing professional and acquired hands-on experience in brand communication, integrated marketing communication, and social media marketing.