Miss Ziwei He

(she/her)

BSc MSc

Overview

I am a PhD student at Cardiff University, Cardiff Business School (CARBS), with research interests in international business and digital marketing. My current research explores how digital firms, particularly those in the esports industry, participate in and shape their global business ecosystems, and utilise a qualitative approach.

Before starting my PhD, I completed the MSc in Social Science Research Methods at Cardiff University in 2025. Prior to this, I obtained an MSc in Leadership and Development from King’s College London in 2022, and a BSc in Business Management from the University of East Anglia in 2021.